Bitcoin Forum

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We often hear fintech companies investing in bitcoin and we find it good news. But now we are seeing all kinds of businesses get into bitcoin as well. If this continues all across the world, they may even accept bitcoin for payment. This could be the key to mass adoption of bitcoin. Which businesses do you think could be the next to invest in bitcoin?

Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.

I've read about this somewhere, but I don't find it to be big enough to be part of news. There are probably many entities who have adopted Bitcoin in this range but done so silently. I guess it is a marketing thing too, they want to get their name more out there and are jumping on this Bitcoin bandwagon?

Eventually everyone must adopt Bitcoin, the theory behind it is perfect.

This is somehow a great news for seeing another company joining on Bitcoin investment. But what's concerning on the action they made is they let the third party platform to held their accumulated funds.

If something bad happen on that exchange all of their efforts will be wasted and their company might get affected if there's bad situation happen. Maybe better for them to consider having safe wallet to stored their funds which they hold their keys.

So hopefully they consider that later on but anyways this is good start for them and hopefully they know what they are doing on the decision they made.

This is the latest institution to buy BTC and propose to make BTC its major reserve asset. Vanadi Coffee has a plan to gradually accumulate ~ €1 billion in BTC, that is a lot and with the unanimous agreement from their shareholders, it is easy to understand that there is a growing change in how people view and understand BTC right now, compared to a few years ago.

This is surely good news, and it wouldn't be long before i read another post of another company doing the same thing.

It would be better if this coffee franchise, instead of investing in bitcoin, allowed its customers to buy coffee for btc, because the BTC-community has been waiting for only this for a long time. :)

And to be honest, this news seems "terrible" to me from the standpoint of expecting bitcoin3 as a means of payment. Look, if even "coffee shops" instead of accepting bitcoin as a means of payment invest in this financial asset, then we can't talk about any conditional "mass acceptance" of bitcoin. This is a turning point, after which bitcoin will not be used as a means of payment in retail. Now all companies \ firms and coffee shops will only invest in this asset.

Bitcoin will probably be used as a means of payment only at the level of countries and large corporations. And we will never be able to pay for a cup of coffee with bitcoin.

Companies are concluding the economy worldwide is too unstable, so they are moving their funds to Bitcoin in order to protect it thinking on long term value. In this particular case, are they solely investing in BTC, or will customers be able to pay for their cappuccinos in Bitcoin as well?

Investing in Bitcoin is a great move from companies. However, to offer it as payment alternative to their customers is even better!

The tendency is that businesses in general start investing in Bitcoin. I don't think there are particular niches of the market to highlight right now. As we can see, Bitcoin has already went beyond the niches of informatics and technology. It's already entering the gastronomic one!

Yes, this is amusing to watch Bitcoin grow in such a way. Companies are no longer holding them as a long term assets but are gradually adapting to use it in a much closer sense as a real currency as well. I believe that they receive a contemporary image by providing it as a means of payment and appeal to the technological audience. Okay, most companies would still rather use it as an investment commodity than a day to day money. It is really cool to accept Bitcoin to have cappuccinos but it is relatively uncommon in most cities.

They, like many others who do similar things, are doing it completely wrong. If you invest a lot of money in Bitcoin, then I guess you can buy an air-gapped HW and protect yourself from possible hacking.

Someday in the future, maybe there will be news : "Spanish franchise Vanadi Coffee Bitcoin hacked on exchange", better luck next time ::)

Its a nice development if we can have as many interesting companies and business establishment that will be accepting bitcoin payments, and also be investors of bitcoin at the same time, this will help in many way increase the applications and adoption of bitcoin all over the world, because the institutions and private business ownerships are accepting bitcoin, since they can also see the same with government investing on bitcoin reserve.

And probably some day people will prefer to keep BTC and instead pay using stablecoin which is likely going to happen now that institutions thinks its the most important of all as government starts to keep BTC as strategic reserve.

But I think the Vanadi Coffee still made a good decision for keeping BTC at least they have the secured their space in Fintech. They may even evolve to an investment company if they keep stacking.

I wouldn't call it a big news either because Bitcoin adoption has broken a lot of barriers and has emerged as a global currency and a store of value, it has nothing to prove again so it is in the best interest of anybody, institutions or government that holds it. People and institutions that where skeptical about Bitcoin in the past are now getting in so good luck to Vanadi coffee franchise for doing the right thing, it will surely increase their brand's popularity. Most people hodl their Bitcoin for profit, part of the reason is that most businesses don't accept but  now that more retail outlets are accepting it as payments it will encourage holders to spend it rather than hodling everything.

