Bitcoin Forum

I don't watch much TV on the TV itself nowadays, so I don't know if anyone has been talking about this ad or not:  https://www.youtube.com/watch?v=lbvl60_CZl8

"What a load of bullshit", I found myself saying aloud after witnessing that for the first time.  How can it be working for everyone when so many people in the world are unbanked?  And how much of the wording in that was deliberately chosen to mirror the kinds of things we say about Bitcoin?  It feels very much like a pre-emptive first strike on their part, possibly demonstrating some insecurities about the threat their business model now faces.

Anyone else get the sense they had crypto in mind when they wrote the script for it?

I stopped watching at 20 second mark, I've seen what I need to see, they're deceiving people by letting them think that their company is more than just a bunch of credit card which is in fact it really is. Man that's a bit egotistical and ballsy of them to say that they're a signature.

True for the unbanked but even if they are they can still own a card.
Can't really blame VISA if some persons can't have a bank account. It's like Nokia's slogan 2 decades ago: "Connecting people" How does it do if people don't have a phone.

Don't forget the DNA of Visa is born in the banking system. What to expect? It was originally created by Bank of America and called the card BankAmericard. They only changed the name to be spread worldwide.

We have to admit that Visa provides us with many more solutions than in our grandparents' time.

I didn't to be honest

They possibly could have, Visa was actually called a network in this advert, something like the Bitcoin/crypto network, but we all know Visa is not actually that, I think this advert portray and presents the erroneous view that Visa effortlessly connects people from all over the world like the Bitcoin network does, you may be correct as this could have emanated out of a 'subtle' feeling of competition between their form of business and decentralized crypto, but then again, it's people who do not really do their research into how things actually work that would believe what was said.

Lol! I too sense the insecurities they are facing from the emergence of cryptocurrency. I wouldn't blame the script writer because the brief of the content was provided by the marketing team. So the sense of insecurity has reached to the higher level executives.

But don't take everything too literally. If I keep the crypto part aside, I must say the advertising is great from branding perspective. We just need to replace Visa with Bitcoin. Can anyone with knowledge of video editing do that for us?

"A network working for everyone." Unless you say or do anything we don't like, in which case we will suspend your payments, freeze your transactions, and close your account. Just like we did with Wikileaks. Or with Pornhub. Just play by our rules, let us monitor your every move, pay us a ridiculous percentage for the privilege, and you'll be just fine. ::)

I've never thought of Visa as a network which is "fighting to connect people" or any other marketing nonsense, and I'm pretty sure no one else has either. It is a credit card provider and a payment processor. I'm inclined to agree that them attempting to rebrand themselves using so many buzzwords of things which bitcoin actually does better is a bit suspicious.

Yeah i closed the video as soon as they said its more than a credit card, first of all i used to use it before when i went on a trip and every time the transaction either don't go or they bug out that is why no one is using it anymore, and i think that is why they are advertising if they were smart enough they would start accepting or using crypto and that might get some people to be interested in using their system.

I think it's just the push to decentralisation/spreading out of people and the economy a bit. If they're attracting a young audience, showing a remote cabin on a mountain to someone who's surrounded by people (especially during a pandemic) might be sending them a message they can relate to...

With that, I think a lot of online firms (especially small ones) are using companies like PayPal and bank transfers though for cheaper fees. Visa are also losing market dominance afaik too so that might also be pushing them to this.

Tapping a card or putting its pin in, intentionally, IS a signature on a contract. It's why the machine tells you how much you owe them and you confirm it by tapping your card. It obligates the seller and visa on the other end though who "sign" a contract when sending or processing the payment.

Nah, I didn't get that impression at all.  That advertisement seemed more like a display of "diversity" (kind of like all of the left-wing shit I see everywhere) and social networking than trying to ape what crypto is all about.  In the end Visa is what it's always been, and I'm not even sure why they need to advertise.  It's not like people want to go get a Visa card after seeing a crappy advertisement like this one.

If I'm not mistaken, Visa was interested in bitcoin in the early days but nothing ever came of it.  I still don't see any connection between the two in that ad, though.

