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Maybe there’s an existing topic about this matter, but not talking about how to join. Basically, the whole thing started when I recently noticed that some casinos like Duel, 1win, and Roobet have their logos showing up on random viral short videos and reels, not even gambling related content, just some funny or news videos.

My question to discuss here is: does anyone know how this type of promotion works? Are these creators getting paid just to place the logo, or is it some kind of affiliate deal?

I don’t see any links or codes on the video, so I’m wondering how the casinos track or reward that kind of exposure ads.

Also, if anyone here knows how to join or is it a direct contact with casinos for this kind of logo placement partnership, I would really appreciate the info.

I assume the casinos reach out to the individuals. Did you notice much about the channels it was being run on? There are a lot of channels that buy videos that have already gone viral to post it on theirs, to provide credit to the original creator, or even give a slight amount of airtime to someone and it's possible this is what's being done..

It's potentially also been an advertising strategy since Google and a few other places started banning cryptocurrency adverts and content so I assume some companies decided to develop several strategies to try to circumvent that.

The casino is paying for every video because when people see a Stake logo every day they will think of the casino when they want to gamble.

See how every football game has a lot of ads in the field but no link but they still pay because people will see the name of the casino and remember when they need.

And viral shorts are very addicting so everyone will see them many times

Just like you, I don't know how it works. The best way to get more info is probably to DM the creators who post the videos, or maybe ask the casinos that are featured in the video.

Maybe they have a spreadsheet or something showing the links to the videos the creators made and how much engagement they got.

I believe there's a person or a team managing advertisement for these casinos. So, I think it's paid. You, as a content creator, especially with those thousand followers or more, won't put a logo randomly in your video. They are not doing content for nothing. For sure, there's a deal, like they are paid to include the casino in a certain number of videos. And they will submit the list or link when it's done, and the team under advertisement will check it for sure.

It's a promotion that only works on social influence, it doesn't matter untill it begin to matter just like you seeing them and now wondering why it's there even though the videos have nothing to do with he casino, now you're promoted to search for it or try your way to fing out how it works hence it's same way people who see it regularly will try to have an account in there and gradually they will figure out there way on the casino hence they have gotten a new user just like that and yes they pay for the promotion.

Well I don't really know how it's works, but I believe that someone who really know how it works will comment here, and people who will have good idea on it works are those guys who are into content creating, and as the for creators some of them are being paid by those casinos to place those logos on their videos, while some are on an affiliate deal with those casinos according to the little knowledge I have towards that, because I have friends who do those shits, especially those of them who are into content creating, and there is this my guy who on an affiliate deal with a particular brand, but not casino.

Not exactly videos/reels, but I do see their logos pop up on my Twitter feed now and then. Have you tried asking on their ANN thread or sending them a DM? I'd imagine their representative on this forum would be willing to answer questions like this. It'd be really odd if they refused to answer. That being said, they probably won't spend money on us if we don't have enough views in the first place, so we need to be popular before we can strike a deal.

I think a related topic had been shared here previously with a video coverage of the guy behind the scene wearing a RollBit face cap and did not really display luring the public to gambling neither did he make it obvious of promoting the casino.

Infact only those who are sensitive and familiar with the casino brand will understand that the essence of the clip implies.


And since it is not made obvious to be promoting the casino or that you are not there when the influencer and the casino had the deal, you don't need to bother yourself about how they gets rewarded.

For every visibility you see to a large fan base is paid for by the casino, the influencer that has that handle cannot put up those badges for free especially in these period where the media is more about marketing than entertainment.

They pay those creating those contents for the visibility and exposure to their diverse audience. You'll notice that those reels have large fellowship and engagements. I don't think those customized reels can be seen in struggling or accounts without a huge fan base

Yes, of course, these types of silent promotions also work a lot, and that's why casinos invest money behind these promotions. I know that in this case, it is seen that the influencers or accounts whose value is high make private deals and then upload such videos with the small casino name in the corner. However, in this case, it may be that many people do affiliate marketing.
And I've never actually made this kind of video, but I understand that I need to capture the leads of those casino owners on various social media, starting from LinkedIn, and send them offers.

It will most likely be a deal formed from direct contact with the casino representatives, after which they review your platform to see if, of course, your promotion will be effective based on the audience and engagements that you have.

I feel they should most likely have requirements and will not accept any random creator for this sort of deal.

