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Hello everyone, my friends and I want to run our first ICO, We have a good idea that I really think can rise above, we have experience in coding.
What we don't have is the idea of how to market our project.
 
I run into a few guides in this forum like this ICO PR guide (https://guerrillabuzz.com/ico-pr/), but I'm not sure if it right or the people how to make it have a real experience.

It is even possible to do the advertising by ourself or should we hire a professional company that will do it for us?
Can you recommend on more high quality resources about ICO marketing?

This sounds like a joke, you want to start a business with ICO but you have no plans and ideas, what plans do you have to start ICO? It's a good idea to plan what you need to do first, make a team that is already experienced with the design of your plan, make a research level of success so investors want to invest with ICO that you make, and for marketing there are many ways you can do, build hype with airdrop or Bounty campaign, make videos on youtube etc.

But i was feeling about this, that means OP and his friends have zero knowledge about ico. Marketing has been including on the basic factors towards the success of ico itself. I guess this is another joke ico.  I'm not saying this is bad but OP if you have no competence to create any product and i guess you should not do that.

Why does everybody have to do ico on everything nowadays. Many ico projects nowadays are based on only speculation and idea. We need to see already working products that people are ready to adopt.

I want to advise you
Do not spend money now
Spend time first learning and knowing exactly what you want
And how to access it
Some good ICOs find it very difficult to reach the softcap
What do you think of a project for beginners?

lol

That's really a joke

Those kind of people are the ones who just make thousand of shitcoins and pay 300 USD per week , paid in tokens ofc, every weeks for spammers in bounty campaigns.

Just because you have experience in coding, you guys think that you can run an ICO? What do you think ICOs are?

This is one of the biggest problem in the community now, I'm sorry but if you don't know how to run an ICO and you lack a lot of things then you shouldn't probably do it. Your project will become a joke if you don't have an idea about what you are doing whether its for marketing or not.

If you do not have ICO marketing experience, you should hire a manager to manage and create marketing campaigns, including bounty campaigns. There are many well-known managers on the forum that you can employ to manage such as deadley, sylon, yahoo, hotachy, cheus, etc.

hi friend, making an ICO is not a game, depending on you want to make a real ICO or just ICO scam ??
if in my opinion the pioneering of a project or ICO requires careful thinking. by having a concept that is real, interesting, and must also have several work teams that are truly professional and have a reliable work authority. moreover coupled with having to market the ICO to interested parties and investors.
so my advice is, if you want to make a project or ICO, you should just leave the marketing to professional people, and you are just the founder who provides ca

I have seen hundreds of such Ico already and believe, none of them ended successfully. you shouldn’t start guys because it’s bad

You want the insurance part. ;D
Most of them have greater ideas and they just need some capital.
Since he said he knows how to code then maybe it could be something else. It is better than others out there who just knew how to scam or runaway right?

But for the OP. You better learn more. If it is marketing which is your problem, maybe you could look at your phonebook and maybe one of your colleague knows about it.

The most important is the idea ( use case ) and the product itself. If you have an experienced  development team
to develop the product you can run an ICO. Marketing part can be done by choosing an experienced bounty manager
 and they will take care of advertising of your ICO.

You need to be a teenager at least before attempting this.

Don't try to rush things.

Ico's are a risky business.

Also first rule about running an ICO

Don't tell people you have no idea about marketing that ICO.

Remember successful icos are heavy on marketing ideas and white papers and ..... well that's all you need. Coding optional after funding round.

No Offense, But I would not invest in your ICO and I would stop everyone to invest in your ICO Project. Guess why? Because you guys have no knowledge what it is and how it works! You just want to make some free money or you will run away by taking some silly people's hard working money. You want to run an ICO and you don't know how to spread good words about that, seriously?

Doing an ICO project is not a joke. And now you're telling as you don't know anything? The process of working in some ICOs is actually 24 hours. People work really hard to produce a great product and of course a good price of the coin.

Thats why there is Bounty Management Solutions :) Just find some really good bounty manager and he will take the rest :) Ofcourse it will cost some money , but if you willing to start ICO then you should have some like 50k-100k from your own money to start with :)

I want to know what technology or market do you have? The focus of ICO is not marketing, unless your coin is not good, an excellent technology or market is the key to ICO, and you make me feel like a liar is growing.

The first thing to do is ask yourself why do i want to launch an ICO. What is your goal?

