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I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

That's pretty much my thought. I see new alt-coins popping out every day... as you said, for gambling, for music,etc.. they've became like facebook credits, you buy them and use them on one specific website just for that company that created it so they can roll those coins on their own website while the price is rising... similar strategy to steam, where you can deposit money and sell games but you can't withdraw.

It surely takes the big part of your budget to promote your project. Huge work and effort usually go into developing your idea and without marketing all the progress will go to waste. However, there do exist exception of the rules, where people just love the poorly promoted idea and backed the project within an hour.

Me too. Everywhere you look in the crypto world, you'll see new coins for new projects but it's always the same ideas : decentralized platform music, for instance. You can find at least 4 or 5 similar projects but none of them actually burst the screen... And this is true in every field.
ICOs are a way to get money easily. There is such a keen interest in the blockchain that it's enough to say the magical word "decentralized" to attract investors.
And because people here are remunerated to promote ICOs, the whole deck is stacked.

Definitely. But that's true for most everything. The worlds biggest brands still spend fortunes on branding, even though their brands are ubiquitous. Just think of car brands, cola/soft drink brands, beer brands. Many of those are so universally known that marketing them are almost redundant, yet their marketing budgets quite often make up the largest proportion of their total budget.

Given the hype around ICOs and the huge amount of competition that has flourished in the space in such a short time, often the only differentiator between one and the next will be the marketing campaign. Realistically, the target market of ICOs is still fractional, given that most of the participants in the crowdsale portion of the ICO are folks like us that are playing the still very young cryptocoin landscape.

I would say that for the result of an ICO campaign the most important aspect is the team. It is even more important than the actual idea in my opinion.

Second, is the marketing and media coverage around it. Then, the actual idea is ranked third.

As with everything, marketing can change the public view and make a shitty project look great to the audience. It is an art for itself and a lot of marketers know that and this is why in my opinion many bad projects raise a lot of money.

For example, Unikrn will raise a lot of money even though they are not decentralized at all. It is not a DApp, nor does it have any of the ideas behind an ICO. It is marketing and only because a known billionaire is on board, it will be successful.

Unfortunately, this is how it works sometimes...

every investor have budget for the advertising of the product promotion to introduce to the people about the importance of product, the success of the businees is in the help of marketing promotion and strategy how to become successsfull.

indeed,
all ICOs,Stand alone projects offering and supporting something like gambling,real estate,adult and else were just for marketing.
if we do some research you will be surprissed that their project(real object) does not exist at all.
which mean 90% projects were nonexist.
looking at right now,peoples think about an ideas other than implementation,they're creating a good/unique idiea to boost their sales and whent he implementation comes they do not know how to do it.

most of them are a scam and only open up a thread to get money.

Marketing is one of the things that makes an ICO successful but as we can observe in all business, marketing is important in order for the people to be aware of it. The most famous brands even those that are already household names have something new to offer to make people be excited about their products even if they have just added a little twist to their existing products. Some investors also who are just sick of the scam ICOs look at the team behind it because credibility of a person also attract investors and make them trust a project.

YES obviously!

so far those coins/ICOs with the best advertising team and lots of marketing have been more successful than anything else. the examples among actual coins are countless.

there are a lot of shitcoins with good advertisement and good pumpers that are on top. and there are good coins that are doing the same thing better than those same shitcoins but they lack advertisement an they are on the bottom and nobody even hears about them.

Marketing is a huge part of any company, because without getting your idea out it does not matter how good a concept it is.

I would be weary of ICO's that are clearly just throwing capital at articles and google ads. There are some many ICO's out there you have such a wide choice to pick from.

I personally go for ICO's that are marketed well (mostly through growth hacking or content marketing) rather than just ads that pop up in front of my face on my screen.

Marketing is big, Apple is a relatively bland brand in technology (imo) but their marketing made them a leader, marketing ICOs is something every company will do but what you as an investor should focus is not the flashy stuff, read the white paper, see the use cases and then decide

Absolutely agree on this.

the same or similar goods with the service as developer to work on naratives as delivering the initial message
to future investors as the returns on chance as the decision on investors to evaluate/qualify as using of choice with
the occupation of systematicals/strategics.

a lot of coin will rising up if it have good dev team behind

when it has been marketing , community use it always, i think it is good ICOs .


spend  on marketing ? i think 80% when begin .

