Bitcoin Forum

We've just launched the Crypto Marketing Show (https://anchor.fm/coinbound), a podcast focused on marketing in the cryptocurrency industry.

We've been on the marketing side of crypto for a few years now and worked with some really incredible brands and projects. We have some super interesting guests scheduled and will be discussing tips and tricks to getting more awareness around your crypto brand.

Some other things we will be discussing:

• How to get through to your audience in an incredibly noisy industry
• Top ROI channels
• The best ways to raise awareness around your project for free
• & A LOT more

Have a listen here:
Anchor (https://anchor.fm/cryptomarketing)
Spotify (https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6)

Podcast site (https://coinbound.io/podcast)

Episode 2 of the Coinbound Podcast is now live!

Content Marketing in Crypto with Aaron Mangal

Some things we discussed:

• What Content Marketing is and how it applies to cryptocurrencies
• Examples of effective Content Marketing
• The most time and cost-effective channels for Content Marketing
• Software that Aaron finds helpful in his workflow

Listen on Anchor
 (https://anchor.fm/coinbound/episodes/Episode-2-Content-Marketing-in-Crypto-with-Aaron-Mangal-e3va4l)
Listen on Spotify (https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6)

Listened to your podcast's episode 2 in Spotify and I got to say that I have learned some points that I never though of in Content Marketing. On the podcast itself I think your method where you interview and ask your guess is the right way to go on getting straight answer and I think the big reason for that is your guess knows what he is talking about, will this be a regular thing with him or will you have different speakers per episode?

Thank you!

As you pointed out, Episode 2 focused on Content Marketing so we brought on crypto Content Marketing expert Aaron Mangal. Every episode will be focused on a different aspect of crypto marketing and, as such, we will be bringing on a different person who is an expert in that subject.

Some future topics we have planned:

• Social Media Marketing
• Search Engine Optimization
• Convention and Event Marketing

If you have any suggestions please feel free to let us know on twitter @TyDanielSmith (https://twitter.com/tydanielsmith)

Episode 3 is now available!

Episode 3: Exclusive Interview with Larry Sanger, Co-Founder Wikipedia & CIO Everipedia - Information Sharing and Data Privacy

In this interview, we took a brief departure from crypto marketing to talk about another super interesting and important subject: Community-based information sharing and how crypto ties into that.


Listen on Anchor (https://anchor.fm/coinbound/episodes/Episode-3-Exclusive-Interview-with-Larry-Sanger--Co-Founder-Wikipedia--CIO-Everipedia---Information-Sharing-and-Data-Privacy-e3uig3)

Listen on Spotify (https://open.spotify.com/episode/1ewVZtxkpbDKHyzLy9zxcC)

i think we are entering the area of an age where no one will care what someone else is saying in the internet anymore

Episode 4 is now available: Social Media Marketing for Crypto brands with expert Paul McNeal (a.k.a. The Crypto Curator)

In this episode, Ty and Paul dive deep into the world of what it takes to market a crypto brand successfully on Twitter, Instagram, Facebook, YouTube and more.

Also included in the episode:

• Successful techniques for managing your crypto brand's social media presence
• Top channels for driving social media engagement
• Helpful tools & softwares for crypto social media marketing

Listen on Spotify (https://open.spotify.com/episode/1yf9j4TzDjiRmsBtivjIPZ?si=o4sUW787SI6ZdMvPCpHHHQ)

Listen on Anchor (https://anchor.fm/coinbound/episodes/Episode-4-Crypto-Social-Media-Marketing-with-Paul-McNeal-e4540n)

You guys should make a podcast with Ivan Golovko, a CMO from LTO Network. He's a funny guy and enjoyable to engage with. Compared to most TG admin, Ivan is different and unique imo. Should be a great discussion partner about community engagement.

If you are connected with him have him shoot us an email at info@coinbound.io and we will get him on the show.  ;)

These are pretty interesting Daniel, I'd definitely be interested in joining one of these if you ever want to have a dedicated episode about Steem.
I've got some pretty interesting contacts there as well, such as Oracle-D, which is a company that's crowdsourcing content on Steem to promote a wide variety of businesses.

