Bitcoin Forum

We live in the era where digital platform plays amazing role in attracting your clients.
Well, things are changing at alarming rate in the country like India. Recently we had biggest game of T20 World Cup 2021, Ind vs Pak, considering their cricket battle is most popular it had enormous amount of viewers that day.

In this match the most interesting fact was the commercial advertisement that was getting flashed in between every over was about the Crypto Wallets and exchangers.

One of such companies which hosted the ads was CoinSwitch Kuber.  Reference (https://www.youtube.com/watch?v=lGFPuS_h22s)

I am wondering how this helping the crypto space since, with millions of peeps watching this ad some of them must have searched for it, started using after it and what not.
Even in the Indian New Channels crypto market is discussed many times, they do show the ads too.

Since there is no ban on such ads yet, I believe Indian Government is not on the strict side yet.
Does your country has such commercials, what do you think how it is helping us?

Guess how many users watched this match (thus the crypto coin advertisement)

As per one article, online streaming partner HotStar alone recorded 13 millions viewers.  Reference (https://www.insidesport.in/india-vs-pakistan-live-streaming-breaks-all-previous-records-disney-hotstar-registers-concurrent-peak-viewing-1-28-cr-users/)
One of the former cricketer Shane Warne projected that, there will be at least 1 billion viewers for this match. Reference  (https://timesofindia.indiatimes.com/sports/cricket/icc-mens-t20-world-cup/t20-world-cup-insane-that-over-1-billion-people-will-watch-india-pakistan-match-says-shane-warne/articleshow/87239016.cms)

How do you see they impact the viewer?

its not going to make every viewer suddenly want bitcoin.

many businesses of many industries find that their average customer acquisition costs can be $40 whilst spending $40 to reach 15,000 viewers

basically for every 15,000 viewers they may acquire 1 customer.
so on that bases. rounding the 13mill to 15mill for easy viewer maths. equals only 1000 customers deciding to use the wallet app advertised

so with bitcoin having now millions of people.. thats not even a 0.1% uptick in new bitcoin users.

Oops.

Then it means its just way to introduce them to the term bitcoin. They may or may not even get involved with the crypto directly. I am not sure how they take the statistics from the TV industry on how many users viewed but soon will be looking into how much growth that particular ad gave to coin switch. If they somehow publish this data then we can know for sure how much impact TV commercials has on the bitcoin or crypto as whole.

But I think there is no solid study on the math that you did right? Like its too less ratio of 0.1% getting turned into crypto users from that ad views. Hell low!  :o

Those who saw it for the first time during the match probably would have forgotten it by now.

Those who were already knowledgeable (or heard/seen it) before the event would have searched it later on or at least remember the ad.

Personally, it would take many repetitions (as in days, weeks, or months) to see an ad before I get hook to whatever they are trying to sell. I would assume that is also the case for most people watching the match.

Those advertisements have their own commercial purpose, they will not invite you towards change and freedom by introducing certain cryptocurrencies (say bitcoin) voluntarily, they just focus on their services/platforms such as casinos, games, exchanges. So, it will come back to the viewer's interest in those services.


Don't know how it is in your country, but you won't find crypto based ads in my country showing on TV. And I can say that nowadays advertisers prefer internet platforms (like blogs, youtube, even in apps) over TV shows because they have a wider, unlimited audience reach, and can customize targeted impressions based on audience interests (cookies).

Not only coinswitch kuber, more other promotions like coindcx got broadcasted. It isn't happening with sports, during the sporting events this can be seen much than other commercial programs. Already India is recorded with the increase in the cryptocurrency userbase and has taken the  second position  (https://www.google.com/amp/s/www.livemint.com/market/cryptocurrency/india-ranks-second-in-terms-of-crypto-adoption-in-the-world/amp-11629306088082.html) in the world. This has taken place during the pandemic, and people are much aware of the cryptocurrency market. Maybe 1 out of 100 preferred to make a research on what for is the advertisement.

Another important thing Indians have a common practice of changing the channels when advertisement gets broadcasted. This looks funny, but it is true. :D

If lots of people watch the ads, it's influential, of course. It's not helpful for Bitcoin adoption, though, as often it's some intermediaries who are having their ads (nobody is going to advertise Bitcoin as such without any profit for it). I don't mind it if the ad is honest, but I remember there was a thread discussing one ad that was like 'use Bitcoin, it's great', but was actually encouraging people to buy and store Bitcoin via a particular service. Finally, it's particularly important to ensure that there are no scam advertisements because they can be deeply harmful to cryptos' reputation. I don't watch TV at all and use ad-blocking services, so I don't know the market of ads, but I've seen some scandals about scams.

