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The world's most popular soft drinks giant, Coca Cola has made an official announcement of getting into NFT (Nonfungible Tokens) to raise money for Special Olympics International. The NFT collections, created in partnership with digital designer Tafi, were “inspired by video-game loot boxes” and contain “hidden surprises” available only to those who purchase the artwork. A three-day auction for the Coca-Cola branded NFTs will commence on July 30.

“Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways,” said Selman Careaga.

NFT is the latest trend in cryptocurrency and many companies are rushing to adopt the idea.

Source: https://cointelegraph.com/news/coca-cola-officially-gets-into-nfts-for-charity?utm_source=Telegram&utm_medium=social

I wouldn't call this adoption yet but it's cool, maybe they want to test it for their brand, just to show off that they know what's hot now, as they wouldn't need to raise money.
If this goes well i would see that in the future they could make competitions where prices are nfts. It wouldn't cost them almost anything but would interest the public.

Well as you have said it is the latest fad in crypto world, so there's no surprised that one of the biggest companies out there like Coca-Cola is getting into NFT and it is with a good cause.

I'm sure there are huge collectors of Coca-Cola memorabilia and could be individuals who are willing to shell out huge money to add the NFT artwork to their collections. Thus resulting into a huge fund raising for Special Olympics International.

Wow, a big company that's going to enter NFTs too.

It is an adoption since NFTs are part of cryptocurrencies. We can think of most giant companies to have their own NFTs I guess it will boost the market entirely including the top coins since they're now becoming open to it.

Not all NFTs can be considered that part of cryptocurrencies, there are some and a lot of NFT right now that have no connection with cryptocurrency at all, which for me is bad especially it is extremely centralized, that's why NFT in the blockchain is the best feature, decentralization is there.

But this Coca-Cola NFT is in the Ethereum network and in the Decentraland, which for me is a very good choice. Choosing Ethereum is a good move.

Well you have a point that not all of them are crypto. But they all end up with the same description as cryptocurrencies. And for the most used network for making NFTs, it's always Ethereum.

There are also other competitors that can be the choice of these big companies but if they end up choosing Ethereum, they won't go wrong with it.

This is getting interesting with each day, and just like that we are now in NFT trend and it's moving already. One of the factors which helps to push a trend is hype and adoption from either big players or big organizations, just like in the case of Meme coins/tokens where Elon musk channeled attention to Doge and it kicked off the Meme coin trend, and now Coca cola is getting involved with NFT which have the potential to start another massive trend.
Also, one of the good things about all these crypto trend is that, it helps to bring more attention to the crypto space which then results to more funds entering the market and maybe another bull run.
However, even at the midst of the hype and all whatnot people shouldn't be carried away and need to be careful of scam tokens which will start coming up sooner than later.

Hope the meaning of the "hidden surprises" is what I'm thinking. Just wish it about safe things though.

I'm actually very much interested in NFT considering how much physical and virtual products can be backed by it in very decentralized and secure manner

It doesn't matter if the purpose of this program to be the charity but this was giving a very good advertisement to the crypto product and that's NFT related product.
there will be more big companies will be coming to adopt NFT. So many companies have been seeing NFT will be even bigger than defi project.
it seems like that another good news will be rolling out about big companies will be using NFT

Coca cola was making a very good move

They might entirely settle the project for charity motive, but meanwhile, they will also get branding and will make their brand on top of the consumer minds. There is no doubt such a big company make a smart move by being maximizing what is happening. The NFT markets and cryptocurrencies markets are gaining traction, there will be a lot of impression being made for the brand by marking the NFT with Coca-Cola.

From the news I read that the soft drink manufacturer will give the auction proceeds to Special Olympics International, a sports organization that aims to determine discrimination against people with intellectual disabilities. That in my opinion is a very good and commendable step, but I have not received any information about what goals, vision and mission they created.
I hope everything is okay.

TBH, NFT is having another bullish trend as it’s already started earlier this year. But happy to see that global adoption is increasing day by day and good moves from Coca-Cola. Hopefully, vitalik won't drop the stock price just like Ronaldo did.  ;D ;D

It's a good strategy for Coca-cola and it will also affect NFTs positively. Events and adoptions like this attracts more users and it could enlighten more people aboutnthe real importance of NFTs. I hope that more big companies will do the same especially if it's for charities. It will be both beneficial for the company, its product and the NFT coin.

