Bitcoin Forum

Crypto market is hard! For investors as well as developers. I have seen credible projects with a great team and great idea crumble due to a weak marketing which led to further delays. The investor community needs to be timely engaged in the project.
Oleg Ivanov, Co-Founder of Crypto Bazar talks about this at International Blockchain Congress. Give your comments down below, experiences or case studies.

Discussion: https://www.youtube.com/watch?v=wR6yTKh7T8U

I'm in a projects right now with a large investment.  Not to shill but the coin is STK.  They have a 5 year deal with Mastercard.  They have a real solution to spend Crypto with a credit card.  It's even fee free when you pay with STK.  You can also use Ethereum.  You control the private keys!  The project leads are from  Mastercard.  Perfect project right?  The issue is they are very corporate oriented and the community suffers.  I think the price of the coin is struggling for this very reason.  In the end STK will go 50-100x I'm sure but not getting the community involved and excited is frustrating. 

What is that supposed to mean? That projects need more advertising to succeed? That's one way of seeing it. On the other hand there's so many bad projects that are advertised aggressively that I'm scared to think how much spam we'll be going through on a daily basis when every single project takes takes advertising up a notch. We don't need more ads, we need better projects, and less of them. Also, saying that community has to engage is like saying, "you want profits, work for them and promote the projects for us".

What a lousy project if it is weak in marketing, it is very important to a project the marketing has a system to manage and that much better if it is organized well by the marketing team. Those having ads to make an exposure on the project has a big impact on the sales of a project to make succeed. Investors most engage if that project has very well known in social media having ads and commercial.

You are right, good marketing is the initial capital that a new cryptocurrency must have. after initially staying good we manage the amount of coins available in the market. and burning coins that are not songs so that the amount circulating is less.

More is not necessarily better in terms of marketing. Advertising is shit nowadays because most people think that they just need to spam their names in every direction and have a brand presence like Coca Cola, when in reality most consumers just ignore these adverts.

What makes a difference is true and authentic communication with those who want to participate in your concept. Stop thinking in terms of money and sales and start thinking in terms of people coming together as a community and growing something incredible together. That's what makes anything worth investing in.

Probably marketing is one of the best way to have a good potential coins and this affects the value of the coin having lots of members and supporters of the coins is important cause it will attract more investor and lots of whales.

The worst thing that you can do is to stop engaging with the investors, after they invested in your project. Yes, they only contributed

money and funding in your project, but it is still their money. A lot of these project managers think the money invested is their

money and they are not accountable to anyone and this cannot be further than the truth.  >:(  This is even more important if you

planning a second and third round of investment for further expansion.  ;)

The project wants to go fast with advertising and media coverage. Projects need to have corrective actions, with good ideas. To have more advantages to the community as well as investors. Especially to apply and give value to society, that is a concern.

in my opinion, the success of a project is supported by a solid, experienced and hard-working team. and also involves creative people, such as article writers or the like. to help promote the project.

The community should select people with the same goals. Having the same mindset will make it easy to work together and get results quickly. In order to maintain and attract the investor community, they need to give them something. Examples are the gift or the benefits of the project, etc. It is easy to gain the opportunity.

more and more projects are doing ico and making investor focus split, this makes competition even tighter. at this time we often see an ico that cannot reach soft cap.

Thats indeed true because all the projects or businesses are run based on the investors only. If there is good amount of investors backing up the project then there is smooth breathing of that project always and thus it can grow itself over the time. If there are not much investors and thus no funds being circulated in the project as well as no further marketing is happening then such projects tend to die due to lack of confidence as well as funds. This is why it core property of any project for its smooth running.