This particular form of advertisement is not actually new it has been around for quite a very long time and you see most of them make use of viral videos they actually pay those creators a certain amount to promote them. There are even some that towards the end of their video they place a bet on the casino and win.

All these are advertisement tactics to try as much as possible to make that particular casino a subconscious option in the mind of people when they intend to gamble.

AFAIK this is paid partnership between content creators and the casino. Som casino reach out to content creator and offer a partnership just by including their logo or showing their game apps on their content.

Many influencers in my country show how this offer works since it’s already a problem now in my country the gambling content on influencers.

You can reach out to the casino marketing or the casino itself will contact you for partnership offer.

I have also seen the videos and I've seen one with stake as well. There is also no affiliate links attached to those reels and I think that it's either the content creator reached out the casino or it was the casino that reached them out. And they have to pay them for either each video they make or for some specific numbers of videos that the logo is attached to them. That's how marketing works and we might be surprised of how huge the funding for most of the casinos marketing team and they're able to reach that type of advertisement.

We’ve also been wondering why some casino promotions suddenly appear on our posts even though we’re not getting paid for them. I think it is in the communication between the casino and the platform where we see it.

I talked to a few people who promote casinos and asked how they got in. They told me that casino representatives personally reach out to them. They only choose individuals who have a huge number of followers, not by random pick. That is why we keep seeing things like this all the time, as they hire a lot of influencers to promote their platform.

They are influencers and the got a signed deal with the casino, the casinos pay them huge amount of money depending on the amount of likes and views the video had on those social media.

You can see that most of those creating those short videos are all popular and well known known names that have tons of followers that can sign up in the casino using their promo code, this is why you always see them sharing their promo codes along the videos.

To me it sounds like a classic and simple logo advertising deal between the casino and the owner of the social media account. The casino contacts the person and they offer a certain amount of money to them in exchange of advertising their casino on their video, in the form of a simple watermark on the corner of their content. The person behind the account does not even need to make gambling related content or mention the casino on their videos, just show their logo.

I don't know who to contact casinos on this matter, I assume this is one of those partnerships which are offered by casinos to accounts which catch the attention of millions on social media, there is no easy way to contact them and getting them to accept such a partnership of they have not contacted one in advance.

If the casino logo is embedded or watermarked, it's possible the video owner had a contract with the casino. If it's a pop-up, then the ads come from the network where the videos are being posted.
Influencers used to directly promote casinos in their videos, and what you posted is something new—possibly a new way to advertise casinos through reels.
It's an indirect promotion because the logos are embedded
I have not yet seen a reel with the casino logo embedded, perhaps because only a few creators are doing this.

It's a little difficult to ask this question because obviously only they know this kind of condition.
But I think this type of promotion in the videos or reels that are circulating is just a form of watermarking where every video uploaded must use the watermark of the gambling site they are working with.

In my place, especially on social media, there are always many local sites like this, although it is not uncommon for large sites on the forum to also exist, but it is difficult to identify the cooperation carried out and the most likely thing I can think of is that they are paid from the watermark placed in short videos or reels uploaded on social media.

Most likely, these are paid creators because they are using the website logo or a website, probably just a slight exposure in the video, but it seems weird to me if there are no links involved. There are chances that this are just some videos that got steal by other casino's I mean they could just steal other casino video anyway, since most likely the games are going to be the same, just to promote that it is a gambling website, they just need to boost it on social media, and it will be some kind of advertisement out there. But if that's the case for sure there will be links involved, probably there was a link there for sure but you just wasnt able to find or click it.

They most likely have a lot of partnerships with a lot of online creators, and surely there was an affiliate deal since this is where they will both benefit a lot, since they are going to both get paid, but on affiliate dial there was surely an affiliate link as well.

If you need to contact the casino, you could use the forum in the gambling thread casino has its own thread, and they have an account here in the forum, so you could contact them directly on their thread.

I think this is more of an athlete marketing type of thing where if people sign up with your link and make a deposit you get some commission from each that is how it works. So unless you’re a big influential or something that someone knows the casino would not contact you directly so people who do not want to gamble, but want to make money off of the casino. Use this affiliate marketing method or they just added it as one of the ways to make money from the casino.

I've seen similar videos too on Facebook reels and photos showing most popular casinos without link too, I've mostly come across 1win, stake and rainbet on social Media at an often. I know casino companies won't run ads for free but paying those behind the reels and photos.

