Bitcoin Forum

Picking a name and a brand is a challenging task.  

The current Boolberry (BBR) brand, chosen by the original developer Crypto_Zoidberg, has elicited myriad responses from the crypto world. Some have heralded it as an original, catchy and forward thinking name, one that will do excellent in the quirky, fun, social media led future as crypto becomes mainstream. While others have criticized the name as silly or not serious enough for crypto.

In an effort to gauge the current BBR communities feelings about the current brand, CZ decided to have a vote off for 3 potential replacements of the Boolberry brand. The choices were Rune, Secore, and Vortex.

In an 80%/20% margin the name of Rune was chosen by the community.  

However, as the BBR community is very passionate and loyal, a heated debate surrounded the vote for a new name, with many community members reiterating their opinion that the Boolberry brand is a uniquely strong one and should be kept. In addition, several members pointed out that the new brand of Rune, while being catchy for several reasons, also had existing competition from, among others, the current popular video game Runescape and the existence of Runecoins used in that game.

The debate also stirred many new suggestions and brand name ideas from the community. Literally dozens of alternative names were brought up and discussed. Crypto_Zoidberg studied all the names that were purposed.

Because of the passion of the debate about keeping the Boolberry brand, and the realization of the branding issues with Rune, Crypto_Zoidberg has decided to have a final vote. This final vote is between whether to keep the current BoolBerry brand or to replace it with what Crypto_Zoidberg feels was the most attractive alternative purposed by BBR community member Este Nuno - Aureum. Because of the substantial challenges in branding "Rune" mentioned above, Crypto_Zoidberg has, with regret, removed that option from the table.

So today we as a community have a final vote.

If Aureum wins the vote, it will become the new name and brand of the community.

If Boolberry wins the vote, it will stay the current and final brand. In addition, if Boolberry wins, there are two options for the brand moving forward. Option "A" is to use the name Boolberry as the main brand. Option "B" is to use the very popular ticker symbol “BBR” as the main brand. In much the same way as IBM and ATT use their acronym as their brand, we have the option to use the BBR acronym as the brand moving forward.

Please vote for 1 of the following by putting the name in your post:

1. Aureum - derivative of Aureus - the most valuable gold coin of the early Roman empire - something scarce and valuable. Perhaps one of the first worldwide currencies. As a brand Aureum has much less SEO competition than Aureus.

2. Boolberry - established and catchy brand. There are two options with this choice (please specify one with your vote)
A. Keep Boolberry as the main brand with BBR as the ticker
B. Make BBR the name brand (with Boolberry as the official, but much less public, title)

Please make your vote clear and to the point. Discussions about these two choices only.

Any additional trolling or attempts to derail the vote will be moderated.

The vote will end at the end of September 30th at 12 midnight GMT.

UPDATE:

Thank you to everyone for participating!

Final Vote Tally

Aureum: 6 Votes!

Boolberry: 45 votes!
A. Keep Boolberry as main name BBR as ticker: 15 votes
B. Make BBR the brand with Boolberry in the official, but not branded name: 7 votes


And Boolberry has been confirmed by the community as the official (and ORIGINAL) name! Congratulations!

Now we will be updating the OP of the Boolberry (BBR) main thread and we will start with out fundraising and development outline announcements in short time. Smiley

Thanks again for your votes!

Boolberry.

A. Keep Boolberry as the main brand with BBR as the ticker

boolberry, no major preference for A or B

aureum sounds like a portmanteau of auroracoin and etherium  ::)

i choose option A for boolberry!

Boolberry A or B it's OK!

i vote for 2 B.

Boolberry is ok, but i think BBR will be much more of a eyecatcher on first sight.

why u guys still be entangled with the name and rebrand
any new function and new apply i think will be better to the boolberry

Here are a list of current priorities:
1. Decision on final branding
2. Announcement of development/marketing fundraiser
3. Announcement of development timeline

There are plenty of exciting functions and applications that will announced soon.

I vote for Aureum.

I hope everyone can accept the result and move forward.

Cipher

2B

I vote for Aureum.

boolberry

Aureum

Aureum :D

This is very shortsighted thinking. Auroracoin is a barely meaningless footnote in the history of cryptocurrencies. You're thinking about this from a very narrow angle. Even if what you say has meaning, it's only meaningful to maybe 5000/7,000,000,000 people.

What is an acceptable percentage of people that dismiss BBR because of the name? 1%? 10%? 30%? People are judgmental. That's doesn't make them right, but that's reality.

