Bitcoin Forum

Bitcoin wallets make it easy for users to store, spend, and receive cryptocurrency on their favorite device. Particularly mobile wallets add a major convenience factor, both of novice and advanced users. Copay, the mobile wallet solution that hardly makes headlines, seems to offer gift card integration shortly. In doing so, the developers add a use case for Bitcoin, which is always a good thing.

Getting average users to install a mobile Bitcoin wallet is not a difficult task, even though it will be greeted with a fair amount of apprehension. But getting people to use the Bitcoin they receive, even if it a fractional amount, is something else entirely. To most people, Bitcoin has no real use cases that are remotely interesting.
Integrating additional use cases for Bitcoin into a mobile wallet is an excellent way to prove these people wrong. The Copay developers have been thinking along the same lines, as it appears gift card integration will be added soon. This gives users a way to pay for Amazon gift cards from their Copay wallet directly.


http://themerkle.com/copay-mobile-wallet-may-integrate-gift-card-option-soon/

While the motive is a noble one, I really do not think people would buy bitcoins just so they can purchase Amazon giftcards.

You can easily do that with your debit card.