Bitcoin Forum

Best of luck here!

Look like best project,  wish you success

Interesting.  Any give away, bounties or signature campaigns?

Excited to see MAD network making a thread! So I just added MAD Network ICO to my website https://concourseq.io/Q/MAD_Network. ConcourseQ is a collaborative due dilligence community that researches and reviews ICOs. Anyone with an account can submit information to your page, so we are reaching out to this community to get you all involved in the discussion. Thank you! (PS: Team welcome to add sale details)

what's your connection with Po.et ? Have you ever done seed/presale?

Haha how are you guys going to compete against Google. I’m definitely not buying!.

You want to allocate 40% to community. Are you talking about bounty or something else?

What are inseration orders? How do they work?

How does your proof-of-real-work algorithm works? Isn't it biased?

What is so innovative about MADnet Data? I see it as simple blockchain.

How would miner server ad? Who will check it?

new ICO looking promosing, seems you have designed this project well)) hope it`ll be successful

Do you have MVP that I could try out?

How does facilitating request from one ad network to other one would work?

How is consensus going to be achieved in system complex as this? There is mix of P2P with blockchain.

Will you have your own blockchain? What kind of fees for each transaction would be?

Is your network truly decentralized or not?

Good day. Data leakage is a big  ads market problem. How are you going to deal with it?

Hey everybody. Does anyone know what developers are going to use to prevent data leakage on MAD Network? 

Hello. I dont really understand what server MAD is for. I know that it creates transparency between publishers and advertisers but modern industry works just fine with out it.

Yes, you are right. Transparency is just one of MAD ideas. But the main focus is to let publishers and advertisers work together without a middleman as a traditional necessary part of the ads market.

Why would you work without a middleman since he makes certain things easier?

Good Day. Does anyone know how make tokens were produced by MAD developers?

As a matter of fact, advertisers and publishers are able to work rather successfully without a middleman that just makes advertising campaign more expensive and obviously decreases publishers' income.

Well.. Do you know what commission does a middleman get?

Sometimes it gets up to 60% of advertising budget. So a publisher gets only $0.4 for every $1 spent by an advertiser. The rest is for middleman's commission. Can you imagine all those opportunities for advertising campaign if publisher could use this money?   

Wow that's impressive. In fact middleman doesnt do much in this partnership. Do you think it is not going to damage the quality of the service provided? In the market?

Can anyone explain to me why data leakage is so bad for advertising market? It kinda males targeting easier.

Hello. Yes, the total of 220 million coins

Hello everybody. What about the price per one MAD coin?

Hi) If i'm not wrong it's $0.25.

Greetings. The main focus of this project is to let an advertiser to work directly with a publisher, isnt it?  If Im getting it right then it's a brilliant idea.

That’ really cool that advertisers can pay for leads in fiat money. I see that Platform is using cryptocurrencies more and more every day. Probably they start issuing their own coins soon. I wonder how long fiat money are going to be available in the platform.

Wait, what? Where did you get it from? MAD Network advertisers can use fiat money to pay publishers?!

I’m not sure where exactly I’ve seen it. I guess in some blog. Probably the same one I learnt about this project from.

Well… Just want to inform you that advertisers cant use fiat money to pay for anything in this platform.

On website airdrop of 50 MAD token if you register. Mmm.. only few comments for this project. It seems the idea is not catching up.

It turns out that only cryptocurrencies can be used in the platform, right?  

I’m pretty sure that you can use only MAD coins for all the transactions. There are also gonna be MADbonus that are to be used to reward most active users.

Hello. Do you think that service provided to advertiser will be still high quality job if theres no middleman control?

Greetings everyone. What is the difference between MAD and MADcred coins? Can they be used for all the transactions withing the platform or there are any restrictions?

Hello. How much are planning to get during ICO? Founders have already some idea?

Hey everyone. When does MAD coin sale start?

Well founder would consider 25 million USD as a quite a good result.

Hello. Is there any particular reason for transaction and MADcred accounts transparency?

Good evening. MAD sale starts on Dec. 15.

In the project description it’s said that less and less MADbonus will be issued. Does it mean that eventually Madbonus program will be over

Good Day.  Does anyone know detailed information about proof-of-real-work algorithm?  I just want to figure out what exactly it is and why is it so unique.

Tell me the date of the sale of the tokens. I can’t find it.

Greetings! 12/14/2017. Very soon)

How much does one mad-token cost? With what currency can I buy it?

Hello! I'm not very good at all these technologies, but I'm interested in the project. How will participants be able to interact?

Greetings! The core of the system is the MADnet advertising server, it was created for the purchase and sale of advertisements that should be as accurate as possible for advertisers. Search and selection will be carried out as quickly and as correctly as possible.

Well, does it turn out that it’ll be a kind of exchange for advertisers and manufacturers?

Quite right. The most correct execution of requests of all participants will take place on this exchange. And this is only one of all the advantages.

And how will the order process itself be occurred in the system in general terms?

The advertiser creates an application using MAD-tokens. The information enters the core of the platform and gets analyzed. The optimal match is selected. Then there is a smart contract is created.

It looks simple. As everything ingenious does) Can you tell us more about the ecosystem?

Mad-greetings to everybody!) Will there be any restrictions on the operation of the network? I mean, on time or on requirements to the participants?

I recently watched a TV shoe dedicated to a similar topic ... The advertising market on the Internet was estimated by billions of contracts a year in the show. This is the number of transactions. How many transactions can this startup process?

)))  )) It's funny! Where can I find the Mad-token? So many opportunities for design solutions))

Marketing and advertising industry is huge market that's why many new startups working on this field.
What's your difference to compete with another one?

Hello! I’ve read that monetization can be customizable and changeable in the platform. By what rules will this be introduced? How will it be regulated? Such a problem and a problem of fair monetization are very common. As for me, I’ve encountered it on Youtube.

Greetings! You’re right - this is a very important and relevant issue for content creators. There’re a lot of questions about monetization programs. Prerequisites are the following: different campaigns on different platforms, different support for content creators. All in all, we can say that this market is still quite new and simply isn’t “ripe” yet.

One can say it isn’t “ripe”, but one can also say that there’s no regulation and each platform performs it in its own way, basing on some their rules. One famous platform blocked my videos several times on the first day after the release (when there’s the maximum number of views). Then, after my appeal, I was unblocked just like nothing happened. Of course, I’ve already lost some of the views and profits. Will MAD create a platform that is fair in this regard?

Your example can be called classic, many content makers have suffered from it.  Introducing a fair approach in this start-up to this issue is one of the managers’ tasks. Moreover, solving such problems directly affects loyalty. The goal in this part of the work is to create a convenient and fair monetization system.

Good! Apparently, there won’t be any problems with transparency, too?

Certainly! A united platform combined with the advantages of blockchain technology provides all stakeholders with transparency of the system.

This is a great advantage and a keystone to loyalty in this case. How does the service plan to capture the market?

We are on the threshold of the ICO, the 14th of December 14 is “around the corner”, but there’re almost no details! When will the date be announced?

You’ve already partially answered the question: the sale of tokens will continue from December 14, 2017 to January 14, 2018. The rest of the project is taking place in accordance with the road map)

Hello! How is it planned to distribute the tokens? I’ve heard that a team of managers and advisers plans to get a sweet piece immediately!

As I see, the project still needs to be developed. Especially they should work on such an advanced platform. How much funds will be allocated to its development?

What total amount of tokens will be issued? For all directions.

Greetings! We’ve only heard about 220 million units yet. I guess I’ve read in WP.

I see that we are on the threshold of launching the system. I have already invested my “penny”.  Can I take part in testing the platform?

Do I understand correctly that as a content maker I’ll be able to see how advertisers use it and how I get profit in real time?

How long ICO will run dev?

I got acquainted with the WP. It seemed to me that there’s nothing unique in MAD data. Just a usual chain. Am I mistaken?

If I want to watch the project first and perhaps join it by buying tokens later than ICO, how can I do it?

Something that I don’t understand completely is the following: will there be one ad network? Or will there be several specialized ones, but on the same platform?

Such conservative and cautious investors as you are likely to get an opportunity to buy tokens and on the stock exchanges also.

The launch of the token is scheduled for December 14. And when will ICO start?

Unfortunately, there’s no information yet. But as for me, I'm sure that soon it will be revealed)

I'm skeptical! As far as I understand, your solution differs from modern working ones, such as Google, only by blockchain’s capabilities of the. Is that really enough?)

the thread created on november 8, 2017 and its almost one month now,
but there is no updates from this project,,

Hi everybody! Is MADnet going to struggle against intermediaries between advertisers and developers? Are intermediaries really so bad and harmful for business?

No one says they’re harmful and no one going to struggle against them. However, you are unlikely to deny the fact that in general the mediator doesn’t create anything, but instead “clings” to a profitable stream of money.

But that’s not a fact! Intermediaries often greatly contribute to the spread of an industry, simply earning on the performing some small operations, which the creator or the client have no time to do.

I can agree with you in part. But I’ve heard somewhere that intermediaries in this project’s industry collect up to 60% of the final price. Perhaps, there should be some limits!

Hmm! If these data is real, of course it’s significant. Especially if you imagine that the final service might be cheaper for me these 60%, for example!)

That’s what I’m talking about?! But modern organization principles, centralization and restrictions don’t allow you to limit the costs of intermediaries. The principles of this project will make it easier for clients and manufacturers to “have a sigh”, and simply “take down a peg” the intermediaries.

The prospects seems to be very good in this perspective. In this case, I'm interested in the opportunity of participating in the bounty program...)

Look, are there examples of how much cheaper advertising becomes in the long run? Or some other assessments of the economic effects of the project?

Hello. I don’t understand it-terms, but my mate advised me to look at this project. Explain me please, what parts does the system consist of?

Excellent start-up! Tell me, how will participation and work with the network be evaluated? Are there any one-off payments for using it? Or is it planned to put there any proven partners to work according to a tariff?

MADnet Books, MADnetCore, MADnetData. Hello. Together all these parts become a system based on blockchain trchnology. Did you understood purpose of each element?

:) You ve anticipated my question! Of course I d like to read about them in plain words. S for blockchain, I ve been hearing about its advantages.

MADnet Books allows users to place the orders, opens a platform already tokenized for trading and exchanging advertisements.

TSo that’s anything like an in-put registry? Then there should be the central part processing incoming requests and searching for matches, as far as I understand, am I right?

Yes, it’s performed by MADnetCore. In addition to query mappings, this part checks the available content for authenticity ranks and performs directly the interaction functions of different incoming requests.

Ok. I’ve got only one question concerning MADnetData. Judging by its name, this part stores data. What is peer-to-peer structure? Does it give any advantages?

My question is an original one) I have a small advertising agency. Can I invest its part? Well, change it for tokens of the ICO. And then can I be among the first to start working on this network?

Super question, I join him. It’s a very interesting option. Hey, managers! Don’t ignore us.

Very interesting project! I’ve been working in the Internet advertising area for more than 5 years. The described network certainly looks promising. Will there be opportunities for interaction for people like me and you? I mean, will there be labor relations?

