Bitcoin Forum

We have just released our game for a few weeks and have received many invitations to help us hold the "Signature Campaign" campaign.
Honestly! Is the "Signature Campaign" does work for marketing? ???

In some cases, it really works,... it still depends on the platform/project that's being advertised.
Also, Campaigns can help you out to get some honest reviews, more viewers/players/testers, especially if its a new one. Most of the new Gambling Platforms nowadays are using this to let the public know more about them, there are also some of them who runs Campaigns for a long time so they can get exposure for a continuous duration.

It's a cheap way to advertise your project in bitcointalk, and sometimes is very effective, but it depends by your project and people that you pay for wearing the signature (shit poster give a bad image to a project... etc)

In this forum there is only one banner that could be placed by a publisher. (below the first message on each page)
This banner will be auctioned every ten days.

https://bitcointalk.org/index.php?topic=5264774.0 take a look here since there is the current auction that has been created by ADMIN (theymos)

its the best shot you can have. the forum is full of bitcoin users, there is no where else you would go to make an exposure but in cryptocurrency forums and bitcointalk.org happen to be the biggest. if you advertise here by bidding theymos, check this advertising auction https://bitcointalk.org/index.php?topic=5264774.0

or do a signature campaign, its like you have advertised to all crypto forums already because all users are basically from here.

For gambling site like yours, it does work!

Not only will it give you more exposure and traffic but more importantly will create a brand name for your site. There are hundreds of threads in 'gambling' section in which new replies get posted every day. It is fairly easy for people to miss new threads in there. Hosting Signature Campaign will make sure, your site is separately visible in Service Section (campaign thread), other sections (beneath participants' posts) and Service Discussion Section (list of campaigns thread).

If your site is interesting and different enough, signature campaign will surely gonna add intrinsic value in the form of Goodwill.

In my experience as a participant in a signature campaign, I will doubt if it is not effective. It is proven and tested that it is one way of cheap advertisement in this forum. Having a combination of promotion and signature campaign boost up the visibility of a site to be advertised. Of course, you still need to consider your platform or project.

If you doubt in launching a signature campaign you have the option to make a trial run of a campaign, Most of the time trial run duration is only one week and it is the time for you to evaluate if the signature campaign is effective or not. Most of the old and reputed gambling casinos conducted their signature campaign here before and some of it is still running today, So basically it shows that having a signature campaign here in the forum is effective in marketing your casino.

Signature campaigns work only if they continue for long periods, meaning that if you want to start, you will not achieve many views and visits within a week or two, but rather try to build your name.
Therefore, if you want to start with it, choose a minimum of 3 months or 6 months, and then you can evaluate whether or not a successful translation is worth that amount.
Some campaigns are cheap because they pay people with their tokens, but such campaigns do not last much and do not achieve many visits.

Think of it as if it was a name building, not a visiting pump.

You wouldnt able to see signatures on this forum if they arent effective to be used as part of marketing stuff.I cant say it isnt effective but basing of on companies that had signature campaigns on this forum
for a long time then you would definitely able to say that it might really be working because they wont let it make it long running if its just totally a waste of time and resources.When a new company do  launch up
then it would be ideal if they do at least consider on running a campaign into this forum because we know that this place had the most traffic when it comes to  cryptocurrency thing.
When considering about exposure and awareness then this one is a considerable place to market on.

Even the projects that first ask for funds are doing a signature campaign to get some funds from investors. It should be effective because, during the ICO days, they usually receive huge funds while having marketing here and social media.

Casinos in bitcoin space are the usual who create signature campaign marketing here in the forum. I guess betpirate.io would be the next to populate next time.

Skilled bounty manager manners a lot.
If you hire a person, that just count weekly number of posts and check if a member made minimum eligible, than running a signature campaign is useless. You will simply burn your budget on nothing.

If you hire a manager, that is very selective to campaign candidates, punish (with a warning first) for posting crap, force them to post in particular thread, then you might get a response you wish or new customers.

A lot matters from a project itself. If it just another gambling site without anything new or catchy, then this project will burn bounty budget in every case.

Yes.

Almost all big companies/site on their release use this strategy and it is one of the effective one. It can be cheaper or can be expensive depending on X number of people and the amount you want to pay out per week/bi/or monthly. If you are thinking of doing one of the campaign you must try out for 1 week and if you think or find it effective you keep on going.

