There are a lot of reasons. All depends what for it's made.And will it usuable. A lot of team just make toke for HYIP. Because all do it. I like the idea that made
https://cryptocup.io/landing guys.
They use their token in footbal. For me I like footbal. And I made my prediction. It's a first on a blockchain i found. I recived their token. Each token is customizable and unique as it holds the player's choices. Players will earn points when comparing their predictions with the real results. Those with more points will be rewarded by redeeming their prize from the Smart Contract.