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I just noticed that most of the sportsbooks in the forum are very supportive of football. They have promos every time there's a big game or when certain sportsbooks have partnerships with a team or a player. I'm just curious, though, because the NBA is very popular in our country, so I can't believe that sportsbooks here do not have partnerships or promotions for certain big events.

Is this related to where a casino is operating and the fact that football is more popular in their country? Or is it because football has a larger audience in sports betting compared to the NBA? Kindly enlighten me on this matter because I also like to participate in promotions for the NBA, but I cannot find a good site that offers such promotions.

Well it can solely be because of the fact that football is the broadest and has all the audience on a general scale than basketball. Almost everyone is attracted to football betting be it online and even offline and since the casino knows this they kinda use these promotions to lure in more gamblers to their casino, I mean if you know what someone wants and feel it will have increase on your business positively wouldn't you do the same?

A broader number of audience, that's correct.

Stake.com on the other hand does offer some promotions for NBA. A lot of times they have it ready when there are big games when the two most popular teams will clash or it's the playoffs, just like now.
https://stake.com/promotions/promotion/nba-double-winnings

Sportsbet.io has a booster to increase your multiplier and I think that's awesome that they let it stick there.

But you are right about other sports bookies that support a local currency, most of them do not offer anything like what others do. I guess you will just have to find your own favorite bookie so that you can maximize their promotions.
I do feel they need to change this. Still, I am thankful that most of the sports gambling sites have the same game parlay opened especially now that there's only one game remaining each day or in a couple of days.
When it goes to the Finals we are going to be bored as hell waiting for the next game to happen.

It is down to large audience and global reach. A global casino will be more interested in advertising on global events which will reach a ton of their players. Events like the NBA and NFL gets tons of marketing pushed by millions of dollars but those not living in countries where those sports are popular will not get to know this.

With the links given above it goes to show that if you look hard enough you will find some promotions for the games of your choice.

- Jay -

From the promotion you shared, we can read this one.

So this game will be tomorrow, I just like to clarify, if I will only bet on Mavs to win, and it happened that Irving scored 30+ points even if I didn't bet on the player prop, I will be a winner?

I think this one is easy if my understand is correct, so I'll opt in, I'm just waiting for a confirmation.

football enjoys the kind of audience that other sports all combined together can't measure up to. It's not just popular in a selected region and unpopular in another region, it's more of a universal language that carries thones and thones of crowed. Even when we come back to the context of gambling, soccer gamblers are the majority of people you have in the gambling setting and it's just normal to see majority of gambling sites focusing there advert on this niche. It's a basic business ideology.

Like in my region, the NBA isn't totally strange but it's not popular at all. If we are to do an honest statistics of people that familiar with gambling in relation to NBA games, you will find out that almost 80% of my country citizens don't have interest in it. I've have NBA promotions not just on the forum by on the general social media but the engagement isn't as renounced as what we have with football.

Thank you, @danherbias07, for sharing the Stake promotion. I will definitely participate in this as it's quite easy to understand and not too complicated, so I feel my chances of winning are good.

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I would not disagree with that, but my point is why some casinos don't have promotions for the NBA playoffs when it's the most exciting time for the NBA. It's great that Stake has it, but as I mentioned, why aren't other casinos doing the same? I understand they have more promotions for football, but can't they run an NBA promo as well?


Maybe I miss stake as I'm using a lot of sportsbook, and on the sportsbooks that I usually used, they don't have that promo.

Also you can find this kinds of promotion as well from Stake.com

https://www.talkimg.com/images/2024/05/24/Lu6Gc.png

The boost is just basic though in my opinion, sportsbet have that kind of options for their member or VIP.  As for football, we can't deny it, that is the number one sports in the world and so almost online casinos have a lot of promotions on top of it. They even have their logos on some football clubs and have sponsored teams as well.

A sportbookie that deals more in my local currency has NBA promos too but since just a nation wide sportbookie you wouldn't know about such.

Now for your curiosity why casinos especially popular casinos not have this NBA promos are because their surveys haven't shown much interest of customers or gamblers in the NBA or most interests are just regional where NBA is more popular so in countries where it's not popular but gamblers are much in such country the casinos will engage in something that will definitely attract this gamblers to hold them not to loss them to other casinos why it's seems to be competitive for football promos.

