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I daily see the new ICO campaign on twitter and other social media. I have never invested in ICO but want to start. 
All the ICO show excellent white paper, Strategy and future plans which looks lucrative.  But when it comes to investment in ICO , I can't decide because I don't know the basics. 

Can someone guide what to see before investing in ICO.

Ok, first off You need to know what project You are about to invest in. Once You knew what kind of project it is, then You can have an idea on whether it will be useful or not in real life or in the Crypto world. You must also research for similar Projects that might have the same platform or concept as the one you've just checked. Be sure that it has its unique features and not a rip-off of another Projects platform. Lastly always have a background check on the Company of the project, make sure that they have real people backing it up and trusted members. You can see elaborate information in the Whitepaper they provided, so look into that. That is all the basics that You need to know to ensure that You are investing in the right ICO.

Search for as much information about the project as possible. Decide whether this project is worth your money. Will it be a project with excellent prospect in the future? Unique? Or it will be the next social network, which is so full

You must know what you want and what you are looking for in a project. Also how long you want to leave your investment, short or long-term?  Then research on the project;  how viable is the project idea or is the project already have a working products and services; who are those behind this particular project;  Do they have what it take to deliver on their premises? In a short word, carry out thorough research and conduct due diligence before you make any investment. Hope this helps.

First, you can search for ratings on these ICO rating sites.

https://icodrops.com/

https://icorating.com/

Then look at the people number of telegram groups, check the white papers and technical routes on the ICO project's website, and you'll find out some useful information.

You should check Fastinvest ICO they are great team with already operating FinTech business. Their investment platform is used by more than 8500 daily users.

Problem with the telegram groups is that they can deceive a large number of participants with the presentation of the false value of the desireable ICO. The best advice is to gain more knowledge about the cryptos because many percents of the people have their own intentions that can result only in the profit gain ( but only for them). ICO sites are often presenting the project as it is presented in the whitepaper and in the thorough plan that the team has.
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These days there are many scammy projects that are usually disappearing in the end with the investor's money. Listen to your intuition. By the time you will gain more knowledge that will be of some use to you when you will watch the charts and calculate the possible success of the certain ICO. Also, try to look at the market cap value because it is determining the final value of the coin after it is released. Try to find the middle value and also try to analyze the current demand for that project because demand is defining the popularity of the designated ICO.

you should do on some research about those ICO, all about it
whitepaper, roadmap, team, that was and important thing, and what kind of program they offer to you ?

second, try to look on some website of ico review, better ico will be listed on two or more ico review website with a good rating

and last, this is optional but if you find a famous crypto-youtubers review those ico with a good review, it will give more value

I always check an icorating for choosing the good Ico to invest. You will check the rating in every Ico listed in this sites. This could add some input in choosing to invest and whitepaper is also important in investing an Ico.

While chosing an ICO in different ratings try to pick ones with lower marker caps with clear goal and roadmaps. It is very hard to find something like this (such tokensales sometines finish in an hour after the start of the presale) but they are more likely to moon after getting a good listing. Always watch the airdrops and early bunuses. With a large amount of free tokens the price of your portfolio will be washed by bounty hunters. For me the best ICO is the one without presale bonuses and wigh a low cap.

BASIC, let's discuss the basic in a term that everyine will understand.

As a beginner, you cannot directly pinpoint or likely guess which ICO will likely to be successful or which one won't.
As for my experience, here is some TIP that I learned from my comrades, from my research and from my mistakes.

Thins to consider when choosing an ICO.

First is HARDCAP or total capital that the team wants to raise.
Hardcap is important because most ICO that has a low Hardcap will have a higher chance of gains.

For instance; An ICO with 1Million$ hardcap will likely to 1x or more upon listing in an exchange, provided that 10M marketcap is very easy to move by supporter.

Second, you should also consider the project, the team behind, the roadmap and so on...

You will likely to learn step by step after having an exposure to forums or crypto-related groups or even medias.

First off don't look only at design of the website, white paper, how well marketing is done. Because all of these things, if scammers do it the right way, it's hard to notice. You should try to gather more information about who is behind the project and try to dig up everything about it - does that project has any DEMO versions, working product etc.

