Bitcoin Forum

After the developer launches a casino, the hardest part is marketing it, based on your experience as a player where do you recommend the operator should focus on marketing their platform.

Best Features Word Of The Mouth
If you have the best features and lots of bonuses your players will spread about your casino through word of mouth so you will concentrate instead of putting the best features.

Announcement And Signature Campaign
You buy a copper account here on Bitcointalk and create an announcement thread hire a competent bounty manager to launch a signature campaign

Review Campaign
Request casino review platforms like Askgambler, BTCGosu to review your casino

Affiliate Marketing
You structured a high paying affiliate rewards to attract streamers and casino promoters to promote your casino

Advertising On Popular Network
Bid on advertising network for keywords for your gambling platforms

I prefer the casino operator to buy a copper account here on Bitcointalk and create an announcement thread hire a competent bounty manager to launch a signature campaign, the gamblers trust the casino with official announcement so they can openly as their concern publicly.

If a casino can do all the 5 things you mentioned, it would be much better but of course it will cost a lot of money.
Every casino has their own preferences on what things to do depending their budget because they should not force themselves to do all the available ways to spread the word.
I'm not taking 1 to be better than the other 4 because lets say you prefer ANN thread + Sign campaign but the casino is not attractive at all with lack of features/promotions/bonuses then it wont bring active players.
Lets say I'm a casino owner, I'll be focusing on building my casino first to have the most wanted features/games/bonuses/promotions by players so when it comes to advertising, it wont be wasting money advertising.

All the options are good, but I prefer using and maximizing the forum for marketing because it easily gets indexed in the search engine if the forum is like Bitcointalk.

There's nothing like an open discussion on one casino to discuss its weak and strong features, and the developers are obliged to answer for issues and concerns the announcement is the best place to check the reputation of the casino because we gamblers are good at looking on what makes the casino good or bad.

If the casino has money, he can go for many of the marketing option. The more the option gone for the more people will join the gambling site. The more the options gone for, the more people will think the casino has money and people like something like that.

If there is no enough money for marketing, you can begin with a signature campaign on this forum if you have like $10000 to $20000. But one thing that someone that wants to begin a gambling site should know is that marketing can take money just like the amount you used to setup the gambling site.

The casino should first be marketable. It should have the best design and the best support and be transparent. All the terms should be easily understood, and there should be no hidden agenda when everything is ready, Creating an announcement here and hiring a competent manager to launch a signature campaign are the next best options.

Bitcointalk has always been and will always be the best reference for any casino.
We have seen how casinos gain good reputations, and marketing easily takes off here; all the other kinds of marketing should follow.

I don’t just like the idea of them focusing on just a single marketing strategy - for example, some site come to Bitcointalk not because of the traffic or getting new customers directly from the site but due to the fact that it will increase their ranking in terms of seo.

If the site is serious then they would go for bonuses - to attract new players to the site 
Reviews - that will also help boost the confidence newbies who have never played on the site before.
Signature and Ann thread -: even if they decide not to run a signature campaign they should look for other contests that would keep their Ann thread active as that would help them get out in the public.

They should just try as much as possible to touch all aspect that has to do with marketing - and as they grow they can then start strengthening their advertising medium by then they can easily spot the one that gave them the most growth and add more resources to it.

Advertise in the popular network. This forum has a huge network for example. But there are lots more as well. There are also communities like the Reddit crypto groups where people are aware of crypto they are great targets for casinos. Gamblers forum I guess is also a good network which most likely Stake develop their own forum.  

Not sure if review sites still work actually. Maybe they do but for savvy internet users like this generation, they are aware it can be paid reviews. There is also a sports forum where people are also gamblers. Bitcoin or crypto in general are already widespread on the internet. Whoever you encounter on the internet today knows BTC, they are just not aware of where to acquire though.  

It's too board.

Casino can be a land based casino or an online casino.
Casino can be a fiat casino or a crypto casino.

If we're talking about land based casino that only accept fiat, there's no point to promote the casino in this forum and other social medias.

