By having a decentralized app store that runs on our token, we can automatically reward developers for content based on community ratings, enable P2P transactions in AR, and eventually we want to implement a hardware wallet into the Lens. This will let you store and access crypto in as single device.

A decentralized content ecosystem can grow much faster, because developers aren't required to wait for approval and pay large fees like in conventional marketplaces. Instead, control is democratized, and the community chooses which content should be promoted and which should be removed from the platform.

Essentially, developers mine our token by getting positive user ratings on our content, and users can mine it for actions like watching ads, and both can spend it on new AR content and hardware, or swap it for other cryptos.

Well we think by creating a community-regulated developer environment, it can grow much faster. Serious devs with tons of content will be able to supply the network with processing power too.