Bitcoin Forum

Bitcoin => Hardware => Topic started by: el_rlee on March 22, 2013, 05:28:32 AM



Title: advertising budget of BFL
Post by: el_rlee on March 22, 2013, 05:28:32 AM
Hi boy's and girls,

 normally I use an ad blocker - just now I am on a shared computer without and I am shocked of how much BFL advertising I get presented on how many places. Freaky!
i guess that doesn't come cheap? Has it always been that way or are they sucking the last straw to get more customers?
Can somebody estimate how much such a campain costs?


Title: Re: advertising budget of BFL
Post by: h4r13q1n on March 22, 2013, 04:56:50 PM
Interesting question. Also its hard for me to understand why they have a need for even more pre-orders when they've already 30.000 on queue and haven't shipped a single unit.



Title: Re: advertising budget of BFL
Post by: ingrownpocket on March 22, 2013, 05:02:16 PM
It's not expensive to advertise almost everywhere within the Bitcoin world.

The only thing that really gets expensive are those forum ads, belowr the first post.


Title: Re: advertising budget of BFL
Post by: nbtcminer on March 22, 2013, 05:40:08 PM
Hi boy's and girls,

 normally I use an ad blocker - just now I am on a shared computer without and I am shocked of how much BFL advertising I get presented on how many places. Freaky!
i guess that doesn't come cheap? Has it always been that way or are they sucking the last straw to get more customers?
Can somebody estimate how much such a campain costs?

It get worse if you visit bitcointalk or butterflylabs website. They are targeted to those who visit those sites.


Title: Re: advertising budget of BFL
Post by: Cluster2k on March 22, 2013, 11:51:51 PM
I see BFL's adds at zerohedge.com and other sites too.  BFL must be paying a significant amount of money for all this advertising.


Title: Re: advertising budget of BFL
Post by: el_rlee on March 23, 2013, 01:14:57 AM
I see them at normal German newspapers and so on... Would be interesting to know what you have to pay per click to be #1 in the Bitcoin interest group.


Title: Re: advertising budget of BFL
Post by: farlack on March 24, 2013, 01:18:07 AM
Well if you're raking in the millions without having a product..
The question should be how much money of 'yours' are they spending to advertise?

Targeted ads, $0.20 a click probably.


Title: Re: advertising budget of BFL
Post by: Frizz23 on March 24, 2013, 09:39:29 AM
Well if you're raking in the millions without having a product..
The question should be how much money of 'yours' are they spending to advertise?

Targeted ads, $0.20 a click probably.

So let's write bots that click their ads :)


Title: Re: advertising budget of BFL
Post by: el_rlee on March 24, 2013, 10:09:56 AM
Well if you're raking in the millions without having a product..
The question should be how much money of 'yours' are they spending to advertise?

Targeted ads, $0.20 a click probably.

So let's write bots that click their ads :)


make one click from your ip? and then?


Title: Re: advertising budget of BFL
Post by: Frizz23 on March 25, 2013, 08:19:40 AM
Do you guys still get those annoying "Order now" BFL Google Ads?

By the look of it it has stopped. No BFL on bitcoincharts.com, ...

Only the hard coded stuff, like on www.bitcoinx.com/profit, remains.


Title: Re: advertising budget of BFL
Post by: JordanL on March 25, 2013, 11:42:25 AM
We see their ads all over the place because they use google and other ad networks to target those of us who have visited this site and butterflylabs.com. As long as they are charging for a product that they aren't shipping, it shouldn't be a surprise that they have a massive advertising budget.


Title: Re: advertising budget of BFL
Post by: frga13 on March 25, 2013, 05:37:55 PM
I see BFL advertising all over the net...
Even in my gmail account


Title: Re: advertising budget of BFL
Post by: And1 on March 25, 2013, 06:04:03 PM
I'm BTC noob, just learnt about ASIC hehe
But maybe it good as i have fresh look at this theme...

BFL looks like a total scam to me.
The look of this device (beautiful cube)!
Also it's price, power consumption,
Life time warranty (such eden promises are typical for scams).
Company website, with no info about the company on it.
Now i hear they keep collecting preorders and advertising boldly while not shipping a single device - its typical for scams too.

Did they ever sold anything working before?


Title: Re: advertising budget of BFL
Post by: SgtSpike on March 25, 2013, 06:07:36 PM
I'm BTC noob, just learnt about ASIC hehe
But maybe it good as i have fresh look at this theme...