If we're talking about online casino that only accept fiat, only "advertising on popular network" will work because this forum mainly discuss about cryptocurrency especially Bitcoin.

If we're talking about online casino and accept cryptocurrency, they should do all of them to reach a lot gamblers.

In my understanding, when talking about the marketing components of online gambling sites, for me everything can be said to be good, such as: Social Media, Affiliates, Content Marketing, Influencers, Google Ads, forums and so on, all of which are good.
And if we examine what is best for the casino owner, I believe the forum is better for the owner.
The reason:
Owners can communicate directly with players and they can ask for reviews directly about their casino, that's the best and there are many other reasons that casino owners can feel that they are here, different from other places such as social media.

I think the full concentration for casino operators is:
choice:

This choice will be a real experience and sensation and for operators in their concentration on the future development of the casino, with this choice they can make changes and improve about the things that will happen to the casino.

In this day and age, marketing is not the hardest part in my own opinion. Infact marketing is much more easier now than it has ever been. The reason is as the online casino operator, list out gambling influencers, online forums where gambling is discussed and open an account with them, use social media adverts, YouTube ads and others. And most of these guys are ready to jump on it once your offer is juicy enough.

And this is where the hardest part comes in, money.

A hinderance to successful marketing is finance. Is the budget is big enough, the marketing will already be half successful. We have seen on this forum where online casino signature campaigns are stopped after a week because the team doesn't have a huge budget and we see how some have run for years.

All the marketing strategies are good but the one I prefer most is the announcement and signature campaign and affiliate marketing. The affiliate marketing is one of the oldest means of promoting any business site be it gambling or any other thing. Because with affiliate marketing almost all the websites you go, the promoted article will pop up on your screen, from then you may decide to take a look at it, by either clicking it, or registering. sometimes gambling site can be attached to apps on phone which mean that emediately you click on your app, the adds that will pop up is also a gambling casino website. With affiliate marketing you will see the ads almost every activity you do on your mobile phone. Sometimes even in social media like Facebook, Instagram, Twitter and all other social media.

Since, it's not easy to do marketing for any service or platform and a company or service needs to put in a lot of effort it, it is better if they do all of these things either all at once or one after the other. I know that some services or companies might not have enough funds to be able to do all of these, but for them to maximize the potential reach of their platform or service, they will need to try and do as many of these as possible.

If it's about affordability and they can only do one of these, then I would also suggest they start from this forum with signature campaigns and other events if the platform is cryptocurrency-related because they are going to get a lot of customers from this forum if they have a good platform with good services and games, etc.

The casino operator has a team behind them so they can run 5 events at once with their top picks.
It is common for casinos to have a dedicated operator to handle promotions at X
They have operators on Bitcointalk
And many more.

Since I stay on the forums for longer periods of time I prefer casino operators to continue promoting on the forums with other giveaways, and by being active on the forums they can handle complaints faster without intermediating to anyone.

You did not mentioned the place where his marketing will be implemented .

but assuming that this is about Bitcointalk.org then ANN Thread and of course Signature campaign that we need to focus .


and first thing about buying copper membership and finding an good creator of Thread .and Manager of course .

I choose Announcement And Signature Campaign for the first time after launches the casino. That will gives an awareness to all Bitcointalk members that a new casino is already launched. That can helps the new casino promotes their casino in this forum as we knows that's what the other casino do until now.

The next step will depends on their budget. If they still have more budget, they can use Review Campaign to promotes their casino.  They can also use Affiliate Marketing and hire some streamers to helps them to review their site. But this will needs more budget since the fee is not cheap, especially if the streamers is a famous streamers. But I guess using Announcement and Signature Campaign will be enough to promote their casino so they can start to gets more customer from this forum.

All of these options and any more that you can think are part of marketing.

Not all of them will run at the same time some will run parallelly with others for short periods of time while others will run for long.

For example, options 4/5 are often running for long since the starting days, while 1/2 are running for short bursts on different forums, social media and so on.

