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Title: Co-creation Post by: Em_i_ly on November 08, 2017, 02:40:56 PM What do you think about the new business idea, which is co-creation?
It's sth completly differnt than sharing economy. Do you think it's a future business model? Title: Re: Co-creation Post by: LydiaBob on November 10, 2017, 01:57:02 PM I don't know if it is a future business model but it is for sure a very interesting one. Especially for early-adopters and for niche markets.
Title: Re: Co-creation Post by: Em_i_ly on November 10, 2017, 02:04:55 PM I can't agree that it's mostly for early adopters. It depends on the company, how they might use the idea. For example LEGO is using co-creation is to create lego sets from ideas given by their fans. The best thing in co-creation is involving customers into creation process.
Title: Re: Co-creation Post by: krishnapramod on November 10, 2017, 05:20:51 PM What do you think about the new business idea, which is co-creation? It's sth completly differnt than sharing economy. Do you think it's a future business model? It isn't completely different. Sharing economy/collaborative consumption is a hybrid economy having different aspects and co-creation is one of them. Product reviews/customer satisfaction surveys/focus groups/user testing/feedbacks, brands/products have been relying on customers to create customer-centric products for quite some time now. Collaborating with customers and rewarding creators isn't only necessary for building a loyal consumer community, but also having a competitive edge. Crowdholding is building a Blockchain-based decentralized open innovation/co-creation platform that will connect entrepreneurs with the public/co-creators. |