Bitcoin Forum

Bitcoin => Bitcoin Discussion => Topic started by: BittBurger on May 20, 2014, 02:07:54 AM



Title: Get Merchants in your Town on board with Bitcoin
Post by: BittBurger on May 20, 2014, 02:07:54 AM
Disclaimer:  I have no affiliation with this company.  Just heard them on Lets Talk Bitcoin podcast and thought it was a sick idea.  (sick is a word the kids use for something "good").   ;D

http://www.ybitcoin.com

So the deal is this - they print the publication free of charge, but its super glossy, high quality and over 30 pages long.   But the content never changes.  They just mix up the cover artwork, and inside display/arrangement each time they print.  The content always stays the same, and its intentionally geared towards "whetting" the appetites of small business owners.  To get them to adopt Bitcoin and start accepting it at their place of business.

I loved the idea so much that I contacted them.  They sent me several hundred copies, with the agreement that they would be distributed with genuine effort to local businesses.  Don't just throw these things around town like flyers.  They're expensive to make.

But the content absolutely kicks ass.  We actually went out today in Miami and started going business to business asking to speak to the managers / owners.  I brought a cute colombian girl who im sure helped the openness quite a bit.  We intentionally hit small businesses.  Privately owned restaurants.  Boutiques.  etc.  Avoided the large chains because they can't really make decisions like these.  The response was amazing.  Business owners were begging to know what it was all about.  Most had not heard of Bitcoin yet.   I thought to put a sticky note on the outside of each one that says:

*  No Merchant Fees
*  No Chargebacks

And that pretty much got them super interested.  Some were worried we were selling them something, but we quickly clarified that no business is involved.

I just wanted to share this resource with everyone out there.  If you have a Bitcoin meetup group in your city, and think you guys could canvass your town and get conversations going with business owners, these magazines will do the "selling" for you.   The articles are perfectly worded and motivating.  

I actually purchased a ton of "Bitcoin Accepted Here" stickers that we're going to slip into the magazines to encourage adoption.  And even slipped in a quick note on paper with contact information if they got overwhelmed and needed some help getting set up with BitPay, Coinbase, or whomever.  

Here's the current issue:  http://issuu.com/ybitcoin/docs/ybitcoinespring2014?e=10006647/7220153 (http://issuu.com/ybitcoin/docs/ybitcoinespring2014?e=10006647/7220153)
Disregard the NEO cover.  It went to print before the blowup.  Has since been changed.

-B-


Title: Re: Get Merchants in your Town on board with Bitcoin
Post by: blackhathasher on May 20, 2014, 02:16:49 AM
Please check out www.coinmobs.com

It goes hand in hand.


Title: Re: Get Merchants in your Town on board with Bitcoin
Post by: Swordsoffreedom on May 20, 2014, 02:33:40 AM
Took a look at it and neobee sure went to death fast that said looked at the magazine and this looks really neat
From Feedom to Freedom  ;)
Thanks for sharing this will share with my meetup group


Title: Re: Get Merchants in your Town on board with Bitcoin
Post by: Ron~Popeil on May 20, 2014, 02:58:49 AM
Very cool. When I get back from traveling I might have to visit some old business acquaintances and get them going. 


Title: Re: Get Merchants in your Town on board with Bitcoin
Post by: Bit_Happy on May 20, 2014, 04:54:00 AM
....
http://www.ybitcoin.com
.....

This domain has expired so you might want to edit your post.
The second link still works.

I just wanted to share this resource with everyone out there.  If you have a Bitcoin meetup group in your city, and think you guys could canvass your town and get conversations going with business owners, these magazines will do the "selling" for you.   The articles are perfectly worded and motivating. 
Congrats on being a person who actually gets out and does something. Your story is very motivational.


Title: Re: Get Merchants in your Town on board with Bitcoin
Post by: serenitys on May 20, 2014, 01:57:02 PM
FTFY - the correct domain is http://www.ybitcoin.net :)

The .com version is just parked so they should probably redirect it to .net


Title: Re: Get Merchants in your Town on board with Bitcoin
Post by: Clegg on May 20, 2014, 02:16:27 PM
Easier said than done, but the best way to get merchants to adopt it is to just keep telling them about it.


Title: Re: Get Merchants in your Town on board with Bitcoin
Post by: serenitys on May 20, 2014, 03:03:15 PM
Just a thought to share, adding to the options.

We could invest in bulk thumb drives, low gigs, and make digital files within that provide an organized index of links to various websites, videos, talks, news headlines, exchanges, market charts - etc. so it's all compiled and the right info is provided...and then hand out the little thumb drive keychains to mom and pops with or without the bitcoin magazine (though with is better). Then they feel like they're getting free cool stuff and will be more receptive to looking over it and taking it more seriously.

Aside from the magazine, the thumb drive is low cost and digital which kind of keeps with the whole concept of bitcoin. I've been toying with various methods of presentations on little flash drive keychains to hand out instead of a bunch of hard copy paper that can get thrown away after they know or decide about it. Digital advertising can be done cheaper by putting it on the drives than going full marketing with printing and with shipping.

Plus, being handed a thumb drive just makes us all feel like high tech spies  ;D

It can be a great lead in for a marketing campaign or a sales rep for other bitcoin related business, such as consulting to help get businesses set up to take bitcoin...


Title: Re: Get Merchants in your Town on board with Bitcoin
Post by: blackhathasher on May 20, 2014, 06:27:42 PM
Easier said than done, but the best way to get merchants to adopt it is to just keep telling them about it.

Join CoinMobs.com and we can all get together and tell them about it.

We are looking at this magazine with interest because it goes hand in hand with the CoinMobs.com mission.