Bitcoin Forum

In anticipation of the approval of Bitcoin ETF, Google (https://www.theblock.co/post/267006/google-crypto-ads-spot-bitcoin-etf) is adjusting its guidelines for crypto-related products. Before now Google had been very strict on crypto-related advertising on the platform because of concerns for fraud and misleading promotion. However, it seems they are gradually adjusting these policies to reflect the increased mainstream or institutional adoption of Bitcoin.

From January 2024 Google will allow adverts on financial products that allow investors to trade shares in trusts holding large pools of digital currency known as "Cryptocurrency Coin Trusts". With this change in policy crypto coin trusts could run ads on Google provided they register with the SEC. This subtle adjustment of ads policy (https://bitcoinmagazine.com/markets/google-revising-crypto-ad-rules-bitcoin-etf) is an indication that they are preparing for Spot Bitcoin ETF.

Google is like commercial banks, they are not against Bitcoin or cryptocurrencies. They wait for opportunities with more regulations, clearer guides from governments and authorities to step in but don't get big risk for their business.

Similarly audit companies will join cryptocurrency market when chances come and risk becomes smaller for their business.

Google are not fearful of Bitcoin or cryptocurrencies because of scam or fraud as Google accepted many advertisements from bad business. They even are not good with their policies on customer data and more.

Generally traditional businesses are waiting for a right time to join the potential Bitcoin and cryptocurrency market and they want to see a big trigger that seems to be Bitcoin Spot ETF in USA.

That's will be an achievement of the bitcoin and also for the Google itself. The Spot Bitcoin ETF exposure will be very useful because the Google will gain an access of guiding people through the system. By the help of the Advertisement so many people around the nation will also like to no more about it who have not yet known anything about Bitcoin, they will engage themselves to the digital currency.
By the way Google has to be very strict by it new policy that will be invented for it security purpose to avoid fraud.
Thank you

Google is a big company, if they continue to persist with the old attitude towards Bitcoin, then in my opinion they are not worthy of being a big company because the progress of the crypto industry will continue to develop.
Not only that, Google's change in attitude towards crypto-related ads subtly shows that the negative fears associated with Bitcoin are not fundamental.

Bitcoin spot ETFs are desired by many large companies such as BlackRock and other large companies because there are benefits behind their application. Google is only now revising its advertising rules and considering a Bitcoin spot ETF.
Bitcoin continues to rise.

Other sources about Google revising advertising rules: bitcoinmagazine (https://bitcoinmagazine.com/markets/google-revising-crypto-ad-rules-bitcoin-etf)

It's good to see positive changes in this regard, and I'm also happy that they aren't just lifting all restrictions because there are enough scammers out there. I wonder if crypto trust ads are truly related to ETF approval anticipation, though. Even if that's the case, what happens if there's no approval before the start for the new policy, and if there are some approvals, are ETFs the only ones eligible? It says crypto trusts, so is Grayscale Bitcoin Trust eligible, regardless of ETF approvals, for example? If the answer is yes, is BlackRock eligible without an ETF? The statement by Google is vague enough to beg many similar questions.

Probably the reason why they're going to do that is because they're planning to get into something big in the cryptocurrency industry so they try and make the sneaky approach by letting the crypto projects get into their advertising and then at the same time make sure and when the time comes, the project that they're in is going to be getting all of the ad space or maybe even the projects that they've invested in will have more ad space than the competition. That's the only thing that I can think of as to why they're gradually going towards this path with the nearing of the approval of the spot ETF.

We can remain neutral about some certain conditions untill we found ourselves involved in them before we take steos or decisions on our stand forbthem, seing that there's going to be massive increase on the cryptocurrencies coming next year, alot of people were seeing this opportunities already for making money out of them, this is part of what is leading to the increases in numbers of bitcoin spot ETF applications, the market is certain to pump and some were already planning towards being a partakers of such through spot ETF, next year is going to be a boom on the bitcoin market.