Provide me with information on benefits of participating in the ICO and pre-ICO ... How can I learn about bonuses?

All investors who have invested at the early stages usually receive bonuses and discounts, as well as privileges.

I’ve invested in it; I see understandable prospects and mechanisms of work. I want to specify: what will the funds received during the project be allocated to? When do you plan to begin to make profit?

I’ve heard about the cool technology that is used in the startup. And how will the network be protected from freeloaders and scammers who will try to get there for sure?

where is the news about this bounty? it looks like a successful project well

Great idea for naming. I like Mad man series.

Can`t find MAD Network bounty thread. Do you have one?

MAD Network (MAD) has been added to idex.market

https://twitter.com/Aurora_dao/status/986316706007191552

https://idex.market/eth/mad

Congratulation !

Wish you very happy trading !

Blockchain is poised to revolutionize advertising. MAD is at the forefront of this revolution, and our team is dedicated to building solutions to better protect consumer data while restoring the benefits of advertising. Thanks for the feature

Read more: https://www.psfk.com/2018/05/digital-advertising-incorporates-blockchain.html

Dear Community

Be sure to check out the following treat:

We have a  HUGE Forbes article that came out today featuring Adam. In which he discusses the current state of advertising and how MAD is developing a solution that will allow users to pull in ads and help brands reach consumers that ACTUALLY want to be reached.

https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#10b0b73c25aa

We would love to hear your feedback on it :)

---

MAD will officially be at Cannes Lions in June!

Our project was chosen to be presented on the Innovation Stage with Digital Visionry of GABBCON & CEO of Global Investment at Omnicom Media Group, Barry Cupples. If you'd like to set up a meeting, click here: http://bit.ly/MADCannes

We have a lot of exciting announcements coming in Cannes that we cannot wait to share with our awesome and supportive community

Read more information in our latest Twitter update here: https://twitter.com/madnetwork_/status/999299764385705985

Hey guys, this article is a big deal for MAD. In addition to the more than 100 million unique monthly visitors to Forbes, it will be shared with Alan Wolk’s 260K targeted followers on LinkedIn! As he says at the end:

“The more aware we all become of how our data is collected, how it’s being used—and why the way it’s currently being used isn’t good for any of the players in the ecosystem—the more likely it is that they there will be a groundswell of support for uprooting the current system. We’re still in the early stages and education will play a big role, but as the saying goes, change happens slowly … and then all at once.”

Go share this article via Twitter, Linkedin, Reddit, Facebook, and Email if you truly believe in our project. We’re revolutionizing the advertising industry and we want you to be a part of it

https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#4368fc3825aa (https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#4368fc3825aa)

---

Hello to our MAD Network community! MAD Network's co-founder, Adam Helfgott, was featured alongside Po.et CEO Jarrod Dicker in another stunning article, this time by AdWeek.

Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector—sort of.

On May 8, David Marcus, who headed up Facebook’s Messenger for the past four years, tweeted his plans to set up a “small group” within Facebook to “explore” how to best leverage blockchain technology.

Adam Helfgott, co-founder of MadHive, a blockchain-based ad-tech company, said that unless other companies can innovate better and faster than Facebook, it might be a zero-sum game in Facebook’s favor. "It is going to become a battle," he said. "There are a lot of kids in the blockchain space and nobody else. It seems easy, but now as soon as Facebook is there, it matures the industry faster."

Click here to read the full article, and feel free to share it on LinkedIn, Reddit, Facebook, or via email: https://www.adweek.com/digital/heres-what-facebook-might-be-exploring-when-it-comes-to-blockchain-technology/ (https://www.adweek.com/digital/heres-what-facebook-might-be-exploring-when-it-comes-to-blockchain-technology/)

 Does anyone know detailed information about proof-of-real-work algorithm?  I just want to figure out what exactly it is and why is it so unique.
egretia

Proof of Real Work powers the ad server to facilitate the fairest deal possible between the advertiser and publisher as the algorithm is not invested in its own profitability. Rather, the ad server supports an ecosystem of miners who are incentivized to create faster, more efficient machine learning algorithms to win the block.

MADnet Core is the ad server designed to execute buying and selling of advertising. MADnet Core will be powered by our proof-of-real-work algorithm, which combs through ad requests and campaigns to find fast feasible matches, maximizing throughput simultaneously ensuring campaigns deliver and inventory gets monetized. Feasible matches are defined as pairings of individual ad requests to campaigns that meet all publisher and advertiser rules including real time restrictions such as frequency caps and industry separation.

Please check out our whitepaper for more information: https://madnetwork.io/MAD-Whitepaper.pdf (https://madnetwork.io/MAD-Whitepaper.pdf)  8)

---

Great coverage of MAD from CNBC today! https://app.box.com/s/zg1d97lcraq1yme7bk4wsf8ujp7s5gxr (https://app.box.com/s/zg1d97lcraq1yme7bk4wsf8ujp7s5gxr)

---

Here is your weekly update, courtesy of the MAD Network team!

NEW Updates on Cannes Lions 2018: MAD + WPP + OMNICOM =
Originally we announced that our Innovation Stage event titled “The Death of OpenRTB - Blockchain Beyond the Hype” would include Gabe Greenberg of Gabbcon, myself, and Barry Cupples, the CEO of Investment for Omnicom Media Group. Now we are delighted to announce that Gowthaman Ragothaman of Mindshare and WPP will also be joining us!

This is huge news as WPP and Omnicom Media Group are the two leading advertising holding companies in the entire industry.

For more information, check out the Cannes Lions site: https://www.canneslions.com/the-festival/programme#/agenda/event/the-death-of-openrtb-blockchain-beyond-the-hype-e1-30931 (https://www.canneslions.com/the-festival/programme#/agenda/event/the-death-of-openrtb-blockchain-beyond-the-hype-e1-30931)


TOKEN UPDATES: BANCOR!
MAD is being added to Bancor! It should be live within the next week. We will keep the community posted.

In addition, MAD Token is listed on DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We are working closely with other exchanges, and will provide updates when we get them.


ClearGDPR: MAD is now powering the leading GDPR compliance solution! 
We are very excited to announce that together with AdLedger and CleverTech, we have officially launched our first product titled ClearGDPR. This open-source, web-based tool which you can install on-premise or in the cloud, has blockchain anchored chain-of-custody records.

As a blockchain based technology, ClearGDPR ensures immutability and transparency while empowering organizations to allow users to truly own their data. At such a crucial time for the digital advertising industry, we’re thrilled at how seamless and accessible this solution is for businesses to integrate into their infrastructure.

For more information and to check out documentation of our open-source project visit: https://www.cleargdpr.com/  (https://www.cleargdpr.com/)


PRESS:
It was a very busy week for MAD in the press, take a look at our coverage roundup:
Forbes: “Adam Helfgott Wants Advertisers To Stop Pushing Ads Onto People”- https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#3da1139525aa (https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#3da1139525aa)
Martech Advisor: “Can GDPR Make the Promise of Data Privacy a Reality?”- https://www.martechadvisor.com/articles/gdpr/can-gdpr-make-the-promise-of-data-privacy-a-reality/ (https://www.martechadvisor.com/articles/gdpr/can-gdpr-make-the-promise-of-data-privacy-a-reality/)
Forbes: “Five Tips For Blockchain Investing In Media, Entertainment And Advertising”- https://www.forbes.com/sites/dbloom/2018/05/26/blockchain-investing-tips-media-entertainment-advertising/#3c293be42f5d (https://www.forbes.com/sites/dbloom/2018/05/26/blockchain-investing-tips-media-entertainment-advertising/#3c293be42f5d)
CNBC (Video): “Gabe Greenberg on GDPR”- https://m.box.com/shared_item/https%3A%2F%2Fapp.box.com%2Fs%2Fzg1d97lcraq1yme7bk4wsf8ujp7s5gxr/view/294472191733 (https://m.box.com/shared_item/https%3A%2F%2Fapp.box.com%2Fs%2Fzg1d97lcraq1yme7bk4wsf8ujp7s5gxr/view/294472191733)
Tech Target: “Container Adoption: Startup, Enterprise Giant Tap Partners”- https://searchitchannel.techtarget.com/feature/Container-adoption-Startup-enterprise-giant-tap-partners (https://searchitchannel.techtarget.com/feature/Container-adoption-Startup-enterprise-giant-tap-partners)


UPCOMING EVENTS:

JUNE 12: Adam will be speaking in NYC on a panel at Columbia Business School called “AMA New York, Blockchain 101: What Blockchain May Mean For Marketers”. If you have any interest in attending please use our discount code (case sensitive) on tickets: SPEAKERADAM. http://www.amanewyork.org/calendar/blockchain101/

JUNE 13: Rebecca will be speaking in San Francisco on a panel at TV of Tomorrow alongside our friends Jarrod Dicker of Po.et and Will Felcon of Tegna. The panel is titled, “Blockchain and Video”. If you are in the SF area and wish to attend, please use our discount code: SPK8xa8tvotSF18. http://thetvoftomorrowshow.com/speakers

---

Is A Token Economy the Answer to Ad-Tech’s Woes?

Blockchain can offer a great deal of value to the ad industry without tokenization, but it is the token that really brings that potential to the next level. Tokens represent an intent to do a deal, and they represent value within the marketplace. By staking tokens into a “smart contract” and codifying the deal, both the buyer and the seller benefit. A token economy could flip the market dynamics for the middle layer, making it more profitable to actually serve the interest of buyers and sellers, which is not always the case today. Commodifying the layers in the middle will shift the fee structure from a percentage media spend to a flat fee pricing system. For the buyer, this results in greater reach for the cost, while publishers actually lower the margin compression which currently plagues the digital advertising ecosystem. The buyer gets to understand exactly how much budget they have left to spend in any given quarter, while the seller gets paid faster.

Check out our official Medium blog here to read the full article: https://blog.madnetwork.io/is-a-token-economy-the-answer-to-ad-techs-woes-711146503d9c (https://blog.madnetwork.io/is-a-token-economy-the-answer-to-ad-techs-woes-711146503d9c)

Here's where you can find our website and links to different platforms.  :D

Website: https://madnetwork.io/

Twitter: https://twitter.com/madnetwork_?lang=en

Linkedin: https://www.linkedin.com/company/mad-network/

Medium blog: https://blog.madnetwork.io/

Youtube: https://bit.ly/2GIIxWp

Reddit: https://www.reddit.com/r/madnetwork/

---

In advance of #Cannes, MAD joins WPP today in Mumbai to talk blockchain
https://i.imgur.com/8YN4uKu.jpg

Please take a look at our recent blog post introducing you to the MAD team.

