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OnlyFans invested some of its profits in Ethereum. As a result, they have collected over $45 million as dividends so far. Very cool strategy I think and more companies should follow this to increase they revenue and  profits. What is your opinion about this ?

Source
https://www.standard.co.uk/business/onlyfans-owner-collects-485-million-in-dividends-invests-in-ethereum-after-revenues-top-1-billion-cryptocurrency-b1102770.html

It's hard to assess without knowing the size of the investment and the paper loss/profit. Currently, staking pays 3.3% per year, which is less than weekly volatility on ETH. 3.3% APY is less than US bonds currently pay, and the ETH price has been falling for almost 2 years, so the entire investment is probably in the red.

I think that's kinda funny. On one hand, I can't respect those who uses OnlyFans on both sides of it. On the other hand, it's a good marketing for crypto and more money that flows into the market.

That’s awesome, he is a very smart guy. I don’t have an account but obviously I’m aware of what it is. That guy must be so wealthy, good luck to him though. Shame he didn’t buy bitcoin though, that’s one thing I’d say he could do better with his business plans.

The content of the article did not mention the investment they made, the investment period, and when they bought or sold, but the source says he has collected some $485 million in dividends since the start of last year, and the amount that was mentioned is $45 million, so I assume they invested about 10% of the money which they collected in Ethereum.


Why Ethereum, I mean Bitcoin is better.

If all companies did this and invested 10%, then Bitcoin could easily reach the capacity of the gold market, reaching 10 trillion.

Surprisingly smart move there, and it could actually be a boost for the whole crypto scene. More companies are starting to realize that cryptocurrencies like Bitcoin and Ethereum are solid investments and can hold value well. A few years ago it was just MicroStrategy making all the noise about them buying millions of Bitcoin. Now, others are joining in, even if they're not throwing in as much money as Saylor. The crypto market could definitely use some fresh funds, especially after taking hits from defaults and frauds like FTX. These new investments from companies outside the crypto space might be just the thing it needs.

On a different note, I'm kinda amazed that OF has an annual revenue of over a billion dollars with a profit margin of over 50%. What a business.

The information of OnlyFans annual report can be seen at: https://find-and-update.company-information.service.gov.uk/company/10354575/filing-history. Its owner did not get a whopping $485 million in dividends mainly due to Ethereum's investment. This is truly exaggerated news and falsifies Ethereum's investment contribution to the company's financial report where in fact, their business is the one truly thriving.


Indeed, they got impairment losses.

https://find-and-update.company-information.service.gov.uk/company/10354575/filing-history/MzM5MDY3MzE3MWFkaXF6a2N4/document?format=pdf&download=0.
See pages 31 and 44 where they list the ETH investment as an intangible asset.

Maybe the investment is in the red now, but if they are sticking the staking rewards and not cashing out then this could be an incredibly profitable move for the company. However, you are right. They probably lost at least 200 million dollars from this investment at current valuations just doing a quick guess while looking at the numbers.

I guess it's a matter of preference. and what you are looking from the asset.  ETH could be freaking huge in the future when it has a monopoly as a platform for dapps.

But "if everyone invested into bitcoin, it would moon" isn't really optimal way to look potential valuation. It could be said about any investment and it's more of hopeful thinking. Nothing that has happened so far doesn't suggest altcoins would go away. In fact quite an opposite. And you have to admit that this was a good investment.

I think I remember him as I say him on a TikTok video about the guy who makes content about asking people what they do for a living. I just can't remember if he has said something about crypto. But $45M is certainly a huge amount of money just for the dividends so I can't imagine how much was the capital. Usually with these CEOs/owners, they're just expanding their wealth and invests it somewhere that could generate them more money. As his platform keeps on making money and became a popular platform for the adults, he's just free to invest anywhere all of his wealth.

Yes, the article I linked focuses more on the revenue of the company and not the money they invested to earn dividends.

As I was expecting such services, they will not achieve huge profits from side investments, while their primary investment is still attractive to many. What is surprising is that they continue to invest and do not sell their share after all these declines. If all companies did that and put only 5% of their net worth, it would be a point. real change in price.

That is really nice. Someone is actually paying off the books and investing their money into other portfolios. This gives more space for the money to grow since this way they are having additional business apart from the principal business which is OnlyFan. Many companies do not believe in investing one business's revenue into the other because it can collapse the company's assets for that micro economic circle. It's true in the marketing language but obviously OnlyFan seems to be making huge progress by going out of the box.