TEX-LXRY

@betpirate.io

free suggestion : if you run a signature campaign, pay user directly in your website.
first you save tx fee. moreover people will play these funds in your site ::) you have your clients, they are registered, people can try it, leave free comments about their experience and so on...

It won't last a long here if it's not effective.

You just have to keep in mind that there's a chance you won't see any improvement during the early days, weeks, or months as building project's name is not that easy.

And always remember that the majority of crypto-oriented people are here in the forum. Much better to advertise here compare placing ads on social media platforms.

Now, your choice...

You could organize a test run and see how effective it is by checking how much traffic your signature created for your website. There are many good means of advertising and they are all effective if done efficiently. Some campaigns prioritize quantity over quality, thinking that spamming their signature across the forum would bring more results, this does more harm than good most of the time.
You however can not go wrong if you hire one of the top managers as they are quite experienced in handling projects.

Have a look on old and current/active signature campaigns. Yeah, without doubt signature campaign works but you need a good manager and participants for it to succeed. Just see, Bitsler was running sig campaign for 3 years and paid $430 050. What do you think, will someone pay half a million usd in something for years that doesn't work? Even insane millionaire wouldn't do that.
Check Fortunejack, they have been running sig campaign from 2014 till 2020 (stopped recently) and now they occasional run it, when they need it. They aren't crazy to pay tons of money in it (were paying 0.04 a week + had great bonuses, in overall 0.2 btc in month per participant for years).
Check chipmixer, they are paying more than one thousand dollars to each participants monthly. What do you think, is there any way to promote bitcoin mixer rather than this forum? If sig campaign wasn't worth, would they pay this much and continue to still run it and even add new participants?
Also check cryptogames, yolodice and etc.
Check qtum signature campaign, they run the most massive and highest paying sig campaign on this forum for some weeks and got decent results.

Conclusion: It does work when it's done in a right way. If you want to pay some bucks and get result, then - no.

Its part of marketing and since you are crypto based then you would consider or include this place as part of advertisement and same as others mentioned

that you cant see any signature here if it isnt effective.Try out for yourself to launch one and if you do saw that there are certain numbers or sign-ups

then that indicates that it is effective but if not then it doesnt mean that it isnt effective, it also matter on what kind of website you are offering if it would able to get some interest or not.

At least if you have a project and held signature campaign many people will consider that your project is legit, it means the people think they will comportable when they create an account and deposit money.

That is the important thing that you should know if you choose a promotion through signature campaign in this forum. Moreover, if your project held a long time signature campaign there will be many impact for your project.

Thank you for your historical context explain, we need this knowledge...
Are there other marketing channels here?




True True! A way good for branding.



Sure!

Ad slot or avatar are probably the other options. With avatar & signature plus a good member, you can attract lots of users, while ad slot is relatively cheaper.

That being said, sig campaign is worthless if you choose a spammer as most of them would've been blocked by other users and it would affect your business image.

That's the key. You have to keep drumming it into people and that doesn't take a week or two. There've been a lot of campaigns that have come and gone within a few weeks as they reported disappointing results. You need to allow for more time.

Long established campaigns can spend thousands of dollars per week. They ain't doing it for fun.

No advertiser is stupid enough to keep paying for the participants if they aren't getting any benefits from them.Its going to be hard in the early days but more longer with good quality members will get some attention towards your project but the project also need to have some uniqueness or else no point of promoting them, people will consider it just another one nothing new in it.

I saw that your site is a Dice site and I also saw that you created a thread on July 13th and your thread already has 4 pages.

So before I answer your question, ask yourself:

your thread has 4 pages and with that you managed to get how many customers since you created your thread?

With that you can already imagine that for a signature campaign to be successful for your business you will need to innovate in the matter of advertising.

I would recommend that you use a combination:

1 - pay for advertising here on the forum: https://bitcointalk.org/index.php?topic=5264774.0

2 - run signature campaign where you are the campaign manager yourself because it will make you interact more with members and you can get better results than hiring a manager

Indeed!

This is a serious business which would need some serious steps to success and on of it is advertising.Signature campaign results can either give either of the results

and as you said and same as others  where project should really have some uniqueness on where the  community might be interested into.Advertisement is just one of

the components needed for success and trying all possible ways of mediums will really be needed.

