Platform only for advertising with bloggers? And what about others apps, game en app store for example?
Yes, we focus only on bloggers ad, as bloggers could easily make native ad. Native ad is a future of advertising.
Text, Video, Audio - it doesn't matter. The platform is important. All social networks can be divided into two segments – communication oriented (Facebook, Instagram,...) and content oriented (YouTube, Twitch, …). Communication oriented networks are mostly used for communication among friends. Such social networks camouflage advertising in posts and are not interested in supporting blogger’s activity which leads to an obvious limitation for bloggers and advertising with them. For instance, Facebook does not allow having more than 5000 friends. Instagram bans links to external sources.
Content oriented networks are normally used for unique content. The main instrument for accessing the content is subscription to particular bloggers but this way requires following the social network’s instructions. Special competences and resources are necessary to generate high quality content. Being a part of such
networks becomes a regular job for popular creators (bloggers). Normally, there is a high volume of content and the user needs time to check every post, so the
network integrates advertising into this content. Such social networks cannot exist without bloggers. Therefore they are interested in opinion leaders’ development.
It is useless for content oriented (Youtube, Twitch and so on) networks to fight p2p advertising. Any kind of pressure exerted on bloggers harms the audience.
In such situation, content oriented networks can’t do anything to decrease p2p advertising market.
So Youtube as the biggest content-oriented social network is our priority. Instagram, Facebook and others are not
Show Posts