Recently we saw Benebit has done an exit scam of like estimated at around 2.7mil+ , and half a million went on marketing and exposing their brand. At least you could inform yourself more about scam ones so you can learn what to look to undercover real ones.

There are a lot of websites out there that try to break it down for you like https://www.icoranker.com/ , although you could take such websites like starting point but you should investigate further.

Do note that well written whitepaper doesn't have to mean a thing. As there are people there whose job is to write professional whitepapers for the public.

When I am looking for ICO to invest I am always looking for their idea and most precisely is this idea is going to worth it in the future and also is this is going to change our lifes somehow. If the answer is yes, then this ICO is good and it is good for invest.   

By far, investing in ICOs has been my most successful trading strategy.  When evaluating an ICO, I look at several key factors.

1.  How solid is the team?  Are there experienced members on the team, and who are the advisors?
2.  How is the token used?  Does their project really need a token, and how will the token grow in value?
3.  Do they have partnerships?  Are they partnered with solid companies that have a track record of success?
4.  Does their whitepaper concept make sense?  Is there a market that is hungry for what they have to offer?
5.  What does the competition look like?  Does this project bring something unique to the table?

Finally, I conduct research using icodrops, icobench, crushcrypto to get additional oppinions.  Good luck.

Always go through the project details the company is inviting for the ICO and the team member of the track record. For this, you should follow the company white paper in details. Also, evaluate the projects long-term viability.

The problem is that not many people have time or accurate knowledge to to do proper analysis of the projects. This is why it is a main issue, given the fact that you can not evaluate every project since there are tons of them out there I see that many people opt for ones that creates the biggest buzz which could potentially easily turn up to be scams.

Very true. How many projects can we evaluate. it is very tough task.

Exactly. The big buzz projects, like BitConnect, you have to be most careful with. If the projects end up being a scam or inefficient, then the entire market cap has a long way to go down. Low market cap coins without the buz don't have very far to go down.

First dont ask random people which ICO to invest,most of us have different point of views.There are a lot of things to consider like the product of the ICOS,the developer's team capability,whitepaper and roadmap must be clear,founder has succesful projects or he didnt came from nowhere.

But there is no denying that most ICO projects now have a lot of bubbles.
So the ico project is more hot then you are have more opportunity to make a profit, isn't it? ::)

there are many websites to look for ICO references like icobench.com and icorating.com, there you will see about the investment rating and risk and performance rating thus you will find any suitable ICOs that suits your preferences. for me i choose an ICO with an existing project or an existing company that will be more legit than any ICO proposal where the project will be launch after raising the funds and that will be a prone to scam and fraud.

It is not always about how good a white paper is, a white paper can be well and properly articulated but with nothing to offer. I think one has to get involved in a convincing research on the projects either they are unique or something of such has been done the past. Atimes, the uniqueness of the project sells it.

I really like this video from Cedric Dahl explaining what to look for in ICOs

https://www.youtube.com/watch?v=GbcWA252ewQ

what i can say is, if you really want to invest in an ICO, understand first their plans and goals in their whitepaper so that you will know if this ICO will have a potential in the future therefore you will invest with this ICO. Like this ICO which is called Daneel, this ICO will be an A.I assistant to those people like you who are new in the cryptocurrency world. This will give you information and better option on what you will do if you want to invest more. This ICO will surely have a potential in the near future.

I have invested in a few ICOs. The first thing I did was briefly went through the whitepaper. Then checked their official video, researched little more about the project on google. I also like to go to their official Telegram channel to check how big the community is, what other members are saying about the project and how much hype the project has before the ICO. I become a member of the telegram for few days and decide to invest if I like everything.  ;D
I have invested in RedPulse ICO, Loopring ICO and planning on Apex ICO.

Nowadays there are more scam projects in ICOs. So it would be better to invest in ICOs launched by institutional companies as they would be having a very good reputation in the market.Until now, most of ICOs which are related to block chain industry have been very successful. So it would be better to invest in such ICOs.

In my personal experience and opinion, they to hover their social media networks platform like Telegram Channels because good ICOs have numbers of active members in their Telegram Channel because telegram group cannot be purge and 99% of its members are real. I anyways think this way of choosing Good ICOs from the bad ones. Good ICOs are very active in their Telegram Channel, that amazed me much.

yeah very good that right because if you read the information carefully then you wont get scam by some fake icos because theres alot of scam here in bitcoin so dont trust easily

for my own I chose ico is really clear project to invest in the ico.

you need to proper knowledge about that ICO in which you are investing just like there team, there source code, runnning blockchain.

