Bitcoin Forum

Hello friends! My team and I recently organized a full-fledged cryptocurrency exchange platform. Unique design, user-friendly website, Estonian Cryptocurrency license and so on. Now we are asking ourselves the main question, how to find customers and establish ourselves in the market?

You can start by creating an announcement thread here: https://bitcointalk.org/index.php?board=84.0

Then, you can look into the following options:

1. Participate in the forum's auction (https://bitcointalk.org/index.php?topic=5259579.0). See these stats (https://bitcointalk.org/adrotate.php?adstats) (the takes several seconds to load).
2. Start a signature campaign (https://bitcointalk.org/index.php?topic=4412712.0).
3. Buy an ad slot in Etherscan.io (IIRC it costs around 1500$/7 days), Coinmarketcap, or some other big crypto site.

Sponsored and guest blog posts can also help. All that matters is your marketing budget.
Also, don't forget to work on ORM and to make use of SMM, especially with platforms like Twitter and Youtube in which most cryptocurrencies users like crawling. It could be by doing an advertising campaign on Twitter, get a video review on YT...

Increase your social presence, broadly speaking. Forget Facebook, it's full of low information voters. You can use it for your profile but don't waste resources on it

You can start by posting the name of your exchange here. :D

Make an ANN (announcement) thread in "Service Announcements" first and follow how other sites have done their ANN. If you need help, contact any of the bitcointalk ANN/graphics designers. You can find a lot of them here -Overview of Bitcointalk Designers (https://bitcointalk.org/index.php?topic=1610428.0)

Next job would be to start a bitcointalk signature campaign like OSS said.

Then go for promotional content on news media sites like cointelegraph and others. Some managers here might be able to link you up with them for a sweet deal so make sure to ask them first.

This suggestion is good to execute already by the OP and I will add more options for him to select.

1) Start a social media campaigns(like twitter,facebook and linked)
2) Start a contest where people will be excited to participate the more appealing the prizes the more chances for you to get an attention.
3) Hire a ambassadors on each countries so that you will get a local promoter and expand your business.

This options are good to go already @OP but it always depends on your budget.

I don't want to be pessimistic, but your question will reduce the possibility for many to use the platform because when you start a business, it is better to be specific to all operational, executive, marketing, and other plans.

As beginner advice: try to use the visual and written content included in these sites Youtube, Reddit, and Twitter.
After you create interactive content, you can increase the number of users by promoting this forum, but you need to pay a lot of money.
The rest of the sites (CMC, Etherscan,...etc) and newspapers don't deserve these sums.

Good suggestion, I forgot to mention that. @OP Take a look at BitcoinPRBuzz[1][2]. I haven't used them myself, but they look like a reputable service.


I disagree. In my opinion, when advertising on these sites, you are reaching a larger audience compared to when using the forums.

[1] https://bitcointalk.org/index.php?topic=181318
[2] https://bitcoinprbuzz.com/

1. Create a token for your exchange if you don't have one yet and then coordinate with various airdrop channels to advertise it. If I am not mistaken, Binance became an instant hit because they did this.

2. You can also ask reputable crypto influencers to write a review.

These old school methods increases awareness for your exchange at a lesser cost but there is no guarantee that it will bring in serious traders. 

Running an advertising campaign on Facebook and Google can help a lot. They are holding a great amount of customer's insight in which you can use and make a suitable target. The signature campaign is also a great choice for sponsors cause the bitcointalk community is a place where most of the crypto traders come to visit. News and articles are also very good but you need to have the right source with a high volume of traffic daily. I suggest you can make an offer with Coindesk. Many traders read this site for new information

Binance became known not because of their token but because of their service as an exchange. And it's just so happen that through the popularity of the exchange, their native token took the attention of the investors and traders.

Although this isn't a bad idea but I suggest that they have to focus first with the exchange rather than thinking of making their own token. All of the marketing suggestions are good and if they have a decent budget, they should hire an entire experienced PR person or team or agency for the marketing to easily monitor the promotions.

Know your target market too if you are going to focus first with local or you'd go int'l already.

