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According to Merriam-Webster (https://www.merriam-webster.com/dictionary/solopreneur), a solopreneur is “one who organizes, manages, and assumes the risks of a business or enterprise without the help of a partner.” While an entrepreneur is one who organizes, manages, and assumes the risks of a business or enterprise without the help of a partner. I would consider most social media influencers on Tik-Tok, Instagram, Twitter etc as solopreneurs. In addition, Solopreneurs often run service-based businesses, like freelancing, consulting or web development. From my observations, we have seen the rise of solopreneurs in especially among Gen Z's in recent times. In fact it has been more satisfying watching these youngsters attain financial freedom earlier and quicker than it used to be.

Currently so many countries all over the world are reporting high inflation rates (https://tradingeconomics.com/country-list/inflation-rate) and recession is starting to kick in. As a result, some businesses are closed-down while some other are hanging by the thread. However, we see some of these solopreneurs on the internet gain more followers, become brand ambassadors etc. My question is are solopreneurs especially social media influencers recession-proof?

*Edited

First of all i think you gave the same definition for both words here, try recheck please


When a recession set in every aspect in affected regardless of the professional fields they belong, come to think of it this way, if a man is hungry, will he be able to afford to pay for live subscription to matches or event ongoing, can he travel as he wishes, can he evennbe able to afford buying anything he feels like not to talk of giving to others in need, whenever there's increade in price then comes in inflation while recession is the advancement of inflation into bankruptcy, what you earn can't afford your living standard.

I was wondering you havee the same definition and discussing one aspect of the post meaning you are referring to Entrepreneurs and Solopreneurs as the same.


To your question direct. No they are not recession proof. Do you know the reason they are not? It is simple. They are part of the society. This is number one side of it that they will feel a recession because they buy from the market.

If they are having to get followership and not just sell anything to them, recession is very depressing and lack of money is serious with recession, the followers may lose touch following and contributing to their page due to insufficient fund to subscribe data to go online and they may beginning to lose the followership base. If they are getting some bonus from tiktok, YouTube or the others social media for having big followers, the bonus and produce begin to reduce. This is the effect of recession to them. If they selling something like idea, cancelling, consultation or some service rendering, the numbers patronage will also drop because followers not having enough money to feed. Recession will affect everyone like inflation but in different ways depending to how many income source you have. It is good to handle different source of living.

Solopreneurs are not only not recession proof, they are more vulnerable to it than the average entrepreneur because of the lack of fundraising rounds.

And actually, they are also more vulnerable to burnout than entrepreneurs because they carry all the responsibilities by themselves.

We might assume that the art or occupation of solopreneurship is recession proof because most of them spend less or absolutely nothing to showcase their products or services. And they still receive huge sums from social media platforms, product promotion and endorsement. Some bloggers or comedians don’t need to spend so much money to write a blog or make a video but they still receive handsome rewards.

But we must also note that the solopreneurship industry is also part of the nation's economy. During recession period they would have less endorsement or promotion deals because most companies would not be able to afford the cost. People mostly focus on their basic needs during inflation which might make these solopreneurs to have less views. Therefore, they are not recession-proof.

I was going to say we can create all kinds of hype words to describe situations, soloterprise? solopreneur, solocareer, really, didn't think it was important to do that. I'm on Upwork sometimes and other freelancer platforms, aren't all freelancers solopreneurs?

Besides the point anyway.

Industries can be recession-proof (gaming, I believe, one of them, trading is another), that doesn't protect workers from losing income or clients.

I don't have numbers but influencers probably have a high rate of failure. Even McAfee, cryptofluencer kind at one point, ended up struggling to get work once the shitcoin fuzz died. And was apparently fighting bankruptcy because of all that crypto shilling he did -- his tens of millions of followers did not proof him against crypto winter recession.

Kindly check your post again,you made the Without word for both Entrepreneurs and Soloprebeurs definition.After the corona,many people was fired from their job.So they become an entrepreneur and start to work on own with their investments.Some was gained and some loss everything.Bitcointalk had give them job from the bitcointalk Signature campaign and Bounty Programs.Because many don’t have few dollars to run their family.

Solopreneurs have become crowded in the last few years because until now there have been lots of people who actually do things like this, because apart from the capital which is not too big, it can also be said that it is relatively not more difficult because they do it alone without any team turning their backs like his name.
But basically being a solopreneur is actually more difficult in my opinion when compared to an entrepreneur because after all there are some striking differences, for example when an entrepreneur with this difficulty can still find other relationships from clients or people who help but a solopreneur is satisfied just by doing his job.

