DON'T ANNOUNCE RELEASE DATES UNTIL THE PRODUCT IS FINISHED AND WORKING. YOU ARE NOT EA.
hang on, EA would just put the product out.
After a day, take some of the features away because the entire game would not work.
Say its a successful launch
Put the features back in after a few weeks.
And ask a big price for more features which should have been in since the beginning.
Ye SimCity, i'm talking about you