Not another unneeded token, creating one for your exchange may even be counterproductive cause most newly created token/coin is a scam and if your exchange (which is also new) is associated with one, it can also be accused to be a scam exchange; and that being said, Binance token was created in 2017, and you know how much things have changed since then.

however, to market your product or service, you have to spend extra money. advertise on Facebook, Instagram, and Twitter to reach potential users.

before stepping in there, you better create an ANN thread for the exchange you have and respond to all the opinions in the ANN thread.

there are various types of campaigns here. they are especially interesting to me when the service owner gives some bonus to newly registered users and for testing and giving suggestions on how to improve the platform. there are both sides to the gain, you will get first feedbacks, some new customers. Some of them will be happy with the earned bonus, maybe they like the platform so they stay for a long period.

Yes, you can add their service as part of the reason. I'm not really referring to how BNB got the attention of investors or traders but how Binance used it to help spread awareness of the exchange. I remember them launching community competition such as creating videos about Binance and pays the participants with BNB. 

The main post is asking how they could market their exchange so maybe they really did their part when it comes to development & licensing. Hiring someone who is experienced marketing products related to cryptocurrencies isn't a bad idea. I would still recommend methods that wouldn't hurt their budget for testing the waters.


I can see where you are coming from but who really knows 100% if it's going to be another unneeded token? The native token will become useless if the exchange itself isn't good enough. Like I said, the method will help increase awareness of the exchange and not a guarantee that it will bring in serious traders.

Creating a new token just for the sake of marketing is not really good. Not many people for that trick now, except for a few who like to speculate like crazy with their funds.

Just start with announcement thread as mentioned, and explains why you can be competitive, followed by good service and customer support. Sooner or later you'll gain enough traction and if you're good enough, maybe you can compete directly with the top 3 exchanges on the market. In short, marketing is easier with great products.

A lot has been said if your exchange has unique characteristics, organizing twitter campaign or other social media will also increase the visibility. Doing AMA with Youtubers that have a great audience will make it exposed to crypto lovers and having it published in cryptocurrency blogs like crptodaily (https://cryptodaily.co.uk/), cointelegraph (http://cointelegraph.com/), coindesk (https://www.coindesk.com/), btcmanager  (https://btcmanager.com/), coindoo  (https://coindoo.com/)etc will attract the right audience.

I think all of these can create a huge impact on your presence, but the one thing that can make your presence felt is the word of the mouth or reviews from actual users of your platform, beef up your security, set a high standard in your support, even if you have awesome marketing if your service and support sucks, your marketing will be useless.

Before asking this question why don't you reveal the name and url of the site. If the exchange is already up and running you should first give the link to it. Secondly you need to decide where you need to market it. You can market it through facebook, google ads or on this website in form of campaigns. Also it depends upon your marketing budget.

I agree about them testing methods and strategies they have absorbed through suggestions or those strategies that they already have. It's a test-trial for which they will learn a lot from the experience that will build throughout the process.

Having a hint through the username of OP, you'll get this website.

https://revalcoin.com/en

And their address in Estonia is indicated on their company info and contacts.

https://revalcoin.com/en/page/contacts

To be honest, you have a team and now you are asking how to market the platform ??? This doesn't sound very trustworthy and doesn't sound like professionals are going to run the exchange. Running an exchange is a highly complex matter. Whoever then asks for marketing tips will surely fail.

Launch a decent announcement thread complete with a good design I also recommended that you complete all your social media sites, and build your telegram or chat channel so they will know where they can reach you if you have a budget launch a signature campaign this is for awareness, it's actually word of the mouth that will attract you more users, so improve your support.

For me if you wanted to advertise on this forum, running a signature campaign will do. I found it catchy because even me, whenever I see something new on signatures, and if the signature is catchy, I'll visit the page and use some of my time on that site.
You can also make your own forum. And make some paid posting there. That will do also, I've seen some exchange doing that and it seems successful.

From what I know availing advertising services from crypto ad networks is a good way to go since the ones who are availing this are crypto related websites as well meaning they have specifically targeted your market of crypto users. This will help you a lot of if you want to save some time on both choosing what kind of segment are your trying to focus on and as well as save your time choosing different vehicles where you will promote your website manually.

To build a master strategy and to enter this market you need to aim for a non token exchange marketing plan.
-Listing Bonus
-Deposit Bonus
-Leverage Bonus
-Articles
-Traders
-Bounty
-Airdrop
-Articles and much more..

I could really be useful in this:
https://icoholder.com/en/people/zied-chaabane-107372

Please feel free to contact me.