Looking forward to the next episodes!

Cheers!

@daan

Let's do it! Shoot me a message on Telegram!

(the name is Ty by the way  ;) )

Oh, sorry for the mistake :)

Will message you soon, currently asking whether the guys from Oracle-D are interested in joining me.

Very nice .. would like to know your thoughts on using twitter in crypto. Because there is lot of noise with junk ICO spamming etc

Not OP, but they actually talk about this in the 4th episode of the podcast, there's a really interesting discussion about it with The Crypto Curator.
It's not too long, just around half an hour.

Like the commenter below you said, I recommend checking out the 4th episode and it spends a good amount of time focusing on Twitter specifically.

Check out the latest episode!

SEO for Crypto Brands (https://anchor.fm/coinbound/episodes/SEO-Basics-for-Cryptocurrency-Brands---Episode-5-e54tro)

SEO strategy is one of the most overlooked marketing strategies in the cryptocurrency industry. In this episode, Ty Daniel Smith (https://twitter.com/tydanielsmith) explains the basics of what SEO is, how it works, and dives into tips and tools that will give your crypto brand a leg up on the competition.

Listen to the newest episode of the Coinbound Podcast

Should Crypto Professionals Separate Their Personal & Professional Instagram Accounts? (https://anchor.fm/coinbound/episodes/Should-Crypto-Professionals-Separate-Their-Personal--Professional-Instagram-Accounts----Episode-6-e5ek6g/a-anvj4t)

Our podcast is now on YouTube as well:

https://www.youtube.com/playlist?list=PL6nnXRIfADbOkv717zEpHrt9sU0M-2198
 (https://www.youtube.com/playlist?list=PL6nnXRIfADbOkv717zEpHrt9sU0M-2198)

Listen & watch our episode on the need to separate your crypto Instagram account from your personal one here. (https://youtu.be/ReFmpXCCoYo)

Newest episode was just released!

How Important is Twitter for Crypto Companies? (https://anchor.fm/coinbound/episodes/How-Important-is-Twitter-for-Cryptocurrency-Companies----Episode-7-e5ipek/a-aop8cb)

Check out the latest episode of the Crypto Marketing Show: Do Hashtags Actually Matter? (https://www.youtube.com/watch?v=kfk1eI2sf2U)

Seems interesting topic in overall, btw to be fair I compare current crypto marketing to music/song marketing, similar of when band tries to spread it's songs and does a lot of live shows, radio interviews and etc.
Do you plan to invite guests from Bitfury? Because this company actively works on blockchain technologies and they had some really successful projects which includes land title registry done by using blockchain technologies. They also plan to do new things actively with blockchain technologies and integrate them in governmental services.

The best way to raise awareness around your project, to my mind is paid articles. CCN, Cointelegraph, Medium and etc play a huge role there.

In the latest episode, we discuss how crypto companies can use Pinterest (https://coinbound.io/wtf-is-pinterest-and-how-can-crypto-companies-use-it-ep-27/) to reach an audience many don't realize exists.

COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week’s drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy.

How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing) (https://coinbound.io/how-is-covid-19-coronavirus-affecting-cryptocurrencies-and-crypto-marketing-ep-28/)

We frequently get asked if paying for a press release on a crypto news site is worth it.

It depends a bit on where you are as a company and what your current goals are.

Before you do any paid PRs make sure you ask the publisher these questions:

When Should You Pay for a Press Release on a Crypto Site? (https://open.spotify.com/episode/7v5Rv2w23hXa5WwRD4L9VX?si=fIKc1hmuRYKfz5sJ_RUWog)

Here's why crypto companies need an email newsletter:

https://podcasts.apple.com/us/podcast/why-crypto-companies-should-have-an-email-newsletter-ep-33/id1478439548?i=1000475940065 (https://podcasts.apple.com/us/podcast/why-crypto-companies-should-have-an-email-newsletter-ep-33/id1478439548?i=1000475940065)