You have said it all, I totally concur

I work in advertising, and thus I may be bias here...no, but it's a very key component...and it's not just ICOs.

I've seen loads of coins that talk about 'millennials', talk overly techy, don't have a single-minded proposition and don't communicate it well...and worst of all, terrible terrible community management. The latter point is true of a majority, rather than a minority, of coins IMO.

You can have the best tech and product in the game, but if you don't market it well it'll never been seen and adopted by the masses. It might rise, but ultimately it will eventually fall. Look at PayPal's approach, look at Mastercard. For anything financial related, you need trust and acceptance...you need to communicate and market simply and effectively.

Few do it well, I think Dash is one of them. Monero too.

 

well I do think marketing is the key to almost everything we do. looking for a job is marketing, we are marketing ourselves to potential employers. If we make goods we need to market it to potential customers. so icos need to market their coin and not just to potential investors like us but also to the people they want to use their coin or service.

As a company, you pretty much have to spend everything on marketing before the ICO. This is because if the ICO is disastrous, you can't go through with the project as the company won't have the funds. Also means you can't really start working on a project in terms of development before the ICO as you never know if the ICO will reach the minimum cap.  I don't think anyone really likes this system, but it is the way it is.

In a way you are correct. Most cryptos/alts have no use case. I have hardly seen less than 5 alts that are currently being used in real life situations. That said, its like the internet bubble times, there will be few compines which will become the facebook or apple in crypto world in 5-10 years down the lane. Our job is to hunt them dowm and buy em

Being new to crypto world is making me feel like a noob as I read more. Have to research about what you said so my judgement can be better.

Well, to my understanding marketing is one of the key success factor in any project. Project owners market their coins or project during ICO to the potential investor is not something bad but most of the ICO in recent time are just out to scam prospective investors.

I would tell you "yes," marketing plays a significant role in ICO or coin popularity. The more efficient marketing is, the more clients will be engaged into this project or coin whatsoever, thus increasing its value.

Marketing ads has been use as a tool to reach out the market and they are willing to spend some serious cash just to make some noise.
Best quality ico has their own credit and unique promises.they dont need to make some shitty paid ads just to get your attention and make some noise. For me an ico spending to much money on shitty ads rather than giving real value to community is a quick turnoff.

No marketing does expose your product with multiple ways achieving all levels of investors and potencial investors, but if your product or what you have to offer doesnt worth the cost it wont sell even with an amazing marketing around. Most ICO has achieved sucess because its a new project working based into crypto, social, gamble and some others new projets are allowing to use crypto for something we do already but only with fiat.

Ofcourse they are all about marketing. All these projects are not aming to make world a better place or something , everyone just wants to get piece from these cake full of precious fruits.

definitely, look how ICO's like status raised over 100m dollar for just an app... 

Hmm I don't think it's all about marketing...mona.co had the best marketing team and they were everywhere and although raised great money, didn't raised as much as I would have expected from the hype. A good idea but also execution of said idea is what's doing it I'd say.
But yeah, marketing is a biggie either way, just not "all".

believe it or not, SPARTA is aiming to make the world a better place!

Marketing indeed helps a token or business develop, indeed GOOD MARKETING can make all the difference. I do though need to stress a point here. I think MARKETING must go hand in hand with a good business plan and model and also a good product or service that will either solve a specific problem or be a first to market product or service that will corner a good market share. These combinations, along with a solid and professional working team and community can bring mega gains and successes.

I think so. I believe that everything is all about marketing.  Even if it is a food, dress, place, or anything is all about marketing. Even if in crypto currency there is a marketing. Any products needs cycle so that everyone can earn.

what you see is all about marketing since ICO is just a marketing strategy, I mean, we have not yet heard the voice or comments of users of those coins from ICOs if they are satisfied or what. Maybe some of the ICOs are really intended for services they want to offer for the community with the use of their respective coins, some are just to make their coins high valued and later on be traded on top exchange sites.

