this is very tricky, because usually my friends and family are somehow satisfied with their banks, mobile banking applications and whole financial sector is quite stable here (so far)
anyway, I did it with something calling "guerilla method" so I gave them 0.1BTC on papers wallets, told them about value and ask them to spend it..
People are usually content with what they have, if it is working for them. People seem to even ignore better options that are out there.
By the way, 0.1BTC? That's actually quite a lot to give, especially as you're giving it to many people. What if they just do not know what to do with it? Would you leave the exploring to them?