They use "The payments platform of the future" as a slogan on their home page, allegedly a quote from Business Insider. In reality this is what was written: "[...] UTRUST is confident it will deliver the payments platform of the future.". Good marketing or not, the more I discover about them, the more I dislike them.
You're an idiot. EVERY true company writes press releases - that's what it's called, by the way - A PRESS RELEASE! I worked in a news room for years and there a some simple things you need to know about PRESS RELEASES:
1. EVERY COMPANY writes press releases and send them to popular news houses in hopes of getting a free spot in their publications.
2. There are a lot of shitty writers and companies out there - consequently,
3. They don't always get published - only the worthy ones do. Even when the news organizations are just trying to FILL SPACE - they still pick the BEST and MOST USEFUL ones. That spells well for UTRUST - as obviously some news editor read their press release and thought it was worthy enough for their REPUTABLE publication.
4. Press releases are almost NEVER released in the format and structure that they are sent to the news organization. SO, even if UTRUST did write a press release, who is to say that particular opinionated line was not added by Business Insider? Do you work there? I don't.
5. You are right - that is a STANDARD marketing practice, and no reason to distrust any company that does it.
6. If you don't like UTRUST, then don't buy their tokens - SIMPLE. You don't have to FUD anyone with your obviously uninformed opinions.
7. Everyone interested in UTRUST or any other ICO should be doing their OWN research. It is called DUE DILIGENCE. You are investing your hard-earned money into an unknown project and entity. Research should not be conducted on a freakin BLOG. If this is your primary or only means of understanding where you are putting your money, then there is no two ways about it - YOU ARE STUPID and you shouldn't be investing in anything. TAKE YOUR dollars and run them through a shredder - you will have greater odds of putting them back together than making money off an uninformed and uneducated investment.
8. You idiots just piss me off. Damn it!