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Merchants set them up to encourage customers to come back and buy their goods or use their services. A typical loyalty program would require a customer to register with the merchant offering the program so they can accumulate loyalty points. Depending on the type of business and the terms of the loyalty program, the loyalty points could allow customers special access to new products and services, used to get discounts on future purchases or even receive free merchandise. Some example of loyalty programs include frequent flier miles offered by airlines, restaurant points and hotel points that could be applied towards a future.

WHY DOES IT MATTER?

The less obvious answer is that it helps businesses save cost. Depending on the industry, it costs businesses between five and 25 times more to acquire a new customer than it costs to sell to an existing customer. In addition, repeat customers spend up to 33 percent more than new ones. Given these figures, it only makes sense for businesses to offer incentives, in the form of loyalty programs, to keep its existing customers happy. It also helps businesses gain valuable data about their customers’ behavior.

At the same time a recent study by accenture concluded that 77 percent of consumers are participating in at least one retail loyalty program, while 46 percent are enrolled in at least one hotel program, and 40 percent are engaging with at least one airline loyalty program.

SO HOW IS BLOCKCHAIN RELATED TO ALL OF THIS?

A blockchain is a highly secure and decentralized digital ledger system that allows retailers to create better, nearly frictionless solutions to today’s loyalty reward program problems. How? Blockchain technology creates transaction records shared across a network of computers. In the case of a loyalty program, every transaction creates a new block of information for every reward point created. These “blocks” of information are “chained” to previous blocks, which are then shared across a network. The implementation of blockchain can drive the customer experience to the next level, and here’s how:

Reducing costs
Although blockchain incurs upfront expenses, we believe that the trade-off cost savings will be identifiable on three major levels–system management, transactional, and customer acquisition. A blockchain-based loyalty rewards program should reduce system management costs with smart contracts that report secure, tracked, transparent transactions to legacy systems, reducing costs associated with errors and fraud.

Providing a secure environment
Blockchain creates an immutable and time-stamped distributed database entry of every single transaction ever made, making each transaction and its record easily traceable, but also rendering them irreversible, preventing double spending, fraud, abuse, and any other type of manipulation of the transactions.

Enabling a frictionless system
A coffee credits a customer’s rewards in the same digital wallet from which he/she redeems them for the cookies. Through a trustless, decentralized technology solution, blockchain is centralizing the customer’s loyalty programs. Loyalty providers decide how and with whom the customer uses these rewards, but from a consumer perspective, his/her ability to access and manage them is practically frictionless.

WHY ZPLEX?

As any other technology blockchain brings the value and it has some cost. Because of the nature and because of the novelty of this technology the cost is quite high, so many businesses are not ready to step on this grond. We can change this by offering a whiteglow services and open this door for those who what to start growing the business or just want to provide a modern and better customer experience.


HOW IT WORKS

Zplex is technically a platform featuring api and mobile app, which is the main entry point for customers and business. To start using zplex, one should download an application, sign up and set up their account. After that the zplex user immediately gets access to all features of platform.

For businesses
• create your own loyalty network just in one click and start attracting new customers
• accept loyalty programs from other popular places of your choice
• order a real plastic loyalty card
• instantly share the latest news, limited time deals and events with your customers

For customers
• see and manage all your reward cards in one place
• share you reward points with friends and family
• spend your points in the large, always growing network - worldwide
• get instant notifications about hot offers and events
• all your rewards are in safe decentralized place so you never lose your card again

For everyone
Although every new loyalty program is operating independently on its own token we decided to create something that everyone can use. There is a zpx token that is traded on public market and can be redeemed for zplex products and services.

ROADMAP

https://i.imgur.com/Z3YarKs.png

TOKENS DISTRIBUTION

Initial token creation process is executed based on ethereum erc20 technology.
Zpx token is traded on public market and can be redeemed for zplex products and services. Also we are giving a small portion of zpx token as a registration bonus (a limited time offer).

Total amount of tokens available: 200 000 000
Total amount of tokens available for public sale: 100 000 000 (+20% bonus during Pre-ICO)
ZPX contract address: 0x81d2ea7b4492e0f3d0d36107f9e682dcc2f591b9 (https://etherscan.io/address/0x81d2ea7b4492e0f3d0d36107f9e682dcc2f591b9)

Looks interesting.  Also check out the pre-ICO for RLCoin which solves loyalty for enterprise: https://bitcointalk.org/index.php?topic=2944891.msg30254035#msg30254035.  The product has traction with 250 clients and partners in Europe and Asia.