Bitcoin Forum

Hi everyone,

I am going to conduct a relatively small and informal study on which is the best logo for Bitcoin, and whether a rebrand is worthwhile if the 'alternative' logo is deemed more appropriate.

FYI, here are the two logos I am referring to:

Classic Bitcoin:
https://en.bitcoin.it/w/images/en/2/29/BC_Logo_.png


Alternative Bitcoin:
http://bitcoinsymbol.org/bitcoinsymbol-pack/2D/bitcoin-symbol.svg

I am hoping to have short interviews with the following:
Long-term and respected community members (Hero and senior members ideally)
Graphic Designers
Marketers
Artists
Typographers

My study will essentially put together the major opinions, presenting the pros and cons of each logo and the process of rebranding.  Then I will hopefully come to a final conclusion on what action should be taken.

If you are not listed in the people I would like to interview, you can still contribute by posting your views here and voting.  If you provide insightful comments, you will be featured in the research.

Many thanks,

Josh

I prefer the top one. Even though my avatar has the bottom one.

Why don't you change it? [/sarcasm] :P.

I prefer the top one as well. It looks a lot 'fresher' and modern.

Classic. It's, well, a classic. :)

Has to be Classic.  You know exactly what it means, what it stands for, and what's behind it.

this is my choice
BTC

Everyone knows the classic white on orange logo, no need to change it.

The classic logo is the best one! I'm afraid of the other logo, it makes me pretty uneasy to be honest. Quick question: Who designed the classic logo? Always wondered about that!

I actually think the opposite.   I think the bottom one looks cleaner and more modern (and minimal).   I like the top one though because it looks more retro..

Classic orange/white is perfect in my opinion.

 I am using only this one while putting a bitcoin logo at any of my projects.

I don't think the other logos are bad.  I just think others are not so perfectly simple and great design.

Regards.

Good luck on your rebrand of bitcoin.

I personally prefer the classic logo, so I have no hidden agenda with this study

If I remember correctly, the bottom one is the typeset that was being proposed for ASCII right?

Anyhow, I like the classic logo way more.

Prefer the classic. Find it to be more colourful, out there and interesting. The alternative one just looks too plain and dull and doesn't really stand out in a way that the classic one does.

Classic gets my vote, alt seems way to plain

i like both.


BTC

this argument is old.
now lets do something thats another old topic but atleast moving it forward

"bits" what symbols to use for a bit (100 satoshi's)

. þ . .  Þ . .  β . .  Ъ . .  ъ . (yes there is a minor difference) .  Б . .  Ѣ . .  ᵬ . . ҍ .

classic is way, way better. the newer one looks so bland, it doesn't catch your eye. also the B looks so symbolic/iconic in the original one.

This. We need to decide if we want to actually obtain Unicode code points for bitcoins and subunits.

Classic BTC the alternative one is mud

Classic.

The alt looks like some "bit" symbol stuff I say a while ago.

Plus the classic actually looks like a currency symbol.

BTCBTC

The other classic Bitcoin logo is better than the new. If I show the classic logo to a friend he will know what it is. If I show him the new he won't.

Classic without any doubt; The "Alternative Bitcoin" is not appealing at all.

I love the classic logo and I don't think we need an alternative.

Classic obviously, it actually looks like a symbol for a currency.

The "Alternative" one looks like the letter B with some dumb line through the bottom of it, plain stupid.

I prefer the classic bitcoin logo. Looks trendy and catchy for mass adoption.

I can't see the images in the OP but I prefer the classic one, it's plain and simple. BTC

The issue with the alternative logo is that it's trying to solve a non problem: the fact that "฿" is already used for the Thai Baht. It's not a problem because it's not the first time it happens. For example "$" is used for dollars and pesos all around the continent of America, and I've never seen anyone complain about that. When you need accuracy, ISO can help, but on common usage the "฿" symbol is enough.

Also, the classic logo looks better. I think everyone has already said it.

I like the classic logo

Classic BTC.

Orange is the color representing Bitcoin. Anything without orange isn't Bitcoin.

Sometimes I get confused when a bank uses orange in its advertising because it's talking about payments, but then there's something about a membership fee and that they PERMIT international wires*, and it just seems weird to me that PNC is advertising some Farts Alive program rather than that they started dealing in bitcoin (evident by their orange-colored billboard).

*$15 surcharge and restrictions apply

On the other argument -- Unicode can add BTC when it feels like it, and it'll come organically with time. It's silly to be constrained by their standard when their standard is based on common usage and representations, which we set. It's like insisting bitcoins be called "dogs" because "dog" is already in Webster's, and Webster's is clearly some type of completely dead standard which never adapts to anything, so then we just spend all our time going around trying to redefine "dog" when its usage was already defined as something completely different -- and if the unicode "corruption" of BTC was not previously representative of something, it should simply be dropped and replaced by BTC.

Classic Bitcoin logo is the best, strong logo.