However, it is also worth noting that those which reported disappointing results after weeks of putting up campaigns here cannot make it a conclusion that campaigns here don't mean anything at all. It cannot be a valid conclusion.

These services should see to it that they are offering something good or even better. Otherwise, even if you keep funding campaigns for months or even years, keep drumming it into people, if what you have for the users are less than quality, or lesser than your competitors in the market, don't expect that this forum's campaigns will ever change that.

Even if theymos himself wears your signature, if your game ain't fun, nobody will stay and keep playing.

It depends on your budget, plan and longevity of the campaign. Some projects start here running 1/2 weeks campaign and stop later which turns into a negative output. As a campaign manager, I would say it's effective as long as you utilize in the best way. Hire a good campaign manager rather than starting your own, it will get you good output.

Of course there are but what's your aim? Do you want to spend as minimal budget as possible but get high results? Sorry but that's not so easily possible. Other marketing channels for you may be paid articles on different and popular crypto websites but in overall on most of such websites people are interested in crypto related news, not about gambling that much. You can also contact website owners that list bitcoin casinos and ask them to add your website or buy ads from them but still I recommend you to make bitcointalk your highest priority. That's how all started and what's how they succeed.
The websites that I provide are your competitors, check what pass did they walked and learn from their history, that's what everyone does.

Indeed but there's a balance to be found in how you approach it. If you throw vast amounts at it for a couple of weeks and flounce when it hasn't taken off instantly you're doing it wrong and I've seen it play out like that a few times.

It needs to be allowed some time to breathe to know whether it's going to be effective or not.

It's fully working marketing strategy but somehow needed a time span on when your campaign last since you are just planning to run a week old camp then you cannot get any success for this matters, It needs prolong time since the more people see your ads for more longer times they will be convince to try on what you are promoting. Also always back it up with certain promotions and other things to maximize your markets.

For the most part, it does but if you still have your doubt in regards to conversions/clicks, then you have the following options:

• Integrate a UTM code in signatures ^{[for tracking purposes]}.
• Use a link shortener that comes with a tracking panel of its own ^{[those with ads aren't allowed]}.

Other users already mentioned everything here but apart from this forum, you can also try using your own ads in YouTube channels of crypto influencers.

I agree with this one, you should not rely only signature campaign you should also add other promotion that can help to attract new users to try your gambling website .signature campaign can help but to have them play with your casino you need to have a giveaway ,contest, bonus or tournament that will attract them to use your gambling website and try to win rewards you are given.

As you said budget is a problem that is why some campaigns are run on their own but to prove their legitimacy they can hire escrow which is going to be cheaper than hiring a reputed manager but with the effectiveness it is going to be a bit less because reputed managers are experienced so they know which kind of posters will suit better for that particular project.

I'm pretty sure it does. There are a few respected and trusted services here on bitcointalk that still employs the signature campaign strategy for marketing even after all these years. If that in itself isn't a testament to the effectiveness of such a strategy in marketing then I don't know what it is. It's not like long-standing signature campaigns are paying some members thousands of dollars a week just for charity. They are gaining something out of it and they find it worth it.  Even new startups are employing this since it catches a lot of audience and potential visitors and even users, you just have to manage it efficiently so as not to lose more money than you could gain during the time your signature campaign is online.

Signature campaign works for marketing. This strategy works well to advertise your project to more people. For this reason, big companies have been running signature campaigns here for a long time. They are spending so much money because they are getting good response. But how well a campaign can be run depends on your budget, and how you manage that campaign.

tldr; if advertising your site/service to signature campaigns didn't work well, then I can assure you that no one will be paying for signature campaigns. Ultimately though, it's going to completely depend if your business can afford to pay campaign participants or not.

Will it be worth it? Only one way to find out. Start with a 1-month campaign; stop if you lost money, continue if you ended up positive.

Yes it is definitely we have seen so many new projects getting a lot of attention and new crowdfunding projects getting funded because of signature campaign, so it's a big help and also Bitcointalk is a huge forum with a lot of traffic coming in so it will get a lot of attention for new and old visitors.

I think @OP now knows that the signature campaign works for marketing and promotion to his gambling website. Maybe he can try to launch the campaign for a week, so he can see what the result is. And if he sees that the result is good, he can continue the campaign to attract more people to visit on his site. He can search for reputable managers to manage his campaign so he can still work for his website while the manager will take care of the rest.