I understand your point somehow but they are literally involved in putting their brand into this project so I would say it's adoption. They are a well-known company so it's safe to assume that they already thought of this well enough to put their logo into a digital art.

this is big news, hopefully coca cola can survive NFT with cryptocurrencies

I did not expect such a large company to enter the nft market anytime soon, this really made me happy. It will go on sale on 30 July. I want to review these coca-cola nfts. I expect a visionary behavior from the coca cola brand to be as visionary from other brands.

you remind me of that incident, really bad luck for coca-cola "lol".  is this one of the signals that coca-cola will enter to crypto! however i still support them holding the NFT auction.  i'm sure they will definitely get big money from that auction

Hidden surprize - must be unlimited amount of coca cola during some period :) they will lose nothing with such surprize. Produce coca cola would not cost much for them, and nft owner wont drink thousands litter per year.

P.s. Why Pepsi is silent? They like to support sport too.

More likely that would be fit for what they currently doing right now and they made it publicly, looks like they're planning something with this one. After all, they're one of those big-time companies that will benefit from the current situation of the crypto industry if they just want to take advantage of it. Surely this will not change the situation of the market but the point here is, they made sure that this one will be published, looks like they probably waiting for the people's feedback regarding it.

Now the all big companies will involve in the crypto world to get profit, recently Amazon announced they will accept bitcoin but again they said we are not accepting bitcoins. I am sure one day Amazon will accept bitcoin and many more companies will involve in crypto.

I hope it will get support from the community as it's not just about entering NFT because of crypto.

The purpose is very clear that it's for charity. According to the article, Coca-Cola will donate the proceeds from the auction to Special Olympics International - a sports organization aimed at ending discrimination against people with intellectual disabilities.

Nice move by the company.

large companies and popular personalities can easily make use of the nft trend because theres always a guarantee that their nft item be sold at a high price but no need to be jelous because the profit for the nft sales are not going to their personal pocket but they  donate it for the people that are in need .
nft is useful than the meme and other past trends , i wish it will last more longer so that it can help more lives .

Moreover, this is an international scale, very broad. can attract a lot of attention from people outside the cryptocurrency ecosystem. this can invite more people to get to know cryptocurrencies, while also showing that there are many positive things that can be done with cryptocurrencies. even if it's a little, hopefully this can change the minds of people who are against crypto, and can make crypto adoption more widespread.

Well it will only help other people like what Coca Cola did here is for charity. But we seldom see this, majority of individuals or big entities entering the market thru NFT is to make profit out of it.

So we really appreciate what the company is doing here, they enter the market not for profit but the proceeds will go to charitable institutions. I just do hope that people are going to buy those NFT knowing that their money is of good cause and that they are willing to shell out big money out of their pockets.

An excellent improvement! That's how crypto instruments like this become recognizable to the rest of the world. Because the crypto environment is not just bitcoin and ethereum. Recently twitter NFT distributed this is great news for everyone.

Coca cola is not going to create an artwork company so this is their publicity stunt to recover from that Ronaldo issue. These kind kf charities are not going to be useful for anyone and also NFT is not going to help the cryptocurrency market.

it seems like you must wait even longer to see amazon to accept crypto. Amazon already made an announcement to clarify about its intention to accept crypto and amazon denies that if it will be accepting bitcoin as a payment system. The big companies will need thousand times to decide whether it will be accepting a new thing or not.
it can be seen from the latest news that already published by amazon itself dude. Just check it out

A great step to make nft better for crypto with Coca-Cola almost all over the world will make the nft market in crypto more well known to many people including those who are not familiar with crypto. hopefully the market will get better again with this event.

Did you guys know Cocacola did save 100$ million/yr by using blockchain. Also They working with UBT and "provide" which have some project in NFT with servicenow that i think this one might something to do with cocacola NFT. you can read it here:
https://www.linkedin.com/pulse/low-code-blockchain-applications-servicenow-provide-nicola-attico
Many people only think NFT is only for JPG things and only limited for arts and its completly wrong. NFT could be use in many cases such as a proof of an event. NFT would be bigger than we could imagine it will be use by enterprise and in the future.

Great inovation from coca cola, as we know the owner of coca cola is warren buffet which years ago said bitcoin was a bubble, But right now his company is adopting NFT which is part of bitcoin world or cryptocurrency space. So i think rich people are already admitting that cryptocurrency is a real deal in the future.

A good initiative that Coca-Cola plans to established some NFT's for charity purposes.

