The media is complaining there is no message. The message should be "End the Fed. Use Bitcoins!!!"
That's a radical message...
Bitcoin does not NEED A MESSAGE.
The media wants us to have a message so that they can write a better story at the end of the day, but a "message" IS NOT NECESSARY for a global decentralized currency to succeed...
EDIT: When I say Bitcoin does not need a message, I say this because the message that it brings is already solid enough. Bitcoin doesn't need a group of people protesting the fed outside of a governmental building. What it needs is committed developers/business people to come together, and make this economy explode. Bitcoins message of transparency, decentralization, and freedom will spread all on it's own, we just need to facilitate the growth instead of just talking about it.