I am thinking the payment won't be much because of the absent of link and just a logo placement, in my country, most funny videos as well as comedy reels shows this logo at the downside of the reels, very small sized logo.

ok... casinos are always innovating, and this has become a "modern" marketing practice, so to speak, because these short videos have a great potential to gain organic views, and this significantly increases brand exposure in a very spontaneous way, even without being explicit... as you rightly said, it's something discreet.

I'm not sure, but I think the creators are paid by some kind of affiliate program, the kind that tracks clicks through the source link embedded in the bio... or maybe there's even a fixed payment per exposure or the number of views that video gets... I'm not sure. But amidst so much competition, I've also seen more and more advertisements like these, subtle but noticeable without being invasive and forcing us to ignore or close the video.

Where did you find it? If it's on Facebook then the link might be in the comment section. Same with YouTube. Usually for those who are doing it like this, they're are putting it at the top and pinned.

That's basically the answer to that one, but there might be some that are doing it, just because they want them to do it, but of course with their referral link just so that they will earn commission. No affiliate deal or a deal with the casino owners. You don't need to have a direct contact with a casino to do it. You can just do it yourself, but of course the only way that you will be earning is through commission from your direct invites, and not from the casino owners themselves.

You have correctly noticed smart advertising trick where casinos place their logos on random viral videos to make their brands seem normal, and this works as Brand Visibility Partnership where creators are usually paid set fee means flat sponsorship just for showing logo. This method works because it makes casino name familiar, so when person thinks of gambling, they remember name, and casinos track success by seeing how many people start searching for their brand name. To join this kind of partnership, creators should look for Affiliate Program or Partners link at bottom of casino website to find direct contact information for their marketing team.

Perhaps the promotion just shares many funny or news videos through their social media to attract attention from people. That is good promo to their customer and new people who want to know more about their site. We don't know how that promotion works because we are not part of the teams. If you want to know about that, you can visit the casinos and ask the rep. They will explain if they know but if they don't know anything, you can move to the other casinos.

If they do a detailing advert for the casino or company where they share the information about the casino and links including codes to register, they should get paid depending on their agreement.


I have seen a very short video on Roobet but I'm not too sure if I saw links or code. Unfortunately I can't trace the video again.


It is simple. If you are a content creator that has followers whether it is on sports or not. You can source for the company you want to subscribe their advert on your platform because your followers too will see it. So depending on the agreement, time is allocated for the advert on your platform. I also believe that some social media influencers and content creators share some short advert that is not very detailed just to get the attention of the company to properly market their company or casino in their platform. This kind of video may not have codes, just about the name and it is for proper attention to be given to it.

This is exactly what I have in mind to say, that most ads doesn't have code or signature code like the forum does, but the image means a lot to the owner of that casino. For example I could remember a signature that was lunched some days ago that requires only using avarta instead of signature code, I believe this type of gambling site just waitknbe familiar to people, and I a world of competition like gambling casino, every piece of information is very important to the casino owners.

You already have the answer, because you are a living proof, it got you good and we are here discussing about it, this shows that the advert worked as they intend it to work, all they need to do is flash viewers the name and logo of the casino and the work is done.

Viewers are not dull this days, it was why you noticed it yourself, millions of viewers around the world will noticed it the same way like you did, it is a good way of advertising with the smallest amount of time.

1.What social media platforms are you talking about? TikTok, Instagram or Youtube?
2.I don't think that the casinos pay creators for making short videos and reels with casino logos. It's not that difficult to create multiple TikTok or Instagram accounts and run them with automation tools and proxies. Those accounts can re-post short videos from other accounts and watermark those videos with casino logos. I can't measure the exact effectiveness of such marketing campaigns, but raising awareness about casino brand can definitely bring new gambles, and those casinos won't have to pay affiliate/referral commission to their affiliates.

Of course, this is a unique way that they do to promote their site, if you know, of course we might be interested in promoting the casino because this is a new way to make money, because currently promoting short videos is a very effective way to attract customers because if the video passes on the homepage they will certainly watch it and they will visit the site that we promote, now there are many ways to promote something, but this is one way that we can try to use.

Definitely, they are paid sponsorship, so they are being paid by the casinos itself to have their logo on this random viral videos. I wouldn't say that it's random though, it's targeted for sure as what you have seen might be a influencer after all.


It could have been that the contract could involved like they are going to be paid for certain amount of money for certain period of time. So no need to track everything as it's a case to  case basis. What's important for this casino is the exposure and maybe turn those who watch the video into customers.