In this edition, we sit down with Elan Ashendorf, Blockchain Engineer, to ask him questions about his professional and personal life.

https://blog.madnetwork.io/meet-the-mad-team-392b29e3839b

Gabe Greenberg in India presenting MAD to brands and WPP agency staff.   :D

https://i.imgur.com/i2sbhnz.jpg

Michael Loeb, founder and CEO of Loeb.NYC, the New York City-based start up firm, hosted a gathering of tech experts, leading marketers, and brand specialists for a lively discussion on the ways blockchain is impacting marketing and all variety of business practices. #BlockOrNot, a daylong event, took place at Loeb's Southampton home on May 18 and included fireside chats, panel discussions, and free-flowing networking that allowed attendees to meet one another, ask questions, and exchange ideas.

In addition to Palmer, Block Or Not featured such speakers as Bob Lord and Babs Rangaiah of IBM, Joe Zawadzki of MediaMath, Adam Helfgott of MadHive, Michael Jolly of FusionSeven, and Ashwini Anburajan of 22X Fund.

Read more here: https://www.prnewswire.com/news-releases/michael-loeb-cnbcs-bonin-bough-host-blockchain-event-at-loeb-hampton-estate-of-billions-tv-show-fame-300662233.html (https://www.prnewswire.com/news-releases/michael-loeb-cnbcs-bonin-bough-host-blockchain-event-at-loeb-hampton-estate-of-billions-tv-show-fame-300662233.html)  8)

.

A project that was not destined to survive

 :

Marketing and advertising industry is huge market that's why many new startups working on this field.
What's your difference to compete with another one?

At this time, we’re not worried about competitors. Most blockchain ad tech projects are simply another tax to pile onto the industry. They aren’t truly solving the underlying problems that advertising has. MAD is by creating a new protocol, built with privacy by design. You can read more about us here: https://bit.ly/2kkXWn2

Dear Community

At 5pm CET MAD will host Akon on the PrincessAVKYacht at Cannes_Lions on June 18th, for a blockchain AMA moderated by DigitalVisionry of GABBCON. Joining Akon will be MAD CTO Tom Bollich, MAD EVP Rebecca Lerner and MAD CEO Adam Helfgott. Join us! https://buff.ly/2JHOGV4


https://twitter.com/madnetwork_/status/1006901768041754624

https://i.imgur.com/7dJ3bU2.png

---

Hey guys,

Great write up from Digiday featuring quotes from Adam.

The quotes we really like:

“Blockchain has a problem: It’s long on potential, short on immediate utility. The story is no different in media, where blockchain’s boosters preach it will solve everything from consumer privacy issues to viewability problems to cleaning up the media supply chain to even vetting influencer contracts.”

 “A lot of the solutions we’re seeing in ad tech is like taking a mechanical clock and slapping a radio on top of it, and calling it a digital clock,” says Adam Helfgott, CEO of the Mad Network, which is attempting to use blockchain to fix ad tech and cut out middlemen.”

https://digiday.com/marketing/off-blockchain-distributed-ledger-hot-use-advertising-remains-question-mark/

UPCOMING EVENTS:

JUNE 18-20: Cannes Lions! We have several events happening over the course of the week - here’s a peek at a few things happening that week:
 
Monday, July 18, 5pm CET: The team is hosting a Blockchain AMA for members of the community to come ask questions about blockchain and its impact on media and advertising.  Location: Princess AVK, Old Port of Cannes

Tuesday, July 19, 10am CET: Adam takes the stage with Gabbcon, Omnicom, & WPP to discuss how MAD will revolutionize media with privacy by design.

Tuesday, July 19, 5pm CET: The team is hosting an AMA for the community to ask questions about the MAD Protocol - how it works, why it matters, and what they can do to get involved.  Location: Princess AVK, Old Port of Cannes

Breaking down the hype on blockchain @Cannes_Lions with @DigitalVisionary @omnicom and @wpp

https://twitter.com/madnetwork_/status/1008993791569813504

Also check out this Linked in post about the event. :)

https://www.linkedin.com/feed/update/urn:li:activity:6414839886389485568

---

We announced to the entire industry that MAD is building a new blockchain network for digital advertising with privacy by design AND that executives at both WPP and Omnicom are on board.  The team is at Cannes as we speak meeting with hundreds of people in the media space about the goals for this new protocol. This article was already released featuring our protocol:
 https://www.campaignlive.co.uk/article/omnicom-all-major-clients-blockchain-officers-equipped/1485371

---

We also released our new video describing our protocol, which you can view here:

https://www.youtube.com/watch?v=modWKqbSK1g

Hello MAD Community - here’s our update for this week (June 27):   

Cannes Lions 2018: Huge Success!

As you know, the team was at the Cannes Lions Festival last week - and it was a huge success.  Following our panel with WPP & Omnicom, the team met with key media executives from top companies including Disney, CBS, Fox, Denstu, Havas, and American Express (among many others) to discuss the MAD protocol and how they can get involved. Developing meaningful relationships with the biggest companies in the world like CBS and Fox, and advertising holding companies like Omnicom, WPP, Publicis, Dentsu & Havas is vital to our success! And we’re proud to say we walked away from Cannes with tons of support and many budding partnerships.

The team is going to carry the momentum from Cannes throughout the summer, taking MAD on a roadshow to continue conversations with companies all over the world. Traditional media companies know that big change is coming -- and the big players are excited to participate in shaping the future together with MAD.

ANNOUNCEMENTS
1.) MAD is officially on the AdLedger Board!

We helped co-found AdLedger many months ago, and we can’t wait to continue working with the new board members, including companies like IBM, Omnicom, IPG, TEGNA, Meredith Corp., Salon Media, & Coindesk to create standards for the entire ecosystem.

Take a look at some of the coverage (including tons of MAD mentions!):

AdWeek: https://www.adweek.com/digital/omnicom-ipg-ibm-and-meredith-corp-join-the-board-of-a-blockchain-consortium-to-set-standards/
MarTech Advisor: https://www.martechadvisor.com/news/mta-lab/adledger-announces-first-round-of-advisory-board-members/
RapidTV: https://www.rapidtvnews.com/2018062152589/adledger-announces-initial-advisory-board.html
PR Web: https://www.prweb.com/releases/2018/06/prweb15578946.htm

2.) Now you can learn blockchain development from MAD Engineers with UDACITY!

MAD has officially partnered with Udacity’s on their new Blockchain Developer NanoDegree Program! You can learn blockchain development with our very own Aaron Brown, MAD VP of Engineering. You can also connect with MAD Engineers, and Udacity Experts in Residence, Tyler Mace and Connor Yanz during the program’s office hours!

Check it out here: https://blog.udacity.com/2018/06/introducing-udacity-blockchain-developer-nanodegree-program.html


MAD TOKEN UPDATES
MAD Token is listed on Bancor, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We are will provide additional updates when we get them.


NEW TEAM MEMBERS: Yasar & Brittany
The MAD Team continues to expand as this week, we added Yasar Senturk, a Senior Software Engineer, and Brittany Walker, Office Manager.

NEW PRESS THIS WEEK:
Campaign Live: Omnicom: 'All our major clients have blockchain officers, we have to be equipped'- https://www.campaignlive.co.uk/article/omnicom-all-major-clients-blockchain-officers-equipped/1485371
TVREV: ‘8 Cannes Facts and 20 Observations’- http://tvrev.com/8-cannes-facts-20-observations/#.WzPvU9hKjUL
ClickZ: ‘Retargeting gets credit for sales that would have happened organically, say 83% of marketers’- https://www.clickz.com/retargeting-credit-organic-sales/214871/


UPCOMING EVENTS:

June 29: Enterprise Blockchain Summit in NYC
MAD Advisor Konstantin Richter will be speaking about the blockchain market and the growth it will have across all industries in the near future. Take a look: https://www.slideshare.net/robbailey/2018-0611-enterprise-blockchain-summit-nyc-confidential-am

July 11: Guest Lecture at Columbia University in NYC
MAD VP of Engineering Aaron Brown and MAD VP of Partnerships and Platform Ops Christiana Cacciapuoti will be conducting a guest lecture at Columbia Business School for MBA students for this class: https://www8.gsb.columbia.edu/courses/mba/2018/summer/b8679-001

July 18-20: MAD will officially be at Distributed 2018 in SF!
We will be presenting on the main stage at one of the biggest blockchain conferences all year long! We will also have a booth and be giving away a ton of MAD swag 😎. Check out more info on this event here: https://2018.distributed.com/

July 26: Google Next in SF
MAD VP of Engineering Aaron Brown will be speaking at Google Cloud Next in San Francisco. Take a look at the event here: https://cloud.withgoogle.com/next18/sf/

A user’s set of devices pulls in relevant ads based on their on-device AI powered profiling, pulling in only relevant ads and ignoring the rest. This profiling is secure, never shared, and cryptographically sealed.

Dear Community

Check out the redux of our panel from Cannes_Lions, "Blockchain Beyond the Hype, The Death of OpenRTB", discussing the MAD Protocol. Huge thanks to our panelists: MAD Network CEO Adam Helfgott, Gowthaman Ragothaman, Gabe Greenbur, Jeff Ratner, and Barry Cupples from Omnicom.

Video: https://www.youtube.com/watch?v=wU0MjuPNp5E

Original Tweet: https://twitter.com/madnetwork_/status/1012357475725606913

Hi all - we know you’re eager for updates, and thank you for your patience. 

Privacy in advertising is new. Re-engineering advertising with privacy-by-design is not something that will happen overnight - but will be the result of thousands of man-hours of coding, research, experimentation, testing and iteration by the team. 

We’ve got new technical publications coming out in the next couple weeks which will give you insight into our technical approach and thinking.  But that doesn’t mean there’s no code ready. We’re also planning to open source some of the cryptographic libraries we’ve developed that are critical for privacy. We believe these are a much needed addition to the blockchain community at large. Since privacy is a huge problem to tackle, and we want to encourage as much development with our code as possible, we’re busy vetting it before publication!

Please don’t underestimate how critical the partnerships formed and reinforced at events like Cannes Lions are for success - both in business and for product development! To build great product you need to collaborate with your market - and that’s exactly what we’re doing!

Based on the relationships we’ve forged at events around the world, we have a new partnership in the works with major publishers and the largest blockchain consortium for advertising to begin selling inventory to brands through the MAD Network. Like all good things, it’s not going to all come together overnight - but we hope to have more news towards the end of the summer.  Very, very exciting stuff!

We’ll let the community know in this channel as soon as we publish our new papers and code. Stay tuned - and thank you again for your patience.

what is this coin about?
https://www.coingecko.com/en/coins/mad-network-token

MAD Network created the first blockchain protocol for digital advertising with privacy-by-design. Instead of customers’ data be held in a centralized data store, MAD allows their data to be stored completely on their own devices. By leveraging their data locally, MAD can pull in the best ads for each individual at the right time, in the right context, delivering the best possible advertising experience. Over the next year the MAD token will be integrated into the Madhive suite of products - aka advertisers will be able to pay for ad buys using Madhive in MAD token!

The Advertisers can stake MAD token to create an insertion order (IO), which is a smart contract that specifies how ads should be executed.

Madhive has tons of brand equity in the advertising and media world, our key markets. So it’s important we transition that equity slowly and intentionally. We are starting to transition MadHive’s brand equity over to MAD Network in a big way at Cannes Lions this year. We’re also in the process of tweaking both brands to visually reflect each other more.