Are you kidding me? You want run something you have no idea about? To start what is your aim of running an ico? What is the aim of the project? What problem does it solve? This is how you guys scam us

Try to find some credible ICO incubator that helps startups and they can help you make your guide and model your ICO accordingly. It's very hard nowadays to run an ICO because now many don't believe in investing in them because so many have turned to scam and run off with our money. You need to build a lot of credibilities before people are going to trust you with their money. I wouldn't now touch an ICO without an escrow or knowing who all the Team is and how credible they are, because the days of anonymous devs ripping us off is over now. We are more street and crypto smart for that. You won't get this crypto granny here going into every ICO with her eyes closed that's for sure, but good luck anyway.

You can easily find people or teams in the Bitcointalk forum to help you create ads, because there are many professionals! But finding a good sales path is the key!

If you do not know how to promote your product, you should contact an advertising agency that specializes in promoting ICO projects.

Ohh my god lol. Your question sounds very funny.
ICO is not just talking about coding, my friend. If you only have expertise in coding but you don't have a concept that is applicable and useful for people, I think that will be useless. Hold an ICO is not an easy thing, you have to think about the project that you are making for the future too (not just for now) because now many people have tried to do ICO without thinking and ended up failing or leading to fraud.
You need to know that a good ICO is if you have all the elements needed. One of them is you can conceptualize how the project you want to create, including the advantages and benefits to be used by everyone (you can recap and compile all of this in the whitepaper you will make). And of course there must be influential people to support your project, also have a team that contains people who already have experience in their respective fields, especially in the field of blockchain is also very necessary. And don't let your team be anonymous, because now many investors prioritize the transparency of a project including everyone involved in it. I hope you can think about it again before you want to act.

I just like comment and recommendations other people have made here and I think you can contact some professional campaigns manager like https://bitcointalk.org/index.php?action=profile;u=355846
I think you will get your projects promoted by Yahoo as he deliver if you can meet up with it demands.

Personally i feel you are not yet ready for the ICO. You just told us you have an idea in coding. Then my question is coding for what? If you already have a good and unique idea, i believe it will sell, even if your marketing is not a very good one. You do not need to spend too much on marketing. Just employ the services of bounty and airdrop participants, build you community and ensure you have a team of professionals.

The guide is great for you to start and understand the world if you want to do it seriously i recommend you to hire a professional pr team

The best marketing strategy is to open up a bounty programme. Be careful with your bounty pool and do not put too much money in bounty, because a huge pool could cause the coin dump after the first listing. I would also suggest to speak with Youtube and Instagram bloggers, to create a better marketing campaign.

As for marketing you should hire marketing professionals and launch bounty as well.
If you have limited budget, then spend it on etherscan advertisement and remeber that reral investors can be found on a roadshow and crypto events

This is how u start mate, not everything perfect in the beginning

I would advise you to read the regulation by the SEC in order not to be in a very bad situation in the future, which is developing with many projects today, so just take your time and I would advise you just to pay attention to how other projects behave about marketing.

It looks like you are not a professional in this market and why you want to launch ICO, what is the purpose of the ICO? Is it to scam the investors? If you have that intention then it is good to give it up immediately

Turkey could be a good place to start for you. There is a shortage of coders proficient in Crypto Currencies; yet the costs are quite cheap and

there is tremendous amount of human resources available in most fields. Feel free to get in touch with me if you are open to such a partnership,

especially if you have an unprecedented functional idea for a new Crypto.

First thing first!
They know how to do the codes and now want to do an ICO.
What is the ICO for? do you have a project to offer too?
ICO is not just about the token creation, investors will come if you have a great team and a project to compete for the world technology.
Marketing will be easy if your project is ready or planned.

To those that are suggesting to hire a marketing agency/team.

Yes, they can do that easily as there are too many agencies out there that are willing to do the job. But the fact that OP doesn't really have an idea of what they are trying to do. That's really not enough to make the project good, its about the quality. They know how to code so I think they should get an experience first with an ICO and be hired as their coder.

Better to assign someone from your team to atleast study or learn the basics of marketing before even thinking of hiring some agency or some "ICO expert". It may take months but atleast you'll have a basic idea how it will work. Aside from marketing, what else do you not know? Are you already familiar with the legal aspect of running an ICO?

