Bitcoin Forum

We have wondered, and although there could be many reasons that could cause a project to fail; perhaps one of the biggest ones is their lack of investment in a proper PR campaign...

This is why PR is so important for startups and ICOs in general: https://cryptocoin.news/icos/3-ways-pr-is-critical-for-an-ico-18557/

There is also the fact that a lot of ICOs are not here to stay. Some of them are just here to raise money and then leave the market with the money that people have invested in the project. Although the point about them not investing in proper PR campaigns is true. if a company wants to be in the market for a long time then what they need to do is to make sure that they have a good pr campaign.

99% ico going to fail because the people already have secured the free funds and 99% they don't have a working product or even a blockchain. How ico setup is the advantage for creator to take money from dummies like candy.

SCAM, lack of resources, refusal to finance for the benefit of another team, a negative situation in the team, a bad marketing company and much more ... What's the difference, because failing ICO will always - it's impossible to distribute money to all companies at once!  ::) ::) ::)

It's a normal for most startups to fall. In economic race can't win every project. Also a lot of hype was in last year and a lot of scam projects collected a lot of money and disappeared.

Many fail because they're not really offering any real innovation, just some people capitalizing off of the crypto craze/ phenomenon. In other words, a lot are just cash grabs, not necessarily a scam, but a chance to profit from an new open and unregulated market. The gold fever is going around again, just like during the California Gold rush that happened years ago in the U.S.

proper planning and poor management making most of the ICO fails today , couple with bear market that discourage investors

Unfortunately, a big part of the ICOs are not trying to be successful projects in these times. For me, investing in the coins which have already improved their reliability and potential are better selections than ICOs.

One of the big factors is the platform, if investors see that their platform will not contribute to the cryptocurrency industry, then investors will not have a second look in your project, of course marketing is another, but it's easy to generate supporters if the project is good,

There are so many ICO projects that only place profits on themselves after the ICO is completed by raising funds from all investors taking a few percent in one token, I think many see that all projects are not clear what they use to develop cryptocurrency most of them which is unclear for future progress, plus many coins listed for now with increasingly fierce competition rates and back again the ICO is only used for big profit seekers but transient or discarded nature for no reason, all will return to the best coins like Bitcoin or Ethereum weak management is a major factor, they will not be strong with cryptocurrency market conditions.

PR is very important, thats true
but in this red market, i think this is very hard for an ICO project to collect the hard cap my friend, even the soft cap
mostly will failed or there is another options by doing an airdrop if the dev team want to continue the project

no, because I think the ICO failed is a natural thing, because the ICO might have an existing project without the development or benefit of an existing project.

There are many reasons why the ICO can failed, but most of the time the developers only used the momentum to gained money and moved away from the project and start a new one, and yes pr, marketing, developer team play a very important role to the ICO success, in order to succeed in ICO you need a good vision, a good whitepaper that explained the detail, a good and trusted developer team, and the good marketing and PR team to handle problem and attract more investors

All true, even ICOs with good ideas in place fail, not because they're a scam but because they lack the experience or a realistic roadmap to follow. They tend to think the ICOs market differs from other startups, which is false.

This has even been studied by experts in Venture Capitals, Marvin Liao being one of them, he said that one of the reasons why some of them don't make it is because they just go off their plans and start spending too much money where they shouldn't. Of course, some are scams but not all of them, they just lack the proper experience and development necessary to make it.

Here's the interview with the VC guy, quite interesting what he had to say: https://cryptocoin.news/analysis/interviews/tips-for-startups-to-become-successful-from-marvin-liao-partner-at-vc-fund-500-startups-18459/

There are many reasons for the failure of the ICO. If you want to list all these reasons, it must be very much. But I think the most common reason is because the project itself has no features and does not let investors see value. Secondly, because there are so many ICO scams, this has led to the fact that everyone is afraid to invest easily.

there is not much to wonder about really!
the reason why ICOs fail is the same reason that altcoins have been failing all these years. it is lack of usage! when they create useless token after useless token, they are bound to fail sooner or later even if they have a good PR campaign and lots of investments. there is simply no point for majority or even all of them to even exist so their existence has an expiration date.

So negative :p

It seems to me that the main reason for the failure of the ICO is that they simply copy other projects, rather than create something innovative. Advertising and PR is also a very important factor for a successful ICO.

The reason for their failure is many, but one of the reasons is because they don't have the right information and right tools to handle and raised funds. Investors will not come when the plan they have in the industry will not bring good solution to the market. There is an ICO sale going on presently called CryptAssist. The project is amazing they are here to help new comes and expert in the industry and here to help ICO project to raise funds. Many more benefit for them.

PR is very important because once you raise enough money then everything is done, the rest is about development. But it is also not easy.

ICO failed because the team always delayed date in the project's roadmap. This is even happened to a project that reached hardcap. Its gonna bad if project didnt follow as scheduled plans.

They should do calculation before make the roadmap. Think about consequences

for me i believed ICOs are falling it's because of so many coins  available in the market that will compete with it and i think proper regulation of cryptocurrency is the best way to resolve the problems.

I think just because they're hype, that's why it's a failure.
The success of an ICO does not equate to a sharp rise in the price of tokens.
There may be some misunderstanding about this.

Not just the PR campaign, but the insights and perception of the investing public really matters, this is because of the trading strategies nowadays that applies the pump and dump and then leave, this is one of the reason why ICO's and other tokens definitely fail in the future, because of the lack of trust from the crypto community, whether we accept it or now, thats the trend nowadays. People have fear of losing of their invested money.

Besides the PR team, lack of productivity is the biggest reason why ICOs fail.
A project, not having any good enough products or services to provide to the public, is never going to stay for so long because the investors are the public, and if they don't see anything interesting in a project, they won't invest in it knowing it won't succeed at all.
Just have a look at the products from the past that have been successful. They all had some useful things to offer to their investors, and their work wasn't invisible to the eye like the most of them today. So that is basically the biggest reason why ICOs fail, because you cannot get a project to the highest level of success if it doesn't have anything to offer, no matter how good the PR team is.

Several factors are responsible for the failure of some ICOs.

1. There are some ICOs that are planned with failure in view. These are the ones we commonly call scam.
2. Some are related to what your referred article explained. Lack of professional marketing and packaging.
3. Content. Some ICOs have a shallow idea of what the project want to achive or address.

Not to overlook is the fact that the investing public is increasingly becoing aware of the needs or lack of it, of the various ICOs and are taking wise investing decisions. 

Yes, I also agree with your suggestion because some company are not here to stay but to get money from there scammed projects as participants invest in it. It is good for a project to have a very good PR and they should also have a well written whitepaper and also a good manager and also have a very good product.

There are so many reasons for ICO failure. For example governmental restrictions or internal contradictions and so on.

There is so many reasons that I have seen in my life, when ICOs fail. I think the most common from them is that government made some regulations which prevent an ICO to exist, and send the tokens.

At this forum many wondered about the unsuccessfulness of ICO. And very many consider the bounty campaigns  in the existing form ineffective. However, there are ICO, which in a few days or even hours collect the right amount without any PR campaign, only thanks to some well-known member of the team (adviser) or cooperation with the current successful project.

The argumentation championing their non-performance is indefinite, on the contrary solitary of the thoughts is being they don't chalk up the potency material and potency tools to holder and raised funds.

I have thought that those ICOs that have no work products or even blockchains are destined to be eliminated, and will not stay. This requires investors to learn more, learn more, and practice a pair of eye-catching, avoiding being cheated and making risks. Minimize, maximize benefits