Research is the best helpful thing to do during investing in ICO but you will have to consider in different angle of the ICO,s background like white paper, the Owner, the teams market cap and the volumes of the project members and consider also to a deep research in some social media engine such as https://icorating.com/.

Very interesting question of course, but in any case it is worth noting that you do not need to rush to invest your money, you will always invest it, another thing is where to invest them, and for this, of course, it is worthwhile to work hard.

First we should understand about ICO and can gain more knowledge of it.
CV proof ICO is best.
CVproof Purpose
1.      Stop professional profile frauds & cheats
2.      Slash the cost and lead time of vetting services
3.      Introduce an  incentive model  fueled by tokens
4.      Reduce non-relevant applications

  Will for me i determined that an ico is good to invest if he have a good white paper.Having a greate plan for future such as roadmap.and most of all its have great crowded people.I think thats all you need in finding ico

I think a good ICO needs to have a strong project behind. the white paper is very important to understand the vision of the company. A solid and  suitable team is a must

To decide which on ICO to invest in is first you should know what are you doing. Second you have access on all the information you need about a certain ICO and third you have time. I'll get straight up to the point, 99% of ICO are bound to fail so if your'e thinking of investing in ICO you really should know what are you doing. First thing you should do is to read articles, join a peer where most of the members are interested in ICO and then brainstorm what you know about ICOs. In crypto world people who knew more prevails, so you need to feed yourself information about block chain, Altcoins, ICO etc. When gathering information you need a lot of time. Take time to read news, articles, and blogs and later on you find yourself more knowledgeable about ICOs.

There are many ICOs to choose from and before deciding to buy one or participate in many ICOs make sure you invest only the amount you are willing to loose , you also make an intensive research regarding the product, roadmap, people behind the project etc. You also make sure that they have a big community in telegram and.big followers in social.media.

I suggest you pay attention to media coverage, especially multimedia materials such as live interviews of team members and youtube videos except cartoons.

Any scammer can show you a good cartoon anonymously explaining the business model or service, nice team-members' pictures and plenty of mass media logos associated with paid ad placements.

But he(she) will never be able to popup with video interview on the topic with the same face as a fake team member. I believe, the video is the major anonymity killer and openness is always contradicting to scam

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What works for me is researching the project and studying it before investing my money,  I always make time to check their ratings,  and opinions of critics,  I also check the team behind it and ofcourse the product and services they will provide. 

It's important not to rely on "ICO rating" websites, as they update the scores dynamically and therefore may put you on the wrong way. Own research and solid team&advisors is critical  8)

Personally right now after researching the white paper, the team, the coin, the concept and all of that is in order, I look into the product. If they have a working MVP, that is a huge draw for me as I can log on and see what I am investing into.

I invested into Crowdholding because they had a working product since April.

https://crowdholding.com

Few things to remember before investing in a coin,

1. Do they have a solid website?
2. Do they have a dedicated team?
3. Is there a lot of talk about the coin?
4. Do they have a whitepaper?
5. Do you think? the solution will work and will add benefit to the real world?

Just invest in Big Company ICO , how do know which project is real ? go to some ico website and check ico rating and score , search project social media such as subreddit , reading their whitepaper / roadmap , check official ann thread discussion 

Yes sometimes it is hard to select ICOs because their white papers are excellent and promising. To select the best ICO you have to do research about it what are the views of experts on it. Just go through it and make sure you should ask from experts before investing on it.

I rely not only on the white paper or Strategy, but also on proven sites with ISO, I mainly use  https://www.istopedia.com

ICO investment is a very risky business. However, if you pick the right project, you will earn much more than you get from trading or mining. Check the company whitepaper first and find all possible information about its team members.

Here is the link for getting data about ICO watch lists sites:
https://hackernoon.com/top-10-ico-listing-sites-ico-alert-679191242da0 .

You will need to find an ICO that you think has potential now and in the future. Do research on the team behind it, look at the whitepaper and the road map. Think if what they are offering will work and have a practical effect in the real world.
Make sure you are 100% sure about putting your money into the project.