They will definitely start running promos for NBA when their surveys shows more interest in NBA world wide compared to footballs but as long as it remains football they might not give attention to NBA but when they find it necessary they will most definitely include it.

It's because they've got a lot of money already and the bigger sponsorships that they've got is already enough and those that are trying to get in that's related to sportsbook is most likely not enough for the NBA, there's also the fact that they don't really allow gambling as part of the sports I think, they're not that desperate yet to do this kind of things, NBA can still fill in arenas after all. Or it could be that most sportsbook are based of countries that have football as the staple sports or they're based in Europe where basketball isn't that popular compared to football, there's also the factor that there's more football fans than basketball fans all over the world so they try to tap in on the bigger market, also I think these sportsbook are running some analysis on what sport is making them more money and probably, basketball didn't make their cut.

As everyone else has stated, it’s the size of the audience. Basketball has never been a big gambling sport for whatever reason, but I suspect that will be changing in the very near future. As for right now, I’m sure if it were most profitable to do so, casinos would be promoting the hell out of the playoffs, but it must not be worth the ad space.

It is obvious. Even in the gambling board, one can observe that the football threads are longer that the basketball threads. I also think that sportsbooks do have promos, in my estimation, it is not as advertised as the those of the football. Football bring in a lot of revenue for the sportsbooks business than the NBA, therefore businesswise they would want to promote the thing that brings in more money that the ones that don't. I am not talking about global sportsbooks but local ones. In countries where Basketball is more of a national sports than the other, then we would see more promos on NBA playoffs.

just if it is popular in your country does not mean that they are interested in having a partnership with a team or an nba player there, because their main goal is global achievement, while the nba is only popular in a few countries, such as america, south korea, the philippines, etc., so they are more interested in collaborating with football clubs or players whose fans are much larger than those in the nba league. this is not about discrimination or anything, but these sportsbooks have marketing reasons which make them more interested in marketing their services to football clubs or players who have the potential to be popular in the future.

Why would they NOT have a promotion? Maybe it's an executive decision from the sportsbook's management to not put any effort in these types of promotions. Some sportsbooks specialize in other types of games like football in Europe.

Also some sportsbooks are very barebones. They don't focus on spending funds in marketing because they focus more on providing better odds or just running their site. Marketing and promotion of course requires a dedicated team to run and can't be just ran on their own. So really if you're about getting promos on NBA games, maybe try another sportsbook. There's so many now that it's very easy to sign up to a new one. If you play several games though you should also look at the odds and compare them, because in the long run it really adds up.

Because NBA is so popular, even without incentive people will bet on such matches.  

But Sportsbookies always have promos for their users, especially the newly registered ones. I'm no NBA fan but been on several bookmakers, mostly have some promos to promote for upcoming events even the NBA. So it's not really true that they have nothing for NBA fans, probably just some of the casinos.

From what I know, the NBA is only popular in a few countries, for example the United States, well, gambling sites that operate quite actively there have interesting NBA promos, in my country the NBA is not a popular sport, so there are no related promos popping up, but promos for badminton and football will certainly continue to appear and many online gambling sites operating in our country do that.

I don't think so because Stake, one of the most popular sportsbooks, has an NBA promo, as mentioned by a user above. As of this writing, I can only see one sportsbook with a promo, which I mentioned. There are actually plenty of sportsbooks constantly advertising here, and they don't have it. I'm not really demanding or anything, I'm just quite curious about the reason. So far, it seems like only Stake is delivering some fun for NBA fans.

Well, I guess I'll just have to wait until the NBA Finals. Maybe other sportsbooks will run a promotion since that is the biggest event in the NBA.

So about this promo;


Mavs win but  Irving only score 20 points, so no bonus.

Probably because of the way people bet.  Because soccer (or football) is popular across the globe they probably use promos to drag in people from every country.  Not sure what sites you use because that could be the issue too.  I know the ones I use has promos and bonuses for nba bets.  Maybe you just need to switch sportsbooks to one that does.

I agree that it could be on the global reach and audience size that football is significantly larger than that of the NBA so these sportsbooks prioritize football promotions to capture a broader audience, maximizing their return on investment. It could also be due to that some sportsbooks are simply selective or have limited marketing budgets which leads to a focus on fewer sports.