BFL looks like a total scam to me.
The look of this device (beautiful cube)!
Also it's price, power consumption,
Life time warranty (such eden promises are typical for scams).
Company website, with no info about the company on it.
Now i hear they keep collecting preorders and advertising boldly while not shipping a single device - its typical for scams too.

Did they ever sold anything working before?

The look is very similar to the FPGA miner they sold.  Price is reasonable, power consumption is on par with process size (65nm). Life time warranty only means product lifetime (+ 1 year). The company's location is well known (though I couldn't tell you where).  A couple of forum members have visited the company - Kano and Luke Jr, I believe.


Title: Re: advertising budget of BFL
Post by: And1 on March 25, 2013, 06:17:15 PM
OK. That make things look much better.

But im still in doubt -  why they add today new design if they didn't finish previous ones? They have free time engeneers to make some work? Certainly no. Or maybe they want to catch those who are to careful to spend 1300 dollars, but will think - damn it, 150 dollars is not much i can risk that.


Title: Re: advertising budget of BFL
Post by: SgtSpike on March 25, 2013, 06:32:06 PM
OK. That make things look much better.

But im still in doubt -  why they add today new design if they didn't finish previous ones? They have free time engeneers to make some work? Certainly no. Or maybe they want to catch those who are to careful to spend 1300 dollars, but will think - damn it, 150 dollars is not much i can risk that.
There are plenty of people who have similar doubts, and are waiting until BFL starts shipping the ASICs before they commit any money to it.  It is a reasonable move.


Title: Re: advertising budget of BFL
Post by: And1 on March 25, 2013, 07:08:34 PM
I'm mistaken, there's no new product but "old" jalapeno. It wasn't on BFL site yesterday when i discovered it  :-[ Noobs mistake.


Title: Re: advertising budget of BFL
Post by: mik3 on March 26, 2013, 03:57:44 AM
The reason you guys see their ads "all over the internet" is because of retargeting. If you clear your cookies and other temp files, you will stop seeing them (unless google uses IP tracking which is likely).

After deleting cookies you should stop seeing them everywhere, and only see them on a couple of sites where they do advertise. As soon as you visit their site again, you get their retargeting cookie and will then start seeing their ads everywhere again.


Title: Re: advertising budget of BFL
Post by: Frankie Delaney on March 26, 2013, 04:05:14 AM
Is there seriously anybody who uses bitcointalk who doesn't know what BFL is, and what they are about by now? Why the hell are they spending $1800(so far) to buy up all the ads here.


Title: Re: advertising budget of BFL
Post by: eklass on March 26, 2013, 04:16:00 AM
Is there seriously anybody who uses bitcointalk who doesn't know what BFL is, and what they are about by now? Why the hell are they spending $1800(so far) to buy up all the ads here.

$1,800 isn't really all that much money when you consider 2 Mini Rigs probably pay for it.


Title: Re: advertising budget of BFL
Post by: Frankie Delaney on March 26, 2013, 04:19:50 AM
Is there seriously anybody who uses bitcointalk who doesn't know what BFL is, and what they are about by now? Why the hell are they spending $1800(so far) to buy up all the ads here.

$1,800 isn't really all that much money when you consider 2 Mini Rigs probably pay for it.

No, but on the other hand they are spending pre-order money like it's order money. They're flying people in from all over the place to sit around and watch them suck at doing everything. They claim to have 22 employees who have been sitting around doing what for the past 9 months? There seems to be cash flying out the door when they haven't actually delivered a product yet.

Yes 2 mini rigs probably pay for it, but the mini rig doesn't fucking exist yet.


Title: Re: advertising budget of BFL
Post by: GodfatherBond on March 26, 2013, 11:08:55 AM
We see their ads all over the place because they use google and other ad networks to target those of us who have visited this site and butterflylabs.com. As long as they are charging for a product that they aren't shipping, it shouldn't be a surprise that they have a massive advertising budget.

Yes, Google / Adsense shows you BFL ads on all sites because you have visited BFL site... based on cookies. Clear your cookie cache and you will see BFL ads only here and some very specific sites.


Title: Re: advertising budget of BFL
Post by: el_rlee on March 26, 2013, 12:10:32 PM
Is there somebody with an Ad Sense account who can tell us what the cost for this is approx per month?