There is no need to doubt the power of the media when it comes to anything, whether it is good or bad. Television is still the main way to transmit information, although the Internet and smartphones completely occupy the younger population. I am of the opinion that it is not just a matter of advertising something, but also the way it is done - because as good as it is for people to become aware that Bitcoin exists, the question is how many of them will really understand what it is about and whether some become victims of a scam or otherwise lose their investment.


I personally have never seen an advertisement for anything related to cryptocurrencies on any television in my country, which surprises me a bit considering that state-owned post offices offer a cryptocurrency exchange service, and that we have a lot of business that are in some way involved in cryptocurrencies. For some reason, none of them decide to advertise on television, and maybe that's even better since most people either have a bad opinion of it all, or can't imagine in their heads that there is an alternative to government money.

Based on what you've described, it seems that there were no repetitive commercials on each of the breaks and that significantly reduces its impact!

It depends on how they'd use those apps/services!

- If most of the converted users, use those wallets and exchanges to create accounts or wallets for little activities and insignificant amounts, then it'd have little to no impact!

It doesn't but from time to time, they mention BTCitcoin on Movies/TV shows!

     Well, it is truly evident that T.V. commercials can do lots of wonders in attracting people in many ways regardless of subject. This is one of the reasons why it will also be able to trigger the curious bones in other people who has never heard of bitcoin before or has heard only a bit about it along with some biased thoughts. And if you think about it, the way the world is right now, people are bound to get easily attracted where the money is at. So in my opinion, there will even be more people attracted just by the thought of this industry specially when heard from televisions which most of the people trust.

well obviously ads have their own commercial purpose of course but  in India, their government already have been promoting online payments and online money transfers using UPI with apps like paytm , PayPal and other wallets from start of 2019, they promoted online banking to such an instant where people are no more in queues for transferring money in banks

with the campaign for promoting online payments it slowly shifted to make more people into stocks , and the results were very surprising , although it wasn't governments efforts but the advertisements helped average  people notice the importance of investments who weren't aware at the moment and with this step taken now the companies are popping with ads to invest in crypto and its not just about ads in sports  almost every channels are getting these ads, this may have positive effect on the crypto as more and more people will join so in my opinion it is not wise to say that cryptos wont be affected .

Yes, I have watched the India vs Pakistan match in Hotstar and noticed the same thing. We have seen advertising from 3 main players of Indian crypto market - Coinswitch, Coin CDX and Bitbns. It happened in almost every interval.

I am sure that increases the visibility of crypto industry among the Indian crowd. Also it will surely make a good amount of people intrigued about what bitcoin is. Even though Indian government is still not sure what they will do but I am sure crypto community of India would not give up without a fight!

Typically, recurring ad campaigns will appeal to either a call to action, or being top of mind, with a multichannel approach. Internet based adds though, have eaten a large share of the pie over tv, both due to the reduction in viewers share, and to the shift in media viewing preferences (plus the possibility of a more targeted audience on the internet).

I don’t recall seeing any crypto related TC commercials in Spain, although Bit2Me has been pretty busy creating notorious billboard campaigns, without making it to producing tv commercials yet.

One thing to ponder is that legislation here is quickly stepping-in, and come early 2022, there should be a regulatory framework in place that will supervise certain aspects of crypto-related publicity. As such, campaigns run on tv, radio, social networks or billboards, with over 100K potential viewers, will be required to forward the campaign to the CNMV (National Securities Market Commission) before it is launched, and they may require changes to be applied. They are specifically going to supervise that potential viewers are made aware of the risks in investing in crypto-related products. Smaller campaigns that target less public may also be subject to some sort of control. We’ll have to wait to see the final wording a few month down the road.

Commercial space is for sure a safe area for India. But at the same time I would not say the same for their policies right now. We all know that even though there is no ban right now but the Indian government is not really happy about cryptocurrencies.
( from google )
Therefore these laws might turn against the cryptos like bitcoins any moment, at the same time I do think for the time being it's definitely helpful, like Pepsi and cola who usually advertise using the cricket companies might as well do well in this area especially the crypto ones.
- cricket is immensely popular in India.
- bitcoins just became 8th most valuable asset
I think this is perfect for the time being, they can get a lot of crowd from this definately.
( There is always a big demand from companies and the inventories gets sold within days and therefore it's not only a good we'll established platform but it's also very expensive as well )

Ain't going to lie, when I saw the title, I automatically thought this was once again about FTX lol. They've just been so hyperactive with promoting crypto(and their exchange ofc).

As for how this impacts the viewers, ehh, TV commercials are pretty much a 'shotgun effect' where you can't really narrow down your target audience that much. I guess this just helps by getting people interested? Or maybe with the hopes of when some people remember bitcoin/crypto someday, they'd remember this ad, hence causing them to go to their platform or something.

