I think progress of the project of that ICO. For me is that biggest impact to do investment. Because if that project didn't work is hard to grow.
Is that only my assume, but nothing can be happen. We need learn of that ICO first, so we can know what should we do of that ICO.
Yes makes sense. Even though there are many projects that start to work hard after their ICO has ended with success. Before an ICO many teams invest their time in the ICO itself and the marketing, cause working on implementing the project goals and investing time and money and then having an unsuccesful ico can be really frustating and time wasting.