OK this site revalcoin.com look like a decent site and there is a lot of scope for you if you start to advertise it on this forum. They should first make an ANN here and then try to engage with the people. Secondly if they can afford a signature campaign, that will give them a boost in their service.

This is a good start for a site who want to run a marketing campaign here since for sure he will get more traffic since most all of the bitcoin users visit here most all of the time to get an information regarding on the latest updates. But I also suggest that he will rent a ad space on famous sites like CMC or in myetherwallet so that he can maximize the engagement and gather users to his platform.

Many experienced senior users have answered your question perfectly, stick to what you have been told, and I hope to see your exchange lifting high in the future. Beware of scammers as you go along your exchange development. Success.

Crypto exchanges are now numerous in the market. You need to have features that are outstanding with the whole purpose of attracting users. Besides, bonuses, low trading fees, referral trading fees which can be  2 - 3 tiers, and using social media are some of the ways to go.

If you're trying to read the market for crypto communities to advertise you, this is a good guide on market analytics: https://www.blockdriven.com/blog/market-analyst-blockchain-career

Good read, this career field seems promising

Inevstors and traders are mostly active on twitter, if you don't have much fund for Ads placement on popular omega sites. Tweet, retweet and tagging of friends might do wonder and the cost is minimal as compared to placing Ads.

Paid advertisement is always better than the free advertisement. I don't think an exchange could be low on marketing funds. I think they should opt for paid advertisements which will give them far better results in quick time.

Those exchange who rely on free advertisement cannot get any good result since if we talk about advertising they will only get limited traffics since they will not reach up for those real investors or traders itself. But if the site has prepared some good amount for proper advertising for sure they will get a good result especially if they offer also a good promotion,competition and hiring some good influencer to market the exchange.

I guessed we already got the point here since the OP got their exchange to have an Estonian License with it I doubt that they are looking for free ways of promoting their website because if they will just rely on their friends and family to post tweets and retweets I doubt that it would have the same affect as promotions actually coming from ad pages. This kind of advertisement will only make them "scammy" looking as what people generally see on crypto related advertisements coming from people they know. Like what I said on my first post in this thread if they want to have the right audience its best for them to pick crypto ad networks to promote their banners for their site.

I know of a way to market services like yours, but it's not free. It's by purchasing ad slots in Mellowads. I haven't checked their rates but they should be affordable regardless of your budget, and your ads will be shown to any website that shows mellowads ad space.


Entrepreneurs frequently have ideas but do not know the exact way they should go about executing such ideas, but having said that they aren't going to get good marketing advice from internet forums like this one, they should contact a marketing professional and tell them about their exchange, then they can get more specific advice instead of these generalized answers in this thread.

Yes, I can tell you that marketing is a huge portion of the battle. Even if you have all the developer talent in the world, that's only a fraction of the equation so you need to spend what will be a lot of talent, time and money to get the marketing portion done correctly. It's a very slow and grindy process, so you have all the time in the world to start promoting your platform over time, but it is a lot of work. This thread actually has a lot of good ideas and to do well you need to implement almost all of them if you have the time, funds and scalability for it.

I do not recommend creating a token when launching your exchange, there's been a lot of failed exchange backed by their token and so many of them are now scam running away with investors money, like Adab Ironx Bitmillex so many on the list already and don;t add yours, just don't create your own token just do normal marketing.

I would say that an SEO expert would be better to handle this. There are traders and investors on twitter but these are mostly the low to mid-cap traders apart from retail investors. Bigger names in venture capitals do not waste their time investing on stuff promoted on twitter or so because they know that majority of them are worthless with time.

What they do to raise capital is sent prospectus to the bigger capital funds and set up a meeting where they discuss a lot of under the table deals. That is how the "advisors" are taken in. They have a lock in period and they will sell their coins after that. It is bad for the market but good profit for the bigger funds.

Another point is that social media buzz is often manipulated and inorganic, so the real engagement ratios might always be fake. Proper growth of a project happens through development and proper marketing, not just ad placements.

With that question, you have a lot of options.

If you want to start it outside on this forum.
1. Find a popular model.
2. Advertise your product.
3. Make a beta test for your users.
4. Be unique to other exchange platforms.
5. Promote the use of different media platforms like Television, radio, and more. But right now we have the social media to make it easier to access with this exchange.

If you want to run with this our forum you can make
1. Announcement board or thread (ANN)
2. Run a signature campaign.
3. Make an event to your platform like bug hunting.

