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E-Commerce Giant Alibaba to Integrate Blockchain Into Intellectual Property System

Chinese e-commerce giant Alibaba will integrate blockchain technology into its intellectual property system of global enterprises and brands, local news outlet Sohu reported on May 23.

Ali Xizhi, the company’s director of intellectual property protection, reportedly said that Alibaba is in the process of upgrading the filing of intellectual property rights by utilizing blockchain. Alibaba is planning to fully implement the technology in September, after which it will be expanded to digital copyright protection, including visual content.

https://cointelegraph.com/news/e-commerce-giant-alibaba-to-integrate-blockchain-into-intellectual-property-system

https://images.cointelegraph.com/images/740_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS9zdG9yYWdlL3VwbG9hZHMvdmlldy8zZjU5NmNkZThiYTk1N2VlZmNiZmU1OWE0YjFiYzFjYy5qcGc=.jpg

Intellectual property protection is one big area that the blockchain technology can be utilized and I am sure many organizations will be using this  in the coming years. In the age where fakes can be so common and is getting harder to track genuine brands, the blockchain technology can be offering some hope in the fight against forgery and plagiarism. As I understand, Jack Ma is a believer in the blockchain technology but of course we are wishing that he can also explore the integration of cryptocurrency into his empire.

You got it. Specially from brands that are being manufactured in China. With blockchain technology Alibaba just did the right and needed thing since china made fake branded products are everywhere and even consumers find it difficult to identify between fake and genuine in branded products. It is unfair for popular brands and this issue must be found solutions to.