Just more signs that the ETF approval is coming soon. I mean, if giants like google are starting to taking actions to secure their place in the Bitcoin ETF realm without fear that they might stumble upon regulations and be forced to pay heavy monetary fines for not following them, then that is a clear sign of something about to change. It is always the rich and powerful who get the news first from their other rich and powerful friends.

They didn't announce the change of the terms though so it's just like they slipped those rules into the policy. They secretly did it. When they banned ICO advertising in 2017, they announced it like they had the purpose to destroy crypto.

Nonetheless, this is a good change of their policy but are the ICOs going to come back again to promote the newly launched projects? I would hope so. The second wave of the 2017 altcoin season must be coming and indeed this is really a great opportunity both both old and new projects in crypto.

What about Facebook?

This will be a welcome development but it needed to be said that google are not afraid of scam related crypto promotions but its acceptability by policy regulated conservatives across decision making Countries but like any product making waves, google have no option than to tilt toward it's breakthrough.

A welcome ideal and many others will follow suit.

This is called embracing change. Every corporate repositions their stand from time to time. Google is no exception and the executives of Google very well understand the gravity of repositioning. Does the reason why Google is still the disputed leader of the internet ecosystem.

Also if blackrock gets the approval to run a bitcoin ETF, Google would want to capture the advertisements that these fund managers are going to run. That is why they are revamping their policy. That's fine!

While on their ToS, advertising crypto-related products are not allowed on the platform, a lot of content creators in Facebook are actually advertising crypto-related services and products. Those guys have millions of followers and are not being reprimanded or apprehended with what they're doing. Honestly at this point, Facebook should reevaluate their stance with cryptocurrencies as other giants around them have shifted course and has become somewhat tame to it.

I'll hope other gafam follow suit, they have a lot to win in decentralization, traditional banking is basically the only counterweight to the tech world being king.

I think we’re quickly transitioning from Bitcoin being the Wild West to it being a recognized and legitimate currency.  This no doubt will cause others to follow suit in relaxing some of their policies towards cryptocurrencies as they become legitimate products to be advertised instead of fly by night scams to enrich their founders.

It's really good news for all of us because this actually indicates that the chances for the approval of ETFs are even higher than before. Things seem to be more clear now, but it might be another strategy of Google to prepare for the upcoming bull run, where they also want to earn money. Even though, I will admit the step they had taken is a big one although I was not aware that companies can't put ads on the funds or trusts of their companies to gain traffic. And the term of registering with SEC is even more good.

This means there this step will only benefit them if the SEC approves companies to put ads, which means companies will first given permission to launch their ETFs. This directly means things are streamlined for BTC and ETFs is near.

Your title is a little confusing I thought Google applied for BTC ETF but they are just starting to allow people to advertise there company's fund where the funds are driven from cryptocurrency collection and by that means, BTC. But it could also means ETH, as BlockRock and some other companies also applied for ETH ETFs.

Google's clearly seeing dollar signs in those flashy cryptocurrency coin trusts everyone's yammering about lately.  Makes plenty of sense they've now opened up their big ad network to companies peddling trusts holding the hot digital assets.  After all, hypes simmering at a nice boil these days around cryptocurrency.  And where there's hype, there's eyeballs.  And where companies can grab eyeballs, hey there's profit to be scored for an outfit like Google brokering up those advertisements and 

Id bet Google's bean-counters envision tons of curious folks firing up the search engine to wrap their heads around how trusts built around cryptocurrency work.  More searches means more chances for Google to serve up relevant advertisements and take a slice of the action.  So for them it's a no-brainer move to let cryptocurrency outfits place ads and potentially drive up the company's bottom line.  Whether or not average Joes really understand cryptocurrency coin trusts even after clicking one of those flashy ads, well, Google still makes bank.  So theyre happy to ride this wave and rake in the dough.

Good, excellent news but I'm curious why they want such a sneaky approach to explore the Crypto market, currently, the market is super Bullish and from January, we can see the actual potential of this Bull market wave. Some other tech giants may also explore Bitcoin and other aspects of this crypto market due to the hype of the top financial giants.

I'm also curious how long we'll go for the new ATh will it be 5x from the current market valuation hehe, just being optimistic.

