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Hi to all, I am a newcomer here at bitcointalk. I read through the comments here and it summarizes what we are facing now with our Wellmee project. We just started with the promotion heading to initial token offering in November and I see how it will be damn difficult with no budget for marketing to let people know about us and to prove that our intentions are sincere. Any idea how to "get out of the crowd"? except of hard work and all full of enthusiasm - we have that already :-)

Thanks for any kind of advice, Milan

You will have to some how come up with some budget for marketing. Marketing is very key! Even if this means rewarding allocated tokens to people to do non spamming tasks in order to market your wellmee project! The cryptosphere of 2018 is quite rough for new projects.

I see that marketing is really a key point - as someone already said - you can have the best idea ever but if you cannot promote it sufficiently there is no way... so yes...we have a team of people who will help with promotion having a limited capacity. As you suggest someone who can help with the promotion happy to be rewarded with tokens after that...do you know someone like that? you can check www.wellmee.com, it is all described there. Thank you for your attention.

Hate to say it, but the more you try to prove those intentions are sincere, the more people are going to be skeptical of your claims--especially here, where it seems like every other ICO is a scam with fake profiles and nonpayment of bounty hunters.

More important IMO would be showing why your project is worth investing in in the first place, i.e., that it's useful and worth investing in.  I've no doubt you'll get a lot of speculators interested in it, but they'll flee and sell everything off as soon as whatever you're selling goes to market.

Whatever you do, marketing is something you'll have to spend money on.  There's no way you'll get interest unless you advertise, and that means paying people to do it.  I don't know of any project thus far that hasn't had some sort of campaign involved.

Welcome to the forum.

Well you can hire those aspiring translators, bloggers, article writers for free. If you have no budget, do something if you really want to promote your project if you really have honest intentions and make sure that you're very transparent with your info's.

You can also start it on your own by creating your own channels, pages and any means to contact you and who will manage it? you.

Take note: Only those people that are starting to make their portfolio are the ones that you can ask for free.

Yeah, it's like telling someone that you're intelligent and humble. You shouldn't have to state the obvious.

It seems like his intentions are pretty clear though the way he approached the topic. Just avoid the "hard sell" because nothing pisses people off more when they just come to read and learn to have someone shoving products in their faces. People around here are more interested in having a discussion about constructive things and understanding different aspects of crypto.

Marketing is inevitable, but you can learn it yourself. Check out the book "Traction" for a step by step overview of what's involved.

It's better to rethink the budget for your success because it's very important to be more serious in marketing and publishing, if you are truly sincere in running a project then how seriously do you spoil all those who want to support ICOs? I just think that people don't trust ICO so much that they often swallow disappointment in the near future, by promising successful and sweet words, hopefully it can prove to everyone here, hopefully it will become a reference for your team.

If you don't have a budget, don't expect the crowd to do your bidding for you for free, it's as simple as that.

If you want to spread the word, do it yourselves or offer equity in your business to those that assist.

Marketing needs to spend money, but there are some famous projects without paying for it, the whole idea limited to your project and what motivations to join or buy your tokens? What problems will solve?
There are some wallets such as electrum; it is successful without an ad campaign" because of the developer team and ease of use."
If you do not want to pay for your project, then make sure it makes it unique for people "to work to get your tokens" and not copy for quick profit.
You can create a campaign with free or cheap fees, but if your project is not attractive, you will not achieve the desired success.

But all the project are not trustable because of their reputation and project's potential to grow in future progress. Kindly check the white paper content and roadmap information buddy.
Then you can analyse the information such as who is the manager then it will give more clarification.

There are 2 ways essentially- firstly start with a big marketing budget and secondly if little or no budget word of mouth and hard work.
 Write articles for publication, blog, social media etc and be prepared to give up possibly a fairly large chunk of equity to people who will help you achieve  your goal. But most important be straight and honest with people-all businesses hit bumps in the road at times, how honest you are with people (creditors, investors etc) will make a huge difference.