Except there's no decentralization there, just a showcase of different colors of people--which is what Visa thinks those young people want to see, and it's pandering if you ask me.

Well, it's just probably how marketing is done. But just like in majority of ads, you could always argue with their claims and taglines. You cannot expect these companies to be brutally honest in their promotions. Otherwise, Visa might end up saying, "Meet Visa. A network exclusively working for the banked."

To be honest, though, I notice that Bitcoin supporters have also been claiming more than what Bitcoin could provide. They, too, have their own share of this. They claim, for example, that Bitcoin addresses the problem of the world's unbanked population. Well, I should also say many of the unbanked are technologically-illiterate, poor, beyond the reach of electricity, don't have access to internet, and so on.

They are rebranding themselves and make it look like they are part of the big network used by everyone.
You have to understand that they are going to be losing their relevance in finance if they are not going to be doing that.  They are going to struggle with so much to compete with which they know there are more people who are unbanked than the number of people using them before blockchain. It's not just going to be Visa later, it's a struggle for existence.

I am not a pro VISA creditcard, but I think thats the message they want to implant on people's mind. They are orienting people that no matter where you are, you can use VISA card. In the next decade it is not surprising that every people could have a crypto wallet and visa. Everything is possible.

Of course. Isn't this how commercials are made?

Those making the commercial are not those making VISA. For them, VISA worked everywhere they went (probably only in cities), hence for them it's "correct". The fact that in many remote areas VISA doesn't work doesn't even matter much, since the AD is not targeting those anyway.

Also people just love the small nice lies that make them sleep easy, hence VISA not working here and there, cards declined for no clear reason, the reality that many people are unbanked.. they don't matter for most of the audience.



The only truth there is that VISA is indeed a signature. Certain people look for the VISA symbol on shops like others look for "Bitcoin accepted".
But in reality, I don't understand at all why they paid for the commercial. They have to convince only the banks emit VISA cards, the customer doesn't care much if he gets VISA or MasterCard as long as he wants a card and he receives one internationally accepted. And the payment processors will accept any major card anyway.

As jackg has pointed out, they are losing market dominance. 20 years ago if you wanted to buy something in a store or online, you could pay in cash, Visa, or Mastercard. Now you can use Google Pay, Apple Pay, Microsoft Pay, PayPal, Venmo, Cash App, Zelle, Advanced Cash, dozens of other banking or payment apps, and now bitcoin too. They will be feeling the squeeze, and this is only going to get worse for them over time.

I appreciate that point of view, but that's not what I think of when I think of addressing the unbanked. Bitcoin overcomes the issues with banks, not the issues with entire infrastructure of the country. If you have terrible credit and have been turned down by a bank, bitcoin addresses that. If you have no ID and so can't open a bank account, bitcoin addresses that. If you have no fixed address and can't open a bank account, bitcoin addresses that too.

I don’t see anything that’s wrong with that slogan that Nokia used. That’s the work of a mobile phone and not just mobile, but every other technology out there that are similar, their work is to help us connect with people. But if someone decides not to one a phone then you’re not going to blame the company, they have played their own part which is to produce the phone, it’s up to you whether you want to make use of it or not, no one will force you to do that.

In the case of Visa and banks, people chooses not to have a bank account for their own personal reasons, we are not going to blame Visa or banks for it. Bank is open to everyone, if you want to have a bank account, nobody is stopping you. So for Visa saying they connecting everyone, I don’t really see what’s getting some people pissed there, because you can actually use it to send money to anywhere around the world too.

It's so obvious that these billion dollars worth of companies acting as if they are with the poor people and how they help it when in reality they are just making billions off those people.

We all know that visa could charge a lot less, for example if you are making under 1k dollar per month as a business they could waive all of what they are getting or make it very tiny, the moment you go above 1k then until 10k make it small but still make something, then after 10k per month make everyone pay default as it is now, and after 1+ million per month then charge them huge amount if you want to or do not that's on you. They could do that, that would help people, but are they doing it? No they are charging fees from everyone and making insane amount of profit from this at the same time.