This is no surprise to me at all, as the ETF application is getting close to being approved, so we are likely going to see more firms acknowledge and start supporting crypto in their own way; no one will ever want to miss out. ETF getting approved means a lot of great opportunities are going to come up for crypto, and adoption will also increase more than it has ever been.
 
Many people are not accepting any promotion that concerns crypto or don't want to get involved in it as a result of either not understanding it or because they are so afraid of what will come next, but with ETF, there is so much confidence for them, and they can sense some legality now in crypto and will no longer have that fear of doing what the government is against and they might be penalised.

I do not actually understand google and some of their advertisement policies against cryptocurrency. I remember that I have downloaded some scam apps from play store and got scammed. Why won't google scrutinize such projects and determine that they are scam if they be such strict.

Google knows it's time to readjust because bitcoin is no longer a new player in the industry. Perhaps, they were waiting for adoption and ETF is the perfect signal of mass adoption they have been waiting for.

Google is constantly revising, reviewing, adjusting and updating their crypto advertising policy. In 2018,they did it twice.

In all of these the community should be happy because of the positive impact these new guidelines can have on bitcoin mass adoption. First more people would be exposed to it starting with Google searches as there is going to be increased visibility of bitcoin on its platforms. Secondly, scammers would be discouraged too due to strict monitoring on crypto ads.

and then more politicians are also going to switch sides and suddenly become BTC advocates.
with more projects advertising on Google, this is going to spread the adoption widely even the not-so-popular tokens will more than likely go to the moon. and we are going to see a lot of newbies entering this market enticed by the projects offering crazy APYs.

id like to believe also google is eyeing to accept BTC as payment for advertising. possible?

I will say this is a smart move from Google. They are always waiting for the opportunity to expand their business and invite more investors without having themselves booked for their actions by any government agency. These people are not against cryptocurrency from onset, they are just waiting for the perfect time to associate themself with it, which I feel the time is now and could also be as a result of the most anticipated bitcoin spot ETF approval soon.

They will quietly adjust their crypto advertising rules. Secretly means not wanting to make it public or act without other people knowing.
Why does Google have plans to quietly revise its crypto advertising guidelines? that's the question.
Maybe they didn't want to be left behind or they were mistaken about the rules prohibiting advertising that had been implemented by Google at that time, which was intended to anticipate advertising fraud.
After advertising is revised again, hopefully Google will no longer consider everything related to cryptocurrencies to be bad.

You do not show a source that verifies these "settings" that you mention, Google does not prepare anything specific or reserves movements with certain news, bye the way, check search results, and in associated brands like YouTube scams are frequent with relevance of cryptocurrencies as the protagonist.

This won’t apply to ICOs. It’s way too risky to ever allow those. Back in 2017 so many of those projects were complete scams, especially those which appeared in early 2018.

From what I understand this is only for the etf issuers pretty much. They will advertise why you should buy their etf instead of an competitors etf due to fees and ease of use, etc.

So it only applies to institutions and the like. Very strange that they didn’t wait for an approval first before making this change.

They allow cryptocurrency advertisement but the advertiser has to follow certain guidelines to run their advertisement across their platforms. You can find all the details on their transparency page (https://transparency.fb.com/en-gb/policies/ad-standards/content-specific-restrictions/cryptocurrency-products-and-services/), which I felt is complicated in many ways. The alternate option for an advertiser is to contact influencers and ask them to promote their product. That I think is easier than going through all the terms and conditions.


It was expected, that would Google leave another big revenue stream for themselves that would be generated from those advertisements. We can expect more changes from them in the crypto domain in the future. I am surprised that the market has not reacted to this news, it is in red today. 

Google is just running its business and trying to pack all the available money possible. Maybe this is coincidental as I do not see Google restraining or trying to restrict crypto-related products. After all, cryptocurrency is not illegal dealing in the world, and if they could be bold enough to allow unrestricted adverts relating to Forex, Gold, Stocks, Bonds, Crude, Natural gas and so on, I do not see a valid reason why they will be hiding under any shadow to advertise cryptocurrency or restrict the person that wants to advertise it through them.

