Bitcoin Forum

Emails were sent to institutional traders, including traders that belong to pension funds, mutual fund families, and insurance companies. The exchange is asking them to begin the process of opening accounts for trading on Gemini.

http://bravenewcoin.com/news/institutional-bitcoin-exchange-gemini-prepares-for-launch/

Altcointoday also reports about the launch
http://www.altcointoday.com/institutional-bitcoin-exchange-gemini-prepares-for-launch/

I doubt that a institutional exchange will be successful longterm. It is against the idea of independence.

Personally think many will prefer such a kind of exchange even if just because of the 'perceived' additional security an 'institution' can provide.

Guess in the end it will all come down to fees and the cost of doing business through this exchange as well as how much red tape there will be for doing such business.

A lot people are eagerly waiting for Gemini to open its door for the public. I'm sure it might even have a positive impact on the price for a short while. But the long term is what I consider the most important, only time will tell how their exchange will do.

Well it's going to push a lot of new traders into the Bitcoin scene, who did not want to get into a unregulated environment. The general public and foreign investors would most probably be excluded from trading

on this exchange. It would adhere to the KYC/AML regulations of the USA and it would be protecting the US dollar... or so it seems :

"Your money will never leave the country. It also means that US dollars on Gemini will be eligible for FDIC insurance and held by a US-regulated bank. Your US dollars on Gemini will be as safe and secure as they are in your bank account today.”