I doubt you huys are going to be able to raise any capital, gone are the days when all you have to do to raise money is to come to BCT forum and be able to build community to give you money to develop your project, your marketing depth is lacking and the main fear now is if you guys are not going to disappear with our money

You should not tell a problem like this in the forum because something like this in a startup company is an internal problem, not a public problem.
with things like this, it is known that you will most likely only make ICO for a useless project, make people buy it and then disappear. just hit & run

You have a bad attitude. Without insults. But you need to work on strategic planning. If you do not have the resources to hire specialists, then you need a lot of time to figure it out yourself. Study successful projects. Can someone from other teams will give you advice.

i think you should find angel investors or investment fund which will help you with this further. But also first of all you must have something interesting for them, not only your dreams and ambitions.

I can't tell you anything. But I think that you need experts in this field. At least for consultation. After all , to a greater extent it depends on marketing success of the project, so you need to try this.

What do you want for an ico? Follow along? Or tempted by investor money? Sorry, if I say so. Lots of people make ico randomly just to get money from investor money. Before starting an ico, do you have a relevant project, a solid team and mature calculations? If making a serious project is not easy, because we have to be responsible for the investors' money.
Promotion, advertising is very easy and easy to find, but a good project and running smoothly is very difficult

Well, my suggestion to you is "Not to do an ICO", you don't have the expertise and you don't have the team. Having just one crypto related friend is not enough. You need more than that if you want to run a successful ICO.

Raising money from investors it's not a joke, you need to know what you are doing. if you know how to code it's great, but you should find a good idea,  and gather a great team first.

Marketing is only needed if you do not really have a good idea to develop, if you are as talented as you make it out to be and you have the necessary people to carry out the project then begin to work in the project before releasing the ico, that way when you do it you will have at least a product to show for to the potential investors and they will know that this is not a joke or a scam and you will probably get all the money that you could need to fully develop the project.

we live in this world not alone, if indeed you need help from the cryptocurrency community, you can use services from several agencies that can provide services for ICO launching, such as the very popular example is AmaziX, but you must be prepared to pay dearly, because now the strategy ICO marketing that is not attractive, they will be ignored by investors

It is not bad to come up with an idea that will benefit the entire crypto space, however, you need to contact a professional marketing member with good credentials and team up with him. Also, investors are getting fed up with vague ideas and products yet to be developed. You need to have an already working product before you start with everything.

ico what will you open, do you prioritize the system or for the future? now I see a lot of ico. If the potential on the system you are offering is good, I feel that marketing through the promotion carried out by the Bounty Teger is very good and simple.

Some developers team prefer hire professional company to marketing their project and they can focus on their project. To launch ICOs, you should have solid team and the priority is on the project and investor because trust is number one

what is happening? You want to run an ICO without any clear plan and marketing strategy? I think that the first thing you need to do is learning about marketing strategy. You can not lead your ICO to success if you don't have a good plan. Before starting an ICO, you should spend more time to learn about ICO and how to develop it. Make sure you have enough knowledge to success.

Stop talking shit in this community brother,how did you come to the idea of creating IcO without this proper knowledge?
DO you think that this is just a school project that you will created to present in your classmates?
Stay away from the things that you dont really know because this may brings you and your friend behind bars

rent a service like it indeed be a solution which is good to do. but I don't think he's serious about what he will do. Despite at least a good idea but that he was facing the world is the crypto. don't understand marketing in the ICO will be tantamount to suicide even though it was working with other people. like the body then has the idea that it is the brain or head where an important part. When would don't understand what will he do then others will run its own lightly without any clear rules.

the most important thing in ico is marketing. now we can't just have ideas and concepts but marketing and marketing are still the best choices. because nowadays many ico compete to recruit the best marketing team for the success of an ico.

why do you want to do a ico? is it just for money? you look like an inexperience i this field hard to say tho cause many ico are getting created day by day and claiming they they are going to replace that and that and going to disrupt the market..

       That is why most ICO projects fail because potential founders appear who just want to become founders, not having a project idea or a project idea. They just saw that they could be a huge source of enrichment, but they have no plan to achieve the project. How can a project develop if even founder members do not know how?
If you really want this, you first need to know how the crypto market works. You need to know what problems are present and how they can be solved in the future through the crypto market. I advise you to team up with experienced members who have done this and can help. Do not waste your money, out of euphoria.

Paying for a service like that seems like a waste of time to me, they are not going to make a project more successful than it could be, marketing is overrated, what it is going to make a coin successful is the project itself, if it's good you will get all the money that you need because in this market there is a lot of money and very few places where to invest it.

