Bitcoin Forum

I'm the founder of LiveProductDemos.com and I just launched my ICO this past Friday. I've got a development team that helped me build a working prototype and I being a programmer did some coding myself to help launch a working first product.

I was launching a prototype and then marketing to users to then help get angel investment, but a friend recommended I try ICO to help the growth of the company, so I ended up using Ether based currency (ERC20) to create coins that would fund the further growth of the company.


There are about 38 days left (we started at 40 days), and I am not entirely familiar with how to market an ICO. I've marketed and launched products before, but I am not familiar with marketing ICO's. So far I am following the same steps I would with marketing a product (sent out few hundred emails to journalists and bloggers to announce product launch), and I am wondering what I should be doing that applies to an ICO in particular. I've been watching some Reddit discussions on Ether trading, and am looking to announce the ICO there, but what else should I be doing?

I'm experienced with product development and engineering, but looking for some guidance in marketing an ICO. On launch day we shared on a few Facebook groups and got 104 registered users on that day. Now I've recruited a dozen people to help grow this effect. The website is https://www.liveproductdemos.com/

Any thoughts on what I should do to promote an ICO?

Get onto telegram, slack
Start a thread about your coin here
Start another one on reddit
Create a facebook page

Have fun

Create an announcement thread and initiate a "bounty" program. The "bounty hunters" will do the social media marketing for you if you incentivize them well. They will also trigger those who will want to dig into the legitimacy of your project which may get some good youtube coverage by the monetized crypto project investigators. Notice my Avatar on the left and my signature below for examples of a "bounty" campaign.

What's a bounty program?

your project have started ICO.

i think it will be difficult to promote your projects that have already started ICO, due to time constraints

Why did you do the ICO before planning these things? Sounds like bad management :-\

However I'd suggest you check out the bounty threads and try to create your own bounty. If you check out my signature you'll see that I'm participating in the bounty campaign of Atlant which basically means I get rewarded in tokens for writing posts while having their signature =)

Edit: Make it a pre-Ico, make a good bounty thread and start a new ICO in a month or 2 with real publicity. ;) Should give you more attention.

It's never too late to develop.
Make the promotion as attractive as possible by giving a special offer to the investor. Create an article that explains in detail and spread on Facebook or twitter and other social media. Create a youtube vidio and try to create a special event introduction of your coin. Maybe it could build the sales project you created

doing diligent and good promotions will keep many investors in and interested. if the coin is crowded enthusiasts and also has a high rate may be very easy to find a market for sales. because the market will easily accept. investors are also reliable because the coin has a good future.

everyone here thinks that bounty program is the right solution to introduce and sell your project to investor. you can see some bounty here.
https://bitcointalk.org/index.php?board=238.0

make an ann thread. then create some channel for we talk about this ICO like telegram slack or discord. If they have plan to make bounty campaign that is awesome too

Marketing an ICO includes:

• Creating an ANN thread on this forum
• Creating a nice website with all the information
• Social media accounts - Twitter, Facebook, Telegram, Slack
• Bounty campaigns - signature, blog posts, youtube videos, facebook/twitter based
• Payed advertising on different platforms - Facebook, websites dedicated to cryptocurrencies and ICOs (example: coinmarketcap.com)
• Add your ICO to the websites that have a list of upcoming ICOs (example: icowatchlist.com)

8)

There are a few ICOs this year that have been massively successful. They all had something in common: weeks and months of building up the ICO event. They had paid PRs, they had signature campaigns. They had videos and interviews. They got a lot of people interested, and THEN launched. This is no guarantee still, but there is success to be found in imitating success.

hire someone with lots of experience in crypto and ICOs. do it professionaly or don't do it at all is my advise.

Perhaps you'd need a bounty manager.

Nice list! What do you think is the most important direction of marketing out of this list?
Hmm, have you seen a campaign that became successful without some or many of these marketing elements?

I think the most important part is to make sure that everyone can understand what you are trying to build. You should have an active slack, telegram, and social media page to answer any uncertainties. Moreover, you should also try word of mouth by spreading to friends/families, colleagues, and get them to spread the word (seeing that they are interested in your idea! ). Good luck!