Well, it's quite easy.
Not only because the above mentioned facts that football has a bigger audience but also the fact that most casinos/bookies are not allowed to operate in the US. An guess what the biggest market for basketball is, right.

Sure other countries also appreciate basketball but the biggest fanbase is still is the US. Sure other countries like China and so on also have masses of NBA fans, but obviously gambling is illegal over there.

That's why we mostly only get shitty promotions like on stake. Who cares if I get my wager back when my team loses by 1 or 2 points. The return is maxed out at 100$, most people bet more anyway.
Last year is was much better, they offered that when you team goes in the 4th quarter up by 9 and manages to lose you still get your win credited, not just the silly wager returned.

This make sense at all, and because of your comment I tried to confirm it by making a  research and I see these top countries with high viewership on NBA.

https://www.spglobal.com/marketintelligence/en/news-insights/research/global-nba-basketball-viewers-2024

US 79%
UK 77%
Germany 72%
France 65%
Italy 64%
China 90%

^{Ps : read the full article to get an idea how that percentage were derived.}

I'm from the Philippines, our country is not in the list by NBA is very popular here, even popular that our local basketball league which is the Philippine Basketball Association.

Well, the popularity of football cant be denied. Thats why, because of that, there are a lot of audiences, and because of the hype of the people about a certain team in football or player, it adds up to the more popularity of football, so we can also expect that in sports betting, football is the leading sport that people bet on. Well, for me, I don't usually place bets on football because in my country, football is not so popular. Maybe because football is in the western country and we know the population of the western country is great, it's easier to say that it's because of the population. I love the NBA, and thats where I bet all the time. Even if there are not many promotions or events on the NBA's casino platform, it's fine as long as I can bet whenever I want and when I want to.

Our friends here are right about the reach and number of global audience. The numbers are too far from each other, while we as fans of basketball knows that there's a wide reach for them and takes millions of audience per game and even more during the playoffs. But compared to football, there's more audience compared the NBA and the reach that they get is wider than that. Like for this stat that has compared different sports and the most watched.

https://i.ibb.co/YD3G1L1/0404-VISUAL-BP-Most-viewed-sports-1.png (https://blog.gwi.com/chart-of-the-day/worlds-most-popular-sports/)

Read article: https://blog.gwi.com/chart-of-the-day/worlds-most-popular-sports/

We typically see sportsbooks that are sponsoring clubs and such and I think that's also another factor why most of the bookies are into football. I cannot tell if the NBA has deal rights to which casino that they're partnering because currently in the playoffs, there's one that they do endorse. So, that might be a reason why there's not that much partnership from the bookies to the NBA especially that it is in the playoffs to conference finals and soon the actual finals.

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Even in American Football, there are more audience compared to basketball.

https://i.ibb.co/McqjmRm/30777.jpg (https://www.statista.com/chart/30777/popularity-of-basketball-and-football-in-the-united-states/)

Popularity is I believe the major factor on this aspect. Though basketball comes second to football, maybe the sponsors are investing more on football. And that it may also depends on where you are living at. If your country is more on basketball, I believe, the local sponsorship will be on basketball. But in general, we can see based from statistics that football is more popular than basketball.

Also, bookies have their own stats as well, so maybe in their internal numbers, they have a lot of bettors on football over basketball. Who knows? But if they are giving some promos, it means they have very good reason to do so, right?

On top of what the others mentioned, these sportsbooks could have an ongoing NBA promotion but are blocking it through geo-restriction.

It could also be their business decision to focus on less popular sports like tennis, baseball, etc because they're getting more action through those sports.

Not all sportsbooks have a big budget to spend on promotions so we don't see them often and some of them aren't as competitive in terms of the promotion side.

If there is a sport that can have a big influence and become even more famous, of course, the sportsbook will place it in the bet list on its site. They may form a partnership with a team or player, but it depends on their finances. Establishing a partnership with a team or player requires a lot of money.

Not many sportsbooks or casinos have the money to set up partnerships or hire teams or players, which might be why sportsbooks don't pursue those partnerships too often. Maybe the betting market for football is wider, so the sportsbook has allocated some money to create that partnership.

Sportsbooks also follow trends in the world of sports. They will promote their sportsbook by establishing partnerships with teams or players that are already very popular and require a lot of money. That may be why not many sportsbooks can form partnerships with teams or players. After all, this is a gamble that not everyone likes.