Fortunately for those who did signature campaign in the forum, it seems to work for them that they have been marketing for years. There aren't really many platforms to advertise crypto services but in the large bitcoin forum. If google adwords allow it, there might just fewer advertisers here. This is why the IEO/ICO projects are dependent to their marketing thru signatures and social media marketing because bitcoin adnetworks aren't working for them.

Of course one example is the Bitvest they have a very long campaign here and if it is not helping them they would not have continued I have not known a big projects that has has not gone through a signature campaign one way or another, you can try it for two weeks and see the outcome, it's good to have a bounty campaign for gambling site like yours.

It wont really be simple as that because clicks or visits will also depend on how good your site it.Yeah you made some advertisement but if the site isnt good enough then you should expect for registrants to be low.

You are right that gambling sites wont really have that long signature campaign if they arent making money because it is part of the expense which would really need to compensate on whats being used up

and of course it does work because if its not then it would simply stop.Also, there are lots of ways on where companies can advertise on not only just on this forum alone.

In general it should work, you will get known in the forum if you have members wearing a signature of your website, it's a kind of exposure you need for the new site to introduce it here, it's also important to hire the right people to promote your site, since it's gambling, you can hire gambling posters, but you can always here a manager if you decide to do the job for you, there's a lot of reputable campaign managers in the forum that already has years of experience and you can trust them with your money too.

There's no harm in trying, you will see it for your self, maybe you can do have a dry run for a month at least, then evaluate the result.

I think so, definitely.
There are some providers who promote their website here. Some for years already!
Many campaigns also pay very well to the accepted participants, who carry their signatures. It depends on the rank, of course...

From the point of view of the participants, let's take a look at the senior member rank: You can get average payout between 30$ and 50$ per week.
Some campaigns pay even more...
You have to write between 20 and 30 posts per week. Mostly 5-10 Posts from that on the Gambling-Thread.
This is not sooo easy, but it is definitely feasible as an active member.
Of course WITHOUT producing SPAM!

From the point of view of the operators, I only can deduce from my experiences as a participant.
But I have to say, that I think it must has a great effect or else it wouldn't be so many really well-paid and consistent sig-campaigns out there!

Exactly yes,  Even I just wondering how much money that the gambling site got from its user so as they can continously spend a lot of money to keep promoting they site through signature campaign in this forum. And yeah there is no reason anymore, new gambling should try to promote the site in this forum if they want their gambling site countinously be attained by new gambler even someone who just new to play gambling.

I thought it was just a marketing promotion at the beginning where the signature campaign only ran for 3-4 weeks and that could be said to be a trial period at the start of the gambling site launch, to run out of funds I thought it was impossible as I know gambling sites are indeed a lot of enthusiasts so finances will continue to flow and one day they will return with a promotion that I like at the beginning might be longer in the signature promotion.

Yea, because without Signature campaigns a lot of "pure" Crypto casinos and other Crypto services like Mixers would never have been this successful. Remember you are advertising on a forum that are dedicated to Crypto currencies and specifically people interested in Bitcoin.

It is also a global advertisement targeted at Crypto enthusiasts all over the world. A lot of these people are early investors and they are loaded with bitcoins. (Just register with some of these casinos and look at the wagering contest to see how loaded some of these people are.)

I agree with your opinion besides that the signature campaign proves that they are a serious project because on the grounds that they can pay with bitcoin of course they launched it and have prepared the funds needed, surely there is only a little suspicion for those who want to become users accidentally this will lead to our thinking "it's a good and reliable site"

It must be very effective, bticointalk is the only place where crypto investors and crypto gamblers go to find out what's next in this industry. You would be lost in touch if you are not here in bticointalk. If there are new games or new casino, it will eventually be announce here to see if it can pick up some interested users.

Theymost had been selling ad spaces in the forum and you could see that even those who are doing signature for awhile here are still buying those ad space.

That really proves out that those gambling companies are still making money due on including this forum to be on their marketing area.We know that this one is the most common or main place
when we do talk about bitcoin and other alts and with having a section or board specifically for gambling then its expected that majority of people would able to access such section
and be aware on whats happening currently on crypto gambling world and they wouldnt consider on continuously buying up those ads space if they are seeing no results
or not relevant to proceed on.