I agree that it is all predominately all about marketing. One the project has no any real product yet it is more about just selling well the idea - and I think it's OK. Even, there is a product or service in a real world, it is still a lot of marketing effort to  "package" it well and promote it to the cryptocurrency community. Would you disagree?

indeed man its all about the marketing  there is lot of money needed to spend on marketing. Without  marketing there is no way that any product  becomes successful

marketing plays a significant part in the success of any ico. higher the marketing ,higher the  chances of the success of ico.

It's not "all about marketing" BUT marketing is part of ICO's success. Yes, most of them aren't new and been in industry for some years. But as new player for that established market, you need to put something that will be known by others and somehow will compete to those already existing. It's like TV ad commercial where you need to introduce your product and show what's new to your plate.  For how much they spend on marketing, it differs. There are some ICO's (but verrryyy seldom) who already have allocated budget even if the ICO fails to their marketing strategy, those are the ones who offer bitcoin weekly payment. And most of ICO now a days depends on how much the project will reach

ICO means funds are raised for a new cryptocurrency journey. It is use to raise money to fund their project. And as I noticed also, I agree with you. They are all the same, same promise. They just differ on how will they execute or develop their project. Of course they will spend too much money on marketing. The purpose of marketing is to spread or to inform the people about what they want to offer in public. So advertisements, people who spread the words, they are well paid I think. Because they are the one who is working to spread the new crypto to others.

For me ICO is a marketing because they can never be a success on there project without a market for there coins.
All ICO needed to be marketed that's why they need us people to make there project known and been seen by all investor worldwide.

we can say that ICO and new coin exist are for marketing purposes but they are making new world behind our land, making a new way to make money. Those music platform are for music only you can buy rare or new music/song using their coins and that music/songs are one-and-only in that site.

Marketing is very important for any business not just ICO's, I think the amount of ICO's and the money flowing around does make big marketing campaigns inevitable.

I always go for ICO's that don't just spend vast sums of money on marketing, but also have a sold whitepaper, great concept, strong team and communicate to investors through their social media channels. 

Raising funds does depend on marketing a lot, especially here on btctalk forum, I think social and signature campaigns, plus maybe spending some on direct ads on big crypto sites matters a lot and can drive out a lot of funds and investments. But it surely is not all about marketing, people are getting smarter everyday, so it does depend upon the team, the developers and the overall structure of the ico as well, it may not be a new or unique idea, but the team working on it can present it in a way that makes it attractive enough to people so that that they invest.

Word-of-mouth is also marketing... And not every coin is based on the marketing, but on the business idea or vision.

There are some new things, as you can see in the FinTech sector. Blockchain technology is changing the way how we pay and what we pay. It doesn't change the way a cow has to be milked.

So it's a bit demanding to expect a revolution in every other sector than the financial one. Next year will clear things up...

Marketing has become a basic imho.

I think the make a good ICOs you need some nice marketing strategys. If you do some nice marketing, more people will know about you. But thats not the only point. You have to get some serious investor that are believing in the success of the project, you need to find these people.
But markteing is not the only way to make an good ICO. You also should have some skills and experince in crypto!

I also think so, most ICO is false as for the planned project is just to attract investors.
But there is a really real ICO project, and I find it only an ICO project whose project is a tool for Digital payments.
So, I just put 10% of my money to get into an ICO project.

A lot of blockchain projects will not be successful by just combing the traditional business with blockchain tech. A lot of good-performing projects are mostly due to hype rather than intrisinic values.

I mean there is a good amount of marketing involved, but ICO's can really help. They not only get the word out there, but help fund the project in general. Just look at every kickstarter out there. Its the same thing. As long as the ICO isn't just a scam, I think its a good way to get a coin started.

Well, it is fair to say that ICOs are really great for some small and real businesses with very cool product or services which simply can't  raise money with traditional investors...even venture - the barriers are way too high, but generally speaking - marketing here does the same job as for anything else in this world - promotion -communication - access to the right audience

I don't think it is any different then for any other businesses in the world. When you just look what they spend on marketing you just see it works.

Crypto is even more build on hype.

I get it and I wonder why most of these ICOs exist in the first place.
It is indeed all about the marketing, because I don't think a lot of
them get much use after they come on the market, do you?  Bitcoin
can do most of the functions of many new coins and there just aren't enough
people that are into crypto yet to make them useful.  Maybe if the
entire world used crypto, they'd get used but that's not the case.

