Bitcoin Forum

Analysts Pinpoint Top Factors for ICO Success

 The three most important factors in any digital token sale are:

People     Product       PR

Several analysts emphasized the importance of these key factors; for example, digital currency trader Marius Rupsys noted that the company’s “breakthrough promise” was important.

However, more than one analyst also stated that speculation and hype were major reasons why certain ICOs succeeded last year. Rupsys said:

“Most ICOs prices are really just speculation, as most of these ICOs did not deliver much from product side, traction or any other meSPAM BANble result except marketing efforts.”

Iqbal Gandham, UK managing director for social trading platform eToro, stated that when it came to the most successful token sales:

“It was all PR driven and hype-driven, combined with a great timing of the market.”

Several analysts emphasized the key role played by regulatory compliance when explaining why certain ICOs succeeded.

One big reason Filecoin’s token sale succeeded was that it was a regulatory-compliant ICO that provided access to traditional investors, said Marouane Garcon, managing director of Amulet, a crypto-to-crypto derivatives platform that focuses on customer success and usability. Garcon states:

“It was successful because of the investors they targeted.”

Matthew Unger, CEO and Founder of iComplyICO, also emphasized the key role played by regulatory compliance, noting that many of the entrepreneurs holding ICOs in 2017 overlooked this consideration.

I agree PR and Marketing is a crucial part of the ICO since this is the phase on which you are exposing your project to the investors. So for me, it is important to plan this carefully and allocate a budget as much as possible.

PR & Marketing for ICO project helps the potential investors to know more about the project. Choose a way on how the project will get an attention, like posting on Twitter, Reddit, BTCtalk, Steemit etc.

Yeah, No matter how good their product is, if they didn't focus on PR and Marketing, the possibility of the project to fail is high. Better get a PR agency if they have a budget.

these three p's are they keys to successful ICOs indeed. when this triangle of P's is upheld, it is almost impossible for any project not to see the light of the day most especially with a team that is more dedicated to see its usefulness put into practise and ensure that users get what they have been promised and every other person gets to know that they are truly worthy of what they claim to deliver.

Yeah, If they have a budget, this is the perfect thing to do. I've heard Crowdcreate is a very good agency that handles Marketing and PR.

I agree! People + products + PR will create the development for the project. In addition, I think the solutions, the roadmap, the budget allocation, the plan for the future ... are also very important.