Will the price rise after listing on exchange?
No one really knows. Supporters will probably love it to go higher than ICO price but only time will tell. Zcash got great support and speculations but was crashed when they entered in exchanges. Hopefully Wings won't have the same fate.
WINGS will definitely be valuable . If it hit the market lets observe. It is up to the devs how they pace product features and DAO creations . Plus factor in how would the ICO fair. From my point of view, WINGS will steadily increase .