   Marketing is very important in promoting your project. If you fail to promote then there is possibility that the project also failed because of lack of marketing strategy and funds. Then you should told the reasons why you want to put up such kinds of business or the essence of that ICO project. Honesty is the best policy in everything you do to become successful in any field.

Wow, thank you all for your comments, guys. I am sure that as the founder of the project I have to be the owner and the driver for managing the main social networks. FB, Linkedin, Twitter, Telegram, Twitter...Back to the topic - I realize that with limited budget for marketing we need to be lucky and attract some key influencers. Othewise our position would be really difficult. Good idea to try bounty bloggers. Thanks !

Thank you for the answer! speaking of being outstanding - checking our Wellmee project - would you call it outstanding? :-)

Yeah it's going to be hard to try and get the coin to succeed without some kind of marketing - and even then every other project is doing FB, Twitter, Reddit, Discord, Blog, Medium, Steemit etc etc etc
It is very very difficult to stand out - usually have to have some sort of killer app but even then sometimes that is copied - it's more difficult than before now. It's also about trying to get out from amongst the scams out there too.
And even if you pay some Twitter accounts to twit for you - not all the followers are necessarily real nor would they even read the twit.

Since you have realised how difficult it will be to let people know about the project without adequate funds for marketing purposes, the most important thing you should be focus on is how to get the required fund to finance your marketing activities as without that you might realise you have wasted efforts. First is to shelve the idea of using your token to exclusively pay for marketing activities as doing that might face resistance from the community. There are ways to raise funds which range from your micro contacts to established.

First option you need to consider is raising funds from savings and your team members who believed in your project with that, you can kick start the preliminaries such as the designing of logo, website, ANN thread, signatures etc. after which you can expand to other individuals outside your comfort zones.

After the above, you can then combine the payment of advertisers with the fund you are able to raise with your coin or token which you can crowd fund through the pre-ICO sale then from there, you have a good start. Other options is getting venture capitalists of financing the project from the start to finish but they are sure to have equity control.

One important factor to make this work is if you have a workable solution as your design and advertisement can only attract people to you but the content of the project would make them want to stay and invest.

Pr and Marketing play a huge role in the success of an ICO project. I have seen many ICO projects not so good but thanks to the good marketing campaign it has been very successful. Building community support is also a factor that ICO projects should pay attention to can create confidence of investors.

You will have to apportion a certain amount of fund for marketing. Otherwise no one will hear of your project and intentions. The major challenge I think you may face is the fact that icos are beginning to loose trust as majority of them have recently turned out to be scam.

This is not difficult at all. You should balance your finances and make your own decisions. Do not listen to others too much so have faith in yourself, what you do is determined by yourself. Not the crowd. It will give you comfort in mind not to bother with negative thoughts. Be strong you can do that.

Yes, that is what we do. Go straight, not being slowed down by the obstacles. But there they are, big and bigger. Anyway thanks for the supporting words :-)

To get out of the crowd, you really need to offer something that is 'out of the crowd'. Offer something that is unique, marketable and some sort of 'guarantee ' that you can deliver on the promises implied in your white paper, get an MVP ready and the you could do a paid promotion with a maret influencer

Thank you, any tip where I can find these bounty participants? Thanks !

Thanks for the advice, any tip where I can find those who are starting to make their portfolio? on Linkedin they are not easy to be found, obviously :-/

First, create a Thread in this section: Tokens (Altcoins) (https://bitcointalk.org/index.php?board=240.0)

In your ANN thread, you must post all the details of your project, prioritize the data of the people on your team, you need to tell the investors who you are, where you live, where you work, your past experience, preference of telling your life story, this will make investors feel a little secure investing in your project.

Third, you must show details of your project, preferably show some functional product and show that investors are not wasting time and money, show that you are serious, honest and trustworthy people. By doing this, investors will feel safe

An unpleasant thing that I noticed in this world of ICO. When people create an ICO, these people do not have a functional product and not even 10% of the product has, and when they already have ICO money, these people only think about traveling and attending the conferences that are often unproductive, that is They are asking for money to travel and stay in hotels. Only that!

