Bitcoin Forum

Safello (https://safello.com/) announces a $600k investment round lead by prominent Bitcoin advocates Erik Voorhees and Roger Ver joined by Blockchain.info CEO Nicolas Cary and angel investors Victor & Victor. The Sweden based company also launches a complete redesign of their website to gear up for their European expansion as the safest way into Bitcoin.

With the help of our users and investors, we have done a complete redesign of the previous website. Making it easier to verify and buy/ sell Bitcoins. We have reduced the verification process to a one time event, once you have done it you can trade for as much as you like. This has been done without compromising the KYC aspect of our business.

Mobile BankID has been added for all our swedish customers, this enables you to register and verify without leaving your computer or sending in any documents.

Any non Swedish customer who is a resident within the EU or ESS may purchase bitcoin using SEPA.

Update:
We have fixed all the early stage bugs and have improved on all the small details of the website, check it out!

For the full press release go here (http://safello.pr.co/70305-safello-ett-svenskt-bitcoin-foretag-som-precis-slutfort-en-investeringsrunda-om-4-miljoner-kronor-som-leddes-av-erik-voorhees-och-roge)
For more content on the changes we have made go to our blog post (https://blog.safello.com/index.php/2014/02/18/no-more-ugly-design/)

Articles:
Techcrunch (http://techcrunch.com/2014/02/17/aiming-to-be-the-coinbase-of-europe-swedens-safello-raises-investment-cash)
Arcticstartup (http://www.arcticstartup.com/2014/02/17/swedish-bitcoin-exchange-safello-raises-e437000)
SvD (http://www.svd.se/naringsliv/svenskt-bitcoinforetag-miljoninvesterar_8994832.svd)
Venturebeat (http://venturebeat.com/2014/02/17/safello-a-swedish-bitcoin-transactor-rakes-in-600000-all-hype-aside/)