Overall my opinion is fantastic about the strategy of OnlyFans. They had plenty of money, they re-invested it boldly into the other market and they gained huge revenue out of it. That is definitely a perfect win for them.

I believe they did not invest in Bitcoin because Bitcoin is being a slow mover right now and hasn't shown much progress this year. Definitley they had all the thoughts before investing into an altcoin.

The founder of Onlyfans is smart enough to invest brand assets into crypto ETH, it will be multi-benefit, let alone enter into ETH at a price that is still affordable. It's no wonder why they chose ETH because ETH is the king of Altcoins which is in second place after Bitcoin. $45m is a huge amount and it will be a driving force for crypto adoption especially in the ETH ecosystem. Maybe later there will be payments using ETH or other crypto on Onlyfans

Haha, now we are waiting for ETH integration as payment for viewing nude photos. Not a bad ETH adoption, as the service is insanely popular all over the world. It only remains to calculate how many OnlyFans subscribers need such kind of payment as cryptocurrency payment.

Certainly, besides noting they are on impermanent losses there is not any causality with the amount of the recent dividend they got. OnlyFans' main business is a creator marketplace, not an investment firm. That should be clear enough. This thread made OP surely misleading.

One thing interesting take is that OnlyFans were once adopted (https://cointelegraph.com/news/onlyfans-offers-nft-profile-picture-feature) NFT into its platform back in 2022. I do not know how the current implementation and usage of it within the platform, but that case may suggest the reason why the company diversifies its capital to Ethereum.

Imagine OnlyFans adopting ETH and it skyrockets. I wouldn't even be surprised.

Ain't Michael Saylor doing the same thing with his MicroStrategy company?
It does work according to him as long as you have the right number of invested cryptocurrencies and of course the money. I think he explained it well with one of his interviews and I actually learned a lot of things from that. A big chunk of the investors money are all going to Bitcoin and I believe most of his investors agreed at what he did.
From taxations to other things that cryptocurrencies can do unlike just letting it die with fiat. There's really a huge difference and I think OnlyFans did the right thing too if ever they made a more money by investing in Ethereum.

I haven't heard that microstrategy had ever bought ETH. Saylor was/is a huge bitcoin maxi whale that bought like 30k btc when it was only under $4 per btc.
It's true that he reportedly has said that he regrets not investing to eth instead. And apparently doesn't like other BTC maxis anymore.
And i can totally understand why he regrets it especially now when he could stake eth. If he would sell his bitcoin, it would take forever if he doesn't want to crash the market,
but if he would buy eth with his profits he could gain probably hundreds of millions dollars per year just by staking it.

Smart move, indeed! Crypto investments can be a golden goose. It's a smart way to make your money work for you. 💰

Good for them for making a profit out of the ETH investment, but not every company are interested in cryptocurrency or any other form of investments, some are too busy focusing with their business allocating all their profit in expanding their current business. That's another way of increasing revenues and profit. I have a feeling that most business all have their own holdings with either crypto or stock, but they just don't put massive amount of capital just like how these reported companies have been garnering profits, they just go unnoticed, but they are actually profiting as well.
There will be a massive bullrun if companies followed this path, but I'd rather choose Bitcoin than ETH.

Bitcoin is undoubtedly a good choice, but I wouldn't completely write off cryptocurrency, which plays a huge role in the ecosystem of smart contracts and thousands of tokens. It is also a good investment destination that is also performing well. ETH and BTC have performed well in the past bull market, their opportunities are about the same. You could consider something else besides bitcoin as diversification.

How come? Eth price is dumping more than the profit he can get by staking it on any DeFi or by committing it on the network for consensus. I doubt that the figure given by the OP is a raw profit because the initial investment is surely decreased a lot in value unless he purchased last 2018 bear market which I highly doubt since OF is just a new company.

I'm sure there are plenty of companies and corporations that are taking some of theor profits and looking into how they can parlay that with some crypto investments.  I think as every year goes by, you will see this more and more.

When you have this kind of mindset, it's like thinking that it's a get-rich-quick scheme, which can simply lead you to lose everything because you are in pursuit of that profit that will turn you into a millionaire.
 