But (though I don't know), in some countries where cryptocurrency is either totally or partially banned, Google might be careful of the traffic they are routing to those regions, which might be what you are seeing due to your country. If Google could be advertising fraudulent businesses, I do not see any right they have in holding back on crypto-related products. Regardless, no matter what, cryptocurrency will continue to win, even governments and regulators will continue to shift their stances in its favour. It's only a matter of time.

Blackrock is bigger than Google, Google must accept what Blackrock have or Google will have a problem with Blackrock.

It just a gimmick, what about gambling promotion? it happens anywhere on all social medias that Mark's own. Shame to see a big companies who have a lot money and workers can't combat against everything that broke their rules.

What I know they're did something controversy in Instagram where they take down or censoring people who use Palestine's flag.

This does not guarantee 100% that ETFs are going to be accepted so don't just raise your hopes anymore from the point there are now but yeah it is a good thing and a good indicator, you must be thinking why I said to not raise hopes, because it is not good to connect your hopes with the market, always connect your mind and knowledge. This will bring more profit for you.

And I don't see till now that Google ads don't promote crypto-related ads, instead, they give the highest CPC on crypto-related ads so how can you say they were very strict on crypto-related advertising? I even myself used Google Adsense ads which they promote crypto-related ads, but I do admit one thing that, they show very lesser crypto ads in compared to other ad agency competitors.

Anyway, it's a good development, and adopting BTC or other cryptocurrency is all we want, and this is happening, actually bull run is going to start and I think Google also wants to earn money from ads organizers who want to promote their projects.

Although Google usually prepares Google works very smartly so they will move forward by strictly controlling every step. Google may reject Bitcoin Spot ETF offers without a solid reason. ETF requests will be met in compliance with current law. He pointed to a growing number of strong bitcoin spot ETF offerings submitted by some of the largest financial institutions. The quality of these offerings is only an indication of the importance and ability of such companies to bring solid products to market.

with the increasing adoption of bitcoin and the approaching approval of the bitcoin ETF by us authorities, platforms operating and regulated by the US will certainly adjust their regulations on matters relating to bitcoin. because there is no reason for them to reject things related to bitcoin when the US authorities say that bitcoin ETF are allowed.

but it seems that each platform like google, microsoft, or others has their own rules regarding bitcoin and things related to it. maybe they still consider that bitcoin is a speculative and volatile asset that could potentially make traders lose money and they don't want to be blamed as a platform that promotes bitcoin to users and gets into trouble later from this.

Gambling promotions seem to be quite common on meta, especially on Instagram, which is very massive with ads that appear on the homepage.
Mark doesn't really filter that, but when it comes to crypto it seems to always have to be tightened up and shouldn't get away with it.

Yes, especially with the Palestinian flag being censored, but now it seems that it is no longer censored.
But remember that Meta also allows LGBT flags to be free to run on meta, even supported.

What's more interesting about your observation is that it could be in anticipation of many things besides the approval of an ETF. I think a lot of corporations and institutions have now finally understood that Bitcoin will stay around and it will probably play an important role in many applications as we have only been scratching the surface of Bitcoin's potential for a long time. I like to mention what the US Space Force Major said about Bitcoin's role for national security (https://cointelegraph.com/news/bitcoin-national-strategic-importance-space-force-major-jason-lowery) in regards to decentralized data storage and security. If they understand Bitcoin's potential at least vaguely, I am sure that Google is onto it as well and I guess nobody would be surprised if they launch services of some type relating to Bitcoin anytime soon.

My knowledge is still limited and I feel that your thoughts are right, they should revise how to actively handle fraudulent applications so that users don't experience losses while using the Play Store.


I can imagine how great they are at playing business strategies in taking advantage of every available opportunity.

Ahead of the Bitcoin halving, sources say they are making silent revisions. I paused for a moment and tried to dig out some news about Google banning advertising of all cryptocurrencies. It turns out that Google has banned crypto advertising several times, such as in 2018 and the moment is almost similar to the current situation when Bitcoin strengthened to reach its highest price.

