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Howard Schultz, who recently revealed an ambitious 30,000 square-foot Starbucks Roastery in Shanghai in partnership with Alibaba, expressed his enthusiasm towards the cryptocurrency market.

Cryptocurrency For Retailers
In the next few years, Schultz stated that he believes several legitimate cryptocurrencies will emerge, endorsed and adopted by retailers. He said:

“I personally believe that there is going to be a one or a few legitimate trusted digital currencies off of the blockchain technology. And that legitimacy and trust in terms of its consumer application will have to be legitimized by a brand and a brick and mortar environment, where the consumer has trust and confidence in the company that is providing the transaction.” =>> Read More https://www.community.bitzamp.com/view.php?permlink=starbucks-chairman-interested-in-cryptocurrency-market&id=462996

That’s great news! I’m in Starbucks right now. The target market is perfect. People who spend that much money for a cup of coffee will surely have no problem setting aside some of it to invest in cryptocurrency.

That is good news.
Just as KFC in Canada can support bitcoin payments, if you can buy starbucks coffee with cryptocurrency, I think I'll buy one. ;D

If starbucks payment use bitcoin and they did that it make bitcoin brand value will getting more high and make who have bitcoin will have different class than ordinary people, if lot company did that people will race to have it and make real money get left behind

It's good to hear a well known entrepreneur is showing hope for crypto currency adoption in future. That's really ambitious and good for the overall positivity factor in the market. But I have a concern on one particular phase of his statement where he mentioned about "Legitimate trusted digital currencies". This one is a very subjective term and I doubt that is not going to happen anytime in near future.

The trust is the consumer trust as rightly pointed out, but the legitimacy is hard to come. Governments around the world are on war against decentralized crypto currencies and Banks are fueling the war. So a whole new infrastructure needs to be built from the scratch to make a functional crypto currency which will be legitimate and trusted by brand, but that will be never decentralized contrary to the idea of bitcoin.

So I believe, instead of looking for a new legitimate crypto currency, the business companies should start using the existing ones and assess the risk of price fluctuation. Which is a real world business challenge. But since the bitcoin is stabilizing around 11k USD, it is the best time to start with that risk assessment and prepare business cases for further exploration of opportunities.

But when a known businessman shows interest on crypto currencies, that's a welcoming news for the entire community.

 

soon they will issue their own coin or tokens,  :D,
Starbucks is one of the best companies in the world, welcome to cryptocurrency  :)

This is a very delightful one, Starbucks is a very well-known brand and a great company, and if an entrepreneur is also interested in the Cryptocurrency market, it will also increase the visibility of cryptocurrencies.

That is one great news! I love Starbucks and I think it is a perfect establishment to accept and support crypto currencies. It is one of the best companies in the world and has massive of followers, indeed a great news to the crypto currency world.

i don't think we can have more than 2 or 3 real cryptocurrencies that are actually used for payments as a currency. we have thousands of coins out there but people never like lots of options and lots of options can never succeed. if there are 2 or 3 however, the adoption of it becomes easier and a lot easier to implement too.

bitcoin is obviously one of them. with lightning network it will be pushed ahead light years compared to others.
most of the coins specially top 10 will not make it to any real adoption in my opinion because their focus has always been on pumping and they neglected real usage.

Cryptocurrency in general and the underlying technology behind which is the popular blockchain technology will always have a future because even those countries which already banned Bitcoin are actually interested with this new innovation. There is a big possibility that big corporations ( well even small ones, I would say ) can be releasing their own cryptocurrency to be used in their own ecosystem. Nations can also get into the game as well as banks or consortium of banks. We could not deny that there are many who hated or dislike Bitcoin but they might love the cryptocurrency as an idea with the blockchain behind the whole thing. 

I have read about this starbucks thing and I also have read that bitcoin would not be the crypto they are looking to accept. Not sure why is that but they definitely are not looking into raising their own ICO.

https://www.eater.com/2018/1/26/16936042/starbucks-bitcoin-cryptocurrency-blockchain

The point is that these big companies all talk about "blockchain" and ways to implement it if they actually have need for something like this. But not many see bitcoin or crypto as a future currency, this can be due to high uncertainty and having in mind that price is not stable.


To be honest with ya, I don't like the idea of having millions of currencies for every single thing out there. Because it will be hard to keep a track upon all of them plus you have to have in mind that prices of each token/coin can move. You will have to have some kind of exchange where you will lose a bit for constantly exchanging.