No it's not opened for everyone and this is why the majority of world population are unbanked, many of them even don't own an identity card/number. In this case, we can't blame banks neither Visa but the corrupted governments.
Visa isn't also accessible for everybody except countries who sign agreement with it. However, many of them still not allowed to use Visa services even in some well developped countries. for instance, in my country Tunisia, Visa cards works fine but only for people living abroad or tourists because it's not allowed to verify the Visa card using a Tunisian address just like PayPal and other paiement processors.
I think the script writer of this joke pub knows that unbanked people hasn't also internet in their mobile phones to see how Visa is lying about being accessible for everybody on earth. If we can choose Visa by Bitcoin or cryptocurrencies, the ads will be much more credible .

Its a business and of course they would really sip out or really taking advantage into their clients or users and its no surprise that people doesnt touch up banks neither they arent qualified or simply didnt really
tend to get involved since they do know that it is more worth if they are the only ones who would held their money on.When desperation do happens then this is one of the solid display of it.
It seems people are already becoming smarter and becoming more aware in regards to their finances and other businesses surrounding which do only uses up people for them to benefit out.

Spot on man.

It seems like they are trying to differentiate themselves from the rest of CeFi?

But perhaps they are trying too hard. It just seems pretentious to offer yourself as some sort of network for "everyone" when half of the world doesn't even have access to your network, and you are still running on the archaic fiat infrastructure.

Yes, of course. That's selective, but that's all right. In the same manner that when Visa claims to be a network working for everyone, that shouldn't be construed literally either. It is also selective. The everyone there obviously refers only to those to whom it is applicable, the banked. Although, right now, things are apparently getting better with Visa-supported crypto wallets.

Anyway, banks are already addressing banking issues themselves such as lack of a valid ID or a permanent address.

I don't doubt any of what you wrote, but I still question whether it's advantageous for Visa to be advertising to the public.  It isn't like an advertisement for Coca-Cola or Twinkies, where the ad is designed to create a craving in the viewer for the product.  Nobody is going to crave a Visa card after watching a Visa advert, know what I mean?  I'm just not sure that creating brand awareness through a TV-type ad really helps a service like theirs.  I could be wrong, of course.

That's good to hear, though I don't know any of the details of what banks are doing.  What I do know is that there are a lot of people who don't have permanent addresses--whether they're living on the street or in a shelter--and who need banking services.  Fortunately in those cases if they receive assistance from the government (at least in the US), they can deal with social service offices in their local county and can usually get a food stamp card which also functions as an ATM card if they get cash benefits.

They need to be under the eyes of the public all the time because like what happens to Amazon, Visa needs customers like us to survive. People need to feel secure when they use their VISA/MC/AMEX what-else credit card payment gateway. While they rip-off merchants and businesses with their astronomical fees, they need us to keep using their cards and their network.
Hence, all this advertising.

That ad definitely looks as if it were written with bitcoin in mind rather than visa. It seems as if visa is trying to take credit for everything bitcoin currently does.

Visa should advertise more about withdrawing support from pornhub after PH included cryptocurrency support.

They're giving people the wrong idea about their business and scope of them being "friendly" to all platforms and merchants.

Well, in my country, in the absence of a valid ID, there are certain documents such as birth certificate, National Bureau of Investigation (NBI) clearance, police clearance, village certificate, and so on which could be used as identification documents. To someone who doesn't have a permanent address, one could simply request for a certification from the village saying that he/she is a resident of where he/she is currently staying.

The point is, if people are really interested to open a bank account for whatever reason, they could.

Same goes for places like coca cola, McDonalds, apple and all that, they are super rich and wealthy and everybody knows about them anyway, so if they did no marketing at all they would still be known. However with more marketing comes more money most of the time and that is why I believe that we should not judge them for making a commercial. The weird part here is not that they are one of the few places that does what they do and they are already super highly known so they do not need it, that is something I can understand and I support the decision to make an ad.

However, the weird thing here is that they act as if they are helpers of the world trying to connect people together and help the people who otherwise couldn't, bitcoin really does that, crypto does that but Visa charges a lot of money for that so not like they are a charity, they are a business that makes billions.