I also don't know the details of how they tie up the collaboration so that they only display the logo and don't link the link. Including how the compensation was agreed upon. But if we talk about possibilities, those content creators who only display casino logos but do not include casino links in their videos may be in accordance with the agreement before the video is made.

I think that big casinos just need someone to use their logo because they probably realize that potential players who will sign up to the casino are smart people who know where they can get links.

Now we mostly see advertisements of casino sites on social media. They give these advertisements so that the audience is more attracted and opens an account in their casino. The way they are promoting now, I think by promoting like this, they are getting people from good families to their casino side because now everyone is interested in gambling.

Maybe they use something like this (https://app.virality.cc/)? I'm just trying to provide an example, this platform isn't specifically for/limited to casino promotions. Basically, creators get paid an RPM of let's say $1 per 1k views (depending on the budget). There's also a max payout per video, in case it goes viral. You can check their Discord (https://discord.com/invite/virality-bootcamp-1256590505106739273), since each campaign has their own rules and requirements. Here's an example:

Rules

• Platforms → YouTube, TikTok, & Instagram
• Use hashtag #campaignhashtag
• Must tag @officialcampaignpages in bio and captions
• Minimum 500 views per video to qualify
• Watermark must be visible throughout the video

Traffic Requirement

• 40%+ Tier 1 (US, UK, CA, AU, etc.)

Payrate & Budget

• $1 per 1K views
• $500 max payout per video
• $10,000 total budget

Now I understand why there are sponsored reels and shorts. This is interesting, but how did you find out about it? Bravo, you're a real, very skilled private investigator.
Good to know, so I can skip these fake viral videos.
You opened my eyes!

If I'm not mistaken, casino advertising promotional videos usually last between 30 seconds and three minutes, which is often found in short casino videos that only display the logo on Twitter & Facebook, of course short videos it has a purpose and its purpose is to build excitement or in other words it is often referred to as a casino marketing initiative.

As far as I know, gamblers often mention Video Advertising, the main purpose of social media is basically a way of advertising marketing logos or services that are packaged, of course Video Advertising is the best method used by casinos, besides being cheap and easy in general, short videos are often done by well-known or well-known casinos.

It does work. If it doesn't work, you probably won't post here, because you saw this kind of video and intend to write this thread. There doesn't necessarily need to be a link; even a logo and name would work well. It is called branding; the more visible your brand logo is to people, the more people will know about your brand. It isn't necessary for you to make a video through a gambling-related video; this is just to increase the visibility. I will try to clear you about how it does work.

Let's say you aren't a gambler yet. But once a time you intend to gamble and search for gambling sites. From the search you will notice first the brand that you previously saw somewhere. Means you may choose them as well for gambling. On the other hand, even an existing gambler would choose them, because they will know this is the gambling site logo. So eventually I would say it does work even without links, etc.

I've seen such videos several time, the short video is like lyric of a song and the logo of a casino is attached in the short video.
Not quite sure if it is an effective promotion/advertising or not, but I think the main purpose remain the same which is to create awareness about the casino.
If the creator have so many followers, there is always a chance that some followers will be interested to find out about the logo then search about it by googling or other search engine.

This is a kind of promotion where even though gambling is not directly promoted, people automatically know about the site by looking at the logos there. So this is their unique marketing strategy which no other company has done before. It seems that they are seriously trying to grow their business and they are using different unique strategies which are different from regular and normal marketing strategies. I have also seen many such reels on instagram where casino sites are being promoted like this.

This is simple these Casino's wants to grow their business to the next level that is why they take extra efforts in making sure that, they gets to the target audience so going into collaboration with organizations that may not necessarily be linked with gambling. I believe there is an agreement on how any organization promoting these Casino's will benefit from the partnership.


Gambling has turned out to become a serious business that is now becoming ever competitive. So taking steps that will see the promotion of the Casino is a welcome development and a right step taken by the management of any Casino.

I've seen plenty of videos like this, mainly from Stake, and now I've seen some from Duel
At first, I was confused by them making or showing videos with casino logos, without any direct connection, no affiliates, no videos related to betting...
But then I realized that it's just exposure. These viral videos are highly sought after, especially short videos lasting just a few seconds

The tricky part is that many are appealing, and I don't know if the brand or company is fully on board with these videos
But I believe it brings some results

I'm not sure exactly, but usually those who work as content creators get paid for each video post. Whether it's direct product promotion, or placing a logo or website address in their videos. 
I'm not really certain about that, because most videos are not related to gambling and tend to be random videos. 
There are also those who create content using AI by featuring celebrities or influencers who promote gambling sites.

