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Title: [2017-05-30] Nasdaq vs AdEx: Decentralized Ad Exchanges Battle against Ad Fraud Post by: Vladdirescu87 on June 30, 2017, 04:22:21 PM A series of companies from different countries around the world have announced blockchain-related projects in the field of digital advertising. All of them are aimed at solving the problem of verification of qualified advertising resources and preventing ad fraud, such as from bots or exploitation of backdoors in ad serving networks, the losses from which total $16.4 billion per year, according to the Adloox audit verification company.
In March 2017, Nasdaq announced that later this year it was going to launch the New York Interactive Advertising Exchange (NYIAX) and, on the 30th of June 2017, another company, AdEx, is commencing the building of another decentralized ad exchange. Both projects will let inventory be sold using blockchain technology. Smart advertising contracts, based on Blockchain, will be executed automatically as long as conditions are met. Read the full article: https://coinidol.com/nasdaq-vs-adex-battle-against-ad-fraud/ Title: Re: [2017-05-30] Nasdaq vs AdEx: Decentralized Ad Exchanges Battle against Ad Fraud Post by: styca on July 01, 2017, 02:00:46 PM I think AdEx looks a very promising long-term bet. The advertising industry is obviously huge, and smart ads have a big future.
I did look at BAT a while ago, but I don't like the way it's restricted to the Brave browser, which could obviously fail. ICO was over in a few hours, as they all are these days, but I like the way AdEx didn't go for an unrealistic mega market-cap. |