You can visit our website here: https://madnetwork.com/

Project UPDATE: Anyone got an AD TECH question??

At MAD, we focus our time, energy, and brain power on building a new protocol for the advertising industry... and A TON of progress has been made.

As everyone with an interest in cryptocurrency knows, there are a lot of projects who make extremely bold claims and unrealistic goals simply to boost the price of their token. We don’t do that here. We understand there is frustration in the community regarding MAD Token, but we believe in the long term success of our project. This team has what it takes to revolutionize the advertising industry - but as we’ve said many times, it will not happen overnight. It will take not only hours and hours of coding, but also partnerships with the right industry players to make it work!

We have critical partnerships under our belt already, with more to come. New papers and documentation are coming soon. And we have dozens of conferences booked to spread the word and educate the market about MAD. So for those of you in it to win it, buckle up, the ride has just begun.

As our friend Jarrod Dicker, CEO of The Po.et Project, said yesterday, “ It’s the quietest projects that competitors should be most concerned about. Especially now. Less talking means more listening and more building. The quiet, focused projects of today will be the loudest in terms of usability, utility and user base tomorrow.” We couldn’t agree more.

We love discussing advertising, blockchain, or what tech we plan to implement, because we’re ad tech nerds. We rarely get questions like this from our community and urge you guys to ask about these important things as opposed to the same old questions about topics we can’t legally answer.

Want to help shape the future of ad tech?  Bring the ideas!  We’d love support from the community about the meat of our project!

“Meet the MAD Team: Gabe Greenberg”

Our latest, “Meet the MAD Team” blog features Gabe Greenberg, a member of MAD’s Advisory Board. Gabe has been a vital member of the MAD team by arranging and participating in speaking events with media executives all over the world. He and his company GABBCON helped orchestrate our very successful Cannes Lions event this past month.

Gabe brings over 20 years of experience in the media and advertising industry and has seen first hand the issues that riddle the ecosystem. He joined MAD because he wants to be a part of something that could truly change the industry. Go check out what he has to say: https://blog.madnetwork.io/meet-the-mad-team-gabe-greenberg-board-advisor-57de0a91aa40


EVENTS:

Yesterday: Guest Lecture at Columbia University in NYC
MAD VP of Engineering Aaron Brown and MAD VP of Partnerships and Platform Ops Christiana Cacciapuoti conducted a guest lecture at Columbia Business School for MBA students studying digital advertising. https://twitter.com/ChristianaCacc/status/1017147033579393026

July 18-20: Distributed 2018 in SF!
Christiana Cacciapuoti will be presenting on the main stage at one of the biggest blockchain conferences all year long! Matt will also man down the MAD booth and be giving away a ton of MAD swag  - please stop by, we’d love to meet you! Check out more info on this event here: https://2018.distributed.com/

July 26: Google Next in SF
MAD VP of Engineering Aaron Brown will be speaking at Google Cloud Next in San Francisco in front of thousands of attendees to discuss the MAD protocol. Take a look at the event here: https://cloud.withgoogle.com/next18/sf/


WHERE TO BUY MAD:
 
MAD Token is listed on Bancor, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. Per usual, we are will provide additional updates when we get them.

---

Thanks so much for your support!

Hey Community!
Check out this Podcast on MAD Network!

https://speakingofcrypto.com/2018/07/13/018-cryptography-and-a-decentralized-future-with-adam-helfgott/

Hey Community! 
Full video from MAD VP of Partnerships Christiana Cacciapuoti’s presentation at Distributed last week. Very informative on the history of problems plaguing ad tech & what that means for MAD and the future of advertising. https://www.youtube.com/watch?v=kl_FQHQ1ulA

Hey MAD community!
MAD Network VP of Engineering Aaron Brown took the big stage at #GoogleNext18 to discuss @GCPcloud solutions. Check out more here:
https://twitter.com/madnetwork_/status/1022488400040009730

Dear Mad Community

Please take time to see the full video from #GoogleNext18 where the Mad VP of Engineering took the big stage.

The Panelists share how they are using Google's secure cloud platform to improve their cost/performance ratio, innovate beyond what was possible on premises or in other clouds, and scale without the need for systems engineers nor dedicated DevOps

https://www.youtube.com/watch?v=0_EKiozGHFk

Hello MAD Community!

Here’s our update for this week (Aug. 1):   

PRODUCT UPDATES & NEW DOCUMENTATION

The team has been hard at work finalizing our refined product strategy, defining how it will work, and writing up new white papers to explain to the community at large. We are getting close to finishing, and appreciate your patience - it’s good stuff!

We will release our new Executive White Paper with updated ideas, goals, and overall summary of the MAD protocol very soon. We will update you on the official release date soon. We can’t wait for everyone to read it!

We also have added a sign-up form on our website for the MAD Network Red Paper, which will serve as our technical paper on the MAD Protocol.

Sign up for the Red Paper here: https://madnetwork.com/red-paper  (https://madnetwork.com/red-paper)
 
MAD’S SUMMER ROADSHOW

We’ve been super busy the last month - the team’s been in SF, London, & Hong Kong!

MAD @ Distributed 2018 in SF
MAD VP of Partnerships Christiana Cacciapuoti presented on the main stage discussing the history of issues in ad tech and how MAD plans to solve them in the new protocol. Go check it out here: https://www.youtube.com/watch?v=kl_FQHQ1ulA

MAD in London
Adam traveled to London last week to meet with a major agency and a huge brand to discuss partnership agreements. Unfortunately cannot say who… yet! 😉

MAD @ NIFTY in Hong Kong
MAD CTO Tom Bollich spoke at the world’s first Conference and Hackathon dedicated to the future of Blockchain gaming and Non-Fungible Tokens hosted by Kenetic and Decentraland. Don’t miss this video of Tom speaking about his time at Zynga and how we started MadHive. He was joined by Phil Chen of HTC and Jehan Chu of Kenetic: https://www.youtube.com/watch?v=rs_7ZmJBXJE (https://www.youtube.com/watch?v=rs_7ZmJBXJE)

MAD @ Google Next in SF
MAD VP of Engineering Aaron Brown recently spoke at Google Cloud Next in San Francisco in front of thousands of attendees to discuss MAD’s use of Google’s Cloud Platform. Take a look at the full panel here: https://www.youtube.com/watch?v=0_EKiozGHFk (https://www.youtube.com/watch?v=0_EKiozGHFk)

INTERESTED IN BLOCKCHAIN DEVELOPMENT?

Go check out MAD VP of Engineering Aaron Brown’s exclusive interview with Udacity! Aaron shares his experience in blockchain development and offers tips for those looking to get started in the growing industry. Check it out and let us know what you think! https://blog.udacity.com/2018/07/how-to-become-a-blockchain-developer.html (https://blog.udacity.com/2018/07/how-to-become-a-blockchain-developer.html)

NEW MADDERS

Thrilled to welcome Chaohang Zhang to the MAD Team! She will join our Dev team as a Senior Software Engineer and previously worked as a Senior Software Developer at Bloomberg. Welcome, Chaohang!!!

WHERE TO BUY MAD Token:

MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.

however this crypto is not a national currency that is automatically needed to transact, if it is not traded it will not be possible to increase prices and the level of trust will go down and this token will not be worthwhile over time so this story only sells.

I beg to differ that the MAD token and the project as a whole are definitely worthwhile :) MAD Network created the first blockchain protocol for digital advertising with privacy-by-design. Instead of customers’ data be held in a centralized data store, MAD allows their data to be stored completely on their own devices. By leveraging their data locally, MAD can pull in the best ads for each individual at the right time, in the right context, delivering the best possible advertising experience.

The MAD token was created to service the future of digital advertising by connecting the Internet of Things to the digital advertising ecosystem, creating a contextually-relevant and timely advertising experience that maintains personal privacy while bringing brands and consumers closer together.

Dear Community

Rebecca was recently interviewed by Salih Sarikaya, who is widely followed on social media, where she discusses her start at MAD and the MAD Protocol.
 https://twitter.com/SalihSarikaya/status/1025160259340361728

Here is a link to the video:

https://smartereum.com/26533/mad-network-review-first-blockchain-network-for-advertising-with-privacy-by-design-interview-with-rebecca-lerner-vice-president-at-madhive-mad-network/

*Please note: at the end Rebecca discusses where MAD are in terms of the project and what’s to come in the next few weeks. So be sure to check it out!!

Hello MAD Community!

Here’s our update for this week (Aug. 8th):

COMING SOON: ROADMAP UPDATE!

Our team is working on an updated roadmap that we can share with the community. We know many of you have been eager to see an updated roadmap - and we look forward to sharing it with you here as soon as it’s complete.

UPCOMING EVENTS

Aaron Brown, MAD’s VP of Engineering, will be speaking this week on a panel at INNOVATE:NY on Blockchain in Advertising and Marketing. The panel will discuss the potential implications blockchain will have in the industry. Take a look at the event and who Aaron will be speaking alongside here: https://www.theadvertisingclub.org/page/InnovateBlockchain  (https://www.theadvertisingclub.org/page/InnovateBlockchain)

MAD PRESS

Did you catch MAD EVP Rebecca Lerner’s interview with Salih Sarikaya? This in depth interview gives a great look into Rebecca’s start into blockchain as well as where our project stands at the moment.

Take a look and share our tweet here: https://twitter.com/madnetwork_/status/1025372700016107520  (https://twitter.com/madnetwork_/status/1025372700016107520)

WHERE TO BUY MAD Token:

MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.

the concept is very interesting, I hope the team will manage this project very seriously, so that the project could go forward and succeed.

Thank you for the support!

I really hope that the project will be stable in the market, and the team will still work as well as now.

Hi there, the bounty has ended

Hello MAD Community!

Here’s our update for this week (Aug. 14):  

DMEXCO - SEPTEMBER 2018

MAD will be taking the main stage at DMEXCO 2018 in Cologne, Germany! We’ve got another major announcement that we’ll make there - along with some major new partners.

Although we can’t discuss the details yet, this is gonna be a game changer, and we can’t wait to share it with you guys. Check out the event here: https://dmexco.com/



UPDATED ROADMAP AND WHITE PAPER

As discussed last week, our team is ironing out details in the updated white paper, red paper (which you can sign up for here: https://madnetwork.com/red-paper), & roadmap.  We know you were hoping to see the roadmap this week, but it’s going to take a little while longer - so we thank you in advance for your patience.

Once 100% complete, we will send them in this channel and you guys will be the first to check it out!

Thanks again for your patience, and we’re excited to hear your feedback.