With that goal, I'm sure many will cooperate. I'm not just sure for hardcore Coca-Cola stuff collectors if NFT will bring them excitement. They want hard and physical stuff to collect instead of untouchable NFT. But at least, I know some of them will still want to have a piece of this NFT because it's a limited edition.

Hoping they will make good sales out of selling their own NFT's.

I hope so but it looks like so many parties were starting to take a look at the crypto right now. I have seen that there are a bunch of new companies that said that if their clients are interested to invest in cryptocurrency. Coca cola was giving a very good advertisement to the crypto and it seems like that will be triggering more and more parties to take a look at how potential the crypto is.
Crypto is about getting explode very soon. Glad to see more companies think about this

No doubt cryptocurrency space is getting attention. Coca-Cola is a big name world wide and if they are able to continue with this, it will be a big attraction. Coca-Cola actually needs blockchain for there product and that will be a big boost. Many more beverage companies could replicate this as soon as it pulls through because it is still all about competition.

Yes there are so many cryptocurreny adoption from many big companies lately, recently i heard paypal will launch their super app to provide bitcoin transaction which is really big because paypal users are around the world and i'm sure if it's happen and run smoothly, bitcoin and crypto holders are gaining numbers so much and will impact the price positively

I'm really glad to hear or read a great news like this. It's amusing to know some common brand in our real lives to familiarized them self with the crypto world because that's the sign of massive adoption become nearer. It's probably not the system adoption or technology fundamental adoption because it will take many efforts to adapt it for sure. NFT is the most popular topic in the crypto world currently, and it's fairly easy to made for certain occasion so it's easy to understand how institution and popular figure interested to use it as a tool. This is just the beginning I believe, there's much great news ahead.

I like how they take advantage of NFT for charity, basically making the world better but also showing to the world the real use case of NFT.
Hopefully it's gonna wash off the stigma that NFT is just merely a hype but also have a real functionality and one of them is for something like game and art.
many artist have submitted their artwork in NFT marketplace as I've seen and it's better than having no such market place.

In my opinion, there are a lot of bubbles in NFT, and there is still a big gap between its selling price and the value of creating it. If it is a collectible, I would prefer to collect physical objects instead of calling hundreds of thousands or even more to pay for the avatar. Crown.

It must attract a lot of attention from publicity. Non-fungible tokens are a real bandwagon now, so companies that follow this trend will be successful in it. I haven’t heard about this event before, but I will definitely investigate this topic and follow it. Unfortunately, I will not participate in this because their NFTs must be too expensive. What about you? 

i think warren buffet is a stock holder although he hold huge amount of stock i don't know whether it can be said that his decision could influence the company.
but yeah its good to see that they consider nft as a good option for their charity purpose, maybe they see the hype around it and decides that nft could be a good way to attract public attention, hopefully there gonna be many things like this in the future.

It's not just being "in" the trend. It's all about good marketing too and I can say they did good by doing this kind of charity/combined advertisement.
But who knows if they will continue it. Maybe it will just be for the event while a lot of people are watching the Olympics.
Coca-Cola company had roots with soda industry but the competition is also strong with different brands and flavors to show off.
Again, this is a good idea and they may manage to take the sales to higher numbers once again. Just don't forget water is still better for your bodies.  ;D

we cant avoid it .
if there is trend there will also people that want to make use of this oppurtunity to make profits . there will be buyers of this nft because coca cola is a famous company and much more if they will only make limited and rare nft  . coca cola may not earn profits from this but they will got recognition in return and thats more valueable

they doing it because want to improve brand awarness and social acceptance in global environment , as global company Coca Cola has huge contribution to employment in several countries  and by this NFT project this company hoped not following trend only but also give real contribution. When cryptocommunity now about this NFT atleast they will know this company too.

as i said above, this company want to attract new buyer for their product that come from crypto community. The community in crypto market was spread around the world , Coca Cola know how potential it is.

I hate this kind of journalism, it doesn't give you the real source, it gives you source of the source so that you go to source that got it from the source that you go to eventually. Just show me the tweet, the web page, the article or whatever that official coca cola written, just put it under the whole article and say that "here is the source we got it from" and we can go there and see it ourselves, instead we are moved to another news website that sends us to another website that says "go check coca cola about it", really man? That is the main source? Go check coca cola?

What is wrong with journalism these days, I didn't become a journalist just so I could see these type of idiotic stuff, I work tirelessly just to find interesting news with proper sources that I can present if needed be, not "yeah we heard that..." type of journalism. I do not believe in this coca cola thing at all until I am shown some proof, and only after that I will... well still not care at all.