Upon reading the OP thread, this is what comes to my mind, and totally a wrong move.
I don't understand why that coffee shop has so much trust in allowing their asset to be held by a third party instead of holding their investment themselves.

Where's the "not your keys, not your coin" principle in this situation?
Perhaps it's beneficial if the coffee shop accepts Bitcoin as a payment option.

Yeah, right, I hope so.
The exchange they used had better not get hacked.

Investing approximately $1.17 billion is huge for a food company. Although it is reported that Vanadi Coffee is going through some financial problems, the acceptance of the shareholders for the company to invest in Bitcoin shows that they have confidence in Bitcoin. Hopefully, their long-term approach towards Bitcoin investment will be profitable.

The news about Bitcoin being used as an asset or reserve by businesses seems to be coming every week.  It's good news for Bitcoin awareness and adoption.

You don't need to worry about them because they are pouring millions of dollars into bitcoin and I believe the rich know very well what they are doing. Furthermore, they are big businesses and protected by law, so I think we are just worrying about them unnecessarily.



To me, bitcoin is a global asset/investment like many others. So anyone, company or organization can invest in it, not necessarily only technology and IT companies are interested and invest in it.
If they can invest in gold, stocks, bonds then investing in bitcoin is no different because bitcoin is also an asset like any other asset.

It is very normal as I see. Bitcoin is for everyone, every companies over the world to have it in their individual portfolios or business treasuries if they realize high potentiality of Bitcoin, have strong belief in Bitcoin technology and its future, as well as enough great dedication to accumulate Bitcoin over time.

It's good idea for building up wealth for themselves individually or company scale but they must separate their capital into different parts. The investment part must be separatedly with other parts, in particular for a business, they must never let their necessary capital for business operation in Bitcoin. It's risky as they have active operation that need active money flow (in and out), that means they will not have good preparation for holding their bitcoin strong and a long time.

More people getting involved in crypto-currency and actually using it to purchases things will drive the adoption level no doubt and anyone should know this by now.
But what caught my attention right now is that the franchise here is storing their 54 BTC on an exchange according to the news. I don't know if they own this exchange or have invested largely in the exchange but holding such amount of Bitcoin on an exchange shows they haven't really understood what crypto-currency is all about.

For very large entities I can understand that the regulations may require them to have a custodian and do it in specific ways, but for small entities I don't get it. It is very wrong, and eventually something bad will happen. They will blame the exchange for scamming or hackers for hacking, but they won't blame themselves for leaving the coins there.  :D

Since Trump started the trend of strategic investment on bitcoin. It seems many companies will follow through. This is good in my opinion, as long as these companies are ready for its volatility since its not that easy to accept when things go down and maybe these companies will panic sell once they saw it turning red. But mass adoption related its good imo.

Isn't this no different from the others. By the way this is great and we will again hear and read other news updates that will move doing the same thing as this one. One thing I would like if the company is currently holding 54 BTC under the supervision of the Bit2me exchange, why not do it outside the exchange like a cold wallet.

It depends on what business has the most demand. In my area, the coffee business is very good because coffee is like a necessity for enthusiasts.

Weird. If i am looking at the right stock, Vanadi Coffee has $4.039M marketcap, while those bitcoins are worth $5,8M. Something seems off to me.

Also article doesn't really disclose what sort of third party service they are using for bitcoin payments. Most of them that i know just turn that bitcoin to fiat money at the time of the purchase, meaning that when you buy your coffee, you are actually dumping your bitcoin, and it's hard for me to see that as adoption, as that's being going on for years now.

That's a big move from Vanadi Coffee! Seeing companies outside of tech start stacking BTC shows how much the perception is changing. Feels like we’re just getting started with this trend.

Yes, it is true that if we convert Bitcoin to that fiat currency, we will never be able to start trading with Bitcoin. Today, many countries in the world are thinking of storing and exchanging Bitcoin. But so far, no country has directly exchanged Bitcoin for buying goods. So we can say that we are still giving more priority to fiat currency by abandoning Bitcoin.

Vanadi is not accepting payment in Bitcoin, it added Bitcoin to its treasury and according to the source above, it is using Bit2Me to buy and store the Bitcoin, which is a bad idea, IMO. We all know what happens when you keep your funds on a CEX. The board clearly did not do their homework well. It would have been better if they had used a multi-sig wallet instead.

This is good.