As for the recession, it really depends on the Solopreneur himself, whether he can properly manage what he is doing or not because this is an important factor.
Everyone can go through a recession, be it entrepreneurs or solopreneurs as long as they are aware of what they have to do to survive the conditions they will face by planning what they should do when a recession occurs and making tactics so that they don't get too big an impact during a recession occur.

Since the services rendered by solopreneurs do not require so many other factors that cannot be controlled, they can easily stay profiting even in recessive conditions. For entrepreneurs, it is a constant struggle to stay profiting after you have settled the other factors that contribute for the success of your entrepreneurship. Solopreneurs can do everything alone, hence their profit margin is higher than that of some entrepreneurs. They still feel the effect of the recession, but not in the same manner as entrepreneurs will.

I beg to differ on that notion of yours. Firstly, it's actually cool working as a soloprenuer cause you alone call the shots but remember, you've got to be your own cheerleader, pushing yourself when the going gets rough.
 These social media influencers, since it's the case study here, tend to get hit hard by recession because let's look at it from this standpoint; when there are no brands asking for you to be their ambassador or what not, due to economic crunch and the like.

 When it comes to raking in the profits, you don't get to worry like the entrepreneur who has workers to pay but then, the bulk of the work is on you: how to remain marketable and sell your services. So I think soloprenuers get hit too.

No one can be recession-proof unless he/she is independent of the system that suffers the recession. It's an interconnected system like a human body. If the body is sick all the body parts suffer it together. However those who planned ahead of time would suffer less from the recession .

Those solopreneurs that have started small eventually becomes big and they become entrepreneurs. With all of those collaborations, deals and partnerships, they can't do it all alone.

That's why most of the influencers that I've seen, they've got people behind them working for them as it makes them more productive and that's why they won't stay being a solopreneur.

I doubt most influencers are managing themselves on their own. If you mean micro influencers then it might likely, in addition, the one that does not run behind an agency. A sure thing for an exception is macro influencers, based on my observation most of them are under the direction of management.


That's a small subset of influencers that we are judging about. We shouldn't judge the outlier among many influencers and do note that influencer only makes money from their followers who are undirectly becoming a key point of a company's marketing goals. If the mainstream purchasing power decreases, it is expected that a brand or company reduce their marketing budget, hence, some influencers are either getting paid less or getting their campaign revenue reduced. So, I don't see they are recession-proof.

Depends on what type of business you are willing to do. Just like OP said, if you are a tiktok influencer, you do not need a team of people helping you out, certainly not when starting out, but do not "need" them later on when you are famous neither, maaaaybe only need it if you are looking to grow exponentially later on.

However, I know a friend who started in the 3d printing world and started printing b2b stuff for companies, and eventually he couldn't grow unless he hired some people and he hired 3 people to help him, one with packaging, one with organization of the work place (3d printers have many materials and such) and one with helping what he did exactly which was 3d printing. If you are in a work like that, you may need to become bigger.

They can only be recession proof if they will continue to create new content. As the saying goes in the social media world, content is king.

So with that, if they keep on showing the same and rehearse things to their followers then they will get tired of it and as a result they might not earn good money in tik-tok or other social medias.

But if they keep on reinventing themselves with new stuff then maybe they can continue with it, start a new trend and obviously the money making machine will be on for as long as they want.

Most people today are more interested in running a business individually or as a Solopreneur without involving many people but still being able to expand their business network in various ways.
Business conducted through the Solopreneur route has many conveniences when the world provides various technological sophistications and this activity is very promising when the world's economic conditions are in trouble.

No wonder young people from various countries choose to enter digital-based businesses or what are known as Influencers. They only need creative ideas in developing their business.
Indirectly, we are also running Solopreneur activities.

Since we are talking about the people who become famous via social media then its not a successful module, this can be used as a tool to make the own business or market something or partner with someone,etc. Soloprenuer concept is kind of quick hype which only last for a while so in the meantime we have to utilize it to maximum potential then build your career out of it, being as a social media influencer will not last long for most people.

Exactly these days because of the lack of job and the availability of social media, youth have become soloprenuers through their social media accounts. For example you are now seeing the number of YouTube videos increasing on a daily and the owners of such videos always beg for subscribing to their channels and turning on to see more videos. This is exactly an example of soloprenuers. Not only that, they get some benefit and award for having such account because it increases the popularity of the platform.