MAD PRESS

CUSTOMER THINK: How Blockchain Can Fix Advertising
http://customerthink.com/how-blockchain-can-fix-advertising/  (http://customerthink.com/how-blockchain-can-fix-advertising/)

ADEXCHANGER: What’s The Latest For Blockchain In Ad Tech?
https://adexchanger.com/online-advertising/whats-the-latest-for-blockchain-in-ad-tech/ (https://adexchanger.com/online-advertising/whats-the-latest-for-blockchain-in-ad-tech/)

BITCOIN EXCHANGE GUIDE: Blockchain AdTech Firms Look For Transparency, Speed, Fraud, Privacy & Payment Improvements
https://bitcoinexchangeguide.com/blockchain-adtech-firms-look-for-transparency-speed-fraud-privacy-payment-improvements/ (https://bitcoinexchangeguide.com/blockchain-adtech-firms-look-for-transparency-speed-fraud-privacy-payment-improvements/)
 
BUSINESS WIRE: TEGNA Inc. Reports 2018 Second Quarter Results https://www.businesswire.com/news/home/20180807005423/en/TEGNA-Reports-2018-Quarter-Results (https://www.businesswire.com/news/home/20180807005423/en/TEGNA-Reports-2018-Quarter-Results)
 


MAD MEME OF THE MONTH CONTEST

We’ve come up with a contest idea for our community to take part in, and we think you’ll have fun with this one!

Who can make the funniest meme about digital advertising and MAD Network??  :D ;D

You can include consumer privacy, traditional advertising, ad tech, or blockchain.

We’ll pick a winner every month, who will receive a MAD swag bag as well as a shoutout on our Social Channels!

P.S. Gifs work as well!
 

WHERE TO BUY MAD TOKEN:

MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.

Hey everyone, Adam has just published an article on his views on how the advertising industry can potentially benefit from blockchain tech with the right approach.

Check out the article here:
https://www.linkedin.com/pulse/blockchain-growing-up-hard-do-adam-helfgott/ (https://www.linkedin.com/pulse/blockchain-growing-up-hard-do-adam-helfgott/)

"MAD is the first blockchain network for advertising with privacy by design, laying a new foundation for the industry that will fundamentally disrupt how it works, without changing the workflows. MAD leverages blockchain and cryptography to solve the key problems around consumer privacy, unnecessary ad taxes and rampant fraud, providing consumers with privacy and more relevant ads. Meanwhile, advertisers and publishers receive needed transparency on every ad transaction."

What are the community thoughts on the above article? We would love to hear from you.

nice concept of this project, it is easily to advertise when no middle man involve, it will help the advertiser to advertise their product without having paying a high cost

Is there a bounty campaign here?
now more and more platforms for advertising, what are the advantages of the MAD platform from others, what do I get if I advertise here?

The Bounty program has since ended. :( If content creators advertise on our platform, they end up with more revenue due to quicker faster delivery fee. Publishers stand to gain cheaper advertising costs via cutting out the middle man.


Thank you for your support! Don't forget to sign up for the Red paper here: https://madnetwork.com/red-paper

MAD is building the first blockchain protocol for digital advertising with privacy-by-design, What’s most exciting and innovative about blockchain isn’t that it’s a distributed database, it’s the ability to engineer and enforce incentive mechanisms that create shared value and outcomes.

Thank you Powered, that was very insightful. What was your favorite part of the Whitepaper?

Hey everyone! In case you missed it, MAD will be at DMEXCO - SEPTEMBER 2018

MAD will be taking the main stage at DMEXCO 2018 in Cologne, Germany! They’ve also got another major announcement that they’ll make there - along with some major new partners.

Although they can’t discuss the details yet, this is gonna be a game changer, and they can’t wait to share it with you guys. Check out the event here: https://dmexco.com/

Dear MAD Community

We are pleased to share with you that MAD's very own Rebecca Lerner was featured in Businessinsider's list of 23 industry insiders working on high-profile efforts to fix digital advertising. Check out their list and what Rebecca has to say about MAD's solutions below:

https://twitter.com/madnetwork_/status/1031935295820845056

Hello,
I'm confindent that you are going to make this work ;) big industry that would actually really benefit from a blockchain!
Good luck to you guys

Thanks for your support! :)

Hey community! 😊

Check out this Tweet mentioning MAD to be at @dmexco to make a big announcement! 😉

https://twitter.com/madnetwork_/status/1037022674466295808

They have great features and lets not forget the person making the ann thread i think the guys from the team and the token itself have great potential that will soon be realized just a matter of time

Thanks for your support Eiland.  ;D
Have you checked out the conversation in the MAD Network Telegram? If not feel free to join the conversation here:

https://t.me/madnetworkcommunity

---

It's here!  ;D
Go check out MAD Network's Dmexco POC Announcement with Omnicom Media Group and a MAJOR Entertainment Client of Omnicom here: https://www.youtube.com/watch?v=PtvDiIWukJM

Hey community! Here are the events the team is attending, including the Blockchain Society NYC Deal Making Conference that's taking place today!   :D

UPCOMING EVENTS

SEPT 21 NYC: The Blockchain Society NYC Deal Making Conference
https://www.universe.com/events/the-blockchain-society-nyc-deal-making-conference-invite-only-tickets-new-york-82F1YW

SEPT 28 NYC: The Blockchain Revolution in Advertising: The Implications for Ad Players
https://www.eventbrite.com/e/the-blockchain-revolution-in-advertising-the-implications-for-ad-players-tickets-48914971998

OCTOBER 1-4 NYC: Advertising Week New York
http://www.newyork.advertisingweek.com/

NOV 1, LOS ANGELES: Gabbcon LA 2018
https://gabbcon.com/la2018/

Hey everyone! If you haven't yet seen it, be sure to check out this article on MediaPost titled Omnicom, MAD Network Test Ad Blockchain Platform!

Omnicom Media Group (OMG) is partnering with the MAD Network, a blockchain and cryptography solutions company, on a blockchain proof-of-concept project.

CryptoRTB claims to be first in the market to leverage a distributed, immutable ledger (blockchain) with additional cryptographic technology to solve the problem of “garbage in, garbage out.” Most current Blockchain projects invite companies to track whether something happened. However, writing fake or bad data to a blockchain doesn’t make it true or trustworthy.

MAD’s platform adds additional cryptography to let actors know if the data is true or false. This added innovation will impart the value to authenticate a campaign’s performance, as well as its targeting data, then leveraging blockchain, will create an immutable record.

Check out the rest of the article here: https://www.mediapost.com/publications/article/325383/omnicom-mad-network-test-ad-blockchain-platform.html (https://www.mediapost.com/publications/article/325383/omnicom-mad-network-test-ad-blockchain-platform.html)

---

MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced that it is partnering with Omnicom Media Group, the media services division of Omnicom Group, Inc (NYSE: OMC) on a cryptography-based advertising proof-of-concept (POC), dubbed CryptoRTB. The CryptoRTB test activation was initially unveiled on a panel at DMEXCO including MAD Network founder and CEO Adam Helfgott and Omnicom Media Group Chief Research Officer Jonathan Steuer, moderated by Gabe Greenberg, CEO of Gabbcon.

CryptoRTB, which has been designed to provide cost transparency for advertisers, optimize media weight per dollar spent and eliminate waste from the value chain, will be tested by an Omnicom Media Group EMEA client. The activation aims to deliver a better understanding of the full and complete source and costs of all inventory and data in a transparent and fraud free supply chain.

Read the rest of the article here, on Business Wire: https://www.businesswire.com/news/home/20180918005241/en/MAD-Network-Unveils-Blockchain-Advertising-Proof-of-Concept (https://www.businesswire.com/news/home/20180918005241/en/MAD-Network-Unveils-Blockchain-Advertising-Proof-of-Concept)

Fascinating conversation between two seasoned media executives, Mediaocean CEO Bill Wise and MAD CTO Tom Bollich.
Tom touches on his start at Zynga and other startups, what projects MAD is currently working on, and how the MAD protocol could change advertising forever.

Take a listen of the conversation here:
https://www.mediaocean.com/rock-around-blockchain-recording-2 (https://www.mediaocean.com/rock-around-blockchain-recording-2)

Dear Community!

Hope everyone is enjoying their Friday so far, we have got some great news the end the week for you!

 This week, we hired two Advertising Executives to join the MAD Team!

Ryan Reed - VP of Product Management

Ryan Reed has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management. Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. Ryan is a graduate of Carnegie Mellon University, and has been published in eMarketer, MediaPost, Cynopsis, Media Village, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable.

Joey Hyche - SVP Client Services

Joey has worked at Publicis, Omnicom, Mediamath, and was one of the first employees at FreeWheel (owned by comcast now). He brings a ton of experience with working with clients in the ad industry and will help bolster the MAD Team as we navigate through the market.

Press Release Link
http://www.prweb.com/releases/madhive_mad_network_hire_senior_advertising_executives_ryan_reed_and_joey_hyche/prweb15808701.htm

MarTech Advisor
https://www.martechadvisor.com/news/ads/senior-advertising-executives-ryan-reed-and-joey-hyche-join-madhive-amp-mad-network/

MarTech Series
https://martechseries.com/sales-marketing/programmatic-buying/madhive-mad-network-hire-senior-advertising-executives-ryan-reed-joey-hyche/

RapidTV News
https://www.rapidtvnews.com/2018100553723/ad-blockchain-firm-madhive-expands-executive-team.html#axzz5T4LKjOCz

Hey community! Good news! 😊

MAD is partnering with Beachfront for Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising. We want to position this as a real world use case for blockchain in advertising and can revolutionize the entire industry.

This use case prevents ad fraud in the OTT (over the top - Apple TV, Amazon FireStick, Roku, etc.) market and help advertisers identify and target key audiences in REAL TIME.

Forbes: Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals
https://www.forbes.com/sites/dbloom/2018/10/18/ad-tech-blockchain-beachfront-madhive/#75f84918374f

Broadcasting & Cable: Beachfront Adds MadHive’s Blockchain to OTT Ad Platform
https://www.broadcastingcable.com/news/beachfront-adds-madhives-blockchain-ott-ad-platform

Rapid TV News: Beachfront, MadHive team for real-time premium OTT ad verification
https://www.rapidtvnews.com/2018101853877/beachfront-madhive-team-for-real-time-premium-ott-ad-verification.html

New York Business Journal: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising
https://www.bizjournals.com/newyork/prnewswire/press_releases/New_York/2018/10/18/UN43500

PRWeb: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising
https://www.prweb.com/releases/beachfront_madhive_partner_for_real_time_audience_enrichment_verification_in_premium_ott_video_advertising/prweb15851122.htm

Will this user's data be collected with the consent the user? And what benefits the users that had their data collected will obtain?

MAD Network created the first blockchain protocol for digital advertising with privacy-by-design. Instead of customers’ data be held in a centralized data store, MAD allows their data to be stored completely on their own devices. By leveraging their data locally, MAD can pull in the best ads for each individual at the right time, in the right context, delivering the best possible advertising experience.

Hey Community! Good News! 😁

MAD has officially been nominated for 3 ABBI Awards including:

1 "2018 Most Innovative Use of Audience Based Buying Technology"
2 "2018 OTT Platform of The Year" with TEGNA
3 "2018 Most Innovative Use of Data & Insights" with PremionMedia

Check out this Tweet:
https://twitter.com/madnetwork_/status/1054721854353629184

Hi Everyone the newest update for MAD Network.