If you can provide the original products to everyone in advance, then I believe that more people can provide you with investment, because the success rate of ICO will increase when there are ready-made products to rely on!

Thank you for the guidance, definitely - as transparent as possible. And I got your point about advantages of showing a real product/prototype...unfortunately we do not either have one..this is another obstacle we need to overcome. Thanks! Milan

The most important factor is the product and its real application. With a good product, you will always stand out. Apart from this, the team and their antecedents is also important. A project backed by a good team with clean records will always succeed. Finally, strategy is also important. Chose your strategy correctly and they should conform to standards and with the times.

The product is certainly central. But you have to get out of the office too. Literally. You should try to get in touch directly with the crowd. For example by organizing an event yourself so that people can see who is behind the team.

Thats it.

Marketing is key, and you will be competing with hundreds of other projects.
You will also have to realise that loyalty will play a small part of the project
because there will be pressure on your project to get launched on an exchange
purely so those putting on the pressure can dump their investment and
run to the next project.

A lot of honest investors have been burned by this tactic as well as by scam
projects or projects which take too long in development.

Thank you for the comment, unfortunately this is our drawback - no prototype yet created. But this is what we go into token sale, great team, incredible idea, and ready to kick-start.

Hi.

Well, I know one project - SciDex - they just launched a Volunteer Program where you can work with their team. I think it'd useful, you could learn some interesting stuff working with them (maybe you could even become partners after that). Check it out if you're interested: https://medium.com/@SciDex/scidex-join-our-team-as-a-volunteer-ff642ed95aa2

The fact that you don't know some possible solutions for that makes me think that you are not ready yet. At least investors want a project where devs and owners knows some of things needed in establishing an ICO.

And with the current situation of ICO today wherein most are not productive, at least in my own view, investors now looking at how well projects does have a good source of funds. It's important that all funds will not just came from ICO but at least in your own pockets. In this way, investors might look at the team as serious in marketing and promoting the project. Marketing needs a decent budget to be able to matched the wide range of competition in the ICO world.


It's a must.

Some money is needed, even if you have the best project since the development of bitcoin you will need some budget assigned to marketing, however if your project is really good you could get a lot of people interested in the project and they could always spread the news, if you are really honest about what you want to achieve it could be a good thing that before you release your ico you have something to show to the potential investors.

To be honest, its gonna be hard for you to let investors know about your project with no budget for market. Heck, even scam ICO's are putting up thousands of dollars to get the word out there. If you really believed that your project can take off then you can borrow some money at least from your families and closest friend? Or maybe you need to wait a little longer try to raised some funds of your own and when you are ready then you can start to hire someone to promote your project.


I hope you re consider your project and make the necessary adjustments.

Show the investment interest by checking the ICO rating sites available in the market. Those sites are really useful for the investors to pick the right choice to make their investment on the right way. Hence you need to go them to find the perfect profit with your investment.

To make the people interest on the ICO for that you should have that kind of project first with you. Most of the projects does not know how to deal the promotion and other successful ways to promote. That made them fail in ICO too.

Sorry to hear a little bit of this, when you give Aidrop there's no such thing as belief because there are so many Aidrops scams now, for free it's a good thing but not convincing others believe you. You need to have capital to advertise and attract investors to be able to grow.

You need to actively promote the project, because competitors do it. No one will see the project if you will not do. There are a lot services that promote your project in top. For promotion in Reddit you can you upvotes.io (https://upvotes.io/buy-reddit-upvotes/) .

You actually needs lot of funds to get your project successful even if you are legit,even though you can allocate tokens for bounties from the total tokens you still needs funds for listing in exchanges stuffs like that,so you can't do anything if you have no budget for your project.

Just like what you write. It is difficult to call investors to participate in any project. Limited knowledge and poor advertising skills are possible. But I believe nothing is too late, if we start to act well every day will succeed.