Get some information here - https://bitcointalk.org/index.php?board=238.0
That's a bounty section but you can learn a lot on how to advertise your exchange as you can do it in different platforms.

If you like to advertise in the forum, you can do so, and that is through a signature campaign as people have suggested here.
Hiring a campaign manager is important but if you can manage on your own, you can do so, just like my current signature campaign.

Good, luck, happy reading and hopefully you'll come up with a good idea to reach your goal.

I'd like to advertise your exchange platform, however, the only problem I have is that you fake your stats from the very beggining.

Your site hasn't even got a Alexa rank but you claim to have served over 600 clients today.... I doub't that honestly.

Ok, don't fake your stats.

It would be better to reach out to trading communities and trading blogs - even small ones if you don't have a big budget, that would give you better targeting than just running a banner ad on a big website.

Do interviews, showcase your platform and offer people fee rebate for market making and maybe no-fee trading for the first few weeks or some such incentive.

For any business, marketing is a very crucial component. In fact, Marketing is not a part of a business. It is the business because it is one factor that creates demand, connection, reputation, and reaches among your audience. How effectively you market your project, is how much value you will gain over the existing competitors.

In this article, we are going to discuss the cues of marketing from the perspective of a cryptocurrency exchange platform

Some of the crypto exchange marketing strategies:

• Extensive market research and consultation
• Building marketing strategy
• Content marketing
• Social media marketing
• Media and Public Relations
• Influencer Marketing
• Email Marketing
• Pay per click
• Bounty program
• Community building

continue to read the detailed Article about Effective Marketing Strategies For Cryptocurrency Exchanges (https://www.blockchainappfactory.com/blog/effective-marketing-strategies-for-cryptocurrency-exchanges/)

I would go where my target market is and I think the starting point should be in Estonia it self. Now, if you can find active Crypto currency Meetups in your country, it would go a long way to achieve your goal. There is also a child board under the Market section for Currency exchanges, here : https://bitcointalk.org/index.php?board=53.0 where you can post something about your service.  ;)

Will you also broaden your customer base by adding other satellite services in other countries or are you only going to concentrate on your country? (Most exchanges branch out to other countries to maximize their customer base.)  ;)

First of all start with hiring of experienced Marketing Manager(s). This isn't something that someone can just write like a homework.

Still would love to give you some small advices:
First of all seems you know that bitcointalk is the place where the most people in crypto community are together and as a bonus, it includes famous people too. So, this is right place to include in your marketing strategy. You can either advertise directly on this forum via Theymos's auction and put ads under thread's author's post or hire posters and run a signature campaign. Both of them are very effective and you can see a lot of examples of it, including Primedice, Bitsler, Fortunejack and so on.

At the same time your advertisements/banners must be attractive for users, color psychology plays a great role there too. Then place ads and banners on websites that may bring the audience that you want and the websites that may be successful for you on long term. For this, you have to make deep analyze of them. Paid articles are a good addition too but you have to monitor content writers and publish the best articles.

Long story short, this is basic advice that I want to give you. Everything depends on you, your team, your budget and so on.

This will cost a lot of money but actually it is the most effective way to market the exchange aswell they should hire a global ambassadors to help them market globally and visit them one by one to conduct a meet up. It can seriously gain a huge popularity if this method will be done so well and will be backed up with another aggressive promotion.

If you have not created and design this exchange, I will advise staying away. This is a huge project that should have from beginning have their marketing team intact that will address this kind of question. If you want widespread, you can have a look at Twitter promotion for retweet/like of the key features of your exchange

This is the best answer and I would like to add Google ads and Facebook ads can help maximize your promotion, creating a telegram channel is also a big must so you can address all the questions about your exchange, but above all keep your reputation clean at all times and at all cost, word of the mouth is also great to advertise your exchange.

this is just one way of marketing and I don't think the result will be not on target (trader)..  it would be much better to start marketing at the beginning by using the cryptocurrency forum because of course, it will definitely reach traders (active/passive), can by holding a signature campaign, articles/videos, or social media and this method has been proven to be able to reach the target when compared to just advertising on Google..

little airdrops and giveaways growth your community , on telegram on twitter with little giveaways they can boost u , also im owner of t.me/CentralChanel and t.me/coinozor i can manage campaigns  contact me on telegram t.me/bayeco06 with our best regards

You can advertise your exchange on social media sites and groups. You can also do a lot of free advertisements on facebook and telegram groups. However the first thing is that your exchange needs to be a professional one with good design and some good offers. Only then the advertisements will help to further grow your business.