The question is, what are the goals of the project? Monero people seem to think that they have the potential to become the global provider of dark liquidity. I think it's safe to say that if that's a realistic assessment, then BBR also as the potential to fill that role. And in that context, is Boolberry going to be a name that's widely accepted?

Boolberry is a good name. But is it the right name?

edit: Also Boolberry is a portmantaeu of Boolean and blueberry of course, yet barely anyone in the world is going to see the cleverness in that. Even though it's a good/clever/funny name. Your target audience is ultra small.

Aureum (ARU?)

Also, we need a strong marketing plan to promote Aureum

Whichever choice wins, we will have a strong marketing plan. Also, please feel free to PM me with any ideas you have.

Boolberry, not sure of which option, maybe B will be better to bring new people in but I have grown to like Boolberry.


P.S. Aureum is definately a bad choice. This is Crypto, a good coins name must be "techie" not a lesson in currency history.

While I haven't made up my mind which name I'm voting for, I will say that the largest IPO in crypto history by far was a coin called Ethereum. Not sure that is any more "techie" than Aureum.  But, your point is well taken.

Boolberry!

2. Boolberry
A. Keep Boolberry as the main brand with BBR as the ticker

Boolberry

Boolberry

boolberry

Boolberry.) No matter which of 2 variants.)

Keep Boolberry as the main brand with BBR as the ticker

(BBR not effective in duckduckgo)

Do people in the BBR community generally agree that there are people who dismiss BBR simply because of the name?

If so, it would seem to be in your economic interest to change it to something that's less polarizing(whether it's Aureum or not, isn't important).

People who vote for Boolberry, do you feel that Boolberry in general is a superior name for a currency? If you think that cryptos are supposed be used by tech people only, then yeah it just might be. It's a good name for that market. On the other hand, if you think the end game of crypto currencies is a bunch of enthusiasts using them for fun, then we're already here and we've probably peaked.

I like the name Boolberry too, that's a fine choice. I'm not sure it's the name that's going to maximize demand for the currency though in the short term or the long term though. But it's not something we're ever going to know the answer to, as there can only be one name.

It would be nice if the market made objective evaluations of currencies based on their technology or what how they plan to increase adoption, but as we can see the market obviously hasn't chosen BBR yet despite it being currently objectively superior to other anonymous currencies.

the problem is that there are only two options. someone in the bbr thread proposed several rounds of voting with a big name pool, which would be a way better process.

aureum just has a sound to it that i personally don't see as something i would want to pay with. i'd rather pay with boolberries. someone else mentioned the success of ethereums ipo, as proof that a latin sounding name is good. my first thought when i heard about ethereum was that the name sucks. might just be me, but i don't think so.

when i think about branding a cryptocurrency i'm thinking more in the lines of a payment solution, because i think if there is to be a general adoption thats what most people will perceive it as. while boolberry is not the best option in that sense, it could be a lot worse.

there are likely people who will not invest because boolberry doesn't sound serious. some of those voices could just be monero shills tho. they will have to be convinced or a better name finding process has to be introduced.

Yeah, I can definitely understand not liking Aureum. To me it's a pretty neutral name that also has some meaning behind it. It's certainly not a flashy name or anything I don't think, fairly simple.

There haven't been too many suggestions though really. I was hoping to hear more after the post I made yesterday. Maybe naming a currency is really hard and most of the good names are taken. I feel that the BBR community wants to end this chapter of re-branding as soon as possible, as there seems to be a lot of resistance to it.

There's lots of different attributes that you can attempt to convey in naming a cryptocurrency. A payment solution is one. With BBR anonymity and privacy are also one, security is one as well.

One problem with cryptos is that they aren't really succeeding yet as payment solutions. Perhaps overtime they will be developed in to something that can compete with personal credit cards, but we're still likely a few years off from that.

With Monero and BBR I think the value proposition is mainly in the security and privacy of their respective technologies.



Ah, what do you know. Aurumcoin random SHA256 coin created a few days ago.

thats a good point.

i read your reseach about the name in the bbr thread and it is a good approach. in my eyes it just has one flaw: they don't exactly roll off the tongue (for me as a not native english speaker) on the account of sounding latin :)

here is an approach to solve that: just change the words slightly.
some stupid examples that are just food for thought to come up with something better:

aureum = arem

aurei = ari

now they have a decent root that one can point to and are more simple to speak.

before anyone says they suck: yes they do its just quick examples.