It only shows that it's not only the big known companies are capable of buying Bitcoin. And this will also encourage SMEs to invest in Bitcoin together with individuals that still doubts of buying Bitcoin.

It doesn't have to be that huge to be an investor but the total holdings of this coffee shop is already massive if it's only from an individual.

I hope to see them own more in the future and this will encourage everyone of us that more and more businesses are seeing the true growth and potential of having Bitcoin.

It's usually companies that expect problems like competition, revenue drop, or high inflation that do it.

Amazon should do it, but they might be under some pressure from the banking sector. We all know some of these guys want do discourage bitcoin investments. We all know what they're trying to do to El Salvador and what they did in the Czech Republic when some politicians wanted to adopt bitcoin. Some of these people are not playing fair.

I love the fact that other sectors of the economy are beginning to adopt Bitcoin, unlike the usual fintech companies we are already used to. I read some time ago (can't remember where) that a food company also adopted Bitcoin. It is indeed a good move. It would also be nice if these companies allowed customers or clients the option to pay with bitcoin if they have to.

One thing I must frown at about the coffee shop is their decision to allow third parties to hold custody of their bitcoins. If only they understood the implications of their decision. I wish them well and hope they don't end up regretting their decision to consider Bitcoin.

Step by step amd we’re going far! This is a great news to be honest, majority of the firms that invest on Bitcoin are technology related and it’s good news that different kind of business or industry is now into Bitcoin. It can boost the volume and might help us reach more investors and make the whole crypto space alive. It’s a sign that it’s becoming a global-asset and could possibly lead the whole world.

It’s really a nice idea as we can see companies adopting bitcoin, at least bitcoin awareness is spreading, more people are getting to know about bitcoin, and they are investing in bitcoin. I just hope companies will start accepting bitcoin as payment method, we don’t want companies to invest in bitcoin alone, they should start accepting bitcoin as their payment method. Bitcoin was created to serve as alternative currency, and if we are not making transactions with bitcoin, then I will say bitcoin won’t really be serving its purpose.

I don’t think anyone will know the next business that will be investing in bitcoin, but am sure more companies will be investing in bitcoin, but we just have to wait until it’s announced before we will know the company that will be next.

The real use cases of bitcoin as a means of payment are increasing everywhere over time. Countries that have bitcoin-friendly regulations certainly allow entrepreneurs to adopt it as a means of payment, but this will not be possible in countries that do not allow bitcoin as a means of payment. I believe that the adoption of bitcoin as a means of payment will never decrease, in fact it will increase, but the real challenge is when bitcoin has entered a different season.

Increased adoption sounds great in a bull season, but it may be a bit different when bitcoin enters a bear season. Some entrepreneurs adopt bitcoin while accumulating their bitcoin and not selling them as soon as possible, they hold and accumulate more, but they are entrepreneurs who have a financial safety net. This does not apply to small business owners whose main capital is always rotating every day. If they choose to survive without selling their bitcoins, then they do not have other capital to cover the operational costs needed.

soon enough

we are seeing more and more of business invest in bitcoin or integrate blockchain tech into their systems or offer bitcoin as payment and i am sure that other business owners are looking into their competitors and seeing ways how they can catch up and surpass said competitors so they would want to invest in bitcoin as well

I hope they will change this because we know that storing or somebody will say that they should not store it on an exchange, but to put it on a custodial wallet because we know that it isn't recommendable to store it on there, let alone 54 BTC. :D

Anyway, we've seen this trend for months already. Different companies storing Bitcoin and putting it on their treasury. For me, this is their way of hedging their funds, and I expect more companies doing the same as well. Will this be a sign that they will accept Bitcoin for payment? Possible, but the question is, are the buyers willing to pay those extra fees? Another one is that, are the buyers willing to spend their Bitcoins just to pay something like a coffee especially if they know that a few years from now, that Bitcoin that they used to pay might increase in value?

We might see different establishments accepting Bitcoin payments, but in the end, it's up to the buyers if they will use it or not. Which businesses? Hmmm, maybe more on the tech sector companies, or maybe just Strategy and Metaplanet again. :D

Now many have started to look at it after many countries have started trying to invest in bitcoin, especially Trump who continues to tout Bitcoin as a strategic reserve asset.

I think every company has a financial advisor, when there is high volatility then they will not panic, let alone sell it, because they are mature about what they are doing, they may also be ready for all the risks that may occur.

Thats make sense actually. Believing is also one thing and having the technical knowledge on potential risk is on another level. I believe these advisors will have broad reasons to check and bal the potential of btc in the long run cause its not the same with stocks out there.

