The problem with many investors who lose money from moon tokens or shitcoin are they always entered the wrong timing some usually chase the price at the top and eventually after they buy most early investors will dump for taking profit, never chase the price if you think its already in the top you must know the trend first if it will continue to pump or dump incoming, try to read and analyze the chart first dont just buy at FOMO.
Most investors are impatient, they panic when the price drops, moreover they don't know whether the coin or token has strong fundamentals or not.