Hopefully it’s a sign that it is very likely that the SEC will soon approve Spot ETF’s. We’ve been waiting years for them to become a reality. It will bring in so much capital, the price of Bitcoin will soar over the next 10 years. Those of us who have been holding for many years deserve it. Google won’t want to harm themselves by continuing to ignore Bitcoin so this is a good move by them.

Although this is a good indication, I think Google has been adjusting as far as crypto goes, if I'm not mistaken, since 2018 or prior to the pandemic, they have making some adjustments already like in advertising.

However, the platform we could say is still full of scammers and fraud as this criminals can still hide and there are still gullible newbies falling for this kind of trick since they've seen it in Youtube. So maybe we can take this so called adjustment in their guidelines for crypto-related projects, but still the bigger picture is that they have to be strict as well with contents that relates to fraud.

I haven't found any direct google links or statements regarding this. I'm sure Google's attitude is still the same as before. There may be little progress in searches related to crypto, bitcoin or bitcoin etf in google searches considering the recent rise in Bitcoin prices. The increase in the percentage of searches on Google is very natural because we are entering the fomo and Bitcoin bullish phase.

And what is surprising to me, every time Google enters a bullish phase, through several news rumors, they say they support bitcoin and crypto ads, but when the bearish period starts, they will announce that they are banning crypto and bitcoin. is this a sign?

I never think that Google is opposed to Bitcoin, they just have big responsibilities toward their massive and extremely diverse users, they can't just carelessly let crypto place ads while there are some people that are not really educated about crypto and investment, and these people is more vulnerable to fraud. More than that Google has maintain their closer relationship with many governments around the world, when the Bitcoin regulation is getting Better, Google will finally let Crypto and Bitcoin on their platform.

Allowing ETF advertising is the right decision, but my god, Google are very inconsistent when it comes to advertising.

They ban ICOs and other coin advertisements, which is good, but they don't ban scams in cryptocurrency, or basically anything else that tells them to send them some bitcoin to get it doubled or anything like that.


They have big responsibilities towards their massive shareholders to make profits.

We've been witnessing everyone turning their attention to Bitcoin ETF since the middle of the year, and I believe it will soon be approved; that's inevitable. Therefore, organizations as well as major platforms are racing to catch up with this trend. In just a few weeks, there will be an official decision from the SEC, and everyone is eager to get ahead, ensuring they are prepared when the ETF is approved.

Google, being a major platform, naturally cannot stand aside from this game. I believe that when the ETF is approved, major platforms like Google will massively promote and popularize Bitcoin and this market. We will witness a strong wave of participation from new entrants, potentially the largest we've seen so far.

Investors buying shares in crypto coin trusts? Sounds like some centralized sh*t to me. It's like we are back in 2017, or back in the "Bitcoin futures trading era" as I like to call it. Investors don't need financial derivatives, they should buy BTC directly.
Anyway, Google can advertise whatever they want. I don't know about a clear correlation between this change of the Google Ads policy and the Bitcoin ETF approval. I don't believe that some high tier Google executives have insider information about SEC approving the Bitcoin Spot ETF.

I feel like that would be quite important, after all seeing bitcoin as something at the highest end of legality with ETF means that google has to approach this a lot differently. Surely there are scams in the crypto world but there are scams in the fiat world as well, scam world did not started in 2008, there were many scams before that and before bitcoin was even created, which is why we should be careful about it.

I understand that we are not going to end up with anything that should be profitable, we should be considering this situation as normal. Google must take the needed steps to make sure that they are basically supporting bitcoin at all times and they are considering it as legal as it can possibly can at this point.

It looks like Google is preparing this Bitcoin ETF, in my opinion, and they are not late to the news that will happen with the Bitcoin spot ETF; they know that there will be a rise in the price of Bitcoin in the coming year 2024.

And I also think that this Google owner also has Bitcoin holdings, based on my observation and assessment. A lot of people are now expecting a high Bitcoin price value in the market, and it is not surprising that the big companies are now slowly turning their attention to Bitcoin.