Coffee shops are now almost the only places where people socialize outside, which is why they generate good income. If Vanadi manages its Bitcoin strategy carefully and implements a flexible financial plan against market fluctuations, this move could set an example for other companies in Spain in the long term.

While Bitcoin has potential as a store of value in the long term, short-term price fluctuations can make the company's financial structure even more fragile, so I hope they are well prepared.

Can you explain what happened in the Czech Republic?

I wouldn't call knowledge of potential risk technical knowledge. A quick Google search of the history of hacks in crypto will tell you that keeping coins on exchanges is extremely risky!

I don't think the credit goes to Trump for this because his executive order on Bitcoin reserves can be repealed and the US Department of Justice can sell the Bitcoins the US holds at any time. He also never spent time pushing for the Bitcoin Act to make Bitcoin an official US national reserve, nor did he call on other institutions and governments to add Bitcoin to their reserves.
Trump has his own corporation called Trump Organization but have you ever seen his company buy bitcoin?

MicroStrategy and El Salvador were pioneers in using bitcoin as a reserve asset, and it was the SEC's approval of bitcoin ETFs that created a domino effect. Trump is just a small contributor to this idea, he is not the first person to come up with and promote this idea.

Yeah agreed on that those two are major pioneer om that front. But when Trump running for President and express his pro crypto and will support it when he wins. What happened on bitcoin price? Maybe thats something worth credited too imo. Plus why the companies doing it now, when Trump is the President and not during those time with Microstratrgy and El Salvador? Maybe noise can turn it around with something like Trump.

Yes business owners keep a very close eye on their competitors. When they see that their rivals are gaining new advantages by using bitcoin or blockchain technology they too will not want to be left behind so the competitive spirit will encourage many businesses to invest in bitcoin or incorporate blockchain technology into their systems. Those who can take advantage of this technology in the future will be ahead in the market. Therefore the use of bitcoin and blockchain technology is not just a trend but is going to be an essential part of the future of business.

When someone doesn't trust themselves and their own setup, they hire someone to take on that responsibility and, of course, pay a fee for it. Many people and companies that invest in BTC do not really know anything about the technical side of the story, because in the end they are only interested in profit.

That's the big difference between someone who understands what "not your keys, not your coins" means, and those who actually buy something they can't even be sure exists.

In the past, there were very few companies investing in bitcoin. This has changed completely in recent years, now all companies with a vision are investing in bitcoin. Not only technology companies, but also coffee shops, markets or any sector you can think of have started investing. I am sure it will be very profitable in the long run, the value of the company will increase exponentially in a few years.

In fact, if they continue to invest regularly during this process, I am sure they will experience an incredibly large increase in value :)

Because many of them are scared on Bitcoin. But now since everything is going well and many see that US supports it together with other countries many of them got courage to join in the scene and think about having their own Bitcoin investment to. What they did is really good since they are taking good part of possible more good things that will happen on Bitcoin and there's good chance that they will benefit on it especially that Bitcoin has good potential to pump more in future.

Always happy to see more companies and countries are announce their creation of their own Bitcoin reserve since there addition is good in the community.

To be honest, I think Bitcoin adoption is no longer limited to fintech. It is showing interest in many types of businesses and institutions that were not previously interested in such companies. This is definitely a sign of global adoption. However, I think the real challenge may come when BTC faces a recession/bad situation. How sustainable it will be for small businesses at that time, we will have to wait and see. Investment is not the end of the story. The real purpose will be fulfilled only when BTC is used in real transactions such as payments, exchanges, and the everyday economy. And for that, we have to move towards active use.

Blockchain technology has always been thought to be beneficial for the healthcare industry. Take this one for example: By implementing the Electronic Patient Interactive Device, or ePID, into clinical trials, Novo Nordisk aims to make patient data collection both more convenient and more secure. Software engineers at the company have implemented blockchain technology into ePID’s data collection capabilities to ensure medical information isn’t breached or altered in any way, thereby securing the integrity of the clinical trial process. (https://builtin.com/blockchain/blockchain-healthcare-applications-companiesl)
It will be a curious time but we might be encountering a time where bitcoin is less volatile than it used to be a few years ago which makes it easier to use it at any time.

I am not denying Trump's contributions and influence on the development of cryptocurrencies since he took office, and what I am saying is that not all the credit belongs to Trump.