I will share an example so you can understand well [1]. This is an Instagram channel even though it's a copied aggressive content, probably shouldn't even be allowed on the platform. However, this creator who just copy and upload yhe videos with Duel casino's logo.
What I am trying to understand more is the way these creators can get a deal with a casino. Reading most replies suggesting that it's a direct deal without any platform or program.

I hope someone can clear it more, if someone is doing this already and the results of such marketing.

[1] : https://www.instagram.com/goreyvid (https://www.instagram.com/goreyvid?igsh=MTZncHE4ZmVnODB1bg==)

I think this kind of promotion works regardless it is a paid advertisement or some kind of affiliate deal.  What matters here is to capture the attention of the viewer and just like what I stated, viewers often get curious or get attracted by the ads and they either click the link provided to direct to casino or search the logo themselves.


The video itself has this tracking codes so I think they track it from the video tracking code.

Yeah, that trend has exploded lately. Short videos grab quick attention, but they also blur the line between real gameplay and paid promotion. It’s easy for new players to think every spin wins.

Do you think these flashy clips actually help casinos long-term, or just create short hype cycles?

They are called in-video ads. This way the content creators gets paid even though the user are using adblock as no adblock would block the content and they display the logo, banners and ads when the content is running. These had been common on the short video formats for a while.
Another interesting place where I find crypto gambling sites logo ads inside the video are porn videos. It's not that I visit those sites but whenever I go to them for my research purpose, most of the free porns are filled with gambling ads. The most prominent being 1win.

That's pretty simple. the casino sites are reaching the content creator directly. The calculation about the reward will be based on how many views and engagement reached by the video that created by the conten creator itself. The more views, the more money. That's how social media strategy is growing up now especially in the casino promotion.

I know it's very simply by putting watermark logo of casino site in that logo, but this ain't give you a lot of money. For every 1k viewsm you will get paid only a few cents.

Very likely it is a placement of paid brand or influencer deals. Casinos mostly pay creators a flat fee as to feature their logo for exposure, not really tied to clicks or sign-ups.  If there is no link or code, then it normally about the visibility of the brand, instead of tracking conversions. Those partnering do often make arrangements through marketing agencies or direct casino outreach, rather than open affiliate programs.

There is one casino I'm seeing recently, I almost thought it's Duelbit but it's not, they don't have "bit" as Duel and I don't know for sure how much this influencers are been paid, you see them on funny videos and all this low quality videos that are funny, they do have impression of 10M, some are else depend on how large the followers they get and sometime, you don't have to have too much followers to go viral, they can go viral with 20M impressions, sometimes more.

I think stake started this thing but along the line, their ads reduced. I don't remember blocking any of the accounts that do all this but I do get community note from X that such accounts promote gambling ads and people should be careful. I do see some too on Instagram but I have not seen there own on Tiktok maybe due to their privacy and customer protection service, such videos are taken down immediately, there is high restrictions of and no freedom on Tiktok.

It must be the casino itself that contacts the influencer. But it's strange that the logo appears in random videos, unrelated to gambling. There's a high probability it won't generate any results, but it seems it is, otherwise they wouldn't be sponsoring such videos.

I don't think there is a high probability to not generate results. They want more normal people playing and this type of people that are outside gambling are just regular people that watch short videos and reels on social medias. Every time they see a logo they will think about that and maybe someone will get curious, click and get to play and maybe become more addicted which is very profitable for the casino

Why would casinos advertise here as well if it wouldn't be profitable to show banners everywhere like they do with clips?

Those casinos go for influencers and real creators who usually get a good audience to help them create awareness by just adding their casino link or the name of the casino at the beginning or end of their video.

You don't even need to add a link to it as most of us here should not have come across such video even a member here shared something similar which was done by a Nigeria content creator and off course they are getting paid if they are not they will not be running free promotion.

I know Stake has paid meme accounts to put their logo on old videos that went viral a long time ago, but they still get reposted all the time as if they were new videos. I was not aware that other casinos were following a similar strategy.

It might be an easy and cheap way to get a lot of people to notice your brand, but I don’t know how effective this is. If I see a random video with a logo added to it, that’s not going to make me want to visit that casino’s website. I would be slightly annoyed that somebody got me to click on a video that was really an ad and that my time was wasted by somebody trying to make a quick buck.