I totally agree with you and I believe that marketing is the key of making any ICO successful. A good marketing team can guarantee you very high returns and I have seen some of unique projects fail because of less marketing. Marketing is really one of the deciding factors for how much an ICO will raise.

I think there is more to it than marketing, but yes, just like an IPO or any other product launch, marketing is the key. A large percentage of the budget should be allocated to marketing, and it should obviously be effective and targeted marketing. I rather than any and every avenue you can get hold of.

in my personal opinion, this ICO's really stirred my mind because at first I don't understand why this ICO's become valuable alt coins but now I even confused why this still keep on gaining attention of the alt coin world and marketing. We both have the same purpose on this thread, to learn what and why. Oh God!!!

Is it that Bitcoin long time ago doesn't have a good marketing? If they do maybe after a few months or years - it's value is tremendously high already.

Any project needs a community on the market, and this determines the key to the success of the project. The better the marketing process the better the project is known, after which they will evaluate the project and make the investment decision. So, marketing is indispensable in all areas

I saw many new project recently and they want to start to advertise their project around the world. It's a prove that bitcoin become more superior
Hopefully when they have finalize their project, will not end like China since IMO some government may not like ICO since bitcoin need some regulation before fully operated

Marketing is doubtless the most important part of an ICO and not only for ICOs but for everything you try to sell or offer.

The Fiat money system confirms the importance of marketing:

The system itself is bad for the majority of the people, but almost everyone uses it because it is promoted in all media.

marketing  is almost everything then come in second place far away the idea behind the project , There is projects right now that in fact have amazing idea , unique  and original without a plan for marketing ,So when you go to there Ann thread you will be shocked to see it with just 2 or 3 pages , On the other hand a lot of repeated projects that in fact offering nothing new just same ideas  ( decentralized social media , decentralized exchange , etc .......) with good marketing they will raise millions of dollars in just few hours . It is all about marketing .

the customs as developer works on modest with the arrange of manage to occupy use with the different aspects as details of examination,
as the point on focus of objection that developer to release of message with the deliverance as the transmission of value with the appropriation
to the wider scenes of the public audience that
those to gains with the exchange on returns as distributing spares of parts on possession with the distinct as qualification to collects with the finest on extent of the goodness on modification.

I dont know, but that's what they lift to market their products. through gambling technology, is the payment of services. yes various kinds of ico and assorted also they offer us. although not all ico will always succeed. but this is the technological advancement they are competing to create new things and compete like bitcoin.

Yes. There's really no other reason for most icos to exist other than rustling up money.

Most of them are even more stupid than the dotcom boom projects like that fashion website that took ten minutes per page to load.

The wsy they really go places is to get their victims to market for them. That happens here a million times a day.

Well yes, I think a lot of projects are like that...but fortunately not all!!!

Market cap, campaign, signature wearing, advertisements and etc. is all part of marketing and that is ICO. It’s just like you are endorsing to make that popular and to be sold in the market to reach the minimum and maximum amount of the campaign.

marketing is really important. If people dont known about your coin, your token. your project will failed even your product is the best

Absolutely agree- at least at communication level - marketing is a king here!

Unfortunately marketing make in my opinion at least 50% of the success if not more. As you can see by many shitcoins that do not provide real value they still successful in terms of financials because of their marketing. The y usually invest 50 -80% of their budget in marketing.

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Ambrosus’ primary focus is on improving supply chains for life-essential products, specifically food and medicine, although the protocol can be applied to other supply chains.

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Developer tools - There are developer tools and modules to allow community members to build distributed apps, extensions and protocol upgrades, creating valuable solutions for society, including consumers, farmers, pharmacies, distributors and business owners.

YES!

Marketing is one of the most important tools in business
without it a product or service will remain virtually invisible
to potential customers and investors.

I believe both must go hand in hand and also build a strong community. Branding is very important nowadays, especially if we want to invite others into the Crypto area who are used to more traditional means of investing. Now many companies are finding the Blockchain as a way to raise capital so this may draw more mainstream investors in. Marketing, a decent Token and business, plus a community driving it, can lead to a very successful ICO for shorter and longer term. We can all play a part, whether small or big, in order to help an ICO become really successful, it takes a collective effort to do this.