2A. boolberry

aureum is way better than rune! its good. its been a long time since i havent done any latin but from what i remember the -um ending is the accusative case. i dont know to what extend it effects the word. any latin expert here?

about voting, im getting confused with all the different talk about rebranding then the proposal of stupid names and then the stop of talk about rebranding. i think all of this needs to be done once and for all.

so i delegate my vote to dga. he knows better than me.

One thing that I'd like to point out that is a big positive for BBR in the future is that being a part of superNET should take a lot of the marketing pressure off the coin. Part of the point of superNET is to act as the front end for users so that the people providing the technology like CZ and helpers don't have to worry as much about marketing.

So in that sense superNET should help take some of that load off and make it less of an issue if the name doesn't change. If there is user demand for BBR's improved anon then the name will matter less as people will be able to send BBR via BTCD/NXT. Which also includes buying BBR as part of that transaction.

So if superNET gains traction and a user base as it's intended to, then it won't really matter what the name is as long as people want to send fully anonymous transactions. Which I would assume there will be more demand for in the future. No superNET user is going to say "hey, no way I'm going to send anonymously with something called Boolberry, I'll just send a public transaction instead!". Of course if they need privacy, they're just going to use whatever tools are available through superNET to assist them(which would be teleport+BBR's improved ring sigs).

Boolberry.

2B: BBR Ciphers, pronounced Boolberry Ciphers, just to have things colorful  :)

+ Waiter, do you take Ciphers?
*  Ciphers, what Ciphers!?
+ Boolberry Ciphers, of course  :D

But all 3 options are good, i'll like it eitherway

2A

It was a tough choice. I went back and forth on this one.  Some thoughts below:

• For BBR, "that will be 10 berries" is easy to say and sounds good.  For Etherium, it is "10 ethers".  Harder to do with Aureum. 10 Aureums? 10 Aures? 10 AU's
• Boolberry is a silly name, but as we are seen, this is becoming an advantage. It is memorable and unique.
• Name is too entranced at this point.  Perhaps if this was done before SuperNet was in the picture, it would have made more sense then, or even earlier.
• No further work is needed in modifying all existing documentation, website, wallet/files/folders, etc. This time can instead put into the tech.  

I'm actually quite fond of be name "Boolberry"

iCoin - awesome but now abandoned brand.

It already exist, but the devs have abandoned it, so the community would welcome a take-over of the brand, if a suitable solution to exchanging the old iCoins to new ones is found. :)

https://www.youtube.com/watch?v=ygdXrS4XoWQ
https://www.facebook.com/geticoin
https://bitcointalk.org/index.php?topic=407866
http://web.archive.org/web/20140208041226/http://icoin.pw/
http://web.archive.org/web/20140321212332/http://geticoin.com

Boolberry
RUNE
Aureum

Boolberry - http://boolberry.blue - Option A

Thanks!

2b BBR

Boolberry, A

Boolberry, A

Edit: added A

Boolberry please

Boolberry / BBR

2B

2A Boolberry

I'd go with Aureum, and not because I particularly like the name. Just because I think Boolberry is one of the most ridiculous sounding names for any crypto out there.

I also question whether polls like this even make sense really. Those who own BBR and are interested in the coin are probably the only ones voting to begin with. You are basically holding an insular vote amongst a very niche group of people, where this group already owns the coin. Those you would want to vote are those who have dismissed Boolberry, either due to the name or some or factor. Which of course would be basically impossible, and is why most devs just come up with a decent name from the beginning and go with that ... not all of this endless contest/voting stuff.

When I first heard the name BoolBerry, I thought it was terrible. Also, when I first heard of Bitcoin I thought the exact same thing...

I never thought I would use the word 'Bitcoin' in a conversation, and now it happens on a fairly frequent basis. In regards to BoolBerry, it just sounds so damn ridiculous when you say it out loud, but it really does roll of the tongue nicely. I cant say that its the best name in the world, but I think its significantly better than the other name being considered. Additionally the ticker BBR, just clicks for me.

Worry about rebranding if / when all crypto becomes mainstream. Keep making the coin better and everything else will fall into place.

I disagree in prinicipal. No one is dismissing BoolBerry because of its name. If they dismiss it because of the name, they are actually just ignorant of the tech, the skill of the developer and the direction of the development and community. We are in the infant stages of BBR, so the name can be debated and changed without repercussions.

Now, we as crypto enthusiasts live a bubble to a great extent and its easy to think the every day or event or vote or delay or development is make or break, to the moon or bust.

But it's really not.

However, this is the time to have these types of discussions and debates. So that we can reinforce our community focus starting with the brand itself.

BBR has done ZERO marketing since its inception. This is all about to change.