Marketing is not difficult at all, as long as you have enough money. But if you want to succeed, you must strictly enforce the content of the project so that you can survive. A bad coin will make all investors bankrupt, I hope you are not a liar. Because there are so many ICO scams now. You are very unprofessional. I am doubting you.

Isn’t that what a lot of them are trying to do these days? They want to join the band wagon in scamming the space and creating their own token, but they actually have no single clue how to go about anything. Apparently, this has shown some set of people who have no team; no nothing they are doing, but are busy looking for easy and quick ways to make money. What makes up a team is to be able to share knowledge and ideas on how to go about certain things, and if that is not in place, how on earth will such a project even thrive.

Probably, he and his friends are just about to pollute the space with just another scam and reaching out to the community to give them a clue on how to pitch it out to the gullible investors. Any project that does not even have a team in place to be able to handle every single situation when it comes to developing, marketing and some other necessary areas they believe they will do well, then I do not see that as some set of people who really mean anything good at all except just some bunch of wannabe scammers who want to get rich out of nothing.

With today's current market situation, it is really hard to penetrate the market. This is where the PR and Marketing take place. Their role is to create awareness and expose the project to potential investors.

That's right. Planning pr & marketing is really important. If you don't have the ideas of doing it. I suggest hiring a professional and let the professionals handle it.

First of all, I don't know what your ICO theme is. This is the most important. The market and technical requirements are very high, not fraud. Marketing You need to find a professional marketing expert who can solve these problems for you. The premise is that your project must be good.

Agree! It is advisable to hire an agency to do the PR and Marketing if you have a budget. These agencies are knowledgeable and experience enough to execute and create a brand for the project. For most of the ICO failed because of poor PR and Marketing.

I agree, let the professionals do their thing if you have no idea about it.

Correct. But make sure to study those agencies. For most of them are just pure promises, but can't effectively deliver their services.

Ico should be relevant and self-sustaining for you. And for this you need to choose the right sector for development, set the framework for the investment capital, paint all the processes and start a marketing campaign.

Indeed. There are many of them. But have you heard of Crowdcreate? They offer full-marketing, PR and other ICO development services. They have a lot of positive feedback in their works. You can check their website for more info.

remember people are still traumatized by all the ICO incidents being held, because the company is not responsible after the listing in the market price drops.

If you actually will be unique with your project and exemplary, then you can win certain attention, with the help of bounty hunters and some paid adverts you can hit the market. However at this period do not expect gains from your ICO as the ICO investment drive have dropped so you may bot realize enough from ICO sales. Good projects these days are tested out on exchange and not ICO's

I understand why you would like to run an ico of course for the development of the project you really want to create but if you have not back up by any trusted company or you have no professional experience in crypto developments then its very hard to find some investors who will support your project I advise develop first your project with your own money and if everything is done and working great then its time to make a marketing and ICO plans.  

the mere ability to the coding is not enough to be able to make an ICO. need more of that ability and extensive knowledge about crypto and marketing. What is reliable when just having an idea and background of the coding for the ICO. Maybe you could hire a team, but if your only as it was then the ICO will not be developed.

A lot of people have really expressed their opinion in this situation you have found yourself but my opinion is to as a matter of fact shelve any idea of raising fund via ICOs because the chances of it failing at this time is higher than ever. The reason is quite simple. The level of trust in the ICO market has dropped significantly and it will take a very convincing project to get some few funds from investors. Rather than going through that route, an alternative is to build the business from what you and your friends and can gather after which you can think of expansion. With that, you are sure to get some support from the market.

It seems to me that you should learn more about marketing plan before starting your ICO. Marketing is really important which will decide whether your project will success or not.

this market has enough shits and scams. we don't need your shit so please don't.
an ico is not all about coding, it  includes many other things. i don't know how can you start your project without a marketer.
you intend to raise millions dollar and then say goodbye to us, enjoy wine and girls?

Don't try to release ICO, your marketing problems can't solve how to issue ICO? Teams without assets are unable to run ICO projects. And now ICO investment has entered a downturn. No investors will invest in ICO. If you want to continue development, then you will definitely fail.