Marketing is like soul for ICOs or other online business. Even if the you just want to sell one single product you have, marketing is always be the number one. People, the team, the devs are important, but people who is new to the ICO usually don't see the devs or the team. They just want to see the feature that the ICO provide. ICO must have some speciality and differance to the existing ICOs.

Generally. It's all about the vision, team and execution.

But I think....  Marketing plays a huge role in ICO. from PR, Brand, Communications, Community, Social Media, Bounty Programs, Paid Advertisements, etc. most ICO's spend around $50k to a $300k to achieve the crowd sale goal in the shortest amount of time.

It is apparently all about the marketing hoping you will find people that will believe in your project and will love to participate in it since it can be a huge benefit for them. However, so many ICOs today have totally lost touch with the real world and hence you even see an ICO promoting the future of Banana (no offense). ;D I think some of these coins are just there for ICO sake and nothing else.

Marketing helps the product to get the brand recognition and aware the consumer about the product or service which is available to its future customers. Due to which such marketing is necessary and ICO is an type of marketing in which they attract the customers to invest in their coin.

Not all, but marketing is big part ICO's , and not only part of  ICO's. Marketing is part of everything that you bought, buy or will buy in the future.
For example looks at 'xbox one' and 'ps4' sales, this is almost similar consoles. But marketing from Sony destroyed 'xboxone' on presales and sales till now. Just a right marketing, with ICO's the same

Anyone can hire a spokesperson that doesnt understand what theyre talking about.

In an impatient market like crypto, marketing does seem to be more important than product, whitepaper, roadmap, development team in the eyes of many "investors"... But once the market is more mature it'll matter less and less, and finished products will be able to speak for themselves when that day comes!

Most of the altcoins in the top 20 marketcap are very scammy, so I think it's all about marketing... in the short term. In the long term, only the cryptocurrencies with real innovation will survive.

as finishing customs of manage with the goods production on offers with the deliverance to public audience, the ico schemes help decision as developer to gains of access to investors forum and collects of chance with the funding of projects and follows with the future enterprise and the exchange on market as the price on movesment with the volatility of supply and demands.
 

I don't agree that marketing consists of the complete success of an ICO. Yes it can be crucial for most coins but I've seen many ICOs with barely any marketing making it big. What I think is that actual selling point of any project is its functionality in everyday use. It's getting harder and harder for ICOs to come up with original ideas for these kinds of projects. Now all we see are the same ideas regurgitated by rivaling startups just +1 then the next. Original ideas and strong ethics in development is truly what stands out further than marketing in the long run.

 icos need to market their coin and not just to potential investors like us but also to the people they want to use their coin or service.

but I think even though they have very good ideas and useful development but if they do not do good marketing then their project will not be publicly known dude. I know that a good idea is the main thing in the ICO. but we can not skip marketing for project building plans? because marketing is one of the most important things as well.. #IMO

what is a coin without marketing?

Many ICOs are now quite similar to ICOs that have already passed through. Some are even copies in general. But to a certain extent, this will offer a competitive market because there will now be more than one project putting forward certain offers in the market.

There are also highly original and revolutionary ICOs though.

everything need marketing. that is why google get so much money. everything need to known your coin then it can get value

Marketing is only a tool to make ICO successful . I think that the most thing is the team and what they got or have done before deciding go ICO. For example collected huge client base, created first phase of project, partnered with big known company out of Crypto to collaborate and so. We need see real homework not talks only!

I agree with you. Everything needs market. Everything is all about marketing even in the smallest thing. Even in our oldest generation they already did the marketing. They trade things to another even if there is no money yet. All things around us just circulates. And that's the world we used to be.

Most of it yes, all about it of course not. Marketing has a big part in how successful a project or a brand will be. Just take an example of smartphone market in developing countries. It is now flooded with China Phone which has no real spec but huge and massive marketing, they even surpass those of reputable brand likes S*ams*ng and *ppl*. Quality of the product will decide whether their ealry investor will continue to support or leave them.

Marketing is a method used to do a business.  The products we use now were newly invented and reached us because of marketing. Just look at the innovations from each ICO. Too many good projects.  These projects should reach only via marketing.

At the end of the day, it's all about the profit. They are following this kind of trend in order to generate even more profit.

