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Founded in 2014 at Harvard University, Nucleus.Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real-time sensor technology. The solution that Nucleus has built, which currently has 19 ‘IoT sensors’ deployed in 10 live retail establishments, will support a valuable data network for unique visitor IDs and corresponding user data. Our proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate.
Long term, our intention is to bridge the gap between the online and offline retail world. Our venture is backed by several prominent investors including Tim Draper, Reliance Capital and more. Telecommunications plays a vital role in the functioning of our technology, and we have partnered with Vodafone, Reliance Communications, and Idea Cellular to bring our platform to market.
Nucleus has invested three years in technology research and development, to build a patent-pending sensor technology that overcomes all the drawbacks of existing retail technologies such as Bluetooth or Wi-Fi beacons, to identify in real-time any person walking in the proximity of a Nucleus ION sensor.
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Using Nucleus's smart-sensor technology, retailers can now identify and interact directly with customers as they enter the store. International retail brands, such as Giny & Jony in India, are already using Nucleus to deliver personalized offers to customers on their mobile phones. The ION Network’s sensors are developed according to telco standards, to ensure the Nucleus platform remains plug-and-play and follows data and privacy requirements of the global telecom industry. Over the past two years, Nucleus has worked with both national and international regulatory authorities to implement applicable regulatory and privacy frameworks into our technology.
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