Bitcoin Forum

There are many examples of clearly inferior products taking the market and obliterating others that were technically better. I just can't help forgetting Microsoft agains McIntosh or even Cocal Cola which has been know to be rejected in blind tasting tests.

Do you think that it is also happening in the Crypto space with Bitcoin, alts and ICOs?

All i can say is in marketing,the competion is always there, so in order to appealing more customer or investor  you must find a good marketing strategy in order to sell your products.and that situation i thinks  never been  happen in crypto space between  bitcoin,altcoins ,and ICO because  these three will always together in the world of digital currency,when making a new platform exchanges  these three will working together,to become succesfull those trading or ICO campaign.

Nah. Few of the top cryptos (not counting ICOs I guess) are actually marketed. Bitcoin and Ethereum, among others, are more successful than technologically superior altcoins because people care about value far more than the underlying technology. Even if you market a clearly better alt that scales better, is free to transfer, has smart contracts, is fully anonymous, etc., there will still be those who will choose Bitcoin or Ethereum simply because they're more valuable.

Either way, an altcoin being technologically superior doesn't mean it's automatically better. Aside from value, there are other factors into play, such as miner and community support, merchant acceptance, etc. and a combination of those could easily trump superior underlying tech.

Yep, if you have a great product and want to sell it for the right price you need to build a stream of followers and dedicate time to promote it, otherwise it will go into oblivion.

Actually, it is. I have been to a marketing campaign before, good publicity can blindly change anything even in Crypto. A good marketing stunt can always catch the attention of potential customer ignoring all other factors including the risk of buying/participating/joining to the said product.

Despite that, some people still sell inferior products to people, which is something I hate very much. More especially, all these big companies are into such things. They kick off with original products, and when they get popular and see that people are buying their products, they start making fake and inferior things, it’s very, very bad.

A reason for the hype over bitcoin just recently is because of it's high value and rapid price increase for the last few months of 2017. People didn't want to miss out on this and were frantic to buy and get on the continually increasing coin, which is said to continue to increase in the future. People didn't even know about it's function but wanted to buy it anyway. It's demand went crazy and this was not because of it's technological brilliance - but for it's high value.

Another reason why people chose bitcoin over other coins is because there are more platforms and mediums of exchanges for it to use it with unlike with the other coins.

The cryptos had already made some standards for themselves with the successful marketing. Because they have similar technologies and all are based on the network transactions the quarrel between them cannot advance to the disappearance of particular crypto with any marketing method.

It is true that some significant fluctuation can happen between them because of the higher or lower demand but the true battle lies in the prevail over the centralized currencies. Marketing is already working in the direction of the implementation of this new technologies, that the cryptos are providing, to every major company. In the comparison to the world prior the knowledge about bitcoin we could also say that marketing influenced the people greatly to absorb the knowledge about the cryptos given by the media.

The good advertisement is a goal for success; it can destroy the opposites and preserve the similarities.