In this recent update, MAD Partners With Beachfront Media and the MAD Team has added some serious talent to their Engineering Team. You can read the full November update here: https://blog.madnetwork.io/mad-network-update-november-2018-a56247699f48

Hey there MAD Network Community!

We are pleased to share that MADHive and MAD Network have won the Gold Prize at the Gabbcon ABBI Awards for "Most Innovative Use of Blockchain & Cryptography 2018" 🏆 🙌🏻 Many more exciting things to come!

Check it out here:
https://gabbcon.com/2018-abbi-award-winners/ (https://gabbcon.com/2018-abbi-award-winners/)

Hey MAD fans,

This is really great news! The team have added Sarah Feinberg to their board of advisors.

MAD Network and MadHive, the cross-platform blockchain and cryptography solutions networks for the advertising industry, today announced that former senior White House and Obama administration official and senior public policy and communications expert Sarah E. Feinberg will be joining their board of advisors.


https://www.martechadvisor.com/news/ads/sarah-feinberg-joins-mad-network-board-of-advisors/

I want to know how the algorithm works?
And how do they work? What is also meant by order insertion?
I see this project is the best project, hope you succeed.

Hey there! MAD is Layer 2 solution being built upon the Ethereum Network to facilitate scaling, while the Team has decided to use the Stellar Blockchain to clear and settle payments as it is more efficient for Business and Financial solutions. Regarding Insertion orders, MADtokens are required to stake them, and they outline  how an ad should be delivered and executed in order to activate a payment channel for the accounting, fulfillment, and instant reconciliation of an ad delivery.

Here is more coverage from TheDrum on Sarah Feinberg joining the MAD Board of Advisors. Sarah has held multiple Sr. roles in gov’t and her experience is vital to navigating the intricacies of potential regulation in the blockchain & cryptography industry.

👉 https://www.thedrum.com/news/2018/11/20/people-the-move-including-cnn-digital-grey-new-york-j-walter-thompson-and-more

MAD Network is bringing on Jeremy Steinberg, Chief Revenue Officer at Yieldmo, and Bill Schild, a 25-year industry veteran and former Executive Vice President at Viant Inc., to its advisory team. Executives around the space want to get involved with a company poised to change digital advertising… and MAD is that company.

For more, check out this fresh article:
https://www.prweb.com/releases/jeremy_steinberg_bill_schild_join_mad_network_board_of_advisors/prweb15955263.htm

Do you follow the Team's blog? Some interesting updates (https://blog.madnetwork.io/mad-network-update-november-2018-a56247699f48) there from time to time!

---

Blockchain for Ad Tech: Band Aid or Change Agent? (https://blog.madnetwork.io/blockchain-for-ad-tech-band-aid-or-change-agent-4480b23f7e63)

Fascinating conversation between two seasoned media executives, Mediaocean CEO Bill Wise and MAD CTO Tom Bollich.
Tom touches on his start at Zynga and other startups, what projects MAD is currently working on, and how the MAD protocol could change advertising forever.

Take a listen of the conversation here:
https://www.mediaocean.com/rock-around-blockchain-recording-2

Are you subscribed to the Team's YouTube (https://bit.ly/2GIIxWp)? :)

Many interesting tidbits on the press section here (https://t.me/madnetworkcommunity/21748)! Be sure to have a read :)

If you're curious about MAD, check out the Red Paper here: https://madnetwork.com/red-paper

Did you see the recent tweet from MAD (https://twitter.com/madnetwork_/status/1080563143380742149)?

Getting started on MAD? There a really good place to check all the latest info here (https://t.me/madnetworkcommunity/21748)!

You can follow MAD on Twitter here: https://twitter.com/madnetwork_

“Consumer data and privacy can coexist, and that’s what separates MAD from the rest of the industry,” - Bill Schild, MAD Network Advisor.

That’s what the team at MAD are working towards! https://www.prweb.com/releases/jeremy_steinberg_bill_schild_join_mad_network_board_of_advisors/prweb15955263.htm

Are you up to date with the Team on Reddit? (https://www.reddit.com/r/madnetwork/) :)

If you have any questions about MAD, make sure to join the Official Telegram Group (https://t.me/MADNetworkCommunity), where you can find assistance 24/7!

"2018's worst privacy actors were the tech companies themselves, harvesting mountains of users' data and employing flawed systems to use and share it." Here's a great read from Electronic Frontier Foundation on data privacy scandals throughout 2018 https://buff.ly/2QefLSf

Have you checked out the Team on LinkedIn (https://www.linkedin.com/company/mad-network/)? :)

A common question for any blockchain related project is "Will this be on it's own mainnet at some point".

While there are no concrete dates as of the moment, you may recall when CEO Adam Helfgott mentioned this (https://t.me/madnetworkcommunity/19934) in relation to the Mainnet:

MAD already had some press appearances... Check this (https://goo.gl/Kwugqp) one out on Forbes!

Oh, good one. Thanks for sharing!

Ad tech is a common ground for blockchain utilization, but is it really worth it? See both sides and learn about the mission of MAD Protocol in this article (https://blog.madnetwork.io/blockchain-for-ad-tech-band-aid-or-change-agent-4480b23f7e63). The MAD Protocol is new system for advertising technology where privacy and profitability coexist.

Did you subscribe to the Team on Reddit (https://www.reddit.com/r/madnetwork/)? Great place to keep up to date :)

There are plenty of ways to keep up to date with MAD Network! Read through some rich blog content:
https://blog.madnetwork.io/

The Team is looking forward to know what do you think (https://t.me/madnetworkcommunity) of the latest news!

The MAD CEO, Advertisers, and Fish.

Find out what it's all about in the explainer below!

https://i.imgur.com/AaiD3jT.png
Click Here (https://www.youtube.com/channel/UC0oJhBSVx1Sfz6qlEyAP3eA)


If you have any questions about MAD Network, make sure to join the Official Telegram Group (https://t.me/madnetworkcommunity)!

You may not know, but MAD Network can be found on LinkedIn (https://www.linkedin.com/company/mad-network/). It's a great way to see the work experience of the team members. Make sure to give them a follow while you are there!

Check out this latest retweet from MAD Network  :)

Join the fun in the official community (https://t.me/madnetworkcommunity)!

---

MAD in less than a couple of minutes... Be sure to check this quick video (https://www.youtube.com/watch?v=_5e0deNoDyU)!

Very informative, thanks for sharing!

Blockchain: Growing up is hard to do... You can read what Adam Helfgott has to say about that here (https://blog.madnetwork.io/blockchain-growing-up-is-hard-to-do-546a45e744c8)!

“...privacy is now best described as the ability to control data we cannot stop generating, giving rise to inferences we can’t predict.” Great read from HBR on the convergence of privacy and security https://hbr.org/2019/01/privacy-and-cybersecurity-are-converging-heres-why-that-matters-for-people-and-for-companies

Want to quickly check a news recap on MAD? You can do so here (https://t.me/getMADannouncements)!

Fascinating article!

We agree that quality, efficiency, and scale will be three key growth drivers throughout 2019 for digital advertising. Learn more in this great article in Adweek by KyleDozeman

👉👉 https://www.adweek.com/programmatic/ces-2019-promoted-the-idea-of-a-more-collaborative-year-for-programmatic/

Did you know that MAD Network has a YouTube channel (https://www.youtube.com/channel/UC0oJhBSVx1Sfz6qlEyAP3eA/featured)? See videos on MAD, as well as snippets of their appearances at conferences around the globe.

You can find MAD on many places online, be sure to check them all (https://www.reddit.com/r/madnetwork/)!

Thanks for the tip!

Looking to reach out to the team with questions or perhaps a proposal? You can fill out the form here: https://madnetwork.com/contact

MAD for the latest? Be sure to check it here (https://t.me/getMADannouncements)! :)

I like the convenience of an announcements channel. Push notifications right to my phone!

Be sure to bookmark the Team's blog (https://blog.madnetwork.io/) for all the latest!

"My own point of view is that [GDPR] is a fantastic start in treating privacy as a human right. I hope that in the United States we do something similar, and that the world converges on a common standard." - Satya Nadella

Against the backdrop of a "techlash", the CEO of Microsoft called for new global norms on privacy, data and Artificial Intelligence.
Find out more here: https://www.weforum.org/agenda/2019/01/privacy-is-a-human-right-we-need-a-gdpr-for-the-world-microsoft-ceo/

The GDPR is one of the most important pieces of legislation to protect consumers in the history of the internet. If you'd like to learn more check out this site: https://eugdpr.org/the-regulation/gdpr-faqs/

“[Ad fraud] is an incentives problem where most parties don’t want to look.” - Dr. Augustine Fou - Cybersecurity, Ad Fraud Researcher explains in this article https://buff.ly/2FUauhU 
And,
We agree! Middlemen that sit between advertisers and publishers are disincentivized to reduce the volume of fraud. We must reevaluate the supply chain.
Learn more here: https://buff.ly/2FUauhU   https://buff.ly/2FUauhU 

Blockchain for Ad Tech: Band Aid or Change Agent? (https://blog.madnetwork.io/blockchain-for-ad-tech-band-aid-or-change-agent-4480b23f7e63)

Take a look back at this piece to see what MAD Network can bring to the table, and what problems are faced in the world of ad tech.

Watch new clients getting matched in real time at http://poc.mdhv.io/

This platform have a very promising startup which has clear goals, experienced team and opportunities to simplify business.

Indeed! Make sure to subscribe to the Official Telegram Group (https://t.me/MADNetworkCommunity) if you have any questions!

Have you already subscribed to the Team's blog (https://blog.madnetwork.io/)? :)

Make sure to follow MAD on Twitter (https://twitter.com/madnetwork_)!

Programmatic advertising is broken. Here’s how can we fix it. https://blog.madnetwork.io/to-fix-ad-tech-fix-ads-dont-block-them-2d8c7a30ed7f

Meet the team behind MAD Network: https://www.linkedin.com/company/mad-network/

They're quite active on the Telegram Group (https://t.me/MADNetwork) as well!

Interested in receiving news in real time? Be sure to subscribe here (https://t.me/getMADannouncements)!

Learn why Mad Network commits itself to being a Change Agent (https://blog.madnetwork.io/blockchain-for-ad-tech-band-aid-or-change-agent-4480b23f7e63) while many within the programmatic ad space settle to act as a band-aid.

Excellent article-

"By the end of this year, almost every major TV network and providers will have rolled out their version of an addressable ad product." Great article from Sara Fischer on the acceleration of addressable TV https://buff.ly/2FZi6Pf

Take a look back at when Jeremy Steinberg, Chief Revenue Officer at Yieldmo, and Bill Schild, a 25-year industry veteran and former Executive Vice President at Viant Inc., joined MAD Network's advisory team. Executives around the space want to get involved with a company poised to change digital advertising, and MAD is that company.

For more, check out the article:
https://www.prweb.com/releases/jeremy_steinberg_bill_schild_join_mad_network_board_of_advisors/prweb15955263.htm

Get foundational knowledge about MAD Network at MAD's FAQ! (https://madnetwork.com/faq)

What is MAD Token?