Whether they choose to use bitcointalk is their choice, some casinos have found it useful and are running for long, others have not.

The casino must first provide a good user experience for players especially given how competitive the industry is.

There is no point of marketing a bad product.

As much as I want to advocate the signature campaign here in the Forum, it’s important To Have reputation and branding of the casino to be shown in the viral social media stuff. Once they have made that I think then they could move forward to targeting the visitors of this site.

I know a lot of people in here that are avid gamblers and probably bet a lot. Then they can be active in here and have the campaign.

That applies to casinos that come to the forum or they want to market here, like Op is the way, it goes according to what should be done in marketing on the Bitcointalk forum, then holding a signature campaign is a way to get more exposure from gamblers in this community, if only making ANN then it will be quite difficult to get famous.

Hiring streamers or even influencers is a pretty good thing in marketing, it will help our products be recognized by many people faster, and such methods are often used by casinos or gambling platforms that are already large in expanding their consumers, of course, at a cost that is not cheap, because hiring people needs to pay quite a lot.

I have a suggestion not to focus on this forum alone, which suggests that social media also needs to be looted to get more consumers, such as X, YouTube, FB and others that allow gambling advertisements on their platforms.

Of course, to compete in the market, a good and sustainable marketing strategy is needed. New casinos need a lot of visibility in various media and in this case the casino really need a large marketing budget, but most likely the feedback they will receive will be commensurate with the budget spent.

If they run promotion on forum, of course they can try running signature campaign or several other categories such as social media campaign. This is meant to spread awareness of the casino and in return they will get better traffic. The point is, when you hope your business is really good and attracts a lot of attention, then use some of your budget to promote it.

What about the casino after launch does it have a large budget for marketing allocation even they can do all 5 options, if the casino is crawling from scratch with limited funds they can start from what they want after having their own references, most importantly they have social media because it is seen by millions of people.

Announcements and signature campaigns are great, those of us who are here are happy that they are marketing especially when we can discuss directly with the casino owner about the promotions and features of the casino.

I think social media would be better for initial marketing.

Well, while marketing a product, you don't only have to rely on just one marketing strategy; you also need to try some valid marketing strategies that are definitely going to yield a good result. If the marketing is on and on different channels, the casino can then evaluate the results they are getting from the promotion and determine which one is bringing more traffic, and by so doing, they will know which one to continue with and which one to stop. I think conducting reviews, signature campaigns, affiliate campaigns, and advertising on popular sites is a very productive marketing strategy. 

That's the thing. You can't be cheap when you start a business, especially a competitive one like a casino.
When you show you have money for ads and promos, people are more likely to trust you. They'll see you're serious about it.

Hard to say which ones are the most important because it might look like signature campaigns are great, but this is a rather closed forum with not that many new people coming so you're advertising within a community that's already advertising some other businesses and playing in casinos. Sometimes they've been playing for more than 5 years so it's going to be hard to make them go somewhere else.

Bottom line, try everything, even get paid reviews, all the promos and freebies you can.

You can't say that particularly signature campaign, review campaign, affiliate or other campaign is the best option for owners to promote the casino. It's a combination of everything. You need to sponsor teams, sponsor individual players, sponsor streamers, improve your SEO, ranking in search engines, promote on as many websites as possible. You need good affiliate marketing to make your business interesting to promote to streamers and other individuals. Running a signature campaign on Bitcointalk probably won't bring you thousands of players overnight but it will help you to build trust in the crypto community, which is a very smart long-term investment in brand awareness and trustworthiness.

Marketing, it's always about the data result.

We really can't vouch which one is the better one, Bitcointalk or other. Unless we have some testimony how many traffic from Bitcointalk they can get comparing other resource. Hiring some streamer/YouTuber still one of the favourites.

That's why, we found out many player who are usually not gambling streamer (especially a gamer) now changing the content they're streaming to gambling content. Unless, the owner who already make a campaign from Bitcointalk speak about their traffic. All the things we are doing just speculation.