I think marketing of your project is the most important thing to do if you want to raise huge amount of money for your project. Marketing helps to make your coin popular among potential investors and I believe that a gouge portion of your initial amount should be spent on advertising your project.

In every business we always need good marketing otherwise we have to face major problems. Suppose if we are delivering a good product to the community without marketing we cannot show to the community. Through marketing the product only we can able to show the value of the product and is same with the ICO's also.

Cardano, Salt, Kin, Regalcoin... What is all this? These coins were not even there in the last week.

It surely do take a whole lot of budget to market your product. However, with good marketing skills, and having a successful crowdfunding, that is nothing.

However, there are so many projects out there and I really wonder what people usually look out for in ICOs that would actually make them believe in those projects. I cannot say though, since the future is unpredictable but it kinda sucks sometimes.

90% marketing, same for many existing coins. Just look at regalcoin and bitconnect.

I think marketing strategy has a bigger role for the promition and succes of a project. That is why most project are allocating a big amount for marketing of the project. The more the coin is being promoted to the market the more investors it will attract. But still it doesn't always mean that you have a good marketing style you will also have a good coin.

I think marketing and who they are connected to does play a huge role in ICO's, because the crypto world is still quite small and growing.

Although i still think that having a great idea and a strong team and whitepaper shines through, even if their marketing is quite poor. Sadly because of the boom, marketing is an important part and some ICO's who are original can't beat some of the ones who have big investors that can shell out lots of cash for marketing.

This is why bitcointalk is important.

Marketing means a lot yeah, but I dont think that its the only thing that is needed for a really good project. If you want to stay strong in the next couple of years you need  a skilled team! If you just can do marketing, there will be just a pump and dump in my opinion!

Proper management and marketing should always be in a project, no matter how good we are in earning or making the project profitable when the time come we lose control on it for too much traffic maybe,it may cause many mistakes and leads to lose

I agree marketing is part of the strategy not just by ICO but also all the products in world. They need to make the name known to the market but it does not mean that it would sell. Serious investors will always research about the company launching the coin of course as much as possible they do now want to be scammed or buy some shit coin.
They can always spend millions and millions of money in their marketing but always remember that if the product or coin is not worth buying no one would buy it.

Marketing helps a lot with an ICO. If it is done right it can create a hype. As a company you need to think about how you want to be profiled. Because marketing done badly can affect your business.

So true about this. Marketing is highly paramount in any project and that is what really makes some brand a leader in their industry today like Apple that you have mentioned. Every brand that wants to succeed should definitely understand that without good marketing, it is always hard for a project to go far.

Certainly. In any case, that is valid for generally everything. The universes greatest brands still spend fortunes on marking, despite the fact that their brands are pervasive. Simply consider auto brands, cola/soda pop brands, lager brands. A considerable lot of those are so generally realized that showcasing them are practically repetitive, yet their promoting spending plans frequently make up the biggest extent of their aggregate spending plan. Given the buildup around ICOs and the colossal measure of rivalry that has prospered in the space in such a brief span, frequently the main contrast in the vicinity of one and the following will be the advertising effort. Reasonably, the objective market of ICOs is as yet fragmentary, given that the greater part of the members in the crowdsale bit of the ICO are people like us that are playing the still exceptionally youthful cryptocoin scene.

I think marketing is a very important aspect but certainly not the only aspect. I have seen a lot of projects with a very good product but poor marketing.. Unfortunately they ended up failing to attract investors. We can't deny the fact that if you don't have big venture capitalist, you need to market aggressively to reach a wide audience. The more potential investors get talking about your product themore likely you are to attract investment.

I do think a large part of it is marketing, but you could say that about every product that has competitors for investors / customers.

Why do you buy an apple over a pc? Or coke over pepsi?

for some people it is simply down to the marketing of the product.

Yeah! With a good marketing, a project can easily be successful. I have seen some huge level of marketing skills from some projects on this thread and I surely applauded them. With that level of marketing skills, I would actually want to be a part of such project. However, it all depends on the project and how really prospectus they seem.

You are right in a way as the authenticity or prospect of a project can speak for itself but with marketing it can even be much more better and achieve more than without marketing.

Only few people know how to search out for information and you can be lucky to come close to finding a good project after a good research. However, with good marketing, it targets everyone and you can easily be connected with the project without much work from your side. I totally believe without good marketing, you are simply hiding yourself from your target market.