Apart from digital business, there are other examples that can fall into the Solopreneur category such as the Culinary business and many more that we cannot mention one by one here. What we need to understand is that choosing the path of business as a solopreneur and entrepreneur has advantages and disadvantages. There will always be risks along the way.
However, in the midst of the country's economic situation being faced with inflation, Solopreneur is better than Entrepreneur to run.

I think solopreneur is basically an entrepreneur but just at a very initial stage. A stage until the entrepreneurs is so small that it does not requires the help of other people to manage it's functions but eventually when the venture will reach to a certain stage there is no way it can be handled individually you'll have to keep partners which maybe in any form and eventually take funding nd liquidate your holdings as well. So solopreneur is just an entrepreneur at a very initial stage.

To me this just sounds like a silly and useless extension of the word entrepreneur by someone who is totally bored with nothing better to do. An entrepreneur has often started up their business alone and the word does not inherently symbolize that there must be more than one person involved. In fact there are likely many more single person "startup" businesses running out there which are run alone than those run with many people. It's already been known for decades that entrepreneurs often have to wear many hats, as in - they must be an accountant, a marketer, a producer, an advertiser, a designer and many more depending on the business, which is quite a talent in itself and why it can be such a stressful endeavor.

Solopreneurs are the sure winners when it comes to time management and making the big bucks, because unlike entrepreneurs, they manage risk better as it is already more or less a life style. For entreprenuers, the task of overseeing each day with book keeping and balances, brainstorming more of the time on how to get more clients, is exhuasting, and hired hands may thus be needed at some point.
I don't also think task laws really affect solopreneurs as much as it does entrepreneurs. The recession may hit hard on entrepreneurs as profit decline while price of materials or related services hike, this variation makes solopreneurs more favoured during such times.

Yes, you have a point when you categorized the social media influencers as a solopreneur because vast of their followers who believe in their tweets and posts are into financial and investment problems due to their (influencer) authentication of paid advertisement without proof and sometimes without proper research. Kim Kardashian is an example.

I don't know about the person on the subject, but the bottom line is that some solopreneurs do more harm than good in paid advertisements.

Surely Solopreneurs are the beginning to become an entrepreneurs, when we can apply the difficult condition of Solopreneurs, and the most important thing when becoming Solopreneurs is patience and don't give up or stop, if there is a failure then do an evaluation.

I don't give too much weight on their very slight differences. They're insignificant for me.

I'm probably more traditional when I hear the word entrepreneur. Off the top of my head, I associate entrepreneurship with business and, therefore, a certain amount of risk and starting capital.

With this, I don't consider somebody who dances on Tiktok, posts pictures on Instagram, makes tweets on Twitter, and so on an entrepreneur.

In terms of freelancing, if somebody is a freelance worker who gets paid for, say, writing articles, editing videos, and so forth, he/she is also not an entrepreneur. He/she is simply a worker, a freelancer at that. In which case, paid posters here aren't entrepreneurs.

Gen-Z are lucky to have a cheap resource such as smartphones which can help them become solopreneurs at an early age. It's nice to know that many of them spend their time in this activity rather than wasting their time on things which are not really beneficial to them like partying, watching a movie and playing video games.

You think all influencers are solopreneurs because you are seeing them solo in live but there are influencers who made a confession in which they hired editors and maybe some hired researchers and they are the only ones that will deliver it. I think those types of influencers are not called solopreneurs anymore.

Long -term hope is of course an entrepreneurs because this is a passive income, but to become a successful entrepreneurs, it takes a long struggle, I often hear the story of a successful entrepreneurs that they experience a lot of failure to go bankrupt, but they can rise again because they always think positively.

Entrepreneurs are also the most appropriate solution in dealing with the economic crisis. Countries can survive inflation or will survive a recession well through community-run Entrepreneurs businesses. This will be able to increase people's purchasing power.

Entrepreneurs do not have to run a business on a national scale. Small entrepreneurs also fall into this category. Independence in business is a solution to overcome inflation.
Solopreneurs conducted through social media also have a positive impact on economic growth. However, price competition makes it difficult for them to do business on a national scale. Promoting business through social media, of course, consumers will see and choose at a more affordable price.

Taking temporary celebrities (memes/tik tokers) as example: on his peak, a solopreneur can be recession proof, because the flux of money coming in will be enough to overcome all the financial challenges imposed by the inflationary scenario.