I remember I have read in the past when google declared a total ban in cryptocurrency related projects, articles, advertisement and more. But I do not remember when they gradually ease off some bans. That is common with Bitcoin. Even some countries who initially issued a total ban on bitcoin in recent years have revisited their decisions.

One thing I noticed about google is their gross inconsistency and about their personal gain. They actually do not protect the people, if not they would have been paying their customers some dividends for using their data for commercial purposes for many years. The reason the war was severe was because they didn't understand the essence of bitcoin decentralisation. They thought it would interfere in their business. Now that the unbiased purpose of bitcoin and cryptocurrency is gradually sinking into the society, there's need for readjustment.

That's what ETFs are - a centralized shit, and yes, you can say shit in here. I've never had posts containing mildly vulgar words like shit or ass removed. Even little kids use these words these days.
Anyway, some people need this centralized shit to be able to invest due to their company's policies, which is we shouldn't say no to centralization that wants to enter the market fair and square. If a bitcoiner wants centralized services, he should be able to choose. Some people will say that it's against Satoshi's vision, but we aren't obliged to follow his vision. It's not a cult of Satoshi. If you bought bitcoin on the free market, you can do whatever you choose with it. If you want to "destroy" it, you can. If you want to give it away, you can. If you want to buy an IOU signed by BlackRock or Fidelity, next year you'll be able to. 
Google is a business, they can't say no to money and BlackRock is money.

Their inconsistency and only thinking about personal gain can be felt in the vulnerability of the applications available on the play store. Whether this can be attributed to their intention of only thinking about personal gain, I don't really understand. If it's wrong, please correct it.

They should improve security there when many users download applications directly from the Play Store, not from the official website.


I think they understand the essence of Bitcoin's decentralization and I also think that they also understand how positive and negative Bitcoin impacts their business.

Maybe because they understand more than us, they, as large companies and have quite a large amount of access, easily convince their users with frames that make it seem like advertising cryptocurrency and Bitcoin is like a scam.
This time I also ask for correction if I am wrong and not subjective.

I think it is as centralized as it gets and yet some people trust that a lot more. If you are a company with 150 billion in investments (not your money, that's what people gave you to invest) then you are going to not use binance or coinbase to buy bitcoin.

But, you would be willing to buy some blackrock Bitcoin ETF to make sure that you are protected. Obviously that's not what anyone really wants, obviously they would not prefer if someone else holds their bitcoin, they would love to hold their own coins but the risk that comes with it is huge. If you own your own bitcoins and you end up losing it all, then it's your problem, but if blackrock holds your coins and they lose it, then you share the problem with them.

Perhaps this is just one way to add positivity for the further growth of Bitcoin. All these bans were in a bear market, which in turn brought negativity and subsequently contributed to the fall of the market, now that everything has changed and Bitcoin has begun to grow, they are trying to support it with positive news. Who can say why Google decided to make this decision now and allow advertising to be shown again? For me this is not just a coincidence.

Well, that's also true, they are a 'for profit business' after all, not a non-profit, so from that point of view opening channel for Crypto business that is still emerging nowadays to use their platform, will significantly surging their profits. Also in that sense, there is a possibility that Google will back to ban crypto ads when the market is bad, they have done this before I think.

This is good news that needs to be welcomed. In the end, bitcoin and cryptocurrency will win the battle because of the high public interest in them. Adjustments may not only be made by Google - but governments will also make adjustments that may be beneficial. There's no point in banning this emerging bitcoin - in fact I don't think it makes sense that if someone attacks bitcoin with all the ammunition they have, it won't be completely successful.

If a spot bitcoin ETF is approved in 2024 - then I firmly believe that the real use cases and adoption of bitcoin will really increase tremendously. The government just needs to regulate it - not ban it.

This is all set to embrace decentralized currency. I wonder however if this is how the new world order takes shape?
It's good to see other web companies accept the existence of BTC and cryptocurrencies and are upgrading their softwares and apps to accommodate the BTC ETF soon to be launched.