So what kind of project that you wish to create, and about the promotion/marketing you could makes some bounty campaign where everyone here able to join to help promoting your project.

the simplest marketing is with the help of airdrop and bounty ads, if our target is right then indirectly ICO sales will increase, build the best utilities that touch more tangible activities because this is the basis of an ICO for me, then prepare listings in a good exchange and can boost the price of tokens or coins that we have

There are many ico service promoter like icobox, you can hire them but their services a bit expensive. Another way maybe you can analyze successful ico in this forum and copy their marketing strategy.

i think there are many idea yet to be achieved instead of duplicating or adding to existing unsuccessful ideas why don't you join force with existing idea and make it a success.

Is this a joke? You only have an idea on how to make money and then what? After you have the money you will run just like what others are doing? Forget it, not a good entrance on launching a project.

When I saw this topic , I thought this was a joke for the reason that there would be no normal people will announce that they want to own a cryptocurrency without any idea how to managed or run an ICO. If you really want to have an ICO project, I think it is better for you and for your friends to have a team that have the ideas about marketing so that you can have a successful launching of it.

Well guess what? All those guys who do have an idea about marketing are all on ICO projects, doing plenty of marketing. Drilling up hype in conferences and all that. But their ICOs are still failing. You want to know why? Because people are simply sick of ICOs now. You got a great idea? Do it. But please don't run another ICO. Just show your honest effort on your work and let the project deliver success on its own.

Work with other icos first and gain some useful experience, else your ico may be a total failure, overlooking the fact that you may have genuine motives... Just gain experience. Plus i don't advise running an ico instead give out a working product and people will invest...

You better not mention your project here if you want a success on it. Reading this thread is like a funny joke, really. You mentioned you have the idea which you though could rise from above, but I don't think it really can, sorry. Please don't mention your project in this thread.

You can see some ICO who have succeeded and looked into their team. usually, their team has a Linked account and several social media accounts. You can ask directly to their marketing team or also can work together for your ICO. Don't forget to also do a bounty program to help promote your ICO

ICO marketing has actually been trusted by the community, but if we look at the current conditions it seems the opposite. because the project can't do anything when their products reach the lowest prices

You can hire marketing agents and community manager companies like Amazix to handle that work for you. But i advise you work more with your project and wait a bit, it's not good time to run a new ICO. Due to bad market conditions, i see many good ICOs even can't reach soft cap.

The best ICO marketing campaigns are signature campaigns and content campaigns. I personally feel the posts of bounty hunters really make me curious and interested in some projects. That's my opinion and you should give more money to these two campaigns.

OP never make a post after the creation of this thread so he may got idea how to market the cryptos?

If not the bounties are one of the best way to promote your project and also reddit can be an other option for marketing.

As a matter of fact, the situation is not so bad esp. for those who want to start their own ICO. By the time the team will suggest its product, there may be a new green wave and the chance of success will be great. Don't be afraid of the market anyway!

I think before starting any business you have to known  a about the business and if you don't have any idea about the the business so have to consult people that know about it , after you  know a lot about the creyptocurrency, can nowb start planning , after planning you can now implement your plan.

but not everyone can do marketing
many people have good ideas but lack of marketing


do you want to know why?
because most of them want to get money instantly through the ICO funding
after that scam
even though it's not a scam
but in the end the project died because it was useless

Why would you even try to make an ICO if you don't even have plans to begin with. You are just contributing to the thousands of ICOs that worth nothing after their sale. Please don't even try to continue what your planning that scheme of yours will not work anymore.

This is a solution that can be taken when it does not have the expertise or the base regarding marketing. but at least in addition to having an idea of the ICO should also know about marketing so that it could continue to be monitored and not out of line that is already set. just have one idea and skill alone will not be able to easily make the ICO be great.

Apart from being hard to penetrate the market, which of course a lot of investors right now are not really ready to be investing in this market at all, considering the way things have been going, which is one of the reasons why a lot of project ICOs have been unsuccessful lately by not reaching their soft cap based on the high selective nature of investors at this point in time.

However, the reason why I said apart from being hard to penetrate the market is that, anyone who is actually looking to start an ICO now, without a clue how to go about marketing, how will such a person have a clue on how to even develop the project in the long run, if only as little as marketing is a problem.

I think first of all you must say - what are the guarantees of a return on investment? What security of the coins? Because there are many cheaters on the market now and investors have no confidence in the ICO.

The competition is huge on the ICO market and it is advised to enter it with a well planned full package. Plus the market situation is not favoring ICOs nowadays. If you have a top idea and good development  team you can start anytime but it is better to prepare everything first to avoid failure and  disappointment .

 If you creating something useful and worthful then your idea may work for you as a PR-manager.

Just HODL