Title: Re: advertising budget of BFL
Post by: ||bit on March 26, 2013, 12:29:48 PM
Is there somebody with an Ad Sense account who can tell us what the cost for this is approx per month?

I doubt it will cost much for them. Google targets the advertising. Doing so, those that are re-visiting bitcoin sites will be profiled. Assume that is 10,000 bitcoin miners and users of bitcoin. Targeted advertisement is hi quality, and can be charged more, but let's keep it simple and assume a cheap 1 cent / banner impression (i.e. without a click on the ad).

10,000 x $0.01 =  $100

Disregard forum ads. Let's say that many ads are dispensed every two days. So, $50/day for the adsense ads per day to be displayed. More if there is significant clicking. Assume 4% click on an ad (which is pretty high percentage), and 25 cent rate for the click. You get:

400/2 click thrus x $0.25 = $50 more per day.

So, my left field guess: ($100 to $200 per day) or a median guess of $150 per day for the ad sense ads alone. I don't know what the forum(s) charge for ad space.


Title: Re: advertising budget of BFL
Post by: Rampion on March 26, 2013, 01:44:44 PM
The truth is that they are spending money to get more newbies sucked in their preorder scheme. With already at least 20k preorders in the backlog and without even a working prototype. It's a shame.


Title: Re: advertising budget of BFL
Post by: smoothie on March 26, 2013, 02:05:00 PM
The truth is that they are spending money to get more newbies sucked in their preorder scheme. With already at least 20k preorders in the backlog and without even a working prototype. It's a shame.

THIS ^.

BFL is going to fold up in the next month or two if they can't ship a working product.


Title: Re: advertising budget of BFL
Post by: creativex on March 26, 2013, 02:07:49 PM
The truth is that they are spending money to get more newbies sucked in their preorder scheme. With already at least 20k preorders in the backlog and without even a working prototype. It's a shame.

It's more than just a shame, it's a crime.

http://business.ftc.gov/documents/alt051-selling-internet-prompt-delivery-rules


Title: Re: advertising budget of BFL
Post by: eklass on March 27, 2013, 11:30:23 PM
The truth is that they are spending money to get more newbies sucked in their preorder scheme. With already at least 20k preorders in the backlog and without even a working prototype. It's a shame.

It's more than just a shame, it's a crime.

http://business.ftc.gov/documents/alt051-selling-internet-prompt-delivery-rules

But you're not paying that much attention to the drama, right?


Title: Re: advertising budget of BFL
Post by: creativex on March 28, 2013, 03:19:49 AM
The truth is that they are spending money to get more newbies sucked in their preorder scheme. With already at least 20k preorders in the backlog and without even a working prototype. It's a shame.

It's more than just a shame, it's a crime.

http://business.ftc.gov/documents/alt051-selling-internet-prompt-delivery-rules

But you're not paying that much attention to the drama, right?

That's correct Mr. sockpuppet. If I were unfortunate enough to have placed an order with the BFL crooks, I'd really be upset with them.


Title: Re: advertising budget of BFL
Post by: Frankie Delaney on March 28, 2013, 03:40:00 AM
https://bitcointalk.org/index.php?topic=159328.0

Josh ignoring paid customers to spend more money luring people into the trap.


Title: Re: advertising budget of BFL
Post by: SgtSpike on March 28, 2013, 11:28:08 PM
https://bitcointalk.org/index.php?topic=159328.0

Josh ignoring paid customers to spend more money luring people into the trap.
Go to their forum if you want a response.  They are not ignoring customers.


Title: Re: advertising budget of BFL
Post by: CharlesPonzi on March 28, 2013, 11:32:48 PM
Is there seriously anybody who uses bitcointalk who doesn't know what BFL is, and what they are about by now? Why the hell are they spending $1800(so far) to buy up all the ads here.

$1,800 isn't really all that much money when you consider 2 Mini Rigs probably pay for it.

No, but on the other hand they are spending pre-order money like it's order money. They're flying people in from all over the place to sit around and watch them suck at doing everything. They claim to have 22 employees who have been sitting around doing what for the past 9 months? There seems to be cash flying out the door when they haven't actually delivered a product yet.

Yes 2 mini rigs probably pay for it, but the mini rig doesn't fucking exist yet.

JUst before pirate ponzi collapsed some prominent community members had dinner with him in vegas which probably drew in more suckers.