Everything is about marketing not only ICO. Originality to me is first consideration of which is very rare these days ! I think before you put your money in any ICO, you have to look beyond fancy graphics and technical jagons. Look for what is visible and what has been put in so far; not in terms of money raised but product that is working.

it's a lot to do with marketing, look at monetha, a lot of effort been put in the ICO and they seem to have pulled it off, but does this leads to the long term success or even price not being dumped hard after listing? Don't think so

   I can not explain with words how much you are wrong, and members that thinks the same like you.
   It is not all about marketing, that is wrong point of view. Instead to look commercials and choose
by them, try to seek for quality. ICO`s need to find their way to us customers, and better planed
advertising can help them in that. But what is behind that, do you read what they have to offer or
you just take a look on pictures and on how many places they advertise their ICO?
   I try to understand what ICO have to offer, I was in BitDice bounty campaign cause I believe that
casinos are the future, and that investing in their token I invest in that casino and maybe I can have
good profit from that.

Number one there needs to be a problem and the ICO/coin needs to solve it, but marketing definitely helps! Many bad ICO's have done well just because of their marketing. ETH has partly done so well because of marketing.

I think it is a large part of an ICO.

Marketing is a way to distinguish yourself from other competitors, so I see why a lot of ICO's are throwing a lot of money at marketing.

I would just look past the marketing, and focus on the fundamentals such as the whitepaper, the team etc

yes i think so, the proof is the scam ICO, with good design good com, airdrop... it is working, nowadays all is based on marketing, give me the best product with no marketing and it will be doomed

For ICOs, it's all about marketing, I look at coinmarketcap.com and I have trouble finding something with real substance.

For cryptocurrencies in general, we have to be fair and give some merit for alts like Litecoin and Monero.

traditional industry already exited, but if we can use a new technology to change it, it will be different, see how many your life have been changed by the internet around you, what we can do is to embrass the new technology and use it to make oue life better

all projects definitely need most of the budget to promote Jobs projects and big business usually develops in developing ideas and without marketing all progress will be in vain. so the project will promote success in ICO.

i agree！！this is the true.

No i think people see potential at ICO or Coin. If they predicting price's will grow up so people will buy and holding until get profit.

Is there a proof if the ico is all about the marketing, i think that you are wrong in this moment, But honestly the marketing give very big impact to the project to promote its own project but the main reason still on the idea and the development process, if the development process goes smoothly and that will attract a lot of the investors, and i don't think that the marketing had all of the role in this game.

It is somehow a modern way to have stocks,than buying sime stocks on a comapny which needs too big initial inveatment,in crypto we were able to do it in any amount and with many options of company and iCO convenient for us.

Of course not. They could do all the marketing in the world and sell people on it and then do absolutely nothing wants to find a release comes and have the coin fall to s***. That is the making of a good scam not the making of a good project. It happens all the time. Marketing is something that is Port. But you have to back that marketing up with actually keeping the promises that you made.

No because first is the uniqueness and usefullness of a coin it is much needed. Think of a coin which is truly marketed but its use is not too good marketing is useless so befpre making a marketing make sure that the project woll gain attention to the people and why they will invest on it.

The marketing and media behind the coin and ICO is a contributing factor to its success in the crypto market. However, many other factors influence an ICOs success, like the team behind it and their experience. You can market an ICO all you want and raise proceeds but after these proceeds are raised they need to be used in such a way that the coins value will increase. This is where the experience part comes in, experience within the business behind the coin.

So it is a work in vain to start an ICO with a small marketing budget.
Sad.  :'(

It's not all about the marketing.

Plenty of ICOs out there that had pretty crappy marketing when it launched but still managed to pull off a big enough investment for future development. What matters more than marketing in my opinion is the actual coin they are offering.

With the best marketing, people won't be interested in something that has no value whatsoever.

What do you mean by originality? For your information nothing is new under the sky we are only improvising  and making the old look and work better. ICO is a surest way to make decent living for yourself in crypto.

At the moment you need to invest a huge amount of money in marketing.
This is a necessary but not sufficient condition.

You can have the most amazing product in the world - but - without marketing it WILL fail.

Marketing is probably the most important part of any ICO.

