So I'm gonna have a guess that it was an existing financial entity of some sort ... which means they will have an incentive to set-up a decent bitcoin exchange with easy interface with existing currency markets to go along with their mining operation. Basically a 'rogue' form the current oligopolies is breaking ranks and going to "have a go". If this is the case, it is great news.
Okay, yes. But it's very, very hard good news to handle for those of us who just dropped a couple grand on mining equipment only a few days ago. I want to at least make back my investment before FPGA mining makes it all worthless!
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