We can see many new casinos comes to this forum and promoting their site so they can gets popular and have reputable among the other casino. Many new casinos succeeded their plan to promote their casino site in this forum so that still a good way to use the same strategy.

The casino owner must have different ways to promote his casino and not just use signature campaign. Many other promotion types they can use to have more customers visits on their casino site. The casino owners must calculate how much budget he can prepare to promotes his site and always check the result in monthly. By doing that, he will see how good the progress of the promotion so he can try to use the other promotion method is that  necessary. If he can doing a good works, he will see the profit will comes to his casino.

you can't totally depend on a single marketing medium to project your casino to your perspective users. As much as we recommend the forum as a good option to consider in generating the required lead, a combination of the forum and other means could be what is required to meeting your target.

Review campaign is also a viable option that will serve to promote a casino in addition to the normal signature campaign. We also have active gamblers on Facebook, YouTube and literally all other social networks which if you're able to set the right marketing strategy in place, you should easily get these audience and get your casino to becoming popular. I know some that does that on Facebook and just pay a celebrity to advertise thier site at the entry of there videos and due to thier fanbase, it's easy to reach your desired audience. The take is that you can't rely on a single marketing strategy in getting to your audience, if you have the financial ability, working with a combination of the options you've outlined here will serve you well but running a signature campaign on the forum should be one of the topmost option since it's obvious that people have done it in the past and have seen results and that others are still current doing thier campaign and are still with results.

The same strategy is indeed quite effective here, because that is how they work well, some other things are also done such as Sportsbet.io, Roobet, Stake and others have their own unique ways of marketing here, it is so effective that it gets a lot of very positive responses from forum members.

Like reviewing casinos, raffles, and others may have been applied here and it is quite effective also in marketing, but we have not found anything unique here that could be the reason for marketing very effectively and gaining massive members, maybe we need a few more creative people here to do more modern marketing and can attract gamblers on the forum, because if you do the same strategy as other gambling platforms I think it will be boring and people will also think it is not very interesting.

Indeed, social media marketing is currently quite effective, because everyone usually relies heavily on social media in their daily lives, whether working or relaxing. This is a big opportunity for everyone who has a business, including those who own a casino, of course they must be able to take advantage of this because by taking advantage of this they will get lots of customers who play online and of course that will increase their profits. Apart from that, they have to be smart in designing advertisements to get lots of people interested in gambling at their casino, but I think maybe all casinos already do this.
there are many other things that can be done to develop their casino or increase the chances of profit, and I think they know this because they definitely want a lot of profit so the casino owners will definitely do their best for the development of their casino. Even though marketing requires a certain amount of budget, I think that at the moment we are quite enthusiastic about the number of people who gamble so that their budget expenditure can be returned quickly.

I think this is the most effective way to promote their gambling casino here as we have seen campaigns ranging from 2 weeks to years and years. And for those who ran their campaign for so long, perhaps they've seen the ROI already, based on the impressions their website get from their signature campaigns promotion year. Yes, when we see ANN thread that doesn't look professional, the first thing we said to them is to get a copper membership to be able to post image. Or hire someone to make for them a very attractive ANN design and this seems to be the norm now. And in the ANN is sort to be the de factor thread for all the questions and queries and obviously, the announcement that they want to get to us gamblers, new promotions, new games etc.

These are great points, since it's a new casino, no point expecting them to take a more expensive route.
One thing I'll always advise new Casinos to do is take online marketing seriously. Take bitcointalk for example, proper marketing can be done on the forum without breaking the rules of the forum.
Also, aside from bitcointalk and other crypto platforms that have a lot of online gamblers, social media marketing is something they should take seriously. Strategically look for your target audience on different social media like Twitter, Facebook, Instagram, TikTok and even YouTube. Market your casino to these people and with the right tools know what you're doing well and what you're not.

Before all this marketing, you have to make sure you have a top-notch website and bonuses and other things that will make players keep coming back to your site and become regulars after they try it out the first time. These players have other casinos they played before, so something's got to convince them to stick with yours

Word of the mouth works pretty well but you will have to build a good reputation before it happens.
I remember Xiaomi phones and other items were not that popular before but they used social media and word of mouth and now look at how expensive they are. They didn't even use advertising and that's why their phones are way cheaper than others with almost the same quality and specs.