Most of the people don't actually pay attention to what is being advertised around. If we see some sort of advertisement around we ignore it out of instinct. Tell me how many new billboard signs/advertisements do you remember today that you saw? I am sure none (expect those that you have been seeing everyday). 1 billion users might watch the game you are talking about, but only few will notice those advertisement and most of them will be those people who already know what bitcoin is (like you). Others won't care.

Actually, crypto is now very popular in my country, so I haven't met commercial connected to crypto on TV yet. But I have seen a lot of cases how celebrities influence the awareness of crypto. There are more and more famous people and brands who invest in crypto and make their own NFTs, so there are more and more people who get to know about this market due to advertisement of them.

These companies are just using the platforms that give them the most exposure. Popular sporting events and TV shows that are usually shown live in the whole country or internationally, and will even be repeatedly replayed on national and international channels as well as online sites, are mostly the some of the best ones. But these kinds of promotions and marketing strategies probably come with an expensive price tag.

I think the regulators are not that strict on this one because these contracts involve high revenue. Also, there might be influential companies and persons involved.

The most excited commercial ad this year was lazio making an official announcement after collaborating with one of the Crypto companies (Binance).
Binance move with lazio is a true cryptocurrency advancement. Binance is the main sponsor of the Lazio jersey, this is very helpful for crypto space, because millions of people will watch this ad, especially Lazio supporter.

The crypto space needs time to continue to grow, the technology is still very young and it's never too late because it's just getting started.
For an example, as happened with the internet network. Internet network takes 30 years to function optimally. The same scenario will also occur in crypto assets and blockchain.

In the future there will still be innovations that continue to emerge. On the other hand, there will be crypto asset shrinking or disappearing from the market and only a handful with strong fundamental that will survive.

Well, as long as the viewers are attracted to the right platforms so they don't have much issues in the future. I actually prefer to see ads run by crypto companies that encourage things like self-custody, privacy, transparency, censorship resistant, decentralization, immutablity, trustlessness etc.
We need more people using crypto the right way. They should be the majority in Crypto space

Usually TV commercials are mostly used for raising awareness about a product.The process of persuading viewers into buyers is a lot more complex and difficult.That's why TV ads have a very low conversion rate.Most of the viewers aren't targeted and big portion of them won't be interested in the product at all.
TV advertisements are being shown to a "cold" audience,which have to be "warmed up" before making a buying decision.The viewers have to get into a so called "sales funnel" in order for the marketers of that product/service to increase the conversion rate.More targeted audience equals more sales.
I'm not sure how many Indian and Pakistanian cricket fans are interested in the cryptocurrency industry.
Probably not that many.

Crypto currency advertisement attracts more people's with this industry. People's watch television on daily basis. So, advertising about crypto currency on tv is a good idea. It helps people's to know about crypto currency. Crypto currency is a very big industry. And in this industry there are many ways of earning. And it is also used as a payment method.

Commercials play an important role when it comes to product presentation. So, yeah, they do have an impact. They can get to millions of viewers while being able to cast sudden interest of a big part of these viewers. They are very effective in spreading awareness but they are very expensive and for low budget marketing campaigns they are not an option.

the ad provider has thought about targeting the ad.  as not all people understand crypto even in india i think the service providers have done a good preparation to advertise the exchange.  in this case the reach is also not only in india but 1 billion viewers worldwide so i think its legit for an advertisement on a particular event

Even I have seen such marketing in commercials on TV and online platforms. I have seen crypto ads in apps, TV commercials, Youtube, payment platforms etc..
I had also create a thread about it in the Indian board where I mentioned about how bitcoin is promoted in songs released on Youtube.
I guess no other country would have ever seen a song promoting bitcoin in it.

In case you want to watch the song on Youtube as well : https://bitcointalk.org/index.php?topic=5363612.0

Companies that spend millions to advertise their product knows why they do so, there are millions of viewers watching the game and at the same time seeing those crypto ads and getting curious about the ad,
when that advert is run for the duration of the game am pretty sure quite a number of viewers already making research to know more about the ad, and who knows the number of people who have come in since then because of the ad they saw.

If anyone has not heard about the cryptocurrency market in 2021 then they are living a lonely life far away from reality, the other aspect is that it is true that we are seeing more advertisements coming out from cryptocurrency business in India like you mentioned and the current World Cup who has more audience especially when India is playing and it will be good for their business to have exposure .

If it is in the commercial TV advertisement, no, there is not yet.
But commonly it is packaged in certain programs related to business and they introduce crypto, but it is general.
However, we can find that kind of advertisement in some webinars done by certain channels, social media, YouTube, and others.
Well, actually if it is about an advertisement, it may give some impact. But for the high or not the influence, it may depend on how interest from the people there.
Commonly, they will doubt anything, especially because there is so much bad news about crypto so far. So, they will not be easy to believe.