Will not agree the only one since I meet so many people outside of this forum doesn't know about bitcointalk so maybe best to have a alternative options for marketing since it will really helps the site to get a traffic.

Theymos ad space rental is so good option since imagine how many people could able to see your ads and also it can create a good impact since people will think positive for that things. Also OP should do the social media campaigns since it will also help him spread more the word about his site.

Quality of signature campaign and its returns for your company rely on many things:

• How good your participants are (look at their recent posts, and post history)
• How you or your campaign manager manage the campaign and force participants keep their good posts
• How long will your campaign last. The longevity it has, the better returns for your company (with good quality posts from people you hire).
• How do participants spread out their posts on days of weeks? The wider spread the better
• Ranks: which ranks you want hire to promote. Higher ranks have higher character limitations in signature, and better impressions.

If you don't want to get headache to manage such campaign, Forum ad space can help you. theymos opens each round with such announcement Advertise on this forum - Round 316 (https://bitcointalk.org/index.php?topic=5267149.0)

• Ad info (https://bitcointalk.org/adrotate.php?adinfo)
• Ad stats (https://bitcointalk.org/adrotate.php?adstats)
• Impression counts for ads over years (https://bitcointalk.org/index.php?topic=5213807.0)

They will surely continue if they do able to cope up with the expense that they do able to use up for their marketing and its just a basic step or consideration they would make.

If they do get sufficient traffic or clicks on forum advertising then they would really take a shot on continuing it.Hence, they do able to get some revenue then that would really be used
or there would be funds to be allocated.

Yeah it is supposed to be a 3-4 trial or shorter but we know that decisions can really be changed up.

You can try to run for at least 1 month, 1 week of signature campaign does not give you a realistic result. Just look at the projects now, they want to gain exposure so they ran a signature campaign, I think as long as you choose the right manager, you can expect that it will bring success in terms of marketing to your project.

These are the popular managers in bitcointalk based on my observation.

yahoo62278 Campaign Management services(Get all your needs here) (https://bitcointalk.org/index.php?topic=1704638.0)
Hhampuz Campaign Management, Escrow Service & Promotions | Available Now! (https://bitcointalk.org/index.php?topic=5079097.0)


And the list of all active signature campaigns.

Overview of Bitcointalk Signature-Ad Campaigns (https://bitcointalk.org/index.php?topic=615953.0)

they do work , but there are too many variables to take into account
the main problem - it is very costly and for a website without a proper bankroll / marketing funds it could be better to use other forms of marketing
don't expect a flood of gamblers waving their money from the get go ,  signature campaigns are more than that:
backlinks , exposure , proof of funds of sorts etc.
and certainly , do monitor the effects of the campaign if you launch it

Signature campaigns and marketing alone can't boost number of gamblers/players if they don't like your product. Marketing and in our case signature campaign, helps business owners to reach to potential customers, as much as possible. Design of sig campaign, participants of sig campaign and business model (whether gambling, exchange or something other) affects the number of impressions.

Did 90 from 100 clicked on signature and came into your website? Congrats, along with possible 1-2 misclick, a lot of users were interested. Didn't they registered/visit your website again? Then seems there is something wrong with product or with both, product and what text on signature promises.

There are a lot of details that have huge influence on marketing. You have to analyze each of them and improve your weak points in order to achieve success.

And oh, I already answered that campaigns work and there are great examples, both, past and current.

Wont really be enough and as said where marketing alone cant guarantee or ensure that you would get the amount of players that you are expecting.It also goes on what product you've been offering and if they do find out that it isnt something interesting then they will simply just leave and find another one.

People wont care on how big or generous the campaign was but if your website isnt interesting then it wont really give out the good results this is why its better to focus first on making a site that
can really poke up interest and then always consider on doing the marketing stuff.

That's why we see so many businesses fail since they just rely on the signature campaigns and do nothing. The reality there is people will not care to see those site who pop out of nowhere and just rely on sig promotion but once they have back up plans like what roobet do for example: running a signature campaign,promotion,website campaign,youtube and I believe many more for sure they will get more attention.

There are so many casinos aswell competition here and the one will stand out is those businesses who can carry out there marketing plans for long term.