When it comes to gambling, I think advertisements are really helpful to grow their business. Stake.com for example is using the UFC where the floor has their name on it and even the rails.

The one thing that I think doesn't quite work anymore is the affiliate feature. Before it was popular but in today's time most players/gamblers just go directly to the website.

Using word of the month is a difficult and slow means of promoting a casino. And one cannot cover a large coverage by only oral face-to-face advertisement. If it is a casino that accepts cryptocurrencies, then it will be advisable to advertise on crypto platforms like Bitcointalk, altcointalk, and others. But it will be a waste of time to advertise on these platforms if the casino only accepts or pays with fiat. A signature campaign is one of the most effective means of promoting a casino in a forum. It allows the presence of the casino to be felt immediately. The casino can become popular if it engages in a long-term campaign.

Starting a review campaign should be the first step towards establishing the presence of a casino. It will always help the casino to identify its strengths and weaknesses. Affiliate marketing and advertising on popular social media platforms will be good for non-crypto casinos.

This one since this is all what players want. Nothing beats a generous bonuses as way of marketing. It much better than social and other form of marketing since you are asking questions for gamblers itself. I personally preferred casino that allocating huge budget for bonuses especially those free spins and bets that doesn’t have wagering requirements on rewards. This type rewards is already very rare to see since it’s easy to be abused.

But on business perspective, social media and affiliate is the most effective since the reach is much greater that is the key to convert new players to try the casino.

Streamers is now the hottest marketing for casino.

I think ads on popular TV channels would beat all five OP's options but, I'm in clear mind, that it costs money. TV audience is much wider than any forum, including bitcointalk. Words of mouth is not bad but it should rely on the initial wide spread source. BTW, I was involved into gambling owing to TV remote handle.

In my opinion the new casino should first prioritize offering things that other casinos are not offering, for example if the casino looks at other casinos and realizes that other casinos are offering 3% referral commission, then the casino can offer 6% referral commission , looking at the marketing that the casino will carry out, after the casino offers a 6% referral commission, it starts paying for listing on casino review sites, sites like casino.guro and other sites like gosubetting.com and more Casino review sites play a big role in promoting casinos, because they make money from referral commissions.

Lastly, the casino can come to this forum and run a signature campaign, which in my opinion is a complicated path, because if the casino chooses a bad manager who sets meaningless rules, then the casino will not have much exposure and consequently the campaign will end early. . because when running a signature campaign, the casino spends a lot of money, which is why the campaign manager needs to be able to correctly analyze the number of campaign participants Vs the total number of posts that will be made by participants and in which sections They will be posting so that the new casino can get more exposure. One of the things that in my opinion campaign managers could explore and the signature designer should think about what things to put in the signatures that would encourage people to click on the signatures when they see

Casino ads is highly discouraged in my country especially on national television since can be seen by minors that doesn’t have parental guidance when watching. I remember this is an issue raised by one of lawmaker in my country to counter gambling advert any form online especially on social media and tv.

Affiliate is currently one of the most effective since casino pays based on the work done meaning they are not overpaying advertisement that doesn’t have conversion in the casino.

There are casinos become big and popular without this forum, there are casino become big and popular because of this forum, so it's really a luck matter.

The best choice is to advertise in everything, it will increase the chance people will know their casino and become successful.

Since I'm a gambler who choose a casino based on what the benefit I can get than the other casinos, I will choose the first one, the casino need to make sure they're better than other casino, if they only have many marketing strategy, but their casino is worse than the other, how you can expect gamblers to stay on your casino?