Institutions and companies are in no rush to join the race to accumulate or turn bitcoin into a reserve currency because everything takes time. They need to evaluate the impact and benefits that Microstrategy or El Salvador receive from bitcoin investment, as well as the performance of bitcoin ETFs to assess bitcoin's potential. That's how businesses work, they will always be cautious with new investments and that's why we only see small companies coming in during this time. Big companies like Apple, Nvidia, Meta or Microsoft...are still out of the game and just observing. If Trump is really reputable and they trust Trump, why haven't the big guys made any moves on Bitcoin yet?

Maybe this will happen, maybe they will start accepting Bitcoin payments for coffee. But since it is a business model, they will always need cash flow and they would be able to keep only the extra profit in Bitcoin for savings or as a reserve if you want to call it that. That is only if they do not need to use this profit for other expenses. Maybe this model will work. I think those who launch such projects first will have certain advantages, like the taxi driver if I am not mistaken in El Salvador, who started a company where taxis accepted Bitcoin as payment. He had a very good start, and got excellent publicity, and great profits because of it.

Maybe the businesses that related to technologies and food can be the next to invest in Bitcoin. But that will depend on how they look Bitcoin and how the regulation from their government. They can use Bitcoin as the payment but if in their country prohibit that, they can not do that. It need to have approval from the government first before they use it.

But in the long term, many businesses will use Bitcoin as the payment especially if more countries allow Bitcoin to be used for the investment and the payment. We will see that happen someday so we need to focus on our purposes to invest in Bitcoin.

My graphics design business may be the next in line to adopt the acceptance of bitcoin upon a business deal being completed. The only challenge would be that my current country of residence is yet to make it a legal tender and am sure that is a concern for may of us who own small thriving businesses in countries where bitcoin and cryptocurrency has yet to gain the trust of the government as concerning making it a legal tender.

Bitcoin has been slowly gaining popularity for a long time. but in the last 5 years its popularity has increased a lot. mane big and small companies are now investing in bitcoin . some companies are accepting bitcion as a payment .another thing i think that most people are not depending only on jobs. they are becoming entrepreneurs and starting different kinds of businesses.  for this reason who studied in engineering  he doing farming and farmers are making drone. so every kinds of people are investing in bitcoin for their profit, assets and trust . no matter what profession or business they are in.  and this is exactly what we are now seeing all over the world.

I also saw similar news, namely about a food company from Hong Kong that is doing a similar strategy by adopting Bitcoin as their strategy, and they even plan to purchase 5000 Bitcoins over the next three years, and for this year they plan to purchase 500 Bitcoins. Cointelegraph - DDC Enterprise buys 21 Bitcoin, kicking off plan to scoop 5K BTC in 3 years (https://cointelegraph.com/news/ddc-enterprise-21-bitcoin-plan-5000-btc-three-years)

I think this is part of Bitcoin's history, which shows that Bitcoin is not limited to only certain people or companies, Bitcoin can belong to anyone, and it shows that the future of Bitcoin is no longer in doubt, so many people, companies, even countries or institutions have adopted it, it's only a matter of time to prove the further greatness of Bitcoin, and I am sure that people who are skeptical and do not want to find out about Bitcoin will regret it one day, and even now I am sure many are regretting it.

I am a strong believer in self custody and i would never recommend storing funds in a centralized exchange or custodial service. However, to be fair i think i understand why these companies use custodial services, i.e. if Vanadi Coffee should buy a hardware wallet or set up an airgapped wallet, who keeps the device, who securely stores the seed phrase? It is easier for me as an individual to do the above, but i guess it is different for a company and they take the easy route out by striking a deal with a custodial service and pay the fee.

According to the article that OP posted, it says that the coffee company have invested into Bitcoin Bitcoin before now and they are holding 54 BTC but this Bitcoin they have is held under the custody of the Spain-based exchange called Bit2me, my question is, can they not be able to hold the Bitcoin on their own in a cold wallet or they don't trust their own system to secure the Bitcoin by their self? I didn't see any reason that stated why they decided to leave the 54 Bitcoin with Bit2me exchange. I really thought that big player in the Bitcoin space have already know that it's important to hold their asset off the centralized exchange but in their case it's a different thing.

That is very true. Basically, anyone can invest in this market and that is the good thing because it is open for everyone. However, you are also responsible for the consequences that you might encounter. You are the one who will take care of your own. So before putting yourself in a tight position, better learn the things surrounding this business. Check the angles that you think you need to know in order to succeed. Of course, you want to succeed and not fail. So it is on your own accord whether you will be resilient with the factors involved or not.