Take a look at the following strategies

Content marketing:

Content marketing is one of the key tools as it helps explain in detail about the services, purpose, and benefits of the business.

Social media marketing:

Social media is the most effective marketing tool there is, as it will help reach a wide range of customers all around the world. Promote your exchange platform (https://www.blockchainappfactory.com/cryptocurrency-exchange-software) pro-actively through various social media platforms like Facebook, Twitter, Telegram, Reddit, etc.

Media and Public Relations:

collaborate with the best and the most reliable PR agencies in the market. It will create a strong identity among the investors, globally.

Influencer Marketing:

Connect with the currently trending influencers in the market, who will be the voice for your business among investors.

Email Marketing:

To upsell your business among your target audience, email blasting through newsletters is a really helpful tool.

Pay per click:

PPC Advertisement helps boost up the business and make more people aware of the services.

Bounty program:

Bounty programs have also become an integral part of marketing. Contact digital marketing experts will conduct bounty programs to promote your business among potential investors, where they are assigned certain tasks and rewarded accordingly. This would encourage them to learn and invest in your project, which increases your profit and potential.

Community building:

For any business, having their own community is essential as it helps build trust among investors and increase credibility for your business in the market. It will help you build your community and establish your brand and loyalty.

 

You can do a twitter campaign to start with and ask for some tagging, then have a look at running a bounty. Depending on your budget, if coinmarketcap Ad will not caught off too much from the budget, it is a place to get like-minded people

Article marketing and posting ads on popular Cryptocurrency related websites like Bitcointalk and Coinmarketcap are some of the things you can do, but you can start by creating a professionally looking announcement thread here and do a signature campaign, that's how exchanges started their way, but having a great team, security and support are the ones that matters.

For good and high-quality advertising, you need to make a big budget, although it pays off by 80% and gives its results.

3. Buy an ad slot in Etherscan.io (IIRC it costs around 1500$/7 days), Coinmarketcap, or some other big crypto site.
[/quote]

Do you think that buying slots on this kind big websites is a good idea? Maybe much better will be spend this money on ads at Social networks?

Do you think that buying slots on this kind big websites is a good idea? Maybe much better will be spend this money on ads at Social networks?
[/quote]

Do you think there's more traffic you can get on social media? Since you need to target those crypto users before gaining some good results and provably the one you can see the ads there are not much on crypto. So best try to advertise first on big crypto sites like etherscan or maybe coinmarketcap since provably you will get a traffic to the real crypto user guys out there.

Since your project has to do with crypto buying ad slots and also try to list your site on coinmarketcap will be the best suggestion cause some crypto investors easily trust project listed on capitalmarket and you can also offer some genuine airdrop to attract new users either and also be more relevant on this forum by creating an ANN thread.

It's not the way how cryptocurrency exchange platforms are advertised. There are a lot of things behind it and as I mentioned earlier, you need product manager, marketing manager, creative executive, etc... It's not just to ask your mate to give you some bucks and run advertisement on facebook on any website. Companies hire data analysts and all of these and pay a decent salary and believe me, they aren't silly. You need tons of money and experienced marketers, not suggestions from people on bitcointalk. If I tell you to advertise on any website and that's all, your business is popular, then no, it's very wrong.

P.S. I corrected your [ quote ] codes.

What do you mean by offer on Coindesk?

Do you think there's more traffic you can get on social media? Since you need to target those crypto users before gaining some good results and provably the one you can see the ads there are not much on crypto. So best try to advertise first on big crypto sites like etherscan or maybe coinmarketcap since provably you will get a traffic to the real crypto user guys out there.
[/quote]

Maybe you are right, but I have heard a lot negative feedbacks on bying ads on coinmarketcap. Like it is not worth it for the price that they ask.
Might be the better idea will be campaign on coinzilla network, so I can reach all of the big websites

Our team have big experience in marketing, and in crypto too. A lot of advices that I have heard here is well known by why not ask the community for advice? =)
Maybe someone has a good or bad experience in something and he is ready to share these, and we will be more conscious of promoting our platform.

Thats good idea, I already thought about it. Where it will be better for community to communicate? Telegram, Reddit...?