I suspect they're trying to exploit behavioural science.  They want the public to subconsciously associate words like "network", "signature" and the notion that it's supposedly for "everyone" with their brand before Joe Public hears people like us using those words or phrases in connection with Bitcoin.  People will naturally assume it's all the same stuff if we're all using the same terminology. 

They're not hoping people will think "I want a Visa card".  Most of them already have one.  They want people to think "I'm already part of a network that lets me connect with everyone else, so I don't need any other networks that basically sound the same as what I already have". 

Honestly speaking, if I would not have been into the crypto world, I would agree that VISA definitely is a Network! They are one of the few who have been able to provide global payments solutions with very little downtime and with quite fewer complications for users, even though the fees you might argue is higher. But from a business standpoint, unarguably it's the best option available if you don't consider cryptos in the frame, but then if you bring cryptos in the frame, you'll realize VISA isn't really the best option but yet you cannot argue the market penetration that they have is remarkable and incomparable. Also talking about unbanked people, let's be honest if 30 out of 100 are unbanked, barely 20 out of 100 have put their money in cryptocurrencies.

Honesty and advertising have never been the best friends, it is obvious they are lying but try to watch any ad this days and not find several lies in the few seconds they advertise their product or service, so while at one hand this could be outrageous to some people at the same time it is incredibly common these days, which is why I love the fact that now you can stream and watch whatever you want without having to see those ridiculous ads anymore.

Credit cards are a financial instrument for those who have bank accounts and business references, a credit history.
Although I have bank accounts that I used to receive my salary payment, they were never good references to receive a credit card, many times I made applications for credit cards that were rejected because I could not prove that I could pay a credit.

Obviously Visa's advertising is a joke by targeting the unbanked to offer its products.
Bitcoin and cryptocurrencies have taken away their business model, it only takes a little while for credit cards to be totally displaced.

Sure, no one is watching the advert and immediately going out to sign up for a new Visa card, as they might go out to buy some food or drink or jumping on Amazon to order some other product after seeing an advert for it. But if for a moment lets imagine there are only two credit card providers in the world, Visa and Mastercard. Visa plaster their name everywhere - TV adverts like this one, on billboards, on the side of buildings, on sports teams' shirts, sponsor big events, put their little stickers with their logo in every shop windows, etc. - and Mastercard do none of that, then next time you go to open a new credit card, you are going to have a heavy bias for Visa, even if the two companies are otherwise identical.

This kind of service isn't available in every country or jurisdiction, though. Some people might not want to try to request any such ID because they are undocumented and doing so could result in their deportation. Some people might not physically be able to get to a bank to open an account, or have the minimum amount of money required to open an account, or have too poor credit, and so on. There are lots more reasons other than just lack of ID or fixed address to be turned down for a bank account. Whereas bitcoin does not discriminate against anyone.

It is cringeworthy and far too overdone, but adverts these days find it extremely hard to come up with original ideas. Funnily enough there will be a type of person in the cryptocurrency/bitcoin scene who will act in exactly the same way - they have tunnel vision on one idea only. There are many parallels between payment network providers like Visa and cryptocurrency - the only real difference being that one is decentralized. At present the payment networks have a large scale and all the infrastructure required to handle payments. Once cryptocurrency is able to create instant transactions and at much lower charges then the original payment networks will start to become redundant - but that is still some way off.

It's called branding, these guys need to keep their faces clean while doing their dirty business. You're right but the majority of people don't even think in these terms. That's the power that comes from these big brands.
They talk about inclusion, banking the unbanked yet they rip-off merchants and businesses with their fees which are out of the world.
If real crypto payments would take place we could see these giants die but I think that's never gonna happen.

Sure Visa will be having cryptocurrency in mind when they wrote the script, if you are not aware of it Visa already started payment settlement with cryptocurrency, prior it used to convert them to fiat and now using USDC for settlement. Binance is offering Visa debit cards without any processing fees and so is the case with Crypto.com and Coinbase while Gemini is using the service of Mastercard.