CZ has been the ONLY core developer since its inception. This is about to change.

BBR has done no fundraising since its inception. This is about to change.

So we are literally just staring at an infant, newly born.  

So its not the brand so much as how the brand is marketed and presented to the public. The naming is a way for the community to have their voices heard. And this is important practice, because moving forward the community is going to be asked to be a lot more vocal in determining the direction of BBR - or whichever name wins the vote.

my vote:

I vote to keep the Boolberry BBR name.

Well said, so many people jumping the gun. There saying the same thing about bitcoin now, some people have a real problem looking at things long term.

I think sticking with Boolberry but putting more focus on BBR is the best option here.

Too many people have fallen in love with the current name, but too many newcomers dismiss the coin based on its name alone - ive lost count of the number of times ive seen people "lolling" at BBR because of its branding in that hell hole that is poloniex troll box. I really dont see how that can be ignored.

Modifying the brand to simply state bbr instead of boolberry next to the current logo would be straight forward to do. Id keep everything else the same including domain name etc, just take the focus off boolberry where-ever the brand is most visible, we all usually type the name as BBR anyway.

My previous vote was Rune , but now 2B  :)

2A Boolberry

It's memorable and the branding/logo's already in place for it are strong. If some folks want to complain or laugh at the name, that's only a good thing (especially in this early stage) as it's more advertising for the coin.

2. Boolberry
    A. Keep the name

2 A  and keep Boolberry  as the main brand with BBR as the ticker

As I've stated before, I think the name Boolberry in general is a good one for something other than an anonymous crypto. Even for a crypto, it's an alright name. But I think if you and everyone else here believes that there aren't people out there who actually are dismissing BBR based on the name alone then I think you guys are wrong about that. I like BBR, but ever since I've been following it I've seen a fairly consistent amount of people bashing it based on the name alone. Some of these people are surely just Monero holders looking to get a jab in on BBR, but even so, some of those Monero holders might have dismissed BBR outright before they made their choice to buy XMR.

People here obviously like the name, and that's great. It's a community project and that the way these things work. But I don't think people should be under the impression that there aren't people out there who won't invest in something called Boolberry.

Some people might be voting with this logic:
 
I like the name Boolberry therefore we should keep the name.

Where as I think people should make sure their logic goes like this:

I like the name Boolberry enough to dismiss the risk of outsiders rejecting the currency outright based on the name. I realize that there are x% of people who don't see the name as one that should be attached to an anonymous cryptocurrency. But I like the name enough that I feel I get more utility out of keeping the name Boolberry, than I would from the economic utility of likely gaining more money through targeting a larger market.

x% in the above might be a tiny insignificant number, or it might be significant. Without market research we can only go off our experiences in the community here(basically Bitcointalk and the Poloniex troll box).

As an aside it's also possible that the x% for Aureum is higher than the x% Boolberry. So this isn't meant to be some sort of argument that everyone should be choosing Aureum. We don't really know how the public feels since we have no data.

But the big thing is that this a a very biased population here, as everyone who has an interest in BBR now by definition is not someone who dismissed BBR outright because of its name.

Also, you're other points about marketing BBR are good and educating people on BBR and how it's different than other cryptos is great.

That about sums it up perfectly.

I think we were exposed to so many *Coins that the masses were not able to accept entirely different nomenclature. Monero is a brilliant name and so is Boolberry. The rejection of the name was our own bias since most of us had gone in with Monero initially and then there was the whole "Quazar" guy fudding with his coin, it became difficult to not overlook Boolberry. Then came the rethink strategy fud and in didn't help with anything else other than Monero from a CryptoNote perspective.

Over time though, it just stands out and the polarization it creates itself is a great vehicle to always keep it in limelight.

It's Zoidberg's crypto, so I will also go with Boolberry

Keep Boolberry. I like this name.

Boolberry  BBR as ticker

BoolBerry has my vote.

I will abstain from choice "A" or "B" and let that be determined by the community at large.

There wasn't exactly a lot of suggestions from what I saw. And it seems people just want to move on from this anyway.

Thank you to everyone for participating!

Final Vote Tally

Aureum: 6 Votes!

Boolberry: 45 votes!
A. Keep Boolberry as main name BBR as ticker: 15 votes
B. Make BBR the brand with Boolberry in the official, but not branded name: 7 votes


And Boolberry has been confirmed by the community as the official (and ORIGINAL) name! Congratulations!

Now we will be updating the OP of the Boolberry (BBR) main thread and we will start with out fundraising and development outline announcements in short time. :)

Thanks again for your votes!