Currently, Blackrock holds over 696,874 BTC, worth about $74 billion at market price, and all of that bitcoin is held by Coinbase. A US-based centralized exchange and many other ETFs are also using this exchange to store their bitcoins. Have you ever wondered about that? I do not advocate using centralized exchanges to store bitcoins, non-custodial wallets are still better for us but that does not mean centralized exchanges are always risky and unreliable.
I think they are smart enough to know what they are doing and we don't need to teach them how to protect their assets.

Bitcoin is an asset that is best kept in own custody. In this concern the fact is that the company is not doing this is certainly a cause for concern. One could question whether the company has not acquired the knowledge necessary to keep them or whether the company taking it too easily. Because at the individual level, when we put a small amount in an wallet, we don't think much about it, and the company may not have seen 54 Bitcoin as a big investment. It is also possible that they will take over the security of their assets themselves in a few days. If they have long-term plans, they should definitely transfer those assets to a cold wallet as soon as possible for their security reasons.

Maybe no other business has shown interest in investing in Bitcoin after them but one country Kazakhstan has decided to stockpile a strategic reserve of Bitcoin even to my knowledge, this country has announced that they will create this reserve with seized assets and state-minted currency, meaning they will move forward with this step. The coffee chain mentioned here in Spain currently has a total of six outlets, my idea the amount of money they are mentioning investing right now could definitely help Bitcoin gain new momentum. It is truly incredible that Vanadi has now become the largest Bitcoin listed company in Spain to invest in Bitcoin. They now have 54 Bitcoins because they purchased additional Bitcoins.

Many people do not understand that holding assets for an organization or company is quite complex and very different from that of an individual. Most companies are founded and run by many shareholders, they are not owned by any individual. 

If using a non-custodial wallet, who holds the private keys? Even many of us don't trust our own relatives, how can the remaining shareholders trust each other when they are just business partners? Obviously, using a third party service is the fairest and most reasonable.

Yeah, just like i have said. However, i would love for someone to point me to a possible way that a company or an institution could store their BTC in a self custodial wallet. If it were to be a very small group, then i would have suggested a multisignature wallet, but a larger group with a lot of shareholders, i cannot think of any other way but through a custodial service hired to store their funds for them for a fee of course.

Well, apart from that reason, I think another reason is they are legally bound and comply with the provisions of the law.

Vanadi Coffee is a listed company in Spain and therefore has to comply with strict EU regulations including MICA legislation, in particular anti-money laundering regulations. That means if Vanadi Coffee stores bitcoin in a non-custodial wallet, they would be in violation of AML, or could face lawsuits and disputes if their bitcoin investment is lost and the holder cannot account...

Indeed, if we dig deeper, we will see that there are many problems if they use non-custodial wallets. It is not as simple as many people think.

Exactly. Instead of starting to use the Lightning network protocol to accept Bitcoin payments with low fees, coffee shop owners decide to invest in Bitcoin. In my opinion, this is just a PR stunt. After all, there is no point in spreading this information among the public except to draw attention to themselves. I think this trend will soon become widespread. It seems that some people and companies are not so much interested in owning Bitcoin as they are in talking about it publicly.

It can be their pure noise for marketing purpose or their actual plan of investment in Bitcoin through customer payments in bitcoin. It is unrealistic to use all store income for Bitcoin investment and it makes me think that they thought Bitcoin payments from customers will not be too big part of their income.

I don't have needs of guessing or finding their actual purpose of this strategic action and announcement but I simply see it as another good initiative from community to support Bitcoin. So why don't we feel positively about it and wish their business all success from its operation and investment.

I see that most institutions and companies buy Bitcoin using third-party services. Maybe the reason is that they don't want the hassle of storing the assets themselves and they want quick access to the market when they want to sell the assets they have. So I see that these companies just want to diversify, they are not entities that believe in the principle of "not your keys, not your coin". As long as they get access and convenience in Bitcoin investment from third-party services, then they will take it.

Hopefully these companies have prepared themselves for the worst-case scenario of them entrusting their Bitcoin to the exchange.

No, they are not smart enough especially since they are very new to Bitcoin. Holding all that coin at a single custodian provides massive risks. In the case of Blackrock it is legal requirements that force them to do this, not choice. If you have a choice like this coffee shop never leave your coins on an exchange. Exchanges get hacked and go under all the time, or even more simply if someone hacks your account only the coins are gone for good.

It's because they are going the old way - giving access to those that are - more qualified - than themselves; however, in crypto - it's not the safest way to go around, as we all know.