But once the solopreneur becomes repetitive on his videos and his trend with the public is over, he won't have enough income to be recession proof anymore.

So his future will be determined by the choices he has made during his peak. If he was able to invest his income smartly and made good deals/businesses, he can remain recession proof even after his decline as solopreneur.

Doing business is not easy at all and yes, there will always be a struggles but once you are able to maintain a good attitude towards your business then good result might come later on. It’s hard to say that influencers are recession proof, but if you already have a good number of followers then it can be a good passive income already and for sure you can earn more above the inflation rate, you just need to be more wise with your contents.

The trend right now for many influencers is to create something that are more funny than being informative, in my country you can see a lot of useless content and yet they get more views from it, they are being wise dealing with their followers.

When it comes to a recession proof, as long as the platform they are using didn’t change any terms and conditions when it comes to profit generating then they can be safe, as far as I know social media platform are still paying them with a good rate. These two are both considered as a business, those who will work wiser usually succeed more.

If AirBnb business is in demand in your place, regardless of the competition and even your entire neighborhood does the same, your unit will always be booked as many people are looking for it.

Why did your business got ruined right away? Maybe the overall experience of your customer in your unit is not that good and pleasant.

You have to think of something good new amenities in order to lure regular customers.

Solopreneur are not recession proof, as long as they live in the world they must face whatever challenge the world economy is facing. The artist will also face high cost of living even though he is managing recession. Solopreneur has more challenges than entrepreneur during recession.

When a Solopreneur is sick the business becomes sick too, he has to spend the little he saved to take care of the health challenge. If the sickness last up to two or three months the person becomes broke with no support from anyone. There is a say that 'two heads are better than one' in risk taking a Solopreneur might not be able to face the risk of his business alone because if he makes a wrong move,this can collapse the business but if he has other workers they can support themselves in decision making

not recession-proof, but there are plenty of companies that are still active and still in high demand, so influencers still have plenty of advertising or promotional work to offer.

because of the recession, in my opinion, it's still normal as usual, not too much has changed, it's just that the fuel seems to have increased and the price of food / food.
so actually in some countries even still normal as usual, hopefully this world is always fine.

We would really be always minding about being fine because living on a world which prices do really stably increase year by years or simply talks about recession and inflation then this is something turned out to be

typical which as a citizen then there's no way on avoiding up these things and for those who do build up a business then this is which commonly you would be facing up.

I dont really believing about huge differences in between into those entrepreneurs who are working in groups or corporation compared into those
who  do ran it off on solo mode. Same perspective and goals are tending to try to achieve into.

but in my opinion, this depends on the brand that is their sponsor in the media and their work contract, of course they will be affected if the sponsoring company is hit by this recession, when their job provider or company survives the storm of the impending economic recession, it is very possible for solopreneurs to endure. On the other hand, if the employer company goes bankrupt, the influencer will also be laid off from his job. However, unlike content creator influencers who present their activities on social media such as YouTube, Instagram, Facebook, and TikTok, their income is calculated from the number of viewers, subscribers, and advertisements on the content. Of course, the more followers and viewers their income will increase, and ignore the recession.

A good and noble goal when we become an entrepreneurs because there will be many people who are helped if we are entrepreneurs, of course it is not easy to succeed in becoming an entrepreneurs, it takes courage to lose or fail, but as long as we continue to improve skills and learn from mistakes, we will be successful become entrepreneurs.

There are many entrepreneurs in this world and not all entrepreneurs want to help others if it is not related to the business they run, and there are also entrepreneurs who only run their own business without needing more people around them so that such an entrepreneur will not help others more through his work.

So don't imagine that entrepreneurs are people who have big companies and many factories, but take a look in general where in all countries there must be various kinds of entrepreneurs who are engaged in different businesses and not all of them need employees.

They are still prone with economic recession in terms of 'partnership' with their people on a particular industry, but less compared to actual entrepreneurs. Solopreneurs indeed are independent but not in all aspects; they still interact with other people on their industry to be more successful.More of being resourceful as well. During recession ofcourse big companies would be more affected because they are having huge amount of manpower unlike with entrepreneurs wherein they can immediately aid their progress.

Quite out of topic, I guess? OP is trying to distinguish the relationship of entrepreneurs and solopreneurs at times of recession.

But to also pinpoint, not all entrepreneurs are aiming to help other people yhrough their service. Majority would just be aiming for personal interests and there's nothing wrong with that.