Well thats not true, actually a lot of stuff is new and made from a new point of view and so on. Many ICO have good ideas but the 20th real eastate, gambling site or adult one. Is crap lets be honest!

You are right. Good marketing is not what would make the project a huge success though would just create awareness for the project and simply help realize the funds pretty fast. However, what happens after the ICO ?

The team, the relevance of the project and some other factors is what would make the coin successful. However, a pretty good project, with a good team and nice marketing can pretty much go a long way.

I don'¨t know man, some say they are the new penny stocks but I's rather say some of them can be legitimate because of revolutionary tech. Obviously it's up to investors to decide if they want to buy into icos which are just designed to be P&Ds

I think you should consider it as the power of blockchain, I personally consider it as the fact that a lot of organizations are trying to explore their products on blockchain, new ICOs launch every week now. A lot of products currently built on blockchain, with new ones launching everyweek, from agriculture or  real estate like you mentioned. It is the quality of the product and the development team that will determine the value on the market, marketing comes later but its essential.

The truth is good marketing is really necessary. Even in every day life and normal businesses. Sure, you may just want some few low investors, probably nothing too much but at least you will still need some little advert to get known.

The truth is that the market is extremely large and if you are at the mercy of luck or your project being found out, you may not get that lucky. If you have a good project, the marketing you do will help create awareness so that investors can then decide if it is worth investing or not. Good projects usually do well with good marketing during ICOs.

I do believe it is very important like in any business.

There are numerous success stories from ICO's due to the fact they threw a lot of money into marketing, you are best looking into projects rather than the first one that appears in a banner.

One ICO i am really liking is Crowdholding for example, I haven't seen too much about them, but they are trucking along very nicely

https://ico.crowdholding.com

Yes, what I see is not just tens but hundreds of ICOs that appear at the end of 2017. The point is I know, big companies are trying to get in by making ICO and collecting lots of Crypto currency for corporate investment. Both long and short term.

all new ico or coin must be about its first marketing. because marketing is one way to introduce a new coin to the public.

Sounds like you might be digging around - some due diligence for an ICO you are looking to launch?

They need an ACTUAL use case - irrespective of marketing.

i think its all about marketing and promotion because if want to make one new product then we must thinking about marketing and promotion. without doing promotion, one ico can not reach their goals and they can not get success in future. but i think there is no something new from the ico and i think its only different package with the same content.

If you refer to short term performance... yes. But in the long run, it's all about adoption, and there is no adotion if you don't have a good product.

Well, it plays an important role actually. Many ICO project failed because of poor planning and execution of pr and marketing. ICO needs an exposure, so it is important to focus on this area.

I believe this is some kind of quick way to gain funding to make a new company, but some of those project are doing it for their own profit or it's well known as a scam. that is what everyone hated. But if it's a good project than it also could be used as one way of advertisement/marketing.

Yeah! I've seen some ICO project fail because of poor Marketing. If they are not good at it,why not hire a professional to handle that. There are many agencies out there that are offering this kind of service.

I believe they must consider it if they have a budget. But be careful also when choosing a Marketing Agency. As much as possible, check their background and track record.

There are also agencies that provide promises, but can't effectively deliver it. Is there an agency you could suggest?

You can check Crowdcreate. I've heard a lot of positive feedbacks with their work. You can visit their website for more information.

I think you didn't get the point why new ICO's keeps on popping. The world is in the process of adapting the blockchain technology and as you see, every company wants to be the first to introduce their "product" that it's linked with the new technology. People gets attracted when it's new and trendy.

Very much so, your ability to properly sell the coin to the investor determines how much money that you are going to make from your ico. People need to be able to trust that they have a competent team behind the project and the way you market the product is one of the ways to make sure that they believe in you. It might not be all about the marketing but believe me, marketing is a big part of it

For me it is also about product, but unfortunately projects tend to spend vast majority of funds on marketing and don't care about product behind team

Tokens are dead especially utility tokens.
Security tokens can have a future but it is hard to build one because of regulations.
So ICO means marketing to me, but whitepaper will tell all the truths.

Unfortunately, yes. Not all ICOs have good platform. Unique ICOs are rare nowadays. The only way new ICOs with the same old idea stand out is because it is marketed well. But it does not guarantee quality nor profit.