I'm pretty sure having an advertisement of crypto-related stuff isn't going to make it boom all of a sudden. Not to mention that, if you ask yourself, how many commercials can you actually remember that you've watched? It'd be close to zero I'd reckon, and that's just how it is tbh. Those who are interested in crypto are already in it imo, and those that are still going to enter are probably doubters or those totally out of the loop of what is famous or not. TV commercials are for a broader sense and doesn't really target the group it wants, so I don't think it's going to have much effect imo.

I feel like TV commercials like these are not so impactful anymore, i for started don't watch TV that often and even if i do i really don't pay attention to commercials and then i don't pay more attention to commercial about digital stuff and i consider myself a tech savvy let alone someone who has never used bitcoin or crypto and does not have any idea about it, so how you are gonna convince a random person to try it, i believe for once it is through free things, life offering a huge discount if you use their app to buy with bitcoin or you get free dollars if you sign up, or something along that part.

TV channels normally work under the government rules and regulations. No one can open up a new tv chanel without approval from the government authorities. So the tv channels cannot advertise ads about the things which are illegal. Since crypto is not legalized in many countries, this will mean that we cannot have crypto ads on national tv channels.
This might be one hardle using tv ads as a medium to spread the cryptyo awareness.

This is something I’ve actually been thinking about a bit lately. I actually just shared a crypto.com commercial with my buddies yesterday, pretty cool commercial featuring famous actor Matt Damon. It actually played last night during the Thursday night football game. Amazing seeing this all go mainstream.

I believe the process of persuading viewers into becoming buyers through ads consist in the frequency those viewers are going to watch an ad from a same product/service. If they watch an ad only once it won't have any impact at all, but if they watch it three, four, five times a day, and if possible on different channels and even outside the TV (outdoors banners are a good example) it's likely they will at least get curious about the advertised object, going for it.

In my country I see such ads only in virtual platforms like Youtube (ads between the videos), but in mainstream TV channels they are non existent yet. As far as I know every second of television ad is really expensive. In the most popular national channel it reaches to 1 bitcoin for a 6 seconds ad during peak time. This added to the low demand bitcoin still has here is probably the reason why crypto services don't launch any advertisement campaigns. It's abusively expensive and the results uncertain.

Today's TV commercials only cater to domestic products and companies, most commonly seen topics are high entertainment movies and shows then demand for daily breaking news, besides, the censorship is also thorough to avoid internal conflicts and other parts, which makes crypto ads can't get in. It's not just a matter of space to interject, the more important issue is still the user's perspective, modern social networks are people's world right now, from shopping to necessary information are updated by the internet network, especially the affordable cost to pull almost all the projects focused on this

I'am also like that ,sometimes I don't care about advertisements that pass on national TV but depending on how interesting the content and models offered by advertisements are if it's interesting maybe I'll go and contribute right away but if it doesn't or there's only moving animation like graphics in general then I don't care

people's thoughts different but ads that do not offer benefits or do not bring benefits to the necessities of life ,then most people will definitely skip ads by switching back to some movies or maybe some news ,inserting ads in some parts of the film or content is very helpful instead of having to wait for a break to advertise

During India Pakistan match, the price of 10-sec ad slot was 2.5 to 3 million Indian rupee (Source (https://www.insidesport.in/india-vs-pakistan-live-streaming-breaks-all-previous-records-disney-hotstar-registers-concurrent-peak-viewing-1-28-cr-users/)). I don't think those ads which OP is referring (relating to crypto) were broadcasted on TV rather may be on online streaming channels. 
We cant ignore the impact of ads have on marketing and sale of product. Those who are investing such huge money knows what they will get in response. Crypto is different story, there are not many who knows what this is. They may just watch and ignore it IMO.

This is a part of the global development, we received more information and awareness of what things happen around through social media, TV announcements/commercials, and etc. But even though we know how it gives influence to the minds of the viewers and readers, we can never say that all of us will agree and easily believe what they say. Yes, it won't as many needed some proof before they fully believe, and this is what happens to crypto. They have heard this but look, only a few individuals had got the attention and taken the risk while the rest are waiting until someone could verify it.

It depends on the country, here in my country, most of the viewers at the Television here are not that much knowledgeable when it comes to cryptocurrency, so I think advertising crypto-related commercials would be a bad idea, same thought with your country, I think normally advertising it without the whole of India would be a waste of budget for advertising, and since I think CoinSwitch is a sponsor of that match, they were able to roll out such advertisements whenever there are timeouts or halftime.

I don't watch cricket that much but I agree that international television can be a good way of promoting cryptocurrency.