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Title: WHAT DO YOU THINK ABOUT RE-BRANDING Post by: boyz97 on March 12, 2018, 07:34:52 PM Hello, I just need to make some discussion about re-branding ;)
- What do you think about re-branding? Example : Today i got email about bitcoin.co.id changed to indodax https://i.imgur.com/RkZ6sqx.png - Re-branding it's good? - If you think it's not good tell me why? Thank you :) 8) BOYZ97 8) Title: Re: WHAT DO YOU THINK ABOUT RE-BRANDING Post by: groundcontrol67 on March 12, 2018, 07:57:23 PM It seems that normally it's fairly pointless as a task. I do not think that a new brand is greatly going to change the fortunes of a coin within the crypto space. If the fundamentals are solid then it should be a success, if they're not then they should focus their attention on that instead of on changing the name and logo.
Title: Re: WHAT DO YOU THINK ABOUT RE-BRANDING Post by: CryptoAlphaStar on March 12, 2018, 10:17:25 PM A lot of companies re-brand in one moment of their development or another.
Startups often re-brand because they haven't started with the most accurate brand in the beginning. So it is something completely normal. Title: Re: WHAT DO YOU THINK ABOUT RE-BRANDING Post by: Subkarnas on March 12, 2018, 10:26:48 PM Hello, I just need to make some discussion about re-branding ;) - What do you think about re-branding? Example : Today i got email about bitcoin.co.id changed to indodax https://i.imgur.com/RkZ6sqx.png - Re-branding it's good? - If you think it's not good tell me why? Thank you :) 8) BOYZ97 8) It can relatively be seen good by people but it can as easily become a red flag. Example by how investors in stocks see a rebranding of a product: either the sales/business model are a bust or there was a scandal and the company is holding by the threads trying to salvage what is left. It can also be seen as a good thing if the company has a long lasting reputation and just wants to "spoli" themself/their product witha rebranding on an anniversary or other big (and ofc good) event. |