Of course it works even more effectively at getting the right audience than doing on any other platform. For my personal reasons, this forum is a favorite place for legitimate projects and services, meaning they don't mind and are totally ready to be reviewed by various members with their own expertise. If they can survive the promotion, then their service will be popular.

First I welcomed you to bitcointalk community
And also congratulate you for your game and your invitation.

Yeah ...a signature campaign sometimes really add more values in marketing,
The tag itself is advertising the product or the site in order to make it well known to society.
So my personal suggestion is yes,it help's for marketing with proper arrangements.

signature campaign including effective marketing, many anonymous investors are also on this forum.

if the product you are offering looks pretty good then maybe you will be lucky to get investors from this forum.

I will share my honest POV as a member.
I can be easily distracted with a signature that has a contrast color.
when I see those colors, I automatically read the signature.
if the information in the signature sounds interesting to me, I will definitely open the link.
I also googled their bitcointalk thread after I saw the signature.

so in my opinion, it works. but depend on the interest of the viewer, and your "click bait"  ;D

I don’t see it that way, you can have more reliable members in the subscription campaign, you can have members with higher post quality and merits in your subscription campaign and even then your subscription campaign doesn’t have good results and ends in just 1 week. The question has always been:

To what extent do signature campaign participants use the services they advertise?

Most of them wouldnt tend to use up the service on what theyve been advertising and just simply wear of the signature and post all the way which i can say that it isnt really that necessary but as an ethical way
on giving something back to someone who have hired you then checking the service and make use of it will really be somewhat a good thing to be done but doesnt mean that it would guarantee success yet
numbers arent really that high if we do base of solely on its participants.Success will always vary on the service usability or relevance itself if the community didnt able to find out that factor then
it would really still end up on failure.

That is indeed the biggest criteria for me too. You can have 10 super good posters who never even use the services,,, then this only means you get good visibility in the forum but not necessary, people who actually use them.

Or you have 20 normal users but who also use the product/service, then you have ambassadors who talk about your service AND can advice and help others use it. Without utility, there is no long term success. This is true for any crypto service.

But most of them will get annoyed if there is lot of contrast in it, so the signature design should be perfect if they want to make the people to look at it, but these are just secondary.The important is hiring the participants if someone is posting on threads which get more views then it is capable of bringing more attention to the project.

If this is not working then Why still so many companies specially Gamblings and mixers and also wallets having their Signature campaigns ?
and not only that because some are running More than 4 years and still going strong?

But don't expect that Only Signature campaigns will make your company/project Progress Because it is Your team effort and works will add to the flavor
letting it success.

Why not try to Open for at least 1 month it wont Hurt your Budget i guess?not unless you have No Budget at all that's why This kind of question appears here?

Good enough for your web game, then you just have to consult with the Campaign Manager about the budget, campaign duration, and the targets you want to achieve through this campaign.

It's already one over one month since the thread was created, I think OP has not decided yet to run a signature campaign. Based on the comments and suggestion, most are positive as signature campaign is a great marketing strategy to introduce a platform in the forum. Ever since I started in the forum, I've seen different signature campaigns already, different rates as well, so there's a demand, meaning it's an effective way or marketing.

It is the cheapest way to market the site since if you go on other platform they will ask a huge amount for placing your ads there and also advertiser can assure that he will get a real crypto users since the number of users here are millions worldwide, so its really effective to run a campaign but also they owner must have a back up promotion to make things visible in the market.

Can't say signature campaigns or forum ads is the "cheapest way" but its one of the effective ways to advertise and promote a crypto-related biz.

In my opinion signature campaigns really works. But we should talk about how effective it is.
But if we compare it with other marketing methods like banner, PR and bounty then we have to talk about budget.  
If your product is about something like gambling, free bitcoin, or any trending topic and you wants to promote using Signature then it might generate more lead.
And below point will also affect:
Signature design
Signature content
Product or service you are promoting using signature
Where users (participants) are allowed to post. (gambling related sig will not much work in section like Micro Earning).

They shouldnt just limit out on having only signature campaigns and if you are running a business then you should always consider on adding more mediums for sites exposure. We cant really that kind of assurance of success even if we do market our site on this place because if people find out that your site or service isnt interesting then it would still fail.This had been always part of the risk when it comes to business
neither it would work or not depending on the site.Lots of factors needed for you to succeed not only just focusing on market but also whats the most important is on the site you are marketing into
on whats its all about and should be interesting.