Why do we celebrate others successes as their investments turn out to be profitable? It's also important to always check how it all started, what the steps were, how long they waited, and all of that, as most times their losses are not usually that public, and the amount invested is also sometimes hidden from the eyes of the public.

Crypto currency investment is good and profitable, but we also have to be careful with the choices of coins that we make, as it can lead us to our downfall if we make just one wrong decision.

I think it was only just an expression and as you see, in the end he says that cryptos are a good way to make a passive income. By it, we can assume that we can only earn "some" profits with it from time to time and not really a big one at a short period of time.

To have a mind set like that (the one you are referring to) is I think not bad either but it can actually motivate someone to HODL longer because he is holding on the promise that he can be a millionaire with crypto. Of course it's important to choose the right crypto because holding can turn into waste if you don't. It's not that we celebrate others success but we are only glad that they make it and again, it can motivate us to do the same thing. This includes the things that you said like researching on how they did it.

The same thing done for long term can be both more safer or riskier. Like , there can be two approaches. One  is being more involved with the investment and tracking it from time to time. This needs you to dedicate time and you can increase the overall returns by withdrawing at right time and reinvesting it. But a better approach, if you do not have much time and have a business like such a big company to mange is to spend good time only in research of a good investment opportunity and then remain invested for long time.

Not that much, but they will do fine and it should be fine. I get that it is going to take a while but that doesn't mean that we are going to end up with something that would be important to know the difference but it is not a must. In the end, if you end up investing into ETH, that should be good enough and we could make it work one way or another. I know that it is going to be a hard thing but we could make it work and we just need to have some sort of return that would be making us some profit.

There is no need to keep it growing, life is not that simple and we need to learn to live with it as much as we possibly could, that's the most important part of it all. That's how we could make our profit in most cases.

I'm not a fan of OnlyFans but I heard a lot about this platform because of the many celebrities using their platform, many subscribe to this platform because of its content.
The management did the right thing it is good for diversifying other funding for them to sustain and expand their platform, they can hold Cryptocurrency because their platform is accepting Cryptocurrency, that's the beauty of a company accepting Cryptocurrency.
I have this feeling that they also have diversified investment in many coins especially new coins with potential.

 even though the article doesn't state this and there are factually wrong stuff in there, "only fans owner invested some of his millions of dollars in profit into ETH for dividends" is a good title anyway. I do agree that when you have that much money, it makes sense to invest a lot into crypto as well.

You can buy some real estate with it, but that's a lot of money to just simply buy only real estate, if you want to diversify gold and stocks I am sure is a good way to go but you may want to avoid the same market twice, and because of this even the richest person who doesn't normally buy crypto could see it as a good way. If it was up to me I would probably invest all of it into bitcoin and ethereum, but that's me.

I've never used the OnlyFans platform, but I am quite aware of it as it has become somewhat of a big deal.  The big story there for me isn't the young girls selling themselves online but that the owner has managed to cash out such a massive amount of money from the business.  He seemingly became an overnight success and then set himself up to make an absolute fortune off the selling of these young girls' images.  He has to be one of the biggest and most profitable "pimps" of all time. 

you can see this, the parent company of onlyfans once invested in bitcoin but they liquidated it, investing in ethereum is part of the adoption of NFTs on the onlyfans platform.

SOURCE-- (https://coinmarketcap.com/community/articles/64ec6ef47997572a41c93f3a/)

Currently there are many media companies emerging, if the NFT concept can encourage media-based companies to invest their funds in cryptocurrencies then I believe that the adoption of cryptocurrencies on an even basis is inevitable.

That’s a good result of investing in crypto but of course we cannot force every company to do the same since not all are risk taker and most of them still prefer to invest on a traditional market. I’m not familiar with OnlyFans though but I think this app is very popular to other countries, they are making a lot of money from this as well and that’s why they can afford to invest with crypto and that’s a good thing.

Different companies are at different stages. Like those startups which are in first few years of business will need lot of funds and they can invest in risky options like crypto.

The dividends amount to $45 million, but I don't think the Profit and Loss (PNL) looks as sweet. There might be a negative impact on their investments due to the sluggish ETH market over the past two years.

I've just realized that a company of that size also has an interest in cryptocurrencies. As a major institution, it seems likely that they are also acquiring other crypto assets with potential, such as BTC, BNB, or XRP. However, no one knows for sure about it unless they decide to unveil their crypto endeavors.