The fact is , they might be trying something new here, they might be developing something new, at the same time they have to understand the fact that people want to mirror cryptocurrencies because this is honestly the only thing which is holding onto strong during the pandemic, therefore all the companies are trying really hard to either replace cryptocurrencies or either try and integrate them within the whole thing.
When you do google what they are saying is not completely wrong but at the same time you have to understand that *why didn't they bother with this before?* Plus 65k views? People getting stimulated in a wrong way, they will ofc now go and buy Visa cards and expect more than they will actually get.

"A network for everyone": Yeah Sully, tell that to all the third-party credit card processors that need to interface with Visa and all have different criteria for accepting your transaction.

Come to think of it, we need a goddamn advertising agency too. Will help to clear all the misconceptions people have about Bitcoin. It will probably be privately funded by someone but that won't be a problem so as long as they got good intentions for Bitcoin.

Yes ,  You are right the man in the video seems very crazy and egotistical and their shadow when saying they are a signature. really this ad makes us feel unfriendly with a pretty bad scenario i have seen , Pretty poor idea and there should be humility in such ideas , Do you think like me ?

I think Visa isn't deceiving or lying on this marketing promotional video, they are actually everywhere since people want to make use of their services. Even if you don't have an account at a traditional bank and deal only with crypto currency platforms or apps you are probably going to have a Visa flag debit/credit card sooner or later. Moreover, most businesses (even individual ones) I know accept Visa card as payment method.
It makes me believe they are an easy and very accessible company to work with, including for crypto currency investment companies, what improves Visa reputation even more in my opinion.

Yes, I also think the same thing that it seems that we really need advertisements that are literate to the public that Bitcoin as a cryptocurrency has many things that banking products don't have and this is safe, not a kind of stupid investment but innovation on traditional versions of currencies that provide solutions to many  the inability of the bank to cover it.  But talking about who will start the ad seems to be more reasonable for the management of current exchanges like Binance etc.  Because the higher the level of public literacy, the more funds that enter the exchange and the larger the market capitalization of Bitcoin.  But does this not violate government regulations in each country?

Not at all, honestly you’re really reaching hard to clutch at your pearls here. The simple fact remains that bitcoin isn’t used as a currency and it’s not particularly useful as a currency, and centralized networks like Visa will always work faster and better than bitcoin’s slow, expensive transactions. Which is fine, because again, no one should consider bitcoin a currency. If it wasn’t for the lambo dreams and memes, no one would even give a damn about crypto. The worl’s fascination with it is at a get rich quick scheme, and the technology interests a vast minority of the users.

Well, this is exactly what I'm saying. Bitcoin has its own share of Visa-like claims. Visa's "A network working for everyone" is similar to Bitcoin's "does not discriminate against anyone." Visa's everyone obviously refers only to those who are banked. Those who are not are not covered by everyone. In the same manner that Bitcoin's anyone refers only to those who have access to electricity, internet, smart phones, and so on. Those who do not have access to these do not belong to anyone. Just as Visa does not literally mean everyone, Bitcoin does not also mean anyone.

Stahp. You're making too much sense.  Obviously you were able to tell what is obvious extrapolation in a marketing claim and not blow it out of proportion and somehow work yourself up into taking offense to it like OP did.  Simply put, bitcoin isn't any more accessible to people than Visa is, but I would say that Visa is certainly easier to learn and understand to the uninitiated than bitcoin is. As a fan of bitcoin, I'm still rational enough to understand that bitcoin's only advantage over a centralized payment platform is immutability, and I understand what a limited use case that advantage is. Speed, cost, and reliability all go to Visa in a head to head match up. Does that make it better? In most cases I'd say yes, but if immutability is your biggest differentiator, then perhaps not.

So ironic seeing the biggest centralized payment processors trying to say that they're trying to bank the unbanked...

I don't think that they're thinking about crypto per se, but it's definitely a sign that they're way too delusional.

They think that they are still top dog and doing humanity good when the better thing clearly is to adopt and embrace decentralized crypto technology. But hey, this is the same for pretty much every institution in the traditional fiat economy for a while now.

