Bitcoin Forum

Serena Williams Puts Bitcoin (BTC) and Crypto Back in the Mainstream Spotlight With Coinbase Investment

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Tennis legend Serena Williams has just revealed new details about her company, Serena Ventures, an investment firm.

In an Instagram post, Williams writes to her 10.9 million followers that she’s been quietly building up a portfolio, investing in a variety of companies over the past five years.

“In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.”

Cryptocurrency exchange Coinbase is one of more than 30 companies in the VC portfolio. The San Francisco-based startup is the largest crypto exchange in the US. Under the leadership of CEO Brian Armstrong, Coinbase is in a global expansion phase, launching crypto-to-crypto trading services in 11 countries earlier this week.


Reference: https://dailyhodl.com/2019/04/20/serena-williams-puts-bitcoin-btc-and-crypto-back-in-the-mainstream-spotlight-with-coinbase-investment/

Wow very good news bitcoin and the whole crypto was really moving in the world class popularization, different kind of people continue to believe investing in crypto is have a future.
And for coinbase the first VC exchange US I salute behind the team of this company because they continue to support crypto since from the start until now.

Non news is what I consider this. I can't think of a single reason why anyone would value this and consider it bullish for Bitcoin. Coinbase has started to become a shitcoin exchange and they aren't even half way through.

Another thing is that they have participated in a game of manipulation with various coin listings. Good to see that Coinbase isn't as dominant anymore as it used to be. More competition leads to a healthier ecosystem.

The crypto currency market are already popular, I think news like this shall gain more crypto holders, specially the fans and followers of Serena Williams. For the majority of the current holders it shall bring a positive sentiments. I think she's utilizing well her earnings to the sport of tennis by investing smartly. Having VC company is just a smart move to multiply her wealth. Good for her.

Anything that is related and new can be used by the media to create a story. Hell, they can even make 500 words news from someone tweet.

That's just how most media works these days, no surprise for me.

Btw, this 'news' might be a good thing though, at least her fans would hear about Bitcoin.

I think Serena is just like those other millionaires that are making a bet on the small percentage of their money. You guys have heard this before just like Mark Cuban putting also a small portion of his money in btc to take a risk and see what it holds in the future. It's clear the Serena does not directly endorse it.

More and more such big celebrities if gives the btc and block chain technology a push we will witness more new members joining our community and will lead to better and higher demand of the coins as well. This will also lead to the rise in prices and use of the coin as well.

So she invested in a company that handles Bitcoin. OK... and... what?
This is not really an investment into Bitcoin, so what's all the fuss about it? I can almost bet that she doesn't know what Bitcoin is and somebody she hired handles all her portfolio.

If more famous people start getting involved in the crypto space then more adoption is going to come.
Serena Williams is a well-known person and she can help in bringing the lights to cryptocurrencies. Coinbase is not the best solution because it is "centralized" actor in the ecosystem but it is a starter.

I generally think all these celebrity news are just hype and fad. Sports stars endorsing ICOs, Akon and his "Bitcoin Wakanda" which has lost steam now that the market is all bear and winter, those are just downright fraudulent. But have to say, this one is a little bit different. It's an actual statement of intent and interest, and surely quite a bit of money put into a proper company with long association with Bitcoin/crypto.

It's so funny how news outlets manage to blow up an innocent list of companies Serena Williams has invested in.  :D

Coinbase offers a decent growth opportunity, but that's really it. It makes sense to invest in one of the largest businesses in a growing industry, but that doesn't change the fact that Coinbase is just one business her firm invested in from the over 30 that the list counts. But then again, Coinbase is also losing market share quite rapidly, so we'll see how this plays out in the future.

I rather kiss CZ's ass for equity in Binance. :D

Exactly what I'm thinking, when I saw the title I expected to hear how she made a statement about her investment in Bitcoin or maybe how she endorses an ICO, but she just invested in a crypto startup, among many other stocks. This is hardly worth reporting, I'm sure you can find a lot more examples of big names investing in crypto related things - this doesn't mean a lot, only the fact that crypto has a chance to provide decent returns.

What i do believe is Serena Williams is a bright girl and she will never let anyone run her business just like that,i am sure that before that Handlers made a decisions for sure her consent was asked first so since one of the 30 company is crypto and if to be speciis bitcoin then Serena already know bitcoin and may invest much higher compared to the 29 other company’s

As usual, the news site tried its best to exaggerate the news. Let us be clear. Serena Williams is not investing in Bitcoin or any other crypto-currency. She is investing in companies such as Coinbase, and the amount is not that big. Although this is good for publicity purposes, in the market I don't think it can give the exchange rates any sort of boost.

in other news: her sister just bought a pizza near a cafe that accepts bitcoins as payment
this puts bitcoin back into mainstream even harder than ever!
jee , journalists , I would call them that , despite all the evidence ,go to great lengths trying to blow a mountain out of a molehill
a list of Serena's investments with a single company that is dealing with bitcoins is positive news how?

First of all, she invested in Coinbase. Not bitcoin itself. There is a huge difference between decentralised cryptos, and equity of a company.

Secondly, what celebrities invest in or what they endorse doesn't necessarily mean that something is mainstream. It's as simple as that. Whether bitcoin is mainstream still depends on the actual adoption levels, and the awareness of BTC in an average community. It's not like one celebrity endorsement will change these figures overnight, like this article makes it out to be.

This is completely falsified news that is made only to produce these sensationalist headlines and nothing else. They make BTC seem more like a fad, or a movement, as opposed to a legitimate currency and store of value. As BitHodler said - it's non news. It's neither positive nor negative.