Yea, if the casino has good features and offers good services,   some happy customers will refer them to others seeking for such good reviews. Although this approach sends good reports about the casino to the world, it may not be able to reach a wider audience as such method of promoting the casino may take a very long time to actually achieve the kind of publicity the casino craves for. If a casino intends to rely on this approach alone, then they are not really ready for real business except there are referral bonuses for existing customers who refer more people to the casino, at least the gamblers and even non-gamblers who would know about such bonuses would be motivated to work for the casino for some bonuses.

I think it's not only easy if we don't have a lot of budget and saying that we must do all what is listed here is actually more harder for those casinos that are tight in budget. Announcement must refer to announcement threads that are placed in the gambling section and I think it should have its own place in the poll and must be separated with the signature campaign because it can be done freely or without money involved.

Those casinos that are budgeting can start with that and then if they are slowly gaining a traction, they can proceed with the signature campaign. The rest can be said to as extras but we can also add them if we now have an extra budget.

In the beginning, I think the casino has a great chance of getting popular if they show themselves to be a generous platform, which proportionates their customers benefits and promotions another platforms don't. It's the best way to attract and build an userbase without having consolidated reputation on the industry yet. To be transparent and fair is also very important.

This way, it won't be hard to conquer the sympathy and preference of the public, although the investment will be more expensive at the beginning... Once the casino is consolidated, they can change their marketing strategy to something more traditional, since the most important aspect they have already built, which is reputation.

Excessive propaganda isn't a good idea in my opinion, because if it's just empty propaganda without anything interesting to offer to the public at all, it will just contribute for gaining antipathy from potential gamblers. In fact, that is the case of most betting houses promoting their services nowadays in our countries in the sports scene.

How are they going to tell gamblers about these promotions if they're new and don't advertise? You chose to allocate money into promotions that nobody knows about. It's not going to work because nobody even knows the name of the casino. Remember, we're talking about a new project here.
The most important thing is to show the name through flashy banners, advertising at sports events, go to things happening in your country. If there's an event be there with a banner, give away free t-shirts with your name, start a thread on bitcointalk. Promotions are important but after you establish a brand and get people to know you're legit.

Every casinos can use the same strategy to promote their business because with the right marketing, they can grow their business. With suggestion and positive responses from members here can helps them to figure out what the ways that they can use to grow their casinos.

The casinos can used different strategy if they wants instead use the common strategy that other casinos do to see how good the performance if they use different methods. Besides that, the casinos must find out the right strategy that can works best for their casino because they can't depends the same strategy with the other casinos. The casinos can also place an ads in social media to attract more gamblers to visits on their casino and that will helps the casino to increase their number of the members. Many others methods that casino can do so they will have a chance to grow their casino into bigger.

All of those that you have mentioned can be an effective way of marketing the casinos. However, the majority of them that run a campaign through the forum are seen to be effective in the long run.

Shouldn't this kind of topic belong to the Service Discussion (https://bitcointalk.org/index.php?board=85.0) and not on the Gambling Discussion?

Because this is more of the ways of their effective marketing than actual gambling.

Marketing is powerful so it should not be limited. As a business-oriented person, I don't like to leave any stone unturned, every possible way of marketing my new casino is what I will go for. Calling for one of these good options listed above is just a means to limit your casino being heard. You can imagine the billions of people who are not reading from Bitcointalk, that's how it will be limited if you limit it here alone. And for the record, those who are better-prepared and also have the resources, have their presence here and are also advertising in all or some of the listed options above. I often stumble on many of them (both the popular and less popular ones). That is how the news of casinos spreads virally.

Lastly, anything on the internet cannot be taken, the best approach is to find a forum, website, channels or even platforms like FB, X etc with huge traffic and audience to propagate whatever you are selling if you have the needed resources. I can assure the casino that in less than 6 months, a huge success would have been made.

on this list, advertising on popular networks is the best option for them, it is the best and fastest way to get your casino to be seen by a lot of people. while announcement and signature campaigns are great too, this forum is just one platform and can't really be compared if the casino advertises their website to popular networks. that being said, this forum doesn't just act as a way to advertise a casino, it has a community that talks about casinos and any gambling-related topics which is really a great way to know whether a gambling site is trustworthy or not.