What do you think about coinzilla for banner ads?

Find popular model. Explain pls.
Make an event to your platform like bug hunting.
Like offline event or what do you mean on that?

Ok guys, what do you think about Affiliate Marketing for our exchange? Is it a good idea?

Advertisements can cost a lot of money. We know you can cover it for soonest atleast you reach thousands of depositors or traders.

There are options that we can consider.
1. Is to conduct a bounty even if your project already live or you are not on ICO.
2. Brand awareness to stimulate the purpose of your project.
3. Target audience specifically those people knowledgeable to what you are offering.
4. Forums or communities are always the best way.
5. Referral program to bring more costumers.
6. Guest blogging and AMA to discuss why your project has unique feature.
7. Find an influencers
8. Social Media platform to generate traffic to your website. 

if you start an affliate marketing program with Good Referral reward (more than 20%) then I might work for you to promote your project. I have been doing affliate marketing of Binance and some other legit exchanges.

you can also check out my website if you need other digital marketing help:

https://coinfluencers.co

20% from amount that person changes or from profit of this amount?

An Affiliate Marketing program would be good. I have seen almost every exchange have their Affiliate Program and they work pretty well for them as their existing users refer their friends and promote the project everywhere to gain referral and earn a commission.

If you have some active users then starting a referral program would be a nice move towards getting more customers to your exchange.

Affiliate program and referral program are different things?
And how much they offer basically?

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Thanks for recommendation! But as we discussed ICO for exchange is not a good idea!

Hello!
I think you already got many good answers, my only inquiry is what makes your exchange unique? These days theres as many exchanges as there are shitcoins therefore making marketing harder since why would a client of a well known exchange he uses, switch to some new exchange which does the same?

If there is no advertising budget, you can ask your users to advertise, thereby providing them with a discount on the following exchanges.

For now it is quite good limits on exchange per year, and friendly design and support. We are moving forward, now we are preparing own cards, crypto loans, crypto wallet and so on, so this is not typical exchange.

Any advertising should be rewarded at its true worth, and therefore the resource can conduct a referral program for its users, as well as use quite ordinary companies such as an airdrop or Bounty company, in order not only to spread information about the exchanger, but also to attract new users for which you need to come up with special bonuses and lotteries to make them want to stay.

I have a suggestion for you. You can contact with this Marketing Agency: https://www.murthaandburkemarketing.com . This is very Trusted Marketing agency. They can advertise your exchange platform.

Hope my suggestion will help you very much.

Thanks, we will think about it!

If I may add, you can hold trading competition as well. This will engage traders to stay on your exchange. Some users have no funds to participate so you can hold demo trading contests where you can provide them virtual USDT in their demo account. You can check other exchanges that are doing this to have an idea how it is being done. And at the end of the contest, they can get real rewards. It should be done regularly so the interest will always be there.

IMO this idea won't give the result you are trying to say. Since what you are trying to promote is a event within the exchange itself doing so will only make the project promote the event itself not the exchange so what they will be doing is to promote the event as well as the exchange so they will just be spending more in promoting their exchange. Also they need to consider if they have enough players online using their exchange to see if launching that kind of event is even worth it since they might not reach the goal they are trying to do.

In any case, you can always use the developments of other rating exchangers that have already proven their effectiveness and have a special authority among cryptocurrency users. The experience of competitors should always be taken into account when developing your project.

Try to observe or check the bounty thread section how they organized to promote their exchange site platform.
Then, once you find out and proceed there, you will see they posted their ANN, where all the flow of their project is in there.
together with their Team, Owner, also different partnership with the company as well something like that dude.

You can try in and spend some btc in bounty thread to announce your exchange. You can also try other advertising platform such as google adsense, or brave. So far using brave more efficient and cheaper than adsense

I have a 550k Crypto users community maybe this can help you.
P.s. Display ad platforms is good for you too

Today it`s quite difficult to launch own cryptocurrency exchange when you don`t have a lot of money. A few years ago almost everyone could to do it, but now competition among exchange owners is very high. I saw how new exchnages died even when they had some users and not bad volumes (zooomex, for example). I think the best way to tell the world about your exchange is to start advertising campaign on this forum or such popular sites as CoinMarketCap or CoinGecko. Moreover, you should have some features like unique trading pairs and low fees to attract an attention of more people

Paid advertising is great way to introduce new exchange by buying ad slots is social media channels or if you want cheaper you could hire an influencer in crypto space, its such an investment but could potentially benefit your company for exposure. But the most challenging part of new exchanges nowadays is how to keep users stick to your platform.