Classic versions look better most of the times :D Why would you change something that looks good just for the sake of changing it?
But I actually do think that these logos are intended for different purposed. The classic one is a logo. And the alternative one is more a character you'd use in a text.

vote for classic

That's what was intended, but I don't think the text version should be different than the logo one (having a horizontal strike instead of a vertical one makes it different enough).

I agree with Kluge, so I would also prefer the classic one.

I'm also in favor of creating unicode chars for bitcoin sub-units, at least for satoshis.

I'm ok with using uBTC and mBTC.

mBTC and uBTC looks weird though.

I think a text version also shouldn't feature any circle around it. It should be very simple. The big logo may be tilted, have one preferred color, and that's about it. A text version though needs to be horizontally aligned and don't feature any color or elaborate or nimble features.

The proposed character is this one:
Ƀ

It doesn't have any circle. Of course, when displaying it by itself it may be surrounded by one, but the idea was to have a Unicode symbol which wasn't already used for a currency.

Regarding this, I like the fourth one the best. Definitely agree, determining a consensus for bitcoins along with its various subunits is a pretty important issue.

I agree.

Actually, I am in favor of a very radical change, which'd be the redefinition of a bitcoin, which I'd suggest should be one hundred satoshis. This gets around the issue of everyone talking "bitcoins" when they're dealing with maybe .003BTC for small transactions. From all the many discussions on this, the biggest take-away I get is that people are going to be talking in bitcoins no matter what, so there needs to be a very strong, unified push for "bitcoin" as being something orders of magnitude smaller for all these definition schemes to work -- we can't just make up definitions for "sub-bitcoins," I think - but need to completely redefine what a bitcoin is.

Assuming that, we can use a completely different symbol for "change" (I'm thinking like US/CAN dollar systems here, where we generally pay, say, $1.24 or $1095.95), and we'd literally just call it "bitcents." This way, we really only need two currency definitions, similar to many currencies, where it's the equivalent of dollars and cents -- very manageable. -But we can really use any symbol for the cents... we don't want it to look like the bitcoin symbol... If we go with satoshis as the "change," we can use a modified "s," and still following the dollar-type schemes, it'd just be an "s" with a diagonal or straight vertical through-strike (ideally, not in a way which makes it look like an "8," heh). There's an issue with the radix point, here, though, and that's really an even bigger problem, beyond Bitcoin, we're seeing with economic globalization and which exists on this forum, where "$1,950" is "$1.95" to someone else.


In reality, I don't think any proposal will be pushed with enough unity and force to work, and we'll end up with a very fractured set of words and icons used, where we talk bitcoins and then ("thousands-place type")satoshis, so like kilosatoshis and the like. Frankly, I don't think we can all come around to adopt something new and beneficial -- it'll probably just be something confusing we'll have to live with until we die, and it'll just be more and more difficult to change as more people start using it.

I like the classic look of beta symbol for microBTC but I think it might get confused in the context of other things that use beta as well.  The fourth one doesn't look to bad.

I prefer the Classic Bitcoin because of the more striking in terms of color and light.

so that the people are interested to know the meaning of a logo haha   8)

I’d vote for the classic, its more appealing in my eye as far as aesthetic view goes. The classic logo is definitely more artsy.

answered, Classic bitcoin
if there were other logos,maybe other one

I voted for the classic logo, though there's nothing stopping people from using whatever logo they like.

I prefer the bottom logo, the "B" is more formal, the top one is itallic.

I think most of us like the classic one, the other one looks plain

Classic Bitcoin. If I were shown other ones I would doubt whether it is BTC or something else because there are many different coins appeared.

The first one. Classic stuff.

I totally agree with this thinking.  I think we should redefine a single bitcoin as 100,000 Satoshis.  That would put its current value at around $0.60 cents.  If and when 100,000 Satoshis become worth $10 or $100, a bitcoin could again be redefined as 1,000 Satoshis.  This community would only have to make that difficult change once.  By the time we are 1-2 orders of magnitude more valuable, we will have governments and professional marketing firms helping to decide what nomenclature to use so as to not disrupt the economy.

The concept of a Bitcoin has tremendous brand awareness and reputation behind it.  By having that 'unit' be so valuable as it is now ($600), it becomes basically unusable.  And we scare people off when they think it is too 'expensive'.  If we redefined what a bitcoin was, it would make education that much easier.

Good luck on your rebrand of bitcoin. :D l like Classic Bitcoin :-*

I've never been a fan of that new style Bitcoin logo with the dash on the lower part of the B.

The classic one is not amazing or anything, but it's superior to the other one.

The new symbol has a lot of sketchy private interests trying to push for its use as well from what I've read on here and reddit.

I prefer classic bitcoin logo..it's really cool..

seems people prefer BTC for bitcoins

seems people prefer ъ for 'bits' (ubtc/100 satoshis)

I really don't think it is possible to really "change" the logo for bitcoin, nor is there truly an "official" logo for bitcoin. Since no one is in charge of bitcoin, no one can make this decision, nor can they set what the logo is. As of today there is no official logo for bitcon, only a symbol that is generally associated with bitcoin.

People haven't even agreed “bits” should be used for that.