Honest reactions from around my shop... 1 "kinda scary", 2 "looks angry", 1 "looks like he wants to kick my ass", and 1 "daddy can I have that".
Nice little survey! The digiman looks awesome, but if you want Digibyte to have succes among the average person, this must not be the digiman shown, Only when the topic is security.
A brand character is a very very strong form of marketing, and it just has to be happy. End of discussion.
Try to search "brand character" on google and see how many of them is smiling.
Not saying this is bad, because its the best form of Digiman we could have to show our security.
And this might sound stupid, but can you make the eyes of the Digiman more human, like with a pupil? It sounds silly, bur its very important, that you can actually make eye contact with our brand character. I'm currently studying marketing and would be glad to help in the future on how to marketing Digibyte a way that the average user understands it, so they will use it in the future.
+1
A little smile or a wink ! And he can take all of my money !