MAD token is an ERC20 token used in conjunction with the MAD Protocol to incentivize, stake, and make payments within the system. For more information about MAD tokens, please check out our upcoming whitepaper.

Are you "mad" to get to know more about MAD? You can subscribe here (https://t.me/getMADannouncements) for the latest!

Great article- it really is a necessary step in order to make advertising a more mature space.

Have you met the team? Back in October MAD Network hired two new Advertising Executives to join the team.

Ryan Reed - VP of Product Management

Ryan Reed has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management. Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. Ryan is a graduate of Carnegie Mellon University, and has been published in eMarketer, MediaPost, Cynopsis, Media Village, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable.

Joey Hyche - SVP Client Services

Joey has worked at Publicis, Omnicom, Mediamath, and was one of the first employees at FreeWheel (owned by comcast now). He brings a ton of experience with working with clients in the ad industry and will help bolster the MAD Team as we navigate through the market.

Learn about MadHive and MadHive's relationship with the MAD Network!

https://madhive.com/index.html

Have you seen MAD's appearances on the press?

Forbes: “Adam Helfgott Wants Advertisers To Stop Pushing Ads Onto People” (https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#2f3356bf25aa)

AdLedger is a non-profit consortium founded by MadHive, Tegna and IBM. AdLedger’s mission is to reset global technology standards in digital advertising as the industry moves towards the adoption of new products.

Learn more about MAD's consortium here:
https://adledger.org/

Such a great article. I agree that advertisers should respect user's privacy and that users should be in full control of their data.

Great point-of-view from the team:

Hoping to acquire some MAD tokens while the markets are looking up? You can find MAD listed on:
Bancor, DDEX, Cybex, EtherDelta, and ForkDelta

Have you joined the community (https://t.me/madnetworkcommunity)? Feel free to discuss MAD!

Read about MAD Network's partnership with Omnicom Media Group, resulting in MAD's POC, CryptoRTB:

https://www.businesswire.com/news/home/20180918005241/en/MAD-Network-Unveils-Blockchain-Advertising-Proof-of-Concept

Did you see when the Team introduced their Team members? Here's an article on Gabe Greenberg (https://blog.madnetwork.io/meet-the-mad-team-gabe-greenberg-board-advisor-57de0a91aa40)

Be sure to follow MAD Network on Twitter!

https://i.imgur.com/wx4GuPc.png (https://twitter.com/madnetwork_)

In addition to the Official Telegram Community, make sure you  also subscribe to the News channel (https://t.me/getMADannouncements) where you will find announcements and news from the team.

How well do you know the players in the MAD eco-system? (https://madnetwork.com/ecosystem)

Part of MAD's strong presence online... You can find them on LinkedIn (https://www.linkedin.com/company/mad-network/) :)

WOW! That's quite the comprehensive list.

Learn more about the detailed tracking of your MAD ad campaign

https://madhive.com/analytics.html

Did you see this Op-ed (https://adage.com/article/opinion/zuckerberg-dumb-fucks-opening-window-new-ad-models-privacy/312832/) written by MAD Network CEO, Adam Hefgott? It's from last year, but still as relevant today as ever.

Have you seen MAD's presentation (https://www.youtube.com/watch?v=kl_FQHQ1ulA) at the Distributed 2018 event?

"The ad-tech industry is at odds with the consumer" - perfect phrase explaining what's wrong with ad industry these days. A great presentation!

Sarah Feinberg Joins MAD Network, MadHive Board Of Advisors

https://www.prweb.com/releases/sarah_feinberg_joins_mad_network_madhive_board_of_advisors/prweb15891222.htm

Did you see MAD VP of Engineering Aaron Brown’s exclusive interview with Udacity? Aaron shared his experience in blockchain development and offers tips for those looking to get started in the growing industry.

Read the full scoop here: https://blog.udacity.com/2018/07/how-to-become-a-blockchain-developer.html and let us know what you think!

On the blockchain, growing up is hard... But it is a worthy path! You can read more on the subject in the Team's blog (https://blog.madnetwork.io/blockchain-growing-up-is-hard-to-do-546a45e744c8)

Check out Washington Post's Chronotope on the Digiday Podcast discussing the need for transparency in ad tech. "So much of what's obscured has to do with the metrics."

https://buff.ly/2I7AEPV  - MadHive's solutions provide proven measurement, backed by cryptography.

perhaps, this is a difficult path, but it is quite reliable and safe. blockchain technology is a gust of the future

Catch Rebecca Lerner, Vice President of the Mad Network in Distributed Dialogues EP #3 - Privacy & Trust podcast!

"In this episode we speak with David Chaum, cryptographer and creator of Digicash, Rebecca Lerner, Executive Vice President of the Mad Network, Reuben Yap, COO of Zcoin and Patrick Byrne, CEO of Overstock.com and Executive Chairman of tZERO."

https://letstalkbitcoin.com/blog/post/dd-episode-31-privacy-trust

Hey! MAD is on Telegram!

Here are the Official Channels/Groups:

• MAD Official Telegram Group (https://t.me/madnetworkcommunity)
• MAD Announcements Channel (https://t.me/getMADannouncements)

I can see you are on different social media, but discord is missing.
Can you try to consider having a discord community. Perhaps you will be able to communicate more with those who have preference for discord.

Hey Denreal, thanks for reaching out, I will ask the team if they are interested. If you are interested in Telegram, you can join: https://t.me/madnetworkcommunity

MAD Network, Who we are: https://bit.ly/2kkXWn2

https://i.imgur.com/UbN0O1P.png (https://madnetwork.com)


MAD. https://madnetwork.com/

Blockchain for Ad Tech: Band Aid or Change Agent? See what the Team has to say on that here (https://blog.madnetwork.io/blockchain-for-ad-tech-band-aid-or-change-agent-4480b23f7e63)!

Hello awesome MAD Network community 👋👋

In case you aren't already, please make sure to follow the project via their social networks accounts, like their twitter 👉 https://twitter.com/madnetwork_ or facebook  👇 https://www.facebook.com/madnetworkplatform

If you are really able to make it work then it is going to be damn good project.

Indeed, it is! The ideas for change in the ad tech space that this team has are really cool!

Just wait and see- it's going to make the ad space a whole lot better!

MadHive CEO Adam Helfgott on how blockchain and cryptography will impact the advertising industry in 2019.

https://pbs.twimg.com/media/D0h06nOWwAI6zcP.jpg

Have you taken a look at the POC? The blockchain for the MAD payment rail is in motion, and you can watch as it matches customers with ads:

http://poc.mdhv.io

More information:
https://www.mediapost.com/publications/article/325383/omnicom-mad-network-test-ad-blockchain-platform.html

Did you see when Adam Helfgott was featured on AdAge (https://adage.com/article/opinion/zuckerberg-dumb-fucks-opening-window-new-ad-models-privacy/312832/)?

"The supply-side video advertising platform Beachfront is partnering with video advertising technology and data company MadHive to integrate MadHive’s data management platform (DMP) with Beachfront’s OTT inventory."

Read more here (https://www.mediapost.com/publications/article/326752/beachfront-madhive-to-bring-blockchain-to-ott-inv.html)

Check out the latest featuring MAD!

https://i.imgur.com/QShalUO.jpg (https://www.neverstopmarketing.com/first-ever-blockchain-marketing-technology-landscape/)

Bring your questions over to the Official Telegram Group (https://t.me/madnetworkcommunity)!

Are you subscribed to the Team's YouTube channel (https://www.youtube.com/channel/UC0oJhBSVx1Sfz6qlEyAP3eA/featured)? Very interesting video there!

Happy Women's Day to all of the strong crypto women fighting every day 🌹 sisters, mothers, everyone close to you! 🙌

"Although programmatic advertising has alleviated many of the pain points previously felt by advertisers, its growth has also brought a slew of problems, namely supply chain opacity, the “disappearing ad dollar” and data leakage."
-Mad whitepaper 1.0 

With up to 60% of the value generated in the programmatic ad space being captured by intermediaries, MAD Network sets out to locate the so-called "disappearing ad dollar".

madnetwork.io

when we look at the youtube channel, we can understand what interest the users have in the project. you have 90-100 views only and looks very weak.

Do you follow the Team on Twitter? (https://twitter.com/madnetwork_?lang=en)

- Adam Helfgott, MAD Network CEO and founder

did you have a plan to make a bounty campaign for this project,,
•   nice looking ANN thread,,
•   good luck for your project

The team isn't organizing a bounty campaign. Thanks for your support!

Join the community (https://t.me/madnetworkcommunity) and let us know your feedback on MAD!

MAD Network's Senior Blockchain Engineer Tyler Mace on how using blockchain & AI can revolutionize advertising

"The ad tech pipeline is a very hands-on, human-centric process and any time you can take some of that away and use efficient computer algorithms you stand to benefit quite a bit. It can simplify the whole pipeline. Also, better matching between advertisement and consumers by way of AI is a really big area of interest. I really enjoy targeted advertisement and I think artificial intelligence can make it an even better experience."

Read more (https://blog.madnetwork.io/meet-the-mad-team-a6c6a9f95bf7)

Ad fraud on OTT is real. Alan Wolk consults Adam Helfgott and Gabe Greenberg to learn how fraud occurs in the OTT environment and how our solution prevents it. 
https://buff.ly/2TJDGPc  via Forbes

New to MAD? You can find a very interesting article here (https://blog.madnetwork.io/blockchain-for-ad-tech-band-aid-or-change-agent-4480b23f7e63)

---

Did you know that MAD is present on Reddit (https://www.reddit.com/r/madnetwork/) as well?

OTT ad spend in the US will grow 20% this year to $2.6 billion, with marketers citing detailed measurement and precise targeting among the leading benefits according to eMarketer
https://www.emarketer.com/content/will-ad-measurement-challenges-stifle-ott-growth

Programmatic Today
THE FUTURE OF PROGRAMMATIC WITH MAD


Come see the future at https://madnetwork.com/

Be sure to join in on the community (https://t.me/madnetworkcommunity)!

---

Do you know Ketti Barateli (https://blog.madnetwork.io/meet-the-mad-team-ketti-barateli-81b82d7b3235) from the MAD Team? :)

Take a walk down memory lane to when MAD VP of Engineering, Aaron Brown (pictured middle), was present in San Francisco to speak at #GoogleNext18 on July 25, 2018. He took part in the panel, "Google Cloud Platform: The What, The How, and The Why".


https://image-store.slidesharecdn.com/ab67fa3e-0c9b-4261-99df-a4d80d656d04-original.jpeg

Another entry in the Meet the Team (https://blog.madnetwork.io/meet-the-mad-team-19b15e7d2ea0) series, this time with Rob Callan, Senior Blockchain Engineer!