I believe that for your platform to be recognized, you need a large community. To do this, first of all, you must have pages on all major social networks. It is also necessary to have your own channel on YouTube, groups and channels in messengers. The next stage is the creation and publication of information about you, your platform and its advantages and capabilities. It is also worth starting an advertising campaign to spread the word about your platform. The next step may be to conduct certain events both online and offline. At the same time, your platform should be working and have a number of advantages over competitors.

The best way of advertising the platform whether it is cryptocurrency exchange or any other platform is the Google Adwords and the search engine advertising in the way of best SEO managed in your website. Another big way of advertising is to offer many bonus amount to the first time user and create a contest to promote the trading pairs.

When the Kucoin exchange was first launched, it held a lot of different contests and sweepstakes. Starting with small gifts and ending with a big prize for one participant. Coverage across virtually all major social media platforms was enormous. A lot of people participated, including me. They had good feedback and coverage of all their actions in their channels.

a good bounty program can help promoting a project for sure. but it has to be done carefully. lots of spammers and cheaters there try to join bounties from which a project receives zero promotion. but pay thousands dollars worth of tokens to them.
if they can run an effective bounty program with high quality users and influencers. then it would be a good way to advertise their exchange. that can be done with more convenient if that is done with BTC, Eth or other tradable coin because then big influencers will also join.
I myself stopped joining bounties of tokens which are not tradable.

If you think that your project is able to stay in market and you project won't scamming with users then use some strategy what i want to suggest you its my opinion , others can give you other option.
Here is a 2 method:

• Airdrop
• Bounty

In Airdrop if your project is good and airdrop promoter seen something great in your project then they will definitely promot your project and your project will gone viral.

In 2nd method : Bounty which is a very long promoting method Through this your project gets a huge response.
In bounty campaign you should give value for users. And keep campaign of TWITTER, FACEBOOK, TELEGRAM, ARTICLE AND YOUTUBE VIDEO Campaign this all campaign are most successful campaign ever for every project i know that now you thought how can i run a bounty campaign so that users trust us. I will suggest you to hire a legitimate bounty manager.  I know someone who is most trusted and bounty hunter trust soo much on him. If your project is Trusted then he will promot will project otherwise he don't promot any fake project. He is a legendary member.
Here is his forum profile link:
https://bitcointalk.org/index.php?action=profile;u=350580

Contact him. And if he approve your project then please mention him that i suggest you about him my telegram username: @alaminahsan

If you are willing to advertise I will advise you do so on platform with a lot of crypto enthusiasts like bitcointalk. This is because this place will give you the niche you are looking for. You can do so by launching a signature campaign here on the forum. All you need to do is to look for a good campaign manager like Hhampuz to manage the campaign. Aside this, you can consider placing targeted ads on crypto market analysis platforms such as coinmarketcap, coingecko etc. There are still some ads publishing websites that allow crypto related ads you can explore that one as well. I don't think Google ads allow crypto related contents again except some to target countries such as Japan and USA. I wish you all the best

You can add a Facebook Groups to your Promotion Plan :)

What do you think about Coinzilla?

Sorry?  ???

You should use the social media we have now in our time, aside from that, you can also post your promotion here in the forum
in the right section thread. Anyway, I do hope that you can help a lot of community here as well, and good luck to your project campaign
in the future.

Thanks a lot, man!

I think we will start from our new payment gateway promotion. It is this is relevant for gambling, forex and cfd!

Do not forget that one of the main users of your exchange can be the same bounty hunters who also have extensive experience in spreading information about new projects and have access to various social networks and forums, as well as groups where they discuss what is happening on cryptocurrency market. Perhaps you need to provide jobs to these people in order to get good indicators.

It's really hard to advertise cryptocurrency exchange. If you do not have $200k to run marketing campaigns, it's not worth the time.
You need to invest money in marketing a lot. More than it takes to create an exchange. I've realized that coding exchange is way easier than market it :(

I've spent more than 1.5 years developing mine but understood that I do not have enough money to run it (there is a post about my journey that I've started long time ago). So I'm trying now to sell a copy of its code instead of run it.