What exactly is the irony here?  Is Visa not offering a banking solution to the unbanked?  Through pre-paid cards, you don't even need a traditional bank account, and using the card then instantly gives you access to Visa's global merchant network, which by the way is orders of magnitude bigger than the Bitcoin network.  The irony to me is that at this point Visa is better at solving what bitcoin was invented for than bitcoin is.

Being a company or corporation is uncool.Being a "network" is cool. ;D
I don't see anything irritating about this ad.It's just an ad.Ads are usually misleading and telling you what you want to hear.No advertisement is going to tell you the truth about a product.
I don't see any 'stolen ideas' from the cryptocurrency world in this VISA ad,so I couldn't care less.



I was thinking the same thing.VISA has a gazillion customers.Why would they still advertise their product?
Probably 90% of the population in the world have heard at least once about VISA.
Marketing/advertising is all about exploiting "behavioral science".
All marketers want to turn the people into buying zombies.

I think someone should ask them, "How many people have lost money through chargebacks. A chargeback is an action taken by a bank to reverse electronic payments. (Something that does not happen with Bitcoin transactions)

Also, ask them how much money was lost due to credit card fraud... I should know, because I was a victim of that in the past. They will never be a better payment method than Bitcoin, because they are a centralized network that are manipulated by governments. (Ask the people who wanted to make donations to Wikileak or the people who wanted to use "Backpage" and "Pornhub")  ::)

Sure, that's a fair argument. My point about discrimination was more about the network itself. If Visa decide they don't like you, or things you say, or things you do, or causes you support, or how your spend your money, or who you trade with, etc., then they can unilaterally decide to suspend your transactions and close your account and there is nothing you can do about it. Whereas bitcoin will not and can not do any of these things. It is censorship resistant, and therefore by definition, usable by anybody (although I appreciate your point that anybody doesn't mean everybody).

Do they? Visa transactions take 3-5 days for funds to arrive in the merchant's account and take 90-180 days to be irreversible. Bitcoin achieves this in seconds and minutes respectively. They cost the merchant several percent in fees, which the consumer obviously ends up paying through increased prices on goods. The entire Visa network has gone down in various countries and even globally in the past, rendering it completely useless and meaning businesses could only accept cash. This has never happened to bitcoin.

It's not so much the claim itself that bothers me.  More the attempt to blur the lines and make it more difficult for the uninitiated to tell the difference between what's on offer.  It feels to me like that was the intent behind it.

As others have already pointed out, they're not likely to get many new customers from advertising.  So the only reason I can think of why they would want to broadcast this message is to influence the mindset of the customers they already have.  They don't want to lose their fairly dominant position in the market, so it's in their interests to convince people that they've already got everything they need.  It's better for Visa if people aren't looking at other options, so they want to give people the false impression that Visa is offering all the same benefits as the competition. 

I know pretty much all advertising is dishonest in one way or another, but this just seems more pernicious.  Like they're co-opting the narrative.  Using our own words against us to make it sound as though we can't offer people anything different.

This is what you get when you hire a marketing agency with very old generation working for it. When you work with an agency filled with people aging from 20+ to max 40 years old, then you get proper advertisement that actually makes sense, but I am not talking about just hiring them, of course everyone hires young people, but I mean places that gives the decision making as a whole, probably do not even have anyone in the creative department over 40 at all, that is when you get something nice. This? This looks like just some older generation "look how much we care" campaign and that's it, it is definitely as boring as it gets and it is over the top fake as well, VISA doesn't give a damn about these companies for sure, they do not care about the poor people being able to reach to everyone at all, they only care about helping every corner of the world so that they could make more profit.

In theory this sounds good however such a solution while it has good intentions and it would work during the short term will be useless as banks and governments just increase their own campaigns to deceive the public and confuse them about what bitcoin is really about, it is better that people find on their own they have been lied, because that way they are going to be way more resistant to any manipulation attempt that governments do in the future.

Why is it a joke? I don't understand why VISA deserved so much hate there.
It's just a marketing video and company tries to bring the positive sides of the visa and make it look unique, positive, bright for people. The message of this video is that VISA connect people with each-other all over the world. It helps businesses to sell from place A to place B online.