Have you read MAD Network's whitepaper recently? Check it out at https://madnetwork.com/whitepaper

Are you "MAD" for the latest? Check out Twitter (https://twitter.com/madnetwork_)!

https://i.imgur.com/9PKIKuN.png (https://t.me/madnetworkcommunity)

"The scale that is now emerging in CTV not only allows marketers to begin to drive addressability but also more precisely target their audience across interest categories at the household and down to the viewer level..."

https://www.adweek.com/tv-video/2018-saw-connected-tv-prove-its-worth-but-there-are-still-ways-data-can-improve-it/

- MAD Advisor, Sarah Feinberg.

See what else Sarah has to say on here Twitter (https://twitter.com/FeinbergSarah).

We need to fix ads (https://blog.madnetwork.io/to-fix-ad-tech-fix-ads-dont-block-them-2d8c7a30ed7f)... Not block them!

"Block, block, block, block!" (https://www.youtube.com/watch?v=sxZSXyCeXL8)

Be sure to join the community (https://t.me/madnetworkcommunity) for all sorts of discussion!

One community member in the Telegram Community asked (https://t.me/madnetworkcommunity/23191):

The team further clarified (https://t.me/madnetworkcommunity/23195) this:

Do you have the Team's blog bookmarked (https://blog.madnetwork.io/)? :)

The latest whitepaper is LIVE! It outlines how MAD Network uses cryptography and blockchain concepts to not only impart trust into the ad tech supply chain, but also eliminate fraud, and create a new foundation for advertising. Download at https://madnetwork.com/whitepaper

Check the most recent big news on MAD here (http://t.me/madnetworkcommunity/23163)!

From Twitter:

https://twitter.com/madnetwork_/status/1115326928892964865

the most futuristic  application  with all qualities of decentralized blockchain network advertising platform

It is worth highlighting again for all the Brave Browser users who may have missed it, but Brave has recently announced their membership with AdLedger, the nonprofit consortium of which MAD Network is a founding member: https://oracletimes.com/basic-attention-tokens-bat-brave-browser-joins-ibm-founded-adledger/

Adledger continues to lead the industry forward in its mission to build cohesive rules and standards for the application of blockchains and cryptography to media and advertising. Notably, every major advertising agency is on board!

What is current progress of MAD network? Advertising is a huge market for new ideas. A special - blockchain. We seen that Ethereum make a huge steps right now in develops and now even Opera browser have in build eth wallet. What we needs now? Good advertising - it will pump a crypto for a new high.

Hi there! You are right, and the team is moving here. Here is the latest update:



Hi MAD Community,

We have been working hard to develop solutions for the digital advertising industry and I want to update the community on 5 major developments:

1/ Token Bonus for Holders from our initial public Token Sale.
2/ New Whitepaper!
3/ Development and Product Roll Out.
4/ Industry Traction.
5/ Telegram AMA on May 7

1/ THE MAD BONUS PROGRAM: We want to thank the original token holders who have supported our project with a token bonus!

For those who participated in the December 2017 ICO and still hold their tokens, please fill out this google form for your 10% bonus: https://docs.google.com/forms/d/e/1FAIpQLSf3uKLSEmSpuehoBmv-xTxEcj4xIamDUBpjMfP0ZGyEAygVgQ/viewform.

Once we verify that you are a token holder, etc. we will distribute the bonus to you.

IMPORTANT: The bonus program lasts for 30 days, so if you’re still holding, please fill out the form ASAP!

2/ NEW WHITEPAPER: We have just published our new Whitepaper, which is available on our website: https://madnetwork.com/whitepaper. The new whitepaper is the result of countless hours of research, outreach and validation with key players in the industry.  It outlines how we use cryptography and blockchain concepts to not only impart trust into the ad tech supply chain, but also eliminate fraud, and create a new foundation for advertising in the era of the Internet of Things.

We’re super excited to share it with the community and look forward to hearing your feedback.

3/ THE WATCHGRAPH: Our Watchgraph, a creative new mechanism that imparts trust and governance into the ad tech supply chain, is now patent pending. Full detail about the watchgraph can be found in our whitepaper (https://madnetwork.com/whitepaper).

The Watchgraph applies key tenets of decentralization to ad tech in a truly innovative way.  It’s a revolutionary new concept, and has been incredibly well received by the major agencies, TV manufacturer OEMs, and data companies. The first use case of the token will be implemented through our partner Madhive: By leveraging MAD Networks technology, TV OEMs and supply partners will be able to secure the identity / owner of the household of the TV, as well as the publisher, and commit to data quality. This enables OTT ad sales to be purchased in a completely private manner. We are under an NDA as to the details, but I am happy to share with members of the community as details emerge.

4/ ADLEDGER UPDATES: AdLedger, the nonprofit consortium of which MAD Network is a founding member, continues to grow and lead the industry forward in its mission to build cohesive rules and standards for the application of blockchains and cryptography to media and advertising. Every major advertising agency is on board, and Brave recently announced their membership: https://oracletimes.com/basic-attention-tokens-bat-brave-browser-joins-ibm-founded-adledger/

5/ UPCOMING AMA ON TELEGRAM: MAD Network Chief Scientist, Aaron Brown, and I will host a Telegram AMA on May 7 from 7 to 8PM EST. We’d like to use the AMA as an opportunity to engage directly with our community, respond to questions, share insights, and offer a clear view into the work being done at MAD Network. We look forward to hearing from everyone!

MAD Network’s mission will take real work - especially in this bear economy. We are ready and facing these challenges head-on, helping bring change to an industry that does not always easily accept it. We continue making great strides, institutionalizing new ideas and bringing together the right people to act as agents of change.

We are here to answer your questions and always appreciate feedback from our community. Thank you for your continued support.

You are welcome to join the Telegram group to get more updates: https://t.me/madnetworkcommunity and feel free to ask any questions.

May 7th can't come soon enough! Be sure to bookmark the AMA (https://twitter.com/madnetwork_/status/1115326928892964865) on your calendars

---

Have you had the chance to join the community (https://t.me/madnetworkcommunity) and drop your feedback? :)

Have you learned about the Watchgraph? It's MNetwork's patent-pending mechanism that imparts trust and governance into the ad tech supply chain and ultimately secures our decentralized network. Check out how it works in the latest whitepaper: https://buff.ly/2K4vCVH

Another interesting post from the Meet The Team series (https://blog.madnetwork.io/welcome-to-this-weeks-edition-of-the-meet-the-mad-team-blog-series-2deefb59c22a), this time with Christiana Cacciapuoti, VP Partnerships & Platform Ops!

It feels like there are a lot of projects now that focus decentralizing the advertising industry. Hopefully some of them have their niche and bring value to the customers.

That's very understandable, but MAD Network is transforming the advertising industry through partnerships with MadHive (www.madhive.com) and AdLedger (www.adledger.org) to achieve our collective goal of creating a universally adopted global advertising network based on trust and transparency. 

So MAD Network is more interested in revolutionizing the advertising industry rather than simply being a niche part of it. For context, MAD is a founding member of AdLedger, which includes names such as IBM, Brave, and every major advertising agency.

'Watchtower', 'Watchgraph', 'duty of care'...learn how these fit into the MAD Network eco-system
https://madnetwork.com/whitepaper

Well, I said a niche because usually projects aiming at transforming he whole world at once do fail.

I see your point. However, MAD Network is not alone in this endeavor. As you can see above MAD is joined by many leaders in the industry with this goal in mind. MAD itself is a small but important piece of the puzzle. And if I may say, change has to start somewhere.

Did you know that MAD won (https://blog.madnetwork.io/mad-network-wins-global-blockchain-competition-at-sg-innovate-c0c596fca0c0) a Global Blockchain Competition at SGInnovate?

From Twitter:
https://buff.ly/2K4vCVH

Thanks for sharing!

Do you like to get your tech and crypto news from the front page of the internet? Swing by the MAD subreddit (https://www.reddit.com/r/madnetwork/) and make sure to subscribe while you are there.

Hi, how to participate in bonus token program as ico contributor through bnktothefuture platform. I cannot find wallet address at the platform. Still have all tokens. Thanks in advance!

Hello! Please check out the latest update where you will find the info about the bonus token program: https://t.me/madnetworkcommunity/23163

Take a walk back down memory lane with an AMA conducted with Stellar: https://blog.madnetwork.io/mad-recap-highlights-from-our-ama-with-the-stellar-community-688c5d1f00b0

You may be surprised to see how some things have developed over time!

MAD got some media coverage on Forbes! Have you ever read the article (https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#9cb640c25aaf)?

It's a great read!

Important Reminder: There is still time to participate in the MAD BONUS PROGRAM.

Do you follow the Team on LinkedIn (https://www.linkedin.com/company/mad-network/)?

What is MAD Network? Check out the video below:

https://i.imgur.com/V3GOfXd.png
Click the image to view video! (https://youtu.be/modWKqbSK1g)

Join the Community on Telegram (https://t.me/madnetworkcommunity) to discuss!

why not discuss here?
honestly whenever i see join telegram i think FUK NO
that place you can censor people easily, delete if people call you out on scamming

whereas discussing things HERE, i know you will can use the age old excuse "people FUD", just hit them with facts? they cant FUD effectively if they have no facts to back it up, pretty simple, no?
what do you have to HIDE/CENSOR?
2 year+ project going nowhere? thats normal here :P

any constructive facts so the team can take into account? what do you expect?

It has to start somewhere, but it can't hurt to understand and define that "somwhere" as precisely as possible ;)

Haha fair enough  ;D. To quote from MAD's FAQ (https://madnetwork.com/faq) in answer:

Hi MAD community! Just a friendly reminder that the deadline to submit your address for the MAD Network bonus token program is today, May 2 11:59PM EST. If you haven’t submitted the form yet, please do so here: https://docs.google.com/forms/d/e/1FAIpQLSf3uKLSEmSpuehoBmv-xTxEcj4xIamDUBpjMfP0ZGyEAygVgQ/viewform

Details on the bonus token program are listed below. Feel free to reach out to Tony D (@TDZ412 on Telegram) directly with any questions.

Who is eligible to receive bonus tokens?

How do I claim my bonus tokens?

How many bonus tokens will I receive?

Did you know that MAD was present at Distributed 2018? See their presentation here (https://www.youtube.com/watch?v=kl_FQHQ1ulA)!

Do you have questions for the MAD Network team? You're in luck! There will be an AMA held May 29th from 7-8 PM EST. The AMA will feature MAD Network CEO Adam Helfgott, and Chief Scientist Aaron Brown.

You are encouraged to post any questions you have to the Telegram channel (https://t.me/madnetworkcommunity) up until May 29th, and the team will be sure to make note of them to be addressed during the AMA.

Thanks so much for your support!

Not long left to submit your questions for Adam and Aaron to address! Follow the instructions above if you are interested.

Hey MAD community! We just posted our latest update on the blog

Check it out here (https://blog.madnetwork.io/mad-network-update-june-2019-4bc9a34eee20)

Following MAD on twitter?
https://twitter.com/madnetwork_

If not, you might have missed this:
"Using collaborative machine learning models enabled by TensorFlow, and deploying those models to the MAD Network’s blockchain, Madhivetech is recreating digital advertising with privacy by design."

https://twitter.com/SADA/status/1216480722409730053