What did they say wrong? Visa really helps you to pay with it's card in supermarkets, in online marketplaces, to send money to your friend. If you say that they track our transactions and use that for marketing purposes, then you are right and I guess everyone knows that but people still use it because some of them don't care about privacy and just enjoy the benefits they get from it.

Your hate for visa is real man. I mean, its probably an ad for what they are building and its nothing new though. Its quite good for their company as a marketing video and for me the video itself was great. In my country, most middle class earners or government employees are paid through ATM card which is compatible with Visa and Mastercard payment network. I know how centralised is it and how banks are sucking pennies out of it but still it works for convenience factor.

Well, that's basically an advertisement is, trying to make you think that they are the best option for your own good whereas they are only caring about money. Like do you really think that Apple cares about making world's greatest phone or computer? That's by-product of what their real aim is, they want to make a lot of money, if you told apple that they could make a horrible phone for 1 dollar each and sell it for 1000 dollars then they would do that, they wouldn't just make a good phone out of their own good heart, they would make a horrible one and sell it for very expensive amount and get rich, however they know that there is competition so they need to make a good one in order to profit.

Long story short, it is basically just same situation for Visa, they are trying to make it look like you should use Visa because it is good for you, but the reality is you should use it so that they could make more profit.

I saw the same add and thought exactly the same! It does not make any sense that a company that is clearly delivering most products for people who are middle to upper class are making such a claim as them being for everyone!  I do admit that it may be so in some countries, where even the not so well-to-do have cards and life may be impossible without them, but they are certainly not for everyone and certainly not for everyone in the world.

Visa is what it is and should not pretend being something else and making lame commercials will only burn their reputation across their customer scale.

Just watched the ad, this is pretty laughable.  To me it is pretty clear that they are trying to portray this image that they are some sort of global, borderless , trust worthy payment system when the truth is they aren't trustworthy at all.  These credit card companies are all the same and about as scummy as it gets.  Not sure about everyone else but this didn't sway me lol.

And they'll be for even fewer people if Amazon refuse to recognise customers trying to pay with Visa in some places (https://www.techradar.com/news/amazon-will-soon-stop-accepting-uk-visa-credit-cards).  I wonder if other companies start to follow suit and maybe Visa will have a bit of a re-think about their fees.   

Yeah it certainly feels so fake and unnecessary 10 seconds in. People know what VISA is probably by the time they are 5 years old, it's one of the backbone payment processors that covers the whole world and it just feels completely pointless to advertise it any more. I suppose the ever shrinking marketing department is trying to justify their budget and existence, if this is the best idea they come up with then they really need to be fired. It's not even a standalone product, they simply sell their payment cards to other brands so they can use the processing network. I guess this is where the extra cash is going from VISA jacking up the prices in places like the UK just because they're greedy.

That's just it, though.  I don't think they're trying to advertise it.  It's more like positive reinforcement.  They're planting seeds in peoples' brains.  It's like how Apple always talk about the "new features" on their iPhones that have been standard on Android for a couple of years already.  Even if Apple are often late to the party when it comes to the technology, they can still somehow convince their loyal customers that they're getting the latest and greatest thing (even when they aren't), so please don't look at the competition (who can actually offer something better).

Effectively, most people don't buy an iPhone because they saw the ad.  Chances are, anyone paying attention to the ad was going to buy one anyway.  The ad is only there to convince them not to check out the other options which are available to them.  That's what Visa is doing, whilst playing word-association and saying stuff like "Network", "Signature", etc and hoping that they plant that seed and people associate those words with Visa.  That way, when they eventually hear us talking about networks and signatures (even though we were talking about them first), everyone believes Visa are already giving them all they could ever want or need.    

It's all mind-games.  Visa aren't actually being dumb here, despite appearances.  It's actually pretty shrewd and devious.

They are like they are spreading the strengthening of the function on their brand image. Even though if people already know Crypto I'm sure they prefer Crypto as a cross-country transaction tool. Very easy fast and low-cost. Moreover, which is not owned by Bitcoin's special Crypto. Crypto is currently only constrained by regulatory recognition only, because if they recognize the